The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait ? before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that your road to success is an easy one:
1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has different implications for your business plan. Know why you are writing and know that you can create that bestseller if that is your goal.
2. Treat publishing as a business. You are passing beyond the realm of author into the exciting world of publishing. You are not just a writer, you are about to become a publisher who wants to produce a profitable book, and you want to keep the profits for yourself.
3. Write a business plan. Being aware of the business aspect of publishing is not an end in itself ? you need to formally write your plan. It does not need to be a fifty page document with every accounting possibility recorded, but it should outline all of the costs that you will encounter from obtaining the necessary funds to knowing the price of mailing a book. The business plan needs to account for future expenses as well as pre-publication expenses.
4. Plan for publicity and marketing. You must plan for the publicity and marketing of your book. You can have the best book in the world, but if no one knows about it, no one will buy it. You don't want to print books that sit in your garage. You want to print books that will sell, sell, sell!
5. Write about a subject that you know well. Don't write about something that you can't talk about without effort. Write about a subject with which you are very familiar and that excites you. Writing the book will establish you as an expert in your field, so choose the topic that causes everyone you know to come to you for advice. The publicity will then be so easy that you will love being the "star".
6. Know who will buy your book. So many authors think that "everyone" needs and should buy their books. Not so. Perhaps "everyone" needs their books, but not "everyone" will want to buy. Research and know WHO will actually WANT your book and market, market to them. They will buy!
7. Look for non-bookstore markets and do not be afraid of the large discounts. Bookstores are a hugely important market for most authors, but they are far from being the only place to sell books. There are many non-traditional markets that buy books in large quantities with no returns. This is a great market ? sales made are guaranteed sales not consignment sales. Do not be afraid of the larger discounts when you make those large volume sales. The books you sell are actually SOLD.
Think how much more pleasant a journey is if you know which fork in the road will lead you to smooth driving and which fork in the road will lead you through potholes. Knowing the most effective publishing steps before you print will make your publishing career fun and profitable.
Copyright © 2003 Ink Tree Ltd.
Ink Tree Ltd. Helping writers publish, market and sell books! If there is a book inside you ? profit from it. Learn everything you need to guide you from Idea to Book? to Success ? the fast, easy, simple way. Publish your own book with one-on-one expert help from publishing professionals who have created numerous bestsellers and sold hundreds of thousands of books.
Phone: 1-866-500-8733 or 403-295-3898 Email: info@inktreemarketing.com
Web: www.moneyinpublishing.com or www.inktreemarketing.com
About The Author
Ink Tree Ltd. is a book marketing firm that helps writers publish, market and sell books. Learn everything you need to guide you from Idea to Book... to Success - the fast, easy, simple way.
www.moneyinpublishing.com or www.inktreemarketing.com

I get many e-zines in my inbox every week, and... Read More
Time, of course, doesn't stand still and never did, and... Read More
When I say free ezine advertising, I'm not talking about... Read More
So you'd like to start publishing special reports and ebooks... Read More
Ezine is an electronic newsletter that is published through internet.... Read More
I read a lot of newsletters. Some are great and... Read More
Have you ever wondered what would it take to compete... Read More
Many times I receive a Welcome Message from someone after... Read More
The DOI Foundation has unveiled the DOI-EB (EB stands for... Read More
Owning an online business and publishing an ezine can be... Read More
An email newsletter is probably the most effective way to... Read More
Publishing an Ezine can be scary to the newbie. But... Read More
Marketing is a broad business subject that encompasses a range... Read More
Many online internet marketers tell us "its all in the... Read More
I know you've worked hard on your website. I know... Read More
If you've been promoting your business on the internet you've... Read More
Publishing an ezine certainly has its benefits and rewards, but... Read More
One of the biggest obstacles to building a good sized... Read More
It's not enough to prepare and distribute a monthly newsletter,... Read More
Although we are in the information age, very few people... Read More
Good newsletter names are usually 2-4 words. If shorter, they... Read More
Ezine are one of the best source of information on... Read More
How to write your ezine in 5 minutes by legally... Read More
1. Make your ecourse short like 5 - 7 days.... Read More
If you want to have a successful newsletter, you need... Read More

You publish an e-zine, you may consider to start charging... Read More
What makes your ezine hot stuff? With literally thousands of... Read More
This article is particularly for those people who want to... Read More
While I run my business completely online, I really enjoy... Read More
Are content brokers - publishers, distributors, and record companies -... Read More
So you want to get a book published and add... Read More
Since you publish your newsletter on a regular basis, sometimes... Read More
Content is King but the web pages are still littered... Read More
The very name CGI used to send chills up my... Read More
1. Don't ever stop advertising for new subscribers.I know this... Read More
As editor/publisher of Book Promotion Newsletter, I am fortunate in... Read More
If my in-box is any indication, most of the business... Read More
"Regular communication with your customers is essential to your success."... Read More
Have you ever thought about it?If you don't have a... Read More
If you have been online for a while, one of... Read More
When you want to choose a name for your newsletter,... Read More
When you have an online business you need to utilize... Read More
The future of email Newsletter - Llando Ford 07.28.2004 What... Read More
It's obvious but true that your newsletter can only be... Read More
"E-Book" is short for Electronic Book---an organized set of content... Read More
There's no doubt, publishing information products to sell online is... Read More
Have you ever wondered what would it take to compete... Read More
Is publishing your own newsletter worth your time and effort?... Read More
So you decided to put out a monthly newsletter, because... Read More
Although we are in the information age, very few people... Read More
Ezine Publishing |