Surefire Ways to Pack a Punch With Your Ezines & Newsletters

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Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. It's an excellent means to both market and grow your business and also show your existing clients your creative abilities.

What's an ezine? It's short for electronic magazine. It's those e-mail newsletters that you receive on a regular basis. If you are not sending one out now, seriously consider doing so. It can make a big difference in both your business and your bank account. For example, I know one life coach who sends out regular ezines. Lately she acknowledged that she started getting 30+ people signing up every day! When you think about those 30+ new potential clients a day, doesn't it make sense to utilize this as a regular part of your marketing?

Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest? One of the most important things I discovered was that they provided me with valuable information to help me in my business. They often provided information I didn't already know. For example, some newsletters provide tips on search engine optimization, affiliate programs, or software shortcuts. Since I'm always looking to grow my business, this information is valuable to me. You normally have knowledge in a given field that others don't, when preparing your newsletter, think about what expert knowledge you have or can obtain that would interest your targeted market. Now that's what you want to add to your newsletter.

In writing your newsletter, keep the following points in mind:

Your Readers

?Know your readers and what they want.

?Ask your readers for feedback and how to improve.

?Talk to your readers. Don't just put information in your newsletter; think about that audience out there reading your newsletter. How do they feel after reading what you've prepared?

Your Writing Style

?Use short, simple sentences; keeping paragraphs short.

?Write clearly and avoid slang or profanity.

?Use humor and keep a refreshing tone to your writing.

?Keep your tone friendly, but also professional.

?Have white space between the paragraphs.

?Use small graphics whenever applicable.

?Include your logo for business recognition.

?Use bold or italics for emphasis, but don't underline.

?Use plain text. (12-14 point)

Headings

?Entice the reader with your heading to ensure they read the article.

?Headlines should be slightly larger than the other text.

?Use bold or italics and a good font, but don't use all caps.

Content of Newsletter

?Content is king! Just like on your website, it's vital to have your newsletter or ezine packed full of useful information.

?Provide articles written by you and other experts.

?Provide any new services or features you've added to your business.

?Provide links of relevant press releases, articles, other sites, etc. This gives readers more information that they can review.

?Provide case studies, facts not known, etc. Sign up for Google News so that you can get information your clients might not have seen.

?Provide a collection of valuable small business tips, testimonials, etc.

?Provide a personal message from you. Many enjoy hearing how you are doing and what's new happening in their life and business.

?Provide humorous quotations or jokes.

?Contests / Polls / Freebies / Quizzes / Games!! Let the fun begin. Why not include something that makes the reader look forward to taking a break from their busy day to read your newsletter?

The Final Step -- Proofing

?Make sure everything is 100% accurate with no typos.

?Make sure you have permission for any copyrighted material.

?Make sure if you have sources, you have credited them correctly.

Most ezines are "opt-in," which means that everyone who receives it has actually registered to receive it-they want it already. Now the only thing you need to do is provide them great information that keeps them wanting it every month.

Diana Ennen, Author: Virtual Assistant the Series, Become a Highly Successful, Sought After VA, Words From Home: Start, Run and Profit from a Home-Based Word Processing Business, and the Home Office Recovery Plan (co-author: Patty Gale) http://www.virtualwordpublishing.com, and http://www.publicity-VA.com

In The News:

Top Stories - Google News
Updated : Sat, 20 Mar 2010 12:49:12 GMT+00:00

Pope blasts Irish bishops, orders Vatican probe - Los Angeles Times

The Guardian

Pope blasts Irish bishops, orders Vatican probe
Los Angeles Times
In a letter addressing clerical sexual abuse, Benedict says, "I am truly sorry" for the harm done to generations of Irish Catholics. A copy of the pope's pastoral letter addressed to Irish Catholics is displayed in St. Peters Square. ...
Pope apologizes to Irish sex abuse victimsYnetnews
Brady welcomes papal abuse letterBBC News
Pope Offers Apology, Not Penalty, for Sex Abuse ScandalNew York Times
CNN -Reuters India -FOXNews (blog)
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Publ.Date : Sat, 20 Mar 2010 12:43:12 GMT+00:00

Latinos increasingly critical of Obama's record on immigration - Washington Post

Los Angeles Times

Latinos increasingly critical of Obama's record on immigration
Washington Post
By NC Aizenman As tens of thousands of immigrants and their supporters prepare to demonstrate in Washington on Sunday in favor of an immigration overhaul, the Obama administration is finding its relationship with this largely Latino community ...
Advocates head to Washington for immigration reform rallyBoston Globe
GOP senator: Healthcare bill may cost immigration overhaulLos Angeles Times
Immigration rally scheduled in WashingtonCNN
Irish Central -ABC News -Christian Science Monitor
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Publ.Date : Sat, 20 Mar 2010 03:14:37 GMT+00:00

Thailand's Red Shirts Hold 7th Day of Peaceful Protests - Voice of America

Reuters

Thailand's Red Shirts Hold 7th Day of Peaceful Protests
Voice of America
Photo: AP Thousands of protesters rolled through the Thai capital Bangkok Saturday in trucks, cars, buses and on motorcycles to recruit supporters in their campaign against the government. The so-called "Red Shirts" plan to follow up their day-long ...
No easy fix for Thai political woesXinhua
Thailand protesters stage rally through BangkokBBC News
Thai protesters target "hearts and minds" of BangkokReuters
Washington Post -TIME -New York Times
all 704 news articles »

Publ.Date : Sat, 20 Mar 2010 11:28:07 GMT+00:00

Russia, US likely to sign arms treaty in April: report - Xinhua

CBC.ca

Russia, US likely to sign arms treaty in April: report
Xinhua
MOSCOW, March 20 (Xinhua) -- Russia and the United States probably will sign a long-awaited new strategic arms reduction treaty (START) in April, the Russian daily Kommersant reported Saturday. The treaty will be signed in the Czech capital of Prague ...
Putin offers US hints of supportReuters
Russia to back 'smart' Iran sanctionsJerusalem Post
US, Russia on Brink of Arms AgreementVoice of America
Washington Post -The Hindu -BBC News
all 1,672 news articles »

Publ.Date : Sat, 20 Mar 2010 08:50:06 GMT+00:00

Obama to Capitol Hill Saturday on health care - Washington Post

New York Times (blog)

Obama to Capitol Hill Saturday on health care
Washington Post
A marine stands his post outside the entrance to the West Wing of the White House as President Barack Obama works late in Washington Friday, March 19, 2010. (AP Photo/Alex Brandon) (Alex Brandon - AP) The Associated Press WASHINGTON -- President Barack ...
Nation split on health care billBuffalo News
Budget estimate key to health bill passageSan Francisco Chronicle
House Democrats see momentum on health billReuters
San Jose Mercury News -Los Angeles Times -Detroit Free Press
all 11,492 news articles »

Publ.Date : Sat, 20 Mar 2010 09:06:45 GMT+00:00

One more census question: Anyone want these jobs? - Boston Globe

Reuters UK (blog)

One more census question: Anyone want these jobs?
Boston Globe
In Allston this week, Peter Nore, a Census Bureau recruiter, handed out fliers offering temporary work to Ronnie Blackiemore (above) and to Tina Schneider (below). Nore advertised the jobs with a sign on his back (below). (Photos By Yoon S. Byun/Globe ...
5 things you need to know about: the censusSan Diego Union Tribune
Word is out on census; 2010 forms mailed to Tulare County residentsVisalia Times-Delta
Policies, Politics and Dollars Rest on US CensusVoice of America
NECN -Tuscaloosa News -Chicago Tribune
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Publ.Date : Sat, 20 Mar 2010 04:11:33 GMT+00:00

UN chief: Settlements must be stopped - Jerusalem Post

Reuters

UN chief: Settlements must be stopped
Jerusalem Post
By AP Israeli settlement building anywhere on occupied land is illegal and must be stopped, UN chief Ban Ki-moon said Saturday, after getting a closer look at some of the Israeli enclaves scattered across Palestinian-claimed territories. ...
UN chief Ban Ki-Moon starts Mid-East peace pushBBC News
UN Secretary-General Says Jerusalem Should be Dual CapitalVoice of America
PA: Place supervisors in settlements to ensure building freezeHa'aretz
Reuters -Ynetnews
all 9,639 news articles »

Publ.Date : Sat, 20 Mar 2010 12:12:14 GMT+00:00

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Surefire Ways to Pack a Punch With Your Ezines & Newsletters

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