Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit

In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.

The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests.

Example: who better to sell your health product to than a large group of people subscribed to a health newsletter? Or, you could pitch a business opportunity to a group already subscribed to another ezine about MLM and Biz Ops!

The idea of EA is fairly simple - but to make yours a success, you have to first determine which ezines or newsletters produce results, and which ones to avoid.

After a year and a half of EA, I've created a formula that produces increasing profit because I've learned how to avoid poor performing ezines and rip offs, while revealing the gems.

Strategy for Profit

I used to get ripped off about once for every 2 or 3 ezines I advertised in. They either took my money without running my ad (and ignored my subsequent emails), or my proven ads did too poorly for the money I paid.

The reasons ranged from abandoned ezines with working payment links, unethical newsletter owners, to a lot of ignorance and impatience on my part.

If you follow my proven strategy, you'll discover the best sources of ezines to advertise in - no matter who your target group is. And, you should see positive results every time.

This article outlines the steps to making your EA a successful return on investment (ROI).

Writing Your Ad

I won't go into details about ad writing, but if your ad is poorly written or untested, you should start with the cheapest ezines first. If you're really unsure of your writing abilities, I further suggest hiring a professional to write your ad for you.

Because you can run your ad as many times as you want, your investment in a professional will more than pay for itself in the end.

Target your advertising

If you leap into EA without first researching your target group, you'll end up wasting a lot of time and money. Plus, you probably miss some of the best ezines available.

To determine who your prospect is, take the time to list the possible keywords that directly relate to your product and do keyword searches for ezines, newsletters, and ezine directories.

For example, if you sell herbs, a good keyword search would include: herbs, health, nutrition, supplements, etc.

Avoid Co-ops

While doing your ezine research, you will probably stumble upon the offer to use Co-op (bulk) advertising as the means for your EA.

To be blunt, you should never pay to use Co-ops for your EA because they are too difficult to track and usually contain untargeted ezines. Worse still, you'd find that most never run your ad.

Subscribe

Now that you've found your ezine target group, you'll want to know whether the ezines you found are a good option (i.e. profitable) for your EA.

I've found the best strategy for making this determination is to subscribe to the targeted ezines.

To keep the subscriptions readily available for further research, I recommend creating a separate folder to store your subscription data.

And because you'll need to subscribe to quite a few ezines, I also suggest creating separate email accounts dedicated to your ezine subscriptions.

Double Opt-In Subscriptions

In the process of subscribing, you'll quickly determine possible ezines to avoid. When you subscribe and get a notice that you must confirm your subscription, the ezine is referred to as "double opt-in".

Double opt-in ezines indicates a better quality of subscribers with a lower risk of bulk email addresses. For you and me, this means better ad responses (yeah!).

Solo Ads

Within the first week of your new ezine subscription, you should see solo ads from other advertisers. If not, the ezine may be too new, or worse, no one is advertising because of poor results. Worse yet, the ezine took the advertiser's money and failed to run the ad.

On the other hand, if you see two or more solo ads a day, their list is probably burned out due to over advertising. You're looking for no more than one ad a day, or a minimum of one ad a week. Keep watching!

Subject Line

Does the ezine put the advertiser's subject line in the subject of the email or do they just say something like "Solo ad from xyz ezine"?

Your subject line is the most important part of your ad and definitely should be in the subject of the email.No subject line equals no response.

Advertiser Response

Repeat (or regular) advertisers in an ezine is a very good sign that the subscribers are responsive. To further test responsiveness, I recommend looking through the ezine's online archives (if available).

Archives are previous email publications that the publisher has posted to their website for visitors to view. The archive search is not only quick and easy, but archives can also provide an extra trickle of visitors when your ad gets archived.

Testimonial Page

After passing the above steps, see if your prospective ezine has a testimonial page. If the ezine has gotten this far, chances are it will.

Waiting Period

Another indicator of responsive subscribers is the waiting period to run an ad in the chosen ezine. If the waiting period is a month or more, this indicates a very popular ezine with responsive readers. You've uncovered a real gem!

Web Forms

I've found that the better ezines have web forms that get your ad to the publisher's inbox and usually send auto confirmation of receipt. If there is no web form, try emailing the publisher a question first, like when the next ad run date is.

No response may indicate a poor choice in the ezine, or your email was filtered or blocked as spam. Wait at least 2 days and try emailing again using a different email account.

If your emails still don't get through, neither will your ad. (Ironically, your payment always go through). Trust me, if they fail to communicate, save your money and time and move on.

Free Classifieds

If the ezine offers free classifieds, this is another good place to run your ad. Since classifieds usually don't produce responses, any activity from your ad here would further indicate an active readership.

Ad Tracking

Never advertise without using an ad tracker. You can purchase one or better, use one of the many available online for free. Ad trackers give you a url that you use in place of your website address.

The new url gives you important information like how many visitors you had, where they came from, and some list the number of sales per visitor.

This tracking information is crucial to the direction of your ad campaign because you'll learn of the need to change your ad and/or the sales page. More importantly, you'll know for certain whether the ezine produced enough visitors for the advertising price you paid.

Run Your Ad Twice

If your ad produced a great response, wait a week or two and run the ad again in the same ezine. I've found you'll probably get as good if not better results the second time around.

I would advise against running the ad a third time in a row because most of your prospects will be found in the first two runs.

Using a Capture Page or Auto-Responder

To maximize your efforts, you want to "capture" your visitors so you can send them additional information about your product, related merchandise, and pertinent updates.

This is done with a capture page that provides a place for visitors to put their name and email address. There are different methods to accomplish this and you may want to hire someone to do it for you if you're not comfortable installing scripts on your website.

You might also want to send your visitor directly to your autoresponder, where you have a series of messages set up to "warm and inform" your prospect about your product or service.

Rotating Ads

Once your ad has been tested and you have a base of 5-10 solid, performing ezines, start rotating your ad between your ezines.

For optimal results, make sure 2-3 months have passed before running your ad in the same publication. Keep building your base and watch your profits grow!

Greg Root started using ezine advertising almost exclusively since 2003 and owns and maintains 'The Ezine Ad Tester' at http://www.maxprofitpro.com/ See the results of his ezine advertising campaigns to find the best ezine marketing resources on the internet.

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Google News Updated : Tue, 14 Oct 2008 11:56:09 GMT North Korea to resume nuclear dismantlement - The Associated Press Voice of America North Korea to resume nuclear dismantlement The Associated Press - 2 hours ago SEOUL, South Korea (AP) - North Korea planned to resume dismantling its nuclear program Tuesday for the first time in two months, days after the United States removed the communist regime from a terrorism blacklist as a reward under a disarmament pact. IAEA: N. Korea disabling set for Tuesday CNN International North Korean foreign minister set for nuclear talks in Moscow RIA Novosti Bloomberg - AFP - New York Times - Daily Nexus all 3,718 news articles Publ.Date : Tue, 14 Oct 2008 09:11:42 GMT Asian, European Markets Continue Upbeat Rally - Washington Post Washington Post Asian, European Markets Continue Upbeat Rally Washington Post - 1 hour ago By Blaine Harden TOKYO, Oct. 14 -- Feverish buying in Japan on Tuesday replaced last week's market panic, as the benchmark Nikkei stock index soared to its largest-ever percentage gain in a single day, up 14.15 percent -- part of a global rally in ... Video: Asia Markets Mostly Up Monday AssociatedPress World Markets Reflect Growing Hope TIME The Associated Press - guardian.co.uk - Bloomberg - MarketWatch all 1,133 news articles Publ.Date : Tue, 14 Oct 2008 10:11:14 GMT Cambodia: Thailand withdraws troops from border - The Associated Press Washington Post Cambodia: Thailand withdraws troops from border The Associated Press - 2 hours ago PHNOM PENH, Cambodia (AP) - Thai troops retreated from a disputed border zone Tuesday, a Cambodian general said, averting a possible military clash after Cambodia's prime minister issued an ultimatum to Thailand to withdraw by midday. Thai army to maintain troops in disputed area Xinhua Thailand, Cambodia spar over border troop positions AFP AHN - Scotsman - Bernama all 747 news articles Publ.Date : Tue, 14 Oct 2008 09:51:31 GMT Berlusconi Shares Investor Pain With $2 Billion Loss (Update2) - Bloomberg Voice of America Berlusconi Shares Investor Pain With $2 Billion Loss (Update2) Bloomberg - 2 hours ago By Andrew Davis and Lorenzo Totaro Oct. 14 (Bloomberg) -- Prime Minister Silvio Berlusconi promises Italians they won't lose ``even a euro'' of their bank accounts in the current credit crisis. Video: Bush Says He Will Help US Banks AssociatedPress Bush To Speak About $250 Billion Banking Rescue Plan Monday Morning AHN BBC News - Voice of America - The Associated Press - Wall Street Journal all 809 news articles Publ.Date : Tue, 14 Oct 2008 09:46:59 GMT House Race Is Shaken by Report of an Affair - New York Times ABC News House Race Is Shaken by Report of an Affair New York Times - 8 hours ago By IAN URBINA WASHINGTON - The Florida congressman who succeeded Mark Foley after he resigned because of a sex scandal is now embroiled in a sex scandal of his own, and has requested a Congressional ethics investigation to clear his name. A Florida (House) Bombshell Washington Post House to investigate lawmaker for alleged affair, ethics lapse CNN The Associated Press - Local10.com - CBS News all 357 news articles Publ.Date : Tue, 14 Oct 2008 03:20:36 GMT Milk, Sunshine Each Day Keep the Doctor Away - Washington Post ABC News Milk, Sunshine Each Day Keep the Doctor Away Washington Post - 5 hours ago · Kids from newborns to teenagers should take twice as much Vitamin D as previously recommended because it may help prevent serious disease, a leading medical group said yesterday. Video: HealthWatch CBS More tenacious about vitamin D Chicago Tribune Reuters - WBIR-TV - WebMD - eFluxMedia all 656 news articles Publ.Date : Tue, 14 Oct 2008 06:17:28 GMT Kashkari Leaps From Obscurity to Lead Role in US Bank Rescue - Bloomberg New York Daily News Kashkari Leaps From Obscurity to Lead Role in US Bank Rescue Bloomberg - 3 hours ago By Robert Schmidt and Rebecca Christie Oct. 14 (Bloomberg) -- Minutes before Neel Kashkari's public debut as the chief of the US Treasury's financial rescue plan, he sat in a hotel lobby in Washington, unrecognized by many of the international bankers ... What Treasury is planning CNNMoney.com After Historic Rally, Feds To Buy Bank Ownerships WCBS-TV New York Reuters - Bizjournals.com - San Francisco Chronicle - The Associated Press all 1,670 news articles Publ.Date : Tue, 14 Oct 2008 07:57:34 GMT RSS Parser Increased Website Traffic

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