What?s In Your Resource Box (SIG File)?

One of the most important things you can do to improve your visibility and connect with customers or clients is to create a strong personal branding statement in your resource box. I'm not talking about adding your job title. I'm talking about including what it is you really do.

* What is the most important benefit you provide to your customers and your company?

* What can you do better than anyone else? What problem or issue can you resolve?

What is your personal branding statement? That's what I want you to tell me in your resource box or signature file. This is not a one time effort. It will take some time refining your message to its core. Writing a good one-liner is really hard and it will take several attempts to create a good one. Collect outside opinions. What is important to you might not be important to your audience.

I recently struggled with a one-liner for an article I was writing. I wanted to explain what I did as a packaging consultant/speaker/expert. I'm going to share with you some of my labors in this effort. I started out with the typical list: expert, guru, speaker, and consultant. Then decided I needed more of a position statement.

What do I really provide my clients? Who I am? I'm a 30+ year packaging industry expert, consultant, author and speaker. Didn't I just write that? Isn't it that simple? No way! How do I turn that into a meaningful, powerful branding statement? The answer lies in ascertaining what benefits I provide.

Here are some examples of the ideas I can up with on my first attempt:

I teach people how to package products so that people will buy them.

I train companies on what consumers really want and need in their product packaging.

I educate businesses on how to transform their brands though packaging innovation.

I bring manufacturers and buyers together though packaging innovation.

I provide competitive merchandising tactics though packaging.

I show people how to get consumers to buy their products though packaging.

I advise groups on how to target their product message so consumers will purchase their product.

I coach manufactures on the best ways to position their packaged products.

I show why people won't buy your products.

I demonstrate why packaging should be the forethought not the afterthought.

Which one-liner would compel you to know more? In exchange for your answer via email I will send you a copy of "How to Become an Expert in Your Field" ($10 value).

Try to find the best way to combine these options, provide the best description and make it memorable. Once you have the statement hammer out, start using it in your resource box after your name. In addition to your personal branding statement you also need your contact details (list the best way to reach you first), your email address and website(s).

Don't take this closing lightly. It leaves a lasting impression people so make sure it is powerful enough that they will want to know more.

JoAnn Hines' specialty is PACKAGING PEOPLE.
Whether you want to be paid more, you just lost your job, or you want to progress in the one you have, Ms. Hines advice and expertise can help you transform your personal brand. She can show you how to package yourself and make your brand a hot commodity. It's easy once you know the ropes and begin to utilize her insider's secrets. She shows you step by step how to increase your visibility, credibility and marketability with easy to use tutorials and templates.

