The Power of Newsletters

When discussing the possibility of creating a newsletter for one of my clients, he asked me, "How will a newsletter help me get sales?"

"Great question," I replied. Here's how:

A newsletter is a form of contact, just like a phone call, visit or direct mail postcard. Your business (or non-profit) and any messages you want to get across will be in front of your current and prospective clients each time you send out a newsletter. If you send out a newsletter several times a year, there is a good chance that you will reach your prospects at a time when they are ready to buy. Even if they're not ready to buy, they might be talking to a friend or business associate who needs your services ? so you might get a referral.

To maximize your sales or donor opportunities, keep a few points in mind:

1. Focus content on what is beneficial to the reader. Good newsletters include a combination of information aimed at educating readers, sales messages and client kudos.

2. Decide on an e-mail newsletter or a printed newsletter. Besides your budget and access to e-mail or address information, your business or organization provides clues to the best choice. If you are a non-profit that wants to include a donor form in each newsletter, printed newsletters will be best for you. If you are a Web-based business, it makes more sense to create an e-mail newsletter.

3. Spend time on the newsletter's design and copywriting. Your newsletter design is a branding and image opportunity for your company or organization. Correct grammar and spelling are also important. Mistakes detract from your message and image.

Spending time creating effective newsletters is well worth the time invested. Send out newsletters and watch your sales grow!

Margie Fisher is President of Margie Fisher Public Relations. Learn more about her Pay for Results Publicity Program? and her free biweekly PRactical P.R. newsletter at http://www.margiefisher.com

In The News:


Google News
Updated : Sun, 06 Jul 2008 06:55:22 GMT

Hippie Arrests Draw ACLU’s Attention - New York Times


ABC News
Hippie Arrests Draw ACLU’s Attention
New York Times - 6 hours ago
By AP CHEYENNE, Wyo. (AP) - The American Civil Liberties Union said on Saturday that it would investigate the actions of federal officers who had arrested five members of the Rainbow Family in western Wyoming during the group’s annual gathering.
ACLU plans to investigate Rainbow Family treatment The Associated Press
ACLU to investigate Rainbow Family treatment LocalNews8.com
WKOW-TV.com - Billings Gazette - cbs4denver.com - Austin American-Statesman
all 306 news articles

Publ.Date : Sun, 06 Jul 2008 00:40:38 GMT

Obama "puzzled" by Iraq comment frenzy - Reuters


Washington Post
Obama "puzzled" by Iraq comment frenzy
Reuters - 1 hour ago
By John Whitesides, Political Correspondent ST. LOUIS (Reuters) - Democratic presidential candidate Barack Obama said on Saturday his plan to end the Iraq war was unchanged and he was puzzled by the sharp reaction to his statement this week that he ...
Obama struggles to thread needle on Iraq AFP
Obama Refines the Blame on Iraq Miscue New York Times
International Herald Tribune - Voice of America - Washington Times - New York Daily News
all 1,620 news articles

Publ.Date : Sun, 06 Jul 2008 05:08:23 GMT

Argentine Lower House Passes Grain Export-Tax Plan (Update3) - Bloomberg


Voice of America
Argentine Lower House Passes Grain Export-Tax Plan (Update3)
Bloomberg - 8 hours ago
By Eliana Raszewski July 5 (Bloomberg) -- Argentina's lower house of congress approved the government's plan to increase taxes on exports of grains and oilseeds, risking a resumption of three months of strikes by farmers.
Export Tax That Angers Farmers Advances in Argentina New York Times
Argentina lawmakers approve farm export tax hike guardian.co.uk
RTT News - BBC News - The Associated Press - AFP
all 144 news articles

Publ.Date : Sat, 05 Jul 2008 22:41:30 GMT

McCain Battles a Nemesis, the Teleprompter - New York Times


New York Times
McCain Battles a Nemesis, the Teleprompter
New York Times - 7 hours ago
Mary Altaffer/AP By MARK LEIBOVICH LAS VEGAS —Senator John McCain was performing relatively smoothly as he unveiled his energy plan.
McCain Campaign, in Relaunch, Seeks Tighter Message Focus Wall Street Journal
McCain Campaign on Obama and Iraq FOXNews
The Associated Press - Washington Post - Los Angeles Times - CNN
all 737 news articles

