10 Tips For Ezine Publishers

1. Many Ezine Publishers use too many styles of separatorin their Newsletter. I recently saw an Ezine that used noless than 7 different separators:

++++++------~~~~~~\\\......======******

This confuses the reader and makes your Ezine difficultto read. Your Newsletter will look much smarter and bemuch easier to read if you use just one or two styles ofseparator.

2. Always give an email address for your readers to un-subscribe. Making your readers go to a website tounsubscribe will create more traffic but it won't makeyou popular.

3. Place the email address for unsubscribing near the topof your Newsletter where it can easily be seen. That willavoid messages from your readers asking you to unsubscribethem.

4. Put the title of your main article in the subject fieldof your Newsletter. People are much more likely to open anEzine whose subject field reads:

WebTrafficDaily: '10 Power Tips to Boost your Traffic'

than:

WebTrafficDaily, Vol 14 Issue No. 6

5. Unless your Ezine specializes in offering free ads,limit your classifieds to ten per issue. More than that andyour readers will be irritated and the ads will lose theireffect.

6. In every issue of your Newsletter, tell your readersabout some new resource you have added to your Website -give them a reason to come back. After all, that's one ofthe main reasons for publishing an Ezine - to turn one-timevisitors into repeat visitors.

7. Before sending out your Newsletter, do a trial runand send it to yourself. I do this and I almost always findsome little error that needs fixing.

8. Keep an archive of back-issues on your website. Peopleare more likely to subscribe to your Ezine if they can seea sample.

9. Search the Web for Tips on the theme of your Ezine -include an 'Editor's Tip' in each issue.

10. Format your Newsletter to 60 characters-per-line. Youcan either do this manually using a 'ruler' such as this:

012345678901234567890123456789012345678901234567890123456789

Or you can use an ASCII file formatter (much quicker)such as 'Ezine Assistant'. Ezine Assistant is free and youcan download it at: http://www.ezineassistant.com/

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

In The News:


Google News
Updated : Fri, 05 Sep 2008 08:05:30 GMT

Arthritis Drugs Linked to Risks From Infection - New York Times


WNCT
Arthritis Drugs Linked to Risks From Infection
New York Times - 6 hours ago
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Stocks: A Terrible Thursday - BusinessWeek


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Stocks: A Terrible Thursday
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Major US indexes each tumbled nearly 3% as worries intensified over the health of the economy. All eyes are on Friday's jobs report Market players were probably wondering Thursday why they bothered to come back from their summer vacations.
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Kilpatrick's rise and fall - Detroit Free Press


Washington Post
Kilpatrick's rise and fall
Detroit Free Press - 37 minutes ago
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Tropical Storm Hanna aiming for Massachusetts - Boston Globe


ABC News
Tropical Storm Hanna aiming for Massachusetts
Boston Globe - 3 hours ago
By Andrew Ryan and Martin Finucane, Globe Staff Tropical Storm Hanna is expected to churn up the Atlantic coast and lash Massachusetts this weekend with winds gusting up to 50 mph near the coast and up to four inches of rain.
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Publ.Date : Fri, 05 Sep 2008 04:23:14 GMT

House committee widens probe of Vytorin safety - International Herald Tribune


ChattahBox
House committee widens probe of Vytorin safety
International Herald Tribune - 7 hours ago
AP TRENTON, NJ: A House committee investigating the safety and effectiveness of the popular cholesterol drug Vytorin and one of its components is turning up the heat on the drug's makers.
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Publ.Date : Fri, 05 Sep 2008 00:32:18 GMT

UN warns of Haiti flooding crisis - BBC News


BBC News
UN warns of Haiti flooding crisis
BBC News - 1 hour ago
Several hundred thousand people need help in Haiti, which is suffering severe flooding after being hit by a series of tropical storms, the UN says.
Attempts to Aid Desperate Haitians Hindered by Floodwaters Washington Post
Storms line up to slam western Atlantic, southeastern US AFP
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Publ.Date : Fri, 05 Sep 2008 07:05:26 GMT

Jesse Jackson hospitalized for stomach pains - Chicago Tribune


United Press International
Jesse Jackson hospitalized for stomach pains
Chicago Tribune - 1 hour ago
By Jeremy Gorner | Chicago Tribune reporter Rev. Jesse Jackson was being treated Thursday in Northwestern Memorial Hospital in Chicago after falling ill.
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Publ.Date : Fri, 05 Sep 2008 07:00:48 GMT

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