Email the coach at Pkgcoach@aol.com

---

Google News Updated : Thu, 24 Jul 2008 06:51:44 GMT Discovery may boost statin safety - BBC News InjuryBoard.com Discovery may boost statin safety BBC News - 7 hours ago Scientists have pinpointed a gene mutation as a major cause of a rare side effect of the cholesterol-lowering drugs statins. They hope the discovery could lead to a simple test to identify patients at increased risk of myopathy - severe muscle pain and ... Gene May Predict Cholesterol-Lowering Drug Risk, Study Says Bloomberg Genetic Cause of Statin-Related Muscle Pain Found Washington Post U.S. News & World Report - Reuters - The Associated Press - The Star-Ledger - NJ.com all 172 news articles Publ.Date : Wed, 23 Jul 2008 23:14:24 GMT Karadzic lived the good life with wine, song - Reuters ABC News Karadzic lived the good life with wine, song Reuters - 2 hours ago By Ivana Sekularac BELGRADE (Reuters) - Radovan Karadzic lived the good life while hiding from justice for 11 years: he watched his diet, fell in love and hung out in a small bar where hardliners gathered to sing about his wartime exploits. Video: Karadzic's arrest sparks clashes - 23 Jul 08 AlJazeeraEnglish Karadzic's secret life enthralls his fellow Serbs The Associated Press Reuters UK - euronews - New York Times - Voice of America all 5,771 news articles Publ.Date : Thu, 24 Jul 2008 04:05:33 GMT Zimbabwe Parties May Sign Unity Deal Soon, Business Day Reports - Bloomberg ABC News Zimbabwe Parties May Sign Unity Deal Soon, Business Day Reports Bloomberg - 28 minutes ago By Carli Lourens July 24 (Bloomberg) -- Zimbabwe's ruling and opposition parties may sign a power-sharing agreement soon as they have already agreed on a wide range of issues, Business Day reported, citing people it didn't identify. Fearsome Zimbabwe militias are afraid Los Angeles Times Delayed Zimbabwe Power-Sharing Talks Seen Beginning Thursday Voice of America BBC News - guardian.co.uk - AFP all 3,609 news articles Publ.Date : Thu, 24 Jul 2008 06:23:06 GMT Favre's heir? With backing from mates, Rodgers waits patiently - USA Today Bleacher Report Favre's heir? With backing from mates, Rodgers waits patiently USA Today - 4 hours ago By Matt Ludtke, AP By Larry Weisman, USA TODAY He no longer sounds like a retired player after seemingly passing on the opportunity to lead a talent-laden Packers squad. Video: The Rift Between Favre and the Packers AssociatedPress Finding new home for Brett Favre won't be easy Chicago Tribune Minneapolis Star Tribune - Kansas City Star - The Canadian Press - Tampa Tribune all 512 news articles Publ.Date : Thu, 24 Jul 2008 02:06:18 GMT Christian Bale's lady sidekick: Sibi Bale - Los Angeles Times ABC News Christian Bale's lady sidekick: Sibi Bale Los Angeles Times - 4 hours ago Like the Dark Knight/Bruce Wayne, Christian Bale is a real-life man of mystery. Averse to personal publicity, he is well-known for not wanting to discuss his private life. Christian Bale, Wife "Solid" at Knight's Spain Premiere E! Online Bale's family feud led to scuffle The Star-Ledger - NJ.com People Magazine - New York Daily News - Boston Herald - Variety all 2,386 news articles Publ.Date : Thu, 24 Jul 2008 02:10:31 GMT Billionaires Back Antismoking Effort - New York Times Boston Globe Billionaires Back Antismoking Effort New York Times - 27 minutes ago Bill Gates and New York Mayor Michael R. Bloomberg announced their antismoking initiative on Wednesday in New York. By DONALD G. MCNEIL JR Bill Gates and Mayor Michael R. Bloomberg announced on Wednesday that they would spend $500 million to stop ... Video: Gates, Bloomberg Pool Riches to Fight Smoking AssociatedPress The $500 million war on smoking Minneapolis Star Tribune BusinessWeek - eFluxMedia - Bizjournals.com - FOXBusiness all 471 news articles Publ.Date : Thu, 24 Jul 2008 06:23:48 GMT Rapper 50 Cent sues Taco Bell over ad - New York Daily News ABC News Rapper 50 Cent sues Taco Bell over ad New York Daily News - 36 minutes ago BY THOMAS ZAMBITO The rapper - real name Curtis Jackson - is suing the fast-food chain for using his hip-hop persona to tout its tacos. 50 Cent sues Taco Bell over ad campaign The Associated Press Rapper 50 Cent says Taco Bell stole his endorsement Reuters E! Online - MTV.com - CNNMoney.com - KWCH all 187 news articles Publ.Date : Thu, 24 Jul 2008 06:15:09 GMT Add RSS Feeds To My Web Pages Data Feed Content for Web Pages

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

10 Tips for Successful Ezine Advertising

If you're like most people starting out on the Internet,you've... Read More

Guaranteed Ways to Build Up Your Ezine List

Here are tips gleaned from roughly 5 years spent building... Read More

Three Ways You can Use the Ezines to Increase Your Sales

***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to... Read More

Is Your Ezine Being Zapped?

About a year ago I wrote an article titled 'Winning... Read More

Ezine Advertising Deals Revealed

Ezine (electronic magazine) advertising is a great method for exposing... Read More

How to Publicize Your E-Zine

Once you've created a webzine, how do you get the... Read More

How to Make Your eZine Work for You Long After Its Published

If you publish an email newsletter, do you convert the... Read More

3 Steps to Creating Your Own Ezine to Increase Web Site Traffic!

What if I showed you a simple way to increase... Read More

Fishing For Ezine Subscribers

The Bible tells the tale of the fishermen who were... Read More

Article Marketing: How to Submit Your Articles at Turbo Speed

Want to become an article-writing machine? Here are a few... Read More

10 Effective Ways To Gain More New Ezine Subscribers

1. Swap ads with other ezine publishers. Swap sponsor,... Read More

When Good Newsletters Go Bad: How to Avoid the Rut and Capture Hearts

The wizard in Wizard of Oz and the guy behind... Read More

Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits

Would you like an Internet Marketing tool that can put... Read More

How to Make Your Newsletter Have Raving Fans!

Would you like to have a newsletter with barely satisfied... Read More

How to Get More Sign-Ups to Your Newsletter

It never seems to amaze me how often I still... Read More

The News About Newsletters

"A newsletter is the paring knife of communication tools. It... Read More

Top Seven Ways to Promote your Ezine

Your ezine builds customer confidence and trust when you give... Read More

Uncover 8 Secrets To Gaining More Ezine Subscribers Now!

If you've just started publishing your own ezine then you'll... Read More

10 Benefits Of Submitting Your Articles To Ezines

1. You'll brand your web site, business and yourself by... Read More

How Your Advice Column Can Build Loyal Readers

Last year while researching a book on memorable speeches and... Read More

Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit

In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More

How Ezine Ads Explode Your Online Income - Part 2

Here's a big tip ? the secret to succeeding with... Read More

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be an extremely effective marketing tool... Read More

Success With Newsletters

Newsletters really DO work! With just a small amount of... Read More

Dont Forget About Your Old Ezine Articles

It's over. You've written your ezine article, sent it out... Read More