Ezine Advertising Deals Revealed
Ezine (electronic magazine) advertising is a great method for exposing your offer to a targeted audience (niche). This type of advertising can be quite expensive though if you don't know what to look for.
Two years of experience advertising in dozens of ezines has revealed a few money saving trends and commonalities. These tendencies will save the ezine marketer a considerable amount of money, especially when combined.
You may not realize it, but ezine ad specials and deals are fairly common if you know where to look and what to look for.
In this article, I will show you how to find these specials, what types to look for, and the details you need to know about each one in order to take advantage of these offers.
Subscribe
This may seem obvious, but I never subscribed to ezines, simply because it wasn't necessary in order to purchase an ad. I would go to the website, fill out the ad form, hit the PayPal button, and submit the ad. What I didn't know was that, though sometimes ad specials are available on the website, the best ones are usually offered to subscribers.
With that in mind, always subscribe first. In fact, I recommend subscribing to about 20 or more ezines in your niche if you can find that many.
Why the large number?
This is to insure a greater chance that one or more specials will appear in your email with regularity. It's a good idea to set up a separate email account just for these subscriptions.
The following are some of the special offers you'll find as a subscriber.
Free Classified Ads
A few of the ezines you subscribe to will allow you to submit a free classified ad as a bonus for subscribing. Some even allow you to submit your ad every week for free. If you take advantage of these freebies, you'll find a few gems that do pretty well and are worth the effort of submitting. Additionally, many ezines post their ads online. I receive a steady trickle of visitors from such ads.
Subscription Specials
From time to time, you'll receive some great advertising specials. The key here is to keep your eye out for them and be ready to respond because these deals are usually limited in number and time of availability
Some common specials you'll see are buy one get one free solo ads (your ad alone goes out to the entire list of subscribers), volumn ad discounts, and ad packages. The ad packages usually have a mixture of ads for example, a solo ad, top sponsor ad, and a classified ad.
Off Season Ad Specials
Summer and mid Winter (December and January) are usually slower months in terms of advertising. Many ezine owners who don't normally offer ad space in their publications will offer special deals to subscribers. These advertising specials are limited in number and may sell out quickly. A recent ad I ran in one of these ezines produced the best response I've had yet.
Submitting Articles
As a subscriber, you'll get to submit articles to some of the ezines. This is an increasingly popular method of getting your message prominently in front of ezine subscibers for free.
The key to this method is to offer quality information and then put a subtle pitch for your website at the end in the author's bio. This method works best if you own your own website versus affiliate or replicated web sites.
Additionally, you can submit your article directly to other ezine publishers who accept them, to article announcement lists, and to article directories.
I highly recommend that you do not miss out on this type of promotion. In fact, hire a ghost writer if you have trouble writing. There are hundreds if not thousands of places online that will accept articles for free. You'll recover your investment.
If you want to save money and put your ad campaign in high gear, employ the methods mentioned and keep a sharp eye out. The combined savings will be quite substantial. Of course, that means an increase in your profit margin.
Greg Root started using ezine advertising almost exclusively since 2003 and owns and maintains 'The Ezine Ad Tester' at http://www.maxprofitpro.com
See the results of his ezine advertising campaigns to find the best ezine marketing resources on the internet.
 Google News Updated : Sun, 06 Jul 2008 06:55:22 GMT McCain Battles a Nemesis, the Teleprompter - New York Times
New York Times - Mary Altaffer/AP By MARK LEIBOVICH LAS VEGAS —Senator John McCain was performing relatively smoothly as he unveiled his energy plan. McCain Campaign, in Relaunch, Seeks Tighter Message Focus McCain Campaign on Obama and Iraq Publ.Date : Sat, 05 Jul 2008 23:31:52 GMT Ore. man completes flight of fancy _ in lawn chair - The Associated Press
The Associated Press - CAMBRIDGE, Idaho (AP) - Using his trusty BB gun to help him return to Earth, a 48-year-old gas station owner flew a lawn chair rigged with helium-filled balloons more than 200 miles across the Oregon desert Saturday, landing in a field in Idaho. Video: Ore. Man Uses Balloons and a Lawn Chair to Fly Believe it or not, he's lounging on air Publ.Date : Sun, 06 Jul 2008 05:50:31 GMT Analysis: McCain struggles to regain footing - The Associated Press
The Associated Press - WASHINGTON (AP) - John McCain calls himself an underdog. That may be an understatement. The GOP presidential candidate trails Democrat Barack Obama in polls, organization and money while trying to succeed a deeply unpopular fellow Republican in a year ... Rural voters lean to the GOP Neither Obama nor McCain meets Energy Party standard Publ.Date : Sun, 06 Jul 2008 04:40:55 GMT Obama "puzzled" by Iraq comment frenzy - Reuters
Reuters - By John Whitesides, Political Correspondent ST. LOUIS (Reuters) - Democratic presidential candidate Barack Obama said on Saturday his plan to end the Iraq war was unchanged and he was puzzled by the sharp reaction to his statement this week that he ... Obama struggles to thread needle on Iraq Obama Refines the Blame on Iraq Miscue Publ.Date : Sun, 06 Jul 2008 05:08:23 GMT Argentine Lower House Passes Grain Export-Tax Plan (Update3) - Bloomberg
Bloomberg - By Eliana Raszewski July 5 (Bloomberg) -- Argentina's lower house of congress approved the government's plan to increase taxes on exports of grains and oilseeds, risking a resumption of three months of strikes by farmers. Export Tax That Angers Farmers Advances in Argentina Argentina lawmakers approve farm export tax hike Publ.Date : Sat, 05 Jul 2008 22:41:30 GMT Hippie Arrests Draw ACLU’s Attention - New York Times
New York Times - By AP CHEYENNE, Wyo. (AP) - The American Civil Liberties Union said on Saturday that it would investigate the actions of federal officers who had arrested five members of the Rainbow Family in western Wyoming during the group’s annual gathering. ACLU plans to investigate Rainbow Family treatment ACLU to investigate Rainbow Family treatment Publ.Date : Sun, 06 Jul 2008 00:40:38 GMT Smallest planet shrinks in size - BBC News
BBC News - The smallest planet in the Solar System has become even smaller, studies by the Messenger spacecraft have shown. Data from a flyby of Mercury in January 2008 show the planet has contracted by more than one mile (1.5km) in diameter over its history. First Results From Messenger's Mercury Flyby Mercury is shrinking, NASA craft finds; a cool clue: 'lobate scarps' Publ.Date : Fri, 04 Jul 2008 11:45:26 GMT Easy Work At Home Opportunity |
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