Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Home
>
Ezine Marketing
>
Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. It's an excellent means to both market and grow your business and also show your existing clients your creative abilities.

What's an ezine? It's short for electronic magazine. It's those e-mail newsletters that you receive on a regular basis. If you are not sending one out now, seriously consider doing so. It can make a big difference in both your business and your bank account. For example, I know one life coach who sends out regular ezines. Lately she acknowledged that she started getting 30+ people signing up every day! When you think about those 30+ new potential clients a day, doesn't it make sense to utilize this as a regular part of your marketing?

Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest? One of the most important things I discovered was that they provided me with valuable information to help me in my business. They often provided information I didn't already know. For example, some newsletters provide tips on search engine optimization, affiliate programs, or software shortcuts. Since I'm always looking to grow my business, this information is valuable to me. You normally have knowledge in a given field that others don't, when preparing your newsletter, think about what expert knowledge you have or can obtain that would interest your targeted market. Now that's what you want to add to your newsletter.

In writing your newsletter, keep the following points in mind:

Your Readers

?Know your readers and what they want.

?Ask your readers for feedback and how to improve.

?Talk to your readers. Don't just put information in your newsletter; think about that audience out there reading your newsletter. How do they feel after reading what you've prepared?

Your Writing Style

?Use short, simple sentences; keeping paragraphs short.

?Write clearly and avoid slang or profanity.

?Use humor and keep a refreshing tone to your writing.

?Keep your tone friendly, but also professional.

?Have white space between the paragraphs.

?Use small graphics whenever applicable.

?Include your logo for business recognition.

?Use bold or italics for emphasis, but don't underline.

?Use plain text. (12-14 point)

Headings

?Entice the reader with your heading to ensure they read the article.

?Headlines should be slightly larger than the other text.

?Use bold or italics and a good font, but don't use all caps.

Content of Newsletter

?Content is king! Just like on your website, it's vital to have your newsletter or ezine packed full of useful information.

?Provide articles written by you and other experts.

?Provide any new services or features you've added to your business.

?Provide links of relevant press releases, articles, other sites, etc. This gives readers more information that they can review.

?Provide case studies, facts not known, etc. Sign up for Google News so that you can get information your clients might not have seen.

?Provide a collection of valuable small business tips, testimonials, etc.

?Provide a personal message from you. Many enjoy hearing how you are doing and what's new happening in their life and business.

?Provide humorous quotations or jokes.

?Contests / Polls / Freebies / Quizzes / Games!! Let the fun begin. Why not include something that makes the reader look forward to taking a break from their busy day to read your newsletter?

The Final Step -- Proofing

?Make sure everything is 100% accurate with no typos.

?Make sure you have permission for any copyrighted material.

?Make sure if you have sources, you have credited them correctly.

Most ezines are "opt-in," which means that everyone who receives it has actually registered to receive it-they want it already. Now the only thing you need to do is provide them great information that keeps them wanting it every month.

Diana Ennen, Author: Virtual Assistant the Series, Become a Highly Successful, Sought After VA, Words From Home: Start, Run and Profit from a Home-Based Word Processing Business, and the Home Office Recovery Plan (co-author: Patty Gale) http://www.virtualwordpublishing.com, and http://www.publicity-VA.com

In The News:

Top Stories - Google News
Updated : Fri, 12 Mar 2010 13:25:41 GMT+00:00

Anti-Government Protesters Rally in Bangkok - Voice of America

Boston Globe

Anti-Government Protesters Rally in Bangkok
Voice of America
Photo: AP In Thailand thousands of anti-government protesters have begun a series of demonstrations aimed at pressuring the government to call new elections. The protesters, known as red shirts for the color they wear, kicked of their campaign Friday ...
SCENARIOS-Will Thailand's government ride out the storm?Reuters
Thailand braces for massive political protestsCNN International
Thailand's Thaksin supporters set to march on BangkokAFP
ABC Online -Times Online -New York Times
all 563 news articles »

