10 Tips for Successful Ezine Advertising

Home
>
Ezine Marketing
>
10 Tips for Successful Ezine Advertising

10 Tips for Successful Ezine Advertising

If you're like most people starting out on the Internet,you've been along this well-worn path:

You try free classified ad sites and get bombarded with spam by people trying to sell you stuff.

You try banner exchange programs and get a handful of click-throughs.

You finally get into the top twenty results in the Search Engines, and then a week later your site has dropped back to number 150.

The Internet may the largest market in human history, but how on earth do you reach those millions of people?

Well, the answer is ezine advertising.

Its the surest way on the Web of reaching your target audience.

Ezines (short for 'electronic magazines') are email newsletters that are sent out regularly to subscribers, like the one you're reading. They're sometimes called 'opt-in' lists because everyone who receives an ezine has chosen to do so.

And that's why ezine advertising gets results. People read ezines and they'll read your ad. And if you've matched the ezine to the product you're selling, you've reached your target audience.

Have a look at the ads in your favorite ezine - why are they there? Because they get results.

There are currently around 90,000 ezines being published every month. So whatever you're selling, there's more than likely an ezine that will take your ad straight to the audience you want to reach.

Ezine advertising is not only effective, its cheap as well. A 5-line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue.

As a general rule, you'll always get back at least the cost of the ad, and usually much more. So there's very little risk.

But there are some tips for successful ezine advertising. Here they are:

1. The first and most important rule in ezine advertising is: "Track your Ads!". You might place your ad in 5 different ezines and get a hundred responses, but if you don't track your ads, you won't know which ezines were pulling responses and which weren't.

To advertise effectively in ezines, you must learn from experience - its a process of trial and error. Eventually, you'll end up with a handful of ezines that you know are bringing you a high response rate. After that, just keep placing your ads in those ezines and you'll have a guaranteed stream of customers.

But how do you track your ads?

The simplest method is to place a key or a code at the end of your email address. If your ad was in this ezine (for example), this is the email address you'd place with the ad:

yourname@yourdomain.com?subject=freezine

Then, when you get a reply with 'freezine' in the subject field, you'll know which ezine it came from.

For a URL, it's the same principle:

http://www.yourdomain.com?freezine

However, if you're going to code your URLs, you'll need a sophisticated webstats program to track the coded URLs. Here are a couple of free ones:

http://www.hitbox.com. http://www.openwebscope.com.

Here's another way to code your URLs : for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in Ezine A, this is the URL you'd place in that ad:

http://www.yourdomain.com/EzineA

Again, you'll need to use a good web stats program to track the hits to your coded URLs.

2. The second rule is to target your audience. It may seem obvious but some advertisers overlook this. If you're selling a web-marketing course, don't advertise in an ezine that deals with stock options; they probably won't be interested.

Use the 'subject categories' in any ezine directory to find ezines that relate to the product you're selling. You can find a list of 60 ezine directories in 'The Free Directory of Ezines' at:

http://www.netmastersolutions.com/more-directories.html

3. Once you've chosen a number of ezines that target your audience, subscribe to them and examine the ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that its getting results. You've found a good ezine to advertise in.

4. Check to see how many ads are in the ezine. You don't want your ad lost in an ezine farm at the bottom of the newsletter. You probably won't get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to the ads and have learnt to skip them.

5. Check to see if the ezine publisher has a policy of never running ads for two similar products in the same issue - your ad will be much more effective if its the only one of its kind in that particular issue.

6. Small ezines vs. Big ezines: bigger is not always better. The big ezines with 1000's of subscribers tend to have more ads than the small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience than the big ezines.

7. Repeat your ads. Research shows that off the Web, an ad has to be seen about 21 times before someone acts on it; on the Internet its about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine. Most ezines offer discount packages for bulk advertising.

8. Email address vs. URL. Opinions are divided on this; some people prefer to give an email address, others prefer to give a URL. The advantage of giving an email address is that it gives you the opportunity to send a powerful sales letter to the person who responded to your ad. Its also much easier to track your ads with an email address than a URL.

9. Offer something free in your ad copy. It'll often tip the balance between a response and no response.

10. Keep your ads short, even if you're not using the number of words you're allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Use the word 'You'. Don't describe your product but tell the reader what your product can do for them.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

In The News:

Top Stories - Google News
Updated : Fri, 10 Sep 2010 12:12:04 GMT+00:00

Florida pastor tells TODAY undecided on whether to burn Qurans - msnbc.com

Telegraph.co.uk (blog)

Florida pastor tells TODAY undecided on whether to burn Qurans
msnbc.com
GAINESVILLE, Fla. — The pastor behind plans to burn Qurans on the anniversary of Sept. 11 failed to clarify the confusion during an interview with Meredith Viera on NBC's TODAY Show on Friday. According to Jones, he had agreed to call off the event ...
Reaction to Quran burning pours in from around the worldCNN
Pastor Dave Burke: Terry Jones - Saints and MonstersBBC News
Pastor rules out Koran burning 'for now'Telegraph.co.uk
Reuters -USA Today -The Guardian
all 12,214 news articles »

