Do you do public speaking? Then you've got an automatic list machine!
Remember that in business, your fortune is in your follow-up. And publishing an ezine is the easiest, most automatic, and least expensive way to do this for you. The key is getting as many prospects on your list as possible -- ethically.
Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my ezine. There are generally three ways to do this:
1. The Signup Sheet
Mention your fabulous ezine and all the good stuff it will do for them. Then pass around a signup sheet to collect their names and e-mail addresses. At the top of the sheet, give an attention-getting headline, a 25-word ezine description, and your privacy policy.
It's amazing what peer pressure will do --- it's rare you'll see someone pass on your sheet without adding their name and e-mail! I even had someone who was already on my list sign up on the sheet at an event. She told me later she didn't want to look like she was the only one holding out. :)
2. The Presentation Notes
I've seen many speakers who use PowerPoint announce to the audience that they can get a free copy of the entire presentation if they simply hand in their business card. Then as an aside, they mention that you'll also get a free subscription to their ezine.
Sounds like a slam dunk, right?
However, when I've seen this in action, I notice that not everyone hands their card in, so this will ONLY work well if you give a dynamite presentation and the audience really wants a copy of it.
3. The Prize Drawing!
This one's my favorite.
It's amazing how grown adults go nuts when the speaker announces she/he is going to give away something for FREE. I swear you could raffle off toenail clippings, and people will climb all over each other to get their business card in the bowl!
When I speak, I'm usually selling my Boost Business With Your Own EZINE System, so what I do is first explain what that includes. Then, I'll throw in a bonus program, such as my Secret, Simple Formula to Writing a WEB PAGE That Sells.
After I review all the benefits these programs bring, I pause, smile, and say, "Who here would like to get this all right now... for FREE?"
This is when people jump up and go "Ooo, ooo, me! Me me me!"
I say, "Great, because I'm going to give away one now! Please get out your business cards, and my assistant Liz will come around and collect them. Make sure you have a chance to win! You'll also get a free subscription to my award-winning Straight Shooter Marketing ezine, which will give you tips on marketing your business online and offline."
(NOTE: I want you to actually rehearse saying this so it's extremely smooth and confident. Remember, they'll see your offer as YOU see your offer. You want them clamoring to get on your list!)
If it makes you more comfortable, you can tell the audience that if they do NOT want to be subscribed to your ezine, they can put a "NO" on their card. I did this for over a year, but I found that during that entire time of speaking to thousands of people, only ONE person had ever written "no"! So I don't even bother anymore.
My rule now is if you want the chance to win, you get signed up. Hey, it's tough love, but it's good for them. My ezine could change their life! :)
Remember, people you meet in person will be your MOST valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.
© 2003-2005 Alexandria K. Brown
Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit http://www.EzineQueen.com
![]() Google News Updated : Sat, 06 Sep 2008 20:07:30 GMT Buckeyes survive Ohio's threat, 26-14 - The Associated Press
The Associated Press - COLUMBUS, Ohio (AP) - Beanie Wells didn't play. The Ohio Bobcats sure did. Lightly regarded even in the Mid-American Conference, Ohio put a scare into No. Ohio State Football: OSU 26, OU 14 Posted by ESPN.com's Adam Rittenberg Publ.Date : Sat, 06 Sep 2008 19:31:47 GMT 'Wrestler' brings Venice fest to its feet - Hollywood Reporter
Hollywood Reporter - By Eric J. Lyman VENICE -- "The Wrestler" was the toast of the Lido on the Venice Film Festival's penultimate day, with star Mickey Rourke's interpretation of an aging wrestler struggling to come to terms with the end of his career creating a buzz that ... 'The Wrestler' wins Venice Film Fest top award Mickey Rourke in The Wrestler. Publ.Date : Sat, 06 Sep 2008 19:14:35 GMT Obama, McCain to Honor Victims of 9/11 Together - Voice of America
Voice of America - By VOA News US presidential candidates Democrat Barack Obama and Republican John McCain have agreed to appear together on September 11, the seventh anniversary of the terrorist attacks in New York and Washington. Conventions, Anything but Dull, Are a TV Hit Comment by John S. Baick Professor of History, Western New England CollegePubl.Date : Sat, 06 Sep 2008 19:01:14 GMT McCain, Obama battle over economy, leadership - AFP
AFP - COLORADO SPRINGS, Colorado (AFP) - Economic issues dominated the campaign trail Saturday as presidential hopefuls Barack Obama and John McCain battled over who could best lead the nation in troubled times. Reuters Politics Summary Barack Obama, John McCain say they hate meddlers ... but both ... Publ.Date : Sat, 06 Sep 2008 19:15:37 GMT "Bangkok" a skillful action excursion - Reuters
Reuters - By Stephen Farber LOS ANGELES (Hollywood Reporter) - Everything is relative in the realm of hyperviolent movies, and compared to this summer's other assassination thriller, "Wanted," "Bangkok Dangerous" is a model of restraint and moral rectitude. 'Dangerous' prosperous at box office An Assassin Arrives to Turn Off the Lights Publ.Date : Sat, 06 Sep 2008 04:41:52 GMT Journals week in review: news from One Microsoft Way - Ars Technica
Ars Technica - By Emil Protalinski | Published: September 06, 2008 - 01:15PM CT First Gates-Seinfeld ad leaves us scratching our heads. The first Jerry Seinfeld and Bill Gates ad has arrived. Seinfeld ads only part of Microsoft push Windows Vista: The OS About Nothing Publ.Date : Sat, 06 Sep 2008 18:27:03 GMT Boeing Machinists Take To Picket Line After Talks Collapse - CNNMoney.com
CNNMoney.com - NEW YORK (AFP)-- Boeing machinists took to the picket line on Saturday as they launched a strike that has halted production and could cost the US aerospace giant more than $100 million per day. Low strike pay could limit length of Boeing work stoppage Boeing machinists walk off the job Publ.Date : Sat, 06 Sep 2008 18:46:08 GMT Website Traffic Promotion |
PARLOT::Ebooks, Scripts,
Websites, and more... One of the most important things you can do to... Read More Advertising in ezines is possibly the most effective way of... Read More If you don't have a list of your own then... Read More With all of the push these days to publish an... Read More 1. Place testimonials for your ezine on your site.Your testimonials... Read More With the arrival of syndication or RSS technology, many claim... Read More 1. You'll brand your web site, business and yourself by... Read More Here are tips gleaned from roughly 5 years spent building... Read More 'Ezines are the most cost effective way to advertise your... Read More When marketing ezines, most people use sign-up forms or pop-up... Read More Our last three newsletters have covered the hot topic of... Read More A very popular method of marketing ezines and newsletters is... Read More Once you set up your autoresponder account, now you need... Read More If you think you can't brand yourself because you're not... Read More A common question asked when you first set out to... Read More If you're satisfied with a newsletter subscription rate of five... Read More 1. Submit your ezine to ezine directories.Ezine directories attract people... Read More Your ezine subscriber list is a very valuable group. They... Read More If you're like most people starting out on the Internet,you've... Read More If you've just started publishing your own ezine then you'll... Read More Did you know that most people find it difficult to... Read More Publishing a free newsletter is an effective and inexpensive marketing... Read More In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More So how do you set about writing your own newsletter?The... Read More "A newsletter is the paring knife of communication tools. It... Read More
Adsense
websites
What?s In Your Resource Box (SIG File)?
8 Things To Think About Before You Start Advertising Profitably In Ezines!
Use the Power of Ezines to Increase Web Site Traffic!
Re-evaluating The Purpose Of An E-Zine
10 Sure Fire Ways To Get More Ezine Subscribers
Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts
10 Benefits Of Submitting Your Articles To Ezines
Guaranteed Ways to Build Up Your Ezine List
Ezines Are Effective In Advertising Your Online Business?
Market Your Ezine Properly, So You Grab Every Visitor To Your Website
Ways to Improve and Make Money from Your Newsletter
Ezine As A Viral Marketing Tool
Lesson #4: Six Powerful Places to Advertise Your Autoresponder!
6 Easy Ways to Promote Your Ezine Articles
Newsletters in Plain Text or HTML - Which Work Better?
Increase Your Ezine Sign-up Rate By 500% or More Starting Today
10 First Rate Tips To Getting More Ezine Subscribers
How to Grow Your Ezine Subscriber List
10 Tips for Successful Ezine Advertising
Uncover 8 Secrets To Gaining More Ezine Subscribers Now!
The Secret Truth About Writing Great Sales Copy.
Increase Your Business Success With A Free Newsletter
Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit
How To Write Your Newsletter
The News About Newsletters
When discussing the possibility of creating a newsletter for one... Read More
I'm sure you have heard many online marketers touting the... Read More
I can't think of a better way to sell your... Read More
Advertising in ezines is possibly the most effective way of... Read More
If you're like most people starting out on the Internet,you've... Read More
"A newsletter is the paring knife of communication tools. It... Read More
Here's a big tip ? the secret to succeeding with... Read More
1. You will create residual income. For example, if you... Read More
One of the most powerful ways for small businesses to... Read More
Ezine (electronic magazine) advertising is a great method for exposing... Read More
When marketing ezines, most people use sign-up forms or pop-up... Read More
Whether distributed via e-mail or printed and snail-mailed, newsletters are... Read More
It's not enough to just sit around and expect that... Read More
***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to... Read More
Newsletters are becoming ever more popular. Not surprising ? since... Read More
Now this has been very successful for me? It generates... Read More
Your ezine subscriber list is a very valuable group. They... Read More
A very popular method of marketing ezines and newsletters is... Read More
It's over. You've written your ezine article, sent it out... Read More
1. Write articles that provide your readers with a list... Read More
Many online business owners and marketers use a variety of... Read More
Last year while researching a book on memorable speeches and... Read More
Follow 10 simple rules of thumb, and you'll soon be... Read More
Your ezine builds customer confidence and trust when you give... Read More
1. You will create residual income. For example, if you... Read More
Ezine Marketing |