10 Tips for Successful Ezine Advertising
If you're like most people starting out on the Internet,you've been along this well-worn path:
You try free classified ad sites and get bombarded with spam by people trying to sell you stuff.
You try banner exchange programs and get a handful of click-throughs.
You finally get into the top twenty results in the Search Engines, and then a week later your site has dropped back to number 150.
The Internet may the largest market in human history, but how on earth do you reach those millions of people?
Well, the answer is ezine advertising.
Its the surest way on the Web of reaching your target audience.
Ezines (short for 'electronic magazines') are email newsletters that are sent out regularly to subscribers, like the one you're reading. They're sometimes called 'opt-in' lists because everyone who receives an ezine has chosen to do so.
And that's why ezine advertising gets results. People read ezines and they'll read your ad. And if you've matched the ezine to the product you're selling, you've reached your target audience.
Have a look at the ads in your favorite ezine - why are they there? Because they get results.
There are currently around 90,000 ezines being published every month. So whatever you're selling, there's more than likely an ezine that will take your ad straight to the audience you want to reach.
Ezine advertising is not only effective, its cheap as well. A 5-line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue.
As a general rule, you'll always get back at least the cost of the ad, and usually much more. So there's very little risk.
But there are some tips for successful ezine advertising. Here they are:
1. The first and most important rule in ezine advertising is: "Track your Ads!". You might place your ad in 5 different ezines and get a hundred responses, but if you don't track your ads, you won't know which ezines were pulling responses and which weren't.
To advertise effectively in ezines, you must learn from experience - its a process of trial and error. Eventually, you'll end up with a handful of ezines that you know are bringing you a high response rate. After that, just keep placing your ads in those ezines and you'll have a guaranteed stream of customers.
But how do you track your ads?
The simplest method is to place a key or a code at the end of your email address. If your ad was in this ezine (for example), this is the email address you'd place with the ad:
yourname@yourdomain.com?subject=freezine
Then, when you get a reply with 'freezine' in the subject field, you'll know which ezine it came from.
For a URL, it's the same principle:
http://www.yourdomain.com?freezine
However, if you're going to code your URLs, you'll need a sophisticated webstats program to track the coded URLs. Here are a couple of free ones:
http://www.hitbox.com. http://www.openwebscope.com.
Here's another way to code your URLs : for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in Ezine A, this is the URL you'd place in that ad:
http://www.yourdomain.com/EzineA
Again, you'll need to use a good web stats program to track the hits to your coded URLs.
2. The second rule is to target your audience. It may seem obvious but some advertisers overlook this. If you're selling a web-marketing course, don't advertise in an ezine that deals with stock options; they probably won't be interested.
Use the 'subject categories' in any ezine directory to find ezines that relate to the product you're selling. You can find a list of 60 ezine directories in 'The Free Directory of Ezines' at:
http://www.netmastersolutions.com/more-directories.html
3. Once you've chosen a number of ezines that target your audience, subscribe to them and examine the ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that its getting results. You've found a good ezine to advertise in.
4. Check to see how many ads are in the ezine. You don't want your ad lost in an ezine farm at the bottom of the newsletter. You probably won't get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to the ads and have learnt to skip them.
5. Check to see if the ezine publisher has a policy of never running ads for two similar products in the same issue - your ad will be much more effective if its the only one of its kind in that particular issue.
6. Small ezines vs. Big ezines: bigger is not always better. The big ezines with 1000's of subscribers tend to have more ads than the small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience than the big ezines.
7. Repeat your ads. Research shows that off the Web, an ad has to be seen about 21 times before someone acts on it; on the Internet its about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine. Most ezines offer discount packages for bulk advertising.
8. Email address vs. URL. Opinions are divided on this; some people prefer to give an email address, others prefer to give a URL. The advantage of giving an email address is that it gives you the opportunity to send a powerful sales letter to the person who responded to your ad. Its also much easier to track your ads with an email address than a URL.
9. Offer something free in your ad copy. It'll often tip the balance between a response and no response.
10. Keep your ads short, even if you're not using the number of words you're allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Use the word 'You'. Don't describe your product but tell the reader what your product can do for them.
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
 Google News Updated : Mon, 08 Sep 2008 02:08:49 GMT Yakima Valley mosquitoes worst in decade - Seattle Times
Seattle Times - Cody Jansen sloshes through a pasture, his rubber boots squishing in muddy puddles as he goes. By ROSS COURTNEY Cody Jansen sloshes through a pasture, his rubber boots squishing in muddy puddles as he goes. Yakima Valley mosquitoes worst in decade Update: 413 Americans found with West Nile so far this year Publ.Date : Sun, 07 Sep 2008 23:00:37 GMT FDA lists 20 drugs for their potential risks - Food Consumer
Food Consumer - By Sue Mueller Sunday Sep 7, 2008 (foodconsumer.org) -- The FDA on Sep. 5, 2008 announced that it will publish quarterly a list of drugs that are being evaluated by the agency for its potential risks that have not been known earlier. FDA to List Drugs Being Investigated The Basics on the Foodfight Over Irradiation Publ.Date : Mon, 08 Sep 2008 01:01:40 GMT Murray Finishes Off Nadal to Reach His First Open Final - New York Times
New York Times - By LIZ ROBBINS In a few graceful bounds what was a step or two more after 26 hours of waiting for his chance; Andy Murray raced from behind the baseline and tracked down Rafael Nadal’s drop shot, blasting a two-handed backhand winner past Nadal, ... Video: Federer Beats Djokovic to Reach US Open Final Murray finishes off Nadal, will face Federer in US Open final Monday Publ.Date : Mon, 08 Sep 2008 01:42:31 GMT Israeli Police Suggest Indicting Olmert - New York Times
New York Times - By ISABEL KERSHNER JERUSALEM - The Israeli police on Sunday recommended indicting the prime minister, Ehud Olmert, on charges including bribe-taking, fraud and breach of trust. Israeli police urge PM's indictment for corruption Israeli Police Recommend Indicting PM Olmert Publ.Date : Sun, 07 Sep 2008 22:59:03 GMT Colleges take on drinking age - Christian Science Monitor
Christian Science Monitor - Manchester, NH - Would lowering the drinking age make alcohol problems more or less prevalent on campus? In a bold challenge to the decades-old status quo, 129 college presidents have signed a statement calