How Ezine Ads Explode Your Online Income - Part 2

Here's a big tip ? the secret to succeeding with smaller ads is to set it up like a campaign over a few issues. If you go for the top ad, run the same promotion for 3-5 issues testing different ad copy (we'll get to some good ad writing tips in a minute). Now, what this does is it builds a rapport with the readers so you become a familiar and trusted presence in the ezine. As I've said countless times in this course, you cannot expect all customers to buy first time round, and by appearing in several issues of an ezine you're overcoming this problem and giving them more chance to click on your link and find out what the fuss is about. I would also recommend as part of your campaign to get at least one solo ad in there as well to heighten your familiar presence even more ? again, use the same link and the same product so this familiarity really hits home. With a solo ad being the first ad in your campaign and following up with top placement sponsor ads, you will be setting yourself up nicely there for some affiliate commission.

When writing your ad, whether it be at the top middle or bottom of the email, you have to grab the reader's attention right there and just get them to click and take action. So, you first need a catchy headline preferably all in capital letters with maybe a couple of asterix on either side of the title phrase. Some people think this asterix thing makes it look cheap and tacky, but it does work from my experience in just getting those clicks, because the page they go onto probably won't be tacky if you're promoting anything of use to the reader. Once they find relevence do you think they will care your petty little ad title was "tacky"?

Don't be long winded about anything, you should include a couple quick, sharp benefits and then a call to action like "click now" after your affiliate link or URL. Now, make sure you include the full address with http:// so then in plain text emails people will be able just to mouse over your link and click to open the page in a new window. Questions as headlines work well followed by maybe half the solution and then your link, website and product becomes the full solution.

With solo ads where you have 500 words to sell your product or website, you should leave out any hype and terms such as "money" and "income" etc. because spam filters pick up on certain phrases and will divert your solo mail to the junk folder - in my experience many ezine publishers don't have time to edit your ad in this way so you must anticipate deliverability through spam checking programs. This won't happen though, if your language is genuine and conservative (and not in the political sense!).

Use what I taught you about writing articles and perhaps intergrate one of your articles that got a good response into a solo ezine mailing, you know, you could spen $30 for a solo ad placement and you get $25 commission per sale for the product you're promoting, so if mailing out to 10,000 subscribers you only make 3 sales that's not the end of the world, and if you repeat mail the same subscribers that number of sales will go up and up as your credibility and familiarity increases.

Just a few words on what results to expect: A well written ad such as a top or bottom placement will generally get a 5-10% response rate, that's clickthroughs not sales. So if the ezine has 15,000 subscribers which is quite a common number, you can expect around 1000 people to click on your ad to see what it's all about. Now, on the sales front this all depends on the sales pitch the visitors are subjected to or, more importantly whether you have a CBMall type site or mini-site to build that relationship and offer a service. A good conversion rate is 1-2% so every 100 visitors, 1 buys. This would mean 10 sales from the 1000 visitors if all goes smoothly for your ad, and with a typical $25 commission rate that would be $250 which is not bad at all. Remember this is with a well written ad and a good quality product that targets exactly what those people desire. If you do the research like I mentioned earlier, you'll meet this criteria.

On the subject of research, it also helps to sign up for the ezine yourself and visit the publisher's website, if anything to check they seem genuine and professional about all this. When looking for how many subscribers an ezine has you should bare in mind that an ezine with 5,000 subscribers is going to be a more responsive, warmer list than perhaps an ezine with 100,000 subscribers. This is because a subscriber base this huge will often be bought from co-registration services (which I'll go into more at a later date) rather than using the one-by-one, every subscriber is individually valued method as with smaller lists. With smaller ezines, there's usually a better relationship between author and reader.

Another important thing is look for weekly run ezines rather than monthly. A monthly ezine would have subscribers that don't expect much content from the author on a regular basis, so think of this like the author is not interacting with them enough to have built a warm relationship. A weekly ezine would generally be more profitable to advertise in because people who sign up to receive weekly content are more actively involved ? it's a weekly thing for them, a more regular interaction, so these readers will be way more valuable to advertise to.

Apart from ezineadauction.com I mentioned, you should go onto Google and search for ezine authors and ezines. Just type in the niche you want, and make it a slightly broader term such as gardening, home, skiing, golf, cars etc. followed by the word ezine, then in a separate search try the word newsletter because often those words are interchangeable. There's also the directory of ezines at directoryofezines.com which lists about a thousand niche ezines but there is a fee to join this directory.

This was just ONE part of ONE stream of income affiliate marketing gives you. Learn OVER 20 streams of easy income in Mike Beatham's free Video & Audio E-Course at:

http://www.FutureAffiliate.com

---

Google News Updated : Sun, 07 Sep 2008 08:08:09 GMT Evans KOs Liddell at UFC 88 - FOXSports.com Evans KOs Liddell at UFC 88 FOXSports.com - 1 hour ago by Elias Cepeda, InsideFighting.com Rashad Evans shot himself straight to the top of the long list of challengers in the UFC's light heavyweight division with a devastating knockout win over the sport of MMA's top name and former champion, ... Rashad Evans knocks out Chuck Liddell The Associated Press Liddell in need of a fresh approach Yahoo! Sports USA Today - MMAjunkie.com - Bloody Elbow - Middletown Journal all 229 news articles Publ.Date : Sun, 07 Sep 2008 06:18:30 GMT Google Chrome Reflects A Desktop In Decline - InformationWeek News 8 Austin Google Chrome Reflects A Desktop In Decline InformationWeek - 10 hours ago After 10 years as a company, Google is making the Chrome browser key to the coming of age of cloud computing, or software as a service. Mozilla releases second Firefox 3.1 alpha CNET News Mozilla updates Firefox 3.1 with Alpha 2 build Computerworld Pittsburgh Post Gazette - PC World - CRN - Milwaukee Journal Sentinel all 246 news articles Publ.Date : Sat, 06 Sep 2008 21:46:03 GMT Hurricane Ike Strengthens to Category 4, Raises Fears From ... - FOXNews Boston Globe Hurricane Ike Strengthens to Category 4, Raises Fears From ... FOXNews - 2 hours ago Sept. 6: This satellite image taken at 3:45 pm EDT shows a swirl of clouds north of Hispaniola associated with Hurricane Ike. Sept. Video: 'Dangerous' Ike Aims for Turks and Caicos AssociatedPress Ike hits Turks and Caicos islands as Category 4 hurricane with ... CNN BBC News - AFP - Opelousas Daily World - MarketWatch all 3,099 news articles Publ.Date : Sun, 07 Sep 2008 05:13:03 GMT Couric getting a kick out of Web freedom - Chicago Tribune Washington Post Couric getting a kick out of Web freedom Chicago Tribune - 1 hour ago By Matea Gold | Tribune Newspapers NEW YORK—Katie Couric was listening to Declan McCullagh, CNet's chief political correspondent, explain Barack Obama's and John McCain's stances on Net neutrality. Survivors Enjoy Watching 'Stand Up To Cancer' cbs4denver.com Katie Couric teams with rival anchors to 'Stand Up to Cancer' Los Angeles Times CBS 2 - New York Daily News - mediabistro.com - TheDenverChannel.com all 192 news articles Publ.Date : Sun, 07 Sep 2008 07:04:17 GMT EA's big bet on Spore - San Jose Mercury News CBC.ca EA's big bet on Spore San Jose Mercury News - 1 hour ago By Steve Johnson In unveiling their much-anticipated and long-delayed video game "Spore" in North America today, executives at Electronic Arts hope to counter critics who have faulted the Redwood City company for becoming fat and happy in recent years ... In the Beginning, Finally Washington Post Sims creator hopes to soar with Spore San Francisco Chronicle InformationWeek - Macworld - CRN - Los Angeles Times all 222 news articles Publ.Date : Sun, 07 Sep 2008 07:07:31 GMT Tracing TV's bloodlines - Cape Cod Times Canada.com Tracing TV's bloodlines Cape Cod Times - 53 minutes ago By CAPE COD TIMES Vampires are big business, whether dominating the best-seller list in Stephenie Meyer's "Twilight" series of books for three years or starring in an endless stream of movies that portray the mysterious bloodsuckers as scary, ... 'True Blood': Undead On Arrival Washington Post 'True Blood' offers edgy inspection of tolerance Akron Beacon Journal Macon Telegraph - Salt Lake Tribune - E! Online - Arizona Daily Star all 215 news articles Publ.Date : Sun, 07 Sep 2008 07:14:40 GMT In the neighborhood of a title once again - Boston Globe San Diego Union Tribune In the neighborhood of a title once again Boston Globe - 39 minutes ago By Bud Collins Or should I say Herr Roger, as he is addressed in his hometown, Basel. He does better in this sector, the Flushing section of the New York borough of Queens, than he ever did in Switzerland, and Roger Federer says he feels "a little bit ... Video: Federer Beats Djokovic to Reach US Open Final AssociatedPress Federer Storms Into Final Washington Post New York Times - Los Angeles Times - The Star-Ledger - NJ.com - Kentucky.com all 2,911 news articles Publ.Date : Sun, 07 Sep 2008 07:28:11 GMT Add RSS Feeds To My Web Pages Website Traffic Promotion

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be extremely effective marketing tools for... Read More

How to Grow Your Ezine Subscriber List

Your ezine subscriber list is a very valuable group. They... Read More

10 Ezine Advertising Strategies For Starters

If you're like most ezine advertisers you wish to generate... Read More

Ezine Advertising Deals Revealed

Ezine (electronic magazine) advertising is a great method for exposing... Read More

Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts

With the arrival of syndication or RSS technology, many claim... Read More

Ezine As A Viral Marketing Tool

A very popular method of marketing ezines and newsletters is... Read More

Learn the Five Facts Why Ezine Is the Ultimate Promotion Tool!

What you are about to read will change your way... Read More

How to Get More Sign-Ups to Your Newsletter

It never seems to amaze me how often I still... Read More

Ezines Are Effective In Advertising Your Online Business?

'Ezines are the most cost effective way to advertise your... Read More

10 Great Ezine Content Tips To Increase Your Sales And Readership

1. Write articles that provide your readers with a list... Read More

How Your Advice Column Can Build Loyal Readers

Last year while researching a book on memorable speeches and... Read More

Five Ways To Promote Your Ezine

After you've spent countless hours creating and publishing your own... Read More

Uncover 8 Secrets To Gaining More Ezine Subscribers Now!

If you've just started publishing your own ezine then you'll... Read More

The Secret Truth About Writing Great Sales Copy.

Did you know that most people find it difficult to... Read More

Article Marketing: How to Submit Your Articles at Turbo Speed

Want to become an article-writing machine? Here are a few... Read More

Ezine Promotion, The Three Forgotten Tactics

If you are like most ezine publishers you want more... Read More

10 Reasons To Sell A Fee Based Subscription Ezine

1. You will create residual income. For example, if you... Read More

The Public Speaking List Machine

Do you do public speaking? Then you've got an automatic... Read More

6 Easy Ways to Promote Your Ezine Articles

If you think you can't brand yourself because you're not... Read More

Article Marketing 202 -- Creating a Viral Lead-Generating Machine

There is a simple system for creating a viral lead-generating... Read More

Top 10 Reasons to Use a Blog to Publish Your Ezine

Blogs are the hottest thing going these days when it... Read More

Practical Strategies To Boost Your Ezine Readership

Do you have a fresh ezine ready to start taking... Read More

10 Sure Fire Ways To Get More Ezine Subscribers

1. Place testimonials for your ezine on your site.Your testimonials... Read More

Three Ways You can Use the Ezines to Increase Your Sales

***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to... Read More

10 Benefits Of Submitting Your Articles To Ezines

1. You'll brand your web site, business and yourself by... Read More