Publ.Date : Fri, 12 Mar 2010 12:59:28 GMT+00:00

Cuomo Hands Paterson Case to an Ex-Judge - New York Times

CNN International

Cuomo Hands Paterson Case to an Ex-Judge
New York Times
ALBANY — Facing growing political pressure, Attorney General Andrew M. Cuomo on Thursday appointed an independent counsel to take over his office's investigation into the Paterson administration's response to a domestic violence case. ...
Cuomo Hands Off Paterson InquiryWall Street Journal
New York AG Cuomo recuses himself from probe of Gov. PatersonWashington Post
After drop in poll, AG recuses himself in NY probeThe Associated Press
Reuters -CNN -WCAX
all 473 news articles »

Publ.Date : Fri, 12 Mar 2010 03:06:00 GMT+00:00

Putin urges expanded Russia-India ties - AFP

BBC News

Putin urges expanded Russia-India ties
AFP
NEW DELHI — Russian Prime Minister Vladimir Putin, in India to sign a clutch of multibillion-dollar arms deals, said Friday it was time for the old Cold War allies to boost trade beyond the limited scope of defence. At just over 7.5 billion dollars in ...
Putin: Russia, India Nuclear Ties PromisingWall Street Journal
Foreign Banks 'Facilitated' Russian Capital Flight, Putin SaysBusinessWeek
India, Russia to strengthen its strategic partnershipRIA Novosti
Reuters -Voice of America -BBC News
all 773 news articles »

Publ.Date : Fri, 12 Mar 2010 12:11:46 GMT+00:00

Obama Lists Who Will Get Prize Money From Nobel - New York Times

Reuters

Obama Lists Who Will Get Prize Money From Nobel
New York Times
WASHINGTON — President Obama has made good on a promise to give his $1.4 million in Nobel Peace Prize money to charity, releasing on Thursday the names of the organizations that will benefit. “These organizations do extraordinary work ...
Obama picks charities to which he'll donate Nobel prize cash awardWashington Post
Internet nominated for 2010 Nobel Peace Prizemsnbc.com
Internet 'in running' for Nobel Peace PrizeBBC News
Reuters -AOL News -The Associated Press
all 749 news articles »

Publ.Date : Fri, 12 Mar 2010 01:30:12 GMT+00:00

Turkey protests Swedish genocide vote - CNN

CNN

Turkey protests Swedish genocide vote
CNN
Turkish Prime Minister Recep Tayyip Erdogan has expressed anger at accusations of genocide against the country. Istanbul, Turkey (CNN) -- Turkey has canceled a high-level summit scheduled to take place in Sweden ...
Turkey recalls envoy to SwedenAljazeera.net
Swedish ambassador in Ankara summoned to Turkish Foreign MinistryXinhua
Turkey recalls envoy to Sweden over Armenia voteReuters
CNN International -BBC News -Washington Post
all 669 news articles »

Publ.Date : Fri, 12 Mar 2010 11:06:12 GMT+00:00

Palestinians try to breach East Jerusalem checkpoint - Ha'aretz

CBC.ca

Palestinians try to breach East Jerusalem checkpoint
Ha'aretz
By Haaretz Service and News Agencies Palestinian youths on Friday hurled stones at Israeli security forces near the Temple Mount compound in Jerusalem and tried to breach a barrier to gain entry to the area, which has been sealed off amid concerns over ...
Israel moves to change law after Biden "mishap"The Associated Press
Israel seals off West BankCNN
PM rep must be at housing meetingsJerusalem Post
Wall Street Journal -Aljazeera.net -Ynetnews
all 1,710 news articles »

Publ.Date : Fri, 12 Mar 2010 12:52:34 GMT+00:00

Pakistan blasts kill 45 - ABC Online

CBC.ca

Pakistan blasts kill 45
ABC Online
Suicide bombers have killed at least 39 people in Lahore, despite government assertions that recent crackdowns had weakened Taliban insurgents. (Reuters: Stringer) Twin suicide attacks have targeted the Pakistani military, killing 45 people in the ...
Twin Suicide Attacks Hit Military Sites in PakistanNew York Times
Twin suicide bombings kill, wound scores in Pakistani cityWashington Post
Suicide Bombers Kill 39 in Pakistani City of LahoreVoice of America
Wall Street Journal -Bloomberg -AFP
all 791 news articles »

Publ.Date : Fri, 12 Mar 2010 12:57:25 GMT+00:00

Make Money Blogging
Display RSS Feeds on Your Website

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Ezine Marketing