Publ.Date : Fri, 10 Sep 2010 11:54:53 GMT+00:00

Parties and prayers celebrate Eid - BBC News

The Hindu

Parties and prayers celebrate Eid
BBC News
The Muslim community in Wales is celebrating the end of Ramadan, the Islamic holy month of fasting. In Cardiff the Eid el-Fitr holiday was marked with morning prayers around the city's 11 mosques, before families returned home for a day of feasting. ...
Quran controversy casts pall over Eid celebrationsCNN International
Nigeria: Muslims Celebrate Eid-El-Fitr TodayAllAfrica.com
Students as teachers: UH Muslim students talk about faithHouston Chronicle
Xinhua -ABC Online -Denver Post
all 844 news articles »

Publ.Date : Fri, 10 Sep 2010 11:54:36 GMT+00:00

After Apple about-face, Adobe resurrects Flash tool - Computerworld

Reuters

After Apple about-face, Adobe resurrects Flash tool
Computerworld
Computerworld - Adobe on Thursday said it would resurrect a tool that lets developers port Flash applications to the iPhone after Apple did an about-face earlier in the day. The move came just hours after Apple reversed an April ...
Adobe on Apple: Our glass is half fullFortune
Adobe reignites Flash on iOSRegister
Adobe resurrects Flash-to-iPhone app toolCNET
Inquirer -PC World -New York Times
all 1,386 news articles »

Publ.Date : Fri, 10 Sep 2010 10:55:08 GMT+00:00

Top Adviser to Lead Panel on Economy - New York Times

Washington Post

Top Adviser to Lead Panel on Economy
New York Times
WASHINGTON — President Obama on Friday will promote a longtime economic adviser, Austan D. Goolsbee, to chairman of his Council of Economic Advisers, signaling continuity even as a high unemployment rate has left much of the public ...
Obama taps Goolsbee for key economic postUSA Today
Goolsbee Said to Be Picked to Head White House Economic PanelBloomberg
Obama to tap Goolsbee to head Council of Economic AdvisersChicago Sun-Times
AFP -New York Daily News -Reuters
all 579 news articles »

Publ.Date : Fri, 10 Sep 2010 11:01:14 GMT+00:00

Judge: 'Don't Ask, Don't Tell' Is Unconstitutional - ABC News

Daily Mail

Judge: 'Don't Ask, Don't Tell' Is Unconstitutional
ABC News
A federal judge in California ruled tonight that the “Don't Ask, Don't Tell” policy that bars openly gay service members from serving in the military is unconstitutional. "Defendants faced the burden at trial of showing the “Don't Ask, Don't tell” Act ...
Cal. Judge: DADT UnconstitutionalTIME
Federal judge rules 'don't ask, don't tell' policy is unconstitutionalLos Angeles Times
Calif judge to stop 'don't ask, don't tell' policyThe Associated Press
Washington Post -Reuters -The Star-Ledger - NJ.com
all 1,133 news articles »

Publ.Date : Fri, 10 Sep 2010 11:28:26 GMT+00:00

Combat Game Goes Too Far for Military - New York Times

Telegraph.co.uk

Combat Game Goes Too Far for Military
New York Times
By AG SULZBERGER LEAVENWORTH, Kan. — Sgt. First Class Brian Hampton knows it is just a video game. But the details are unnervingly familiar: the uniforms, the weapons, even the military bases and desert towns where the action is set. ...
Fallen Special Forces soldier to be awarded Medal of HonorLos Angeles Times
Medal of Honor "needs 3 million sales for sequel" - will it get there?The Guardian (blog)
Montgomerian to attend Medal of Honor ceremony honoring late airmanMontgomery Advertiser
USA Today -The Associated Press -PC Magazine
all 396 news articles »

Publ.Date : Fri, 10 Sep 2010 00:53:44 GMT+00:00

1 Dead, 53 Homes Destroyed After Gas Explosion in Calif. - ABC News

Globe and Mail

1 Dead, 53 Homes Destroyed After Gas Explosion in Calif.
ABC News
At least one person has been killed and 53 homes have been destroyed after an apparent gas line explosion in a residential neighborhood south of San Francisco, according to officials. The explosion occurred just after 6:15 pm Thursday ...
Huge blast destroys dozens of homes near San Franciscomsnbc.com
Explosion Destroys Homes south of San FranTIME
Gas line explosion burns San Bruno neighborhoodSan Francisco Chronicle
New York Times -Los Angeles Times (blog) -The Associated Press
all 1,718 news articles »

Publ.Date : Fri, 10 Sep 2010 11:19:02 GMT+00:00

RSS For Web Pages
Increase Website Traffic

10 Tips for Successful Ezine Advertising

Ezine Marketing