Publ.Date : Sat, 05 Jul 2008 23:31:52 GMT

Smallest planet shrinks in size - BBC News


Canada.com
Smallest planet shrinks in size
BBC News - Jul 4, 2008
The smallest planet in the Solar System has become even smaller, studies by the Messenger spacecraft have shown. Data from a flyby of Mercury in January 2008 show the planet has contracted by more than one mile (1.5km) in diameter over its history.
First Results From Messenger's Mercury Flyby Slashdot
Mercury is shrinking, NASA craft finds; a cool clue: 'lobate scarps' Los Angeles Times
eFluxMedia - Baltimore Sun - Examiner.com - ChattahBox
all 155 news articles

Publ.Date : Fri, 04 Jul 2008 11:45:26 GMT

Ore. man completes flight of fancy _ in lawn chair - The Associated Press


The Associated Press
Ore. man completes flight of fancy _ in lawn chair
The Associated Press - 1 hour ago
CAMBRIDGE, Idaho (AP) - Using his trusty BB gun to help him return to Earth, a 48-year-old gas station owner flew a lawn chair rigged with helium-filled balloons more than 200 miles across the Oregon desert Saturday, landing in a field in Idaho.
Video: Ore. Man Uses Balloons and a Lawn Chair to Fly AssociatedPress
Believe it or not, he's lounging on air The Oregonian - OregonLive.com
CNN International - BBC News - KOHD - San Jose Mercury News
all 1,071 news articles

Publ.Date : Sun, 06 Jul 2008 05:50:31 GMT

Analysis: McCain struggles to regain footing - The Associated Press


The Associated Press
Analysis: McCain struggles to regain footing
The Associated Press - 2 hours ago
WASHINGTON (AP) - John McCain calls himself an underdog. That may be an understatement. The GOP presidential candidate trails Democrat Barack Obama in polls, organization and money while trying to succeed a deeply unpopular fellow Republican in a year ...
Rural voters lean to the GOP St. Joseph News-Press
Neither Obama nor McCain meets Energy Party standard The State
New York Times - Online Athens - Washington Post - Newsweek
all 465 news articles

Publ.Date : Sun, 06 Jul 2008 04:40:55 GMT

Clickbank Content
Work From Home


PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Use the Power of Ezines to Increase Web Site Traffic!

If you don't have a list of your own then... Read More

6 Easy Ways to Promote Your Ezine Articles

If you think you can't brand yourself because you're not... Read More

10 Ezine Advertising Strategies For Starters

If you're like most ezine advertisers you wish to generate... Read More

Improve Your Online Network With A Powerful Ezine

Many online business owners and marketers use a variety of... Read More

The Secret Truth About Writing Great Sales Copy.

Did you know that most people find it difficult to... Read More

Market Your Ezine Properly, So You Grab Every Visitor To Your Website

When marketing ezines, most people use sign-up forms or pop-up... Read More

Lesson #4: Six Powerful Places to Advertise Your Autoresponder!

Once you set up your autoresponder account, now you need... Read More

Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits

Would you like an Internet Marketing tool that can put... Read More

10 Tips for Successful Ezine Advertising

If you're like most people starting out on the Internet,you've... Read More

Ezine Advertising Deals Revealed

Ezine (electronic magazine) advertising is a great method for exposing... Read More

Practical Strategies To Boost Your Ezine Readership

Do you have a fresh ezine ready to start taking... Read More

Creating and Distributing E-Courses

E-courses are excellent sales tools and a great way to... Read More

Increase Your Ezine Sign-up Rate By 500% or More Starting Today

If you're satisfied with a newsletter subscription rate of five... Read More

10 Reasons To Sell A Fee Based Subscription Ezine

1. You will create residual income. For example, if you... Read More

10 Sure Fire Ways To Get More Ezine Subscribers

1. Place testimonials for your ezine on your site.Your testimonials... Read More

Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat

Are you ready to build your opt in email list... Read More

How Your Advice Column Can Build Loyal Readers

Last year while researching a book on memorable speeches and... Read More

How to Make Your eZine Work for You Long After Its Published

If you publish an email newsletter, do you convert the... Read More

Generate Free Traffic Submitting Articles to Ezine?s

Now this has been very successful for me? It generates... Read More

Newsletter Publishing Tips

I can't think of a better way to sell your... Read More

Win More Sales with Customer Newsletters - More Small Business Power Tools

One of the most powerful ways for small businesses to... Read More

Achieving Success with Ezine Advertising

Achieving success is clearly up to you, not to anybody... Read More

The News About Newsletters

"A newsletter is the paring knife of communication tools. It... Read More

Is Your Ezine Being Zapped?

About a year ago I wrote an article titled 'Winning... Read More

How to Grow Your Ezine Subscriber List

Your ezine subscriber list is a very valuable group. They... Read More