The Public Speaking List Machine

Do you do public speaking? Then you've got an automatic list machine!

Remember that in business, your fortune is in your follow-up. And publishing an ezine is the easiest, most automatic, and least expensive way to do this for you. The key is getting as many prospects on your list as possible -- ethically.

Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my ezine. There are generally three ways to do this:

1. The Signup Sheet

Mention your fabulous ezine and all the good stuff it will do for them. Then pass around a signup sheet to collect their names and e-mail addresses. At the top of the sheet, give an attention-getting headline, a 25-word ezine description, and your privacy policy.

It's amazing what peer pressure will do --- it's rare you'll see someone pass on your sheet without adding their name and e-mail! I even had someone who was already on my list sign up on the sheet at an event. She told me later she didn't want to look like she was the only one holding out. :)

2. The Presentation Notes

I've seen many speakers who use PowerPoint announce to the audience that they can get a free copy of the entire presentation if they simply hand in their business card. Then as an aside, they mention that you'll also get a free subscription to their ezine.

Sounds like a slam dunk, right?

However, when I've seen this in action, I notice that not everyone hands their card in, so this will ONLY work well if you give a dynamite presentation and the audience really wants a copy of it.

3. The Prize Drawing!

This one's my favorite.

It's amazing how grown adults go nuts when the speaker announces she/he is going to give away something for FREE. I swear you could raffle off toenail clippings, and people will climb all over each other to get their business card in the bowl!

When I speak, I'm usually selling my Boost Business With Your Own EZINE System, so what I do is first explain what that includes. Then, I'll throw in a bonus program, such as my Secret, Simple Formula to Writing a WEB PAGE That Sells.

After I review all the benefits these programs bring, I pause, smile, and say, "Who here would like to get this all right now... for FREE?"

This is when people jump up and go "Ooo, ooo, me! Me me me!"

I say, "Great, because I'm going to give away one now! Please get out your business cards, and my assistant Liz will come around and collect them. Make sure you have a chance to win! You'll also get a free subscription to my award-winning Straight Shooter Marketing ezine, which will give you tips on marketing your business online and offline."

(NOTE: I want you to actually rehearse saying this so it's extremely smooth and confident. Remember, they'll see your offer as YOU see your offer. You want them clamoring to get on your list!)

If it makes you more comfortable, you can tell the audience that if they do NOT want to be subscribed to your ezine, they can put a "NO" on their card. I did this for over a year, but I found that during that entire time of speaking to thousands of people, only ONE person had ever written "no"! So I don't even bother anymore.

My rule now is if you want the chance to win, you get signed up. Hey, it's tough love, but it's good for them. My ezine could change their life! :)

Remember, people you meet in person will be your MOST valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.

© 2003-2005 Alexandria K. Brown

Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit http://www.EzineQueen.com

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Top Stories - Google News Updated : Sun, 21 Mar 2010 06:51:07 GMT+00:00 Stewart Udall, Interior Chief to Kennedy, Johnson, Dies at 90 - BusinessWeek Washington Post Stewart Udall, Interior Chief to Kennedy, Johnson, Dies at 90 BusinessWeek March 21 (Bloomberg) -- Stewart Udall, an advocate for the American West who oversaw the addition of 2.4 million acres to national parks and pushed for landmark environmental legislation as US Interior secretary under ... Former Interior Secretary Stewart Udall diesBizjournals.com Stewart L. Udall, 90, Conservationist in Kennedy and Johnson Cabinets, DiesNew York Times Former Interior Secretary Udall dies at age 90Washington Post AZ Central.com -Reuters -KRQE all 415 news articles » Publ.Date : Sun, 21 Mar 2010 04:06:32 GMT+00:00 Thousands bid farewell to former Nepal PM Koirala - FOXNews Reuters Thousands bid farewell to former Nepal PM Koirala FOXNews AP KATMANDU, Nepal (AP) — Politicians, diplomats and thousands of supporters lined up for hours at a public stadium Sunday in Nepal's capital to pay respect to Girija Prasad Koirala, the former pri... KATMANDU, Nepal (AP) — Politicians, diplomats and ... Koirala's last journey beginsThe Hindu Thousands bid farewell to former Nepal PM KoiralaSan Jose Mercury News Nepal's former leader Koirala diesABC Online Washington Post -BBC News -Sify all 722 news articles » Publ.Date : Sun, 21 Mar 2010 06:43:12 GMT+00:00 Tea Party Activists Make Last Stand Against Health Care Vote - FOXNews Bellingham Herald Tea Party Activists Make Last Stand Against Health Care Vote FOXNews Just days after holding a rally in Washington, Tea Party activists returned Saturday to make one final stand against the health care reform bill ahead of an expected Sunday vote. Thousands of Tea Partiers descended upon the Capitol in an effort to ... Make That the Nas-Tea Party »New York Daily News (blog) First Coast Tea Party Members Rally in DCFirst Coast News Hagerstown-area residents rally against health billThe Herald-Mail KYMA -msnbc.com -San Jose Mercury News all 136 news articles » Publ.Date : Sat, 20 Mar 2010 17:47:16 GMT+00:00 'Tea party' protesters accused of spitting on lawmaker, using slurs - Washington Post CBS News 'Tea party' protesters accused of spitting on lawmaker, using slurs Washington Post Hundreds of conservative activists gather outside the US Capitol to protest health-care legislation, which is approaching a final vote in the House this week. By Paul Kane Members of the Congressional Black Caucus said that racial epithets were hurled ... Congressmen are abused by protesters at DC demonstration against health care billKansas City Star Spitting and Slurs Directed at LawmakersNew York Times (blog) Health care vote...Spitting fury...Plains snowstorm9&10 News Salon -Los Angeles Times -The Swamp (blog) all 303 news articles » Publ.Date : Sun, 21 Mar 2010 03:04:11 GMT+00:00 UN chief Ban Ki-moon calls for Israel to halt all settlement activity - Washington Post Telegraph.co.uk UN chief Ban Ki-moon calls for Israel to halt all settlement activity Washington Post CHINA Pedestrians bear the brunt of a sandstorm that hit Lanzhou in Gansu province. Northern China has been hit by the strongest sandstorm so far this year, causing flight delays at Beijing's international airport. (Associated Press) UN chief Ban ... Mahmoud al-Zahar: Qassams helping IsraelYnetnews Ban urges Gazans to stop rocket fireJerusalem Post Netanyahu did one thing right in the Jerusalem settlements debacleHa'aretz The Guardian -Los Angeles Times -Xinhua all 1,014 news articles » Publ.Date : Sun, 21 Mar 2010 06:07:44 GMT+00:00 Lazio Endorsed by Conservative Party - New York Times Boston Globe Lazio Endorsed by Conservative Party New York Times A divided group of New York State Conservative Party leaders voted Saturday to throw the party's support behind Rick A. Lazio, giving the former congressman's troubled campaign for governor a boost as it struggles to hang on to ... Lazio to meet with Edwards, officialsEvening Observer Conservative Party backs Lazio for governorNewsday (subscription) Broome GOP chairwoman Debra Preston still supports Lazio for governorPress & Sun-Bulletin New York Daily News -Albany Times Union (blog) -WCAX all 118 news articles » Publ.Date : Sat, 20 Mar 2010 22:36:51 GMT+00:00 Obama appeals to Iranian people - Jerusalem Post Reuters South Africa Obama appeals to Iranian people Jerusalem Post WASHINGTON – US President Barack Obama told Iran's leaders that his offer of diplomatic engagement over their nuclear program remains on the table during his annual Nowruz greeting. ... Iran president suggests referendum on subsidy cutsReuters Ahmadinejad promises 'better news' for New Iranian YearPress TV Report: Iran releases prominent pro-reform figureWashington Post Voice of America -CNN -BBC News all 845 news articles » Publ.Date : Sun, 21 Mar 2010 02:20:57 GMT+00:00 RSS Parser Increased Web Site Traffic

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