The Public Speaking List Machine

Do you do public speaking? Then you've got an automatic list machine!

Remember that in business, your fortune is in your follow-up. And publishing an ezine is the easiest, most automatic, and least expensive way to do this for you. The key is getting as many prospects on your list as possible -- ethically.

Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my ezine. There are generally three ways to do this:

1. The Signup Sheet

Mention your fabulous ezine and all the good stuff it will do for them. Then pass around a signup sheet to collect their names and e-mail addresses. At the top of the sheet, give an attention-getting headline, a 25-word ezine description, and your privacy policy.

It's amazing what peer pressure will do --- it's rare you'll see someone pass on your sheet without adding their name and e-mail! I even had someone who was already on my list sign up on the sheet at an event. She told me later she didn't want to look like she was the only one holding out. :)

2. The Presentation Notes

I've seen many speakers who use PowerPoint announce to the audience that they can get a free copy of the entire presentation if they simply hand in their business card. Then as an aside, they mention that you'll also get a free subscription to their ezine.

Sounds like a slam dunk, right?

However, when I've seen this in action, I notice that not everyone hands their card in, so this will ONLY work well if you give a dynamite presentation and the audience really wants a copy of it.

3. The Prize Drawing!

This one's my favorite.

It's amazing how grown adults go nuts when the speaker announces she/he is going to give away something for FREE. I swear you could raffle off toenail clippings, and people will climb all over each other to get their business card in the bowl!

When I speak, I'm usually selling my Boost Business With Your Own EZINE System, so what I do is first explain what that includes. Then, I'll throw in a bonus program, such as my Secret, Simple Formula to Writing a WEB PAGE That Sells.

After I review all the benefits these programs bring, I pause, smile, and say, "Who here would like to get this all right now... for FREE?"

This is when people jump up and go "Ooo, ooo, me! Me me me!"

I say, "Great, because I'm going to give away one now! Please get out your business cards, and my assistant Liz will come around and collect them. Make sure you have a chance to win! You'll also get a free subscription to my award-winning Straight Shooter Marketing ezine, which will give you tips on marketing your business online and offline."

(NOTE: I want you to actually rehearse saying this so it's extremely smooth and confident. Remember, they'll see your offer as YOU see your offer. You want them clamoring to get on your list!)

If it makes you more comfortable, you can tell the audience that if they do NOT want to be subscribed to your ezine, they can put a "NO" on their card. I did this for over a year, but I found that during that entire time of speaking to thousands of people, only ONE person had ever written "no"! So I don't even bother anymore.

My rule now is if you want the chance to win, you get signed up. Hey, it's tough love, but it's good for them. My ezine could change their life! :)

Remember, people you meet in person will be your MOST valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.

© 2003-2005 Alexandria K. Brown

Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit http://www.EzineQueen.com

---

Google News Updated : Sat, 06 Sep 2008 20:07:30 GMT Buckeyes survive Ohio's threat, 26-14 - The Associated Press The Associated Press Buckeyes survive Ohio's threat, 26-14 The Associated Press - 35 minutes ago COLUMBUS, Ohio (AP) - Beanie Wells didn't play. The Ohio Bobcats sure did. Lightly regarded even in the Mid-American Conference, Ohio put a scare into No. Ohio State Football: OSU 26, OU 14 The Plain Dealer - cleveland.com Posted by ESPN.com's Adam Rittenberg ESPN USA Today - Columbus Dispatch - Chillicothe Gazette - SBR Forum all 172 news articles Publ.Date : Sat, 06 Sep 2008 19:31:47 GMT 'Wrestler' brings Venice fest to its feet - Hollywood Reporter Hollywood Reporter 'Wrestler' brings Venice fest to its feet Hollywood Reporter - 52 minutes ago By Eric J. Lyman VENICE -- "The Wrestler" was the toast of the Lido on the Venice Film Festival's penultimate day, with star Mickey Rourke's interpretation of an aging wrestler struggling to come to terms with the end of his career creating a buzz that ... 'The Wrestler' wins Venice Film Fest top award The Associated Press Mickey Rourke in The Wrestler. TIME Bloomberg - Reuters - Monsters and Critics.com - Los Angeles Times all 327 news articles Publ.Date : Sat, 06 Sep 2008 19:14:35 GMT Obama, McCain to Honor Victims of 9/11 Together - Voice of America ABC News Obama, McCain to Honor Victims of 9/11 Together Voice of America - 1 hour ago By VOA News US presidential candidates Democrat Barack Obama and Republican John McCain have agreed to appear together on September 11, the seventh anniversary of the terrorist attacks in New York and Washington. Conventions, Anything but Dull, Are a TV Hit New York Times Comment by John S. Baick Professor of History, Western New England College Newsday - CNN - Argus Press - Bloomberg all 4,236 news articles Publ.Date : Sat, 06 Sep 2008 19:01:14 GMT McCain, Obama battle over economy, leadership - AFP Telegraph.co.uk McCain, Obama battle over economy, leadership AFP - 51 minutes ago COLORADO SPRINGS, Colorado (AFP) - Economic issues dominated the campaign trail Saturday as presidential hopefuls Barack Obama and John McCain battled over who could best lead the nation in troubled times. Reuters Politics Summary Washington Post Barack Obama, John McCain say they hate meddlers ... but both ... Los Angeles Times Intellectual Conservative - WGN - Financial Times all 650 news articles Publ.Date : Sat, 06 Sep 2008 19:15:37 GMT "Bangkok" a skillful action excursion - Reuters E! Online "Bangkok" a skillful action excursion Reuters - 15 hours ago By Stephen Farber LOS ANGELES (Hollywood Reporter) - Everything is relative in the realm of hyperviolent movies, and compared to this summer's other assassination thriller, "Wanted," "Bangkok Dangerous" is a model of restraint and moral rectitude. 'Dangerous' prosperous at box office Variety An Assassin Arrives to Turn Off the Lights New York Times Boston Herald - Boston Globe - Roanoke Times - Buffalo News all 251 news articles Publ.Date : Sat, 06 Sep 2008 04:41:52 GMT Journals week in review: news from One Microsoft Way - Ars Technica Washington Post Journals week in review: news from One Microsoft Way Ars Technica - 1 hour ago By Emil Protalinski | Published: September 06, 2008 - 01:15PM CT First Gates-Seinfeld ad leaves us scratching our heads. The first Jerry Seinfeld and Bill Gates ad has arrived. Seinfeld ads only part of Microsoft push United Press International Windows Vista: The OS About Nothing InformationWeek New York Times - Slashdot - Apple Insider - CRN all 499 news articles Publ.Date : Sat, 06 Sep 2008 18:27:03 GMT Boeing Machinists Take To Picket Line After Talks Collapse - CNNMoney.com Washington Post Boeing Machinists Take To Picket Line After Talks Collapse CNNMoney.com - 1 hour ago NEW YORK (AFP)-- Boeing machinists took to the picket line on Saturday as they launched a strike that has halted production and could cost the US aerospace giant more than $100 million per day. Low strike pay could limit length of Boeing work stoppage BloggingStocks Boeing machinists walk off the job MarketWatch Wall Street Journal - New York Times - AHN - Reuters all 2,440 news articles Publ.Date : Sat, 06 Sep 2008 18:46:08 GMT Add RSS Feeds To My Web Pages Website Traffic Promotion

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

What?s In Your Resource Box (SIG File)?

One of the most important things you can do to... Read More

8 Things To Think About Before You Start Advertising Profitably In Ezines!

Advertising in ezines is possibly the most effective way of... Read More

Use the Power of Ezines to Increase Web Site Traffic!

If you don't have a list of your own then... Read More

Re-evaluating The Purpose Of An E-Zine

With all of the push these days to publish an... Read More

10 Sure Fire Ways To Get More Ezine Subscribers

1. Place testimonials for your ezine on your site.Your testimonials... Read More

Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts

With the arrival of syndication or RSS technology, many claim... Read More

10 Benefits Of Submitting Your Articles To Ezines

1. You'll brand your web site, business and yourself by... Read More

Guaranteed Ways to Build Up Your Ezine List

Here are tips gleaned from roughly 5 years spent building... Read More

Ezines Are Effective In Advertising Your Online Business?

'Ezines are the most cost effective way to advertise your... Read More

Market Your Ezine Properly, So You Grab Every Visitor To Your Website

When marketing ezines, most people use sign-up forms or pop-up... Read More

Ways to Improve and Make Money from Your Newsletter

Our last three newsletters have covered the hot topic of... Read More

Ezine As A Viral Marketing Tool

A very popular method of marketing ezines and newsletters is... Read More

Lesson #4: Six Powerful Places to Advertise Your Autoresponder!

Once you set up your autoresponder account, now you need... Read More

6 Easy Ways to Promote Your Ezine Articles

If you think you can't brand yourself because you're not... Read More

Newsletters in Plain Text or HTML - Which Work Better?

A common question asked when you first set out to... Read More

Increase Your Ezine Sign-up Rate By 500% or More Starting Today

If you're satisfied with a newsletter subscription rate of five... Read More

10 First Rate Tips To Getting More Ezine Subscribers

1. Submit your ezine to ezine directories.Ezine directories attract people... Read More

How to Grow Your Ezine Subscriber List

Your ezine subscriber list is a very valuable group. They... Read More

10 Tips for Successful Ezine Advertising

If you're like most people starting out on the Internet,you've... Read More

Uncover 8 Secrets To Gaining More Ezine Subscribers Now!

If you've just started publishing your own ezine then you'll... Read More

The Secret Truth About Writing Great Sales Copy.

Did you know that most people find it difficult to... Read More

Increase Your Business Success With A Free Newsletter

Publishing a free newsletter is an effective and inexpensive marketing... Read More

Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit

In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More

How To Write Your Newsletter

So how do you set about writing your own newsletter?The... Read More

The News About Newsletters

"A newsletter is the paring knife of communication tools. It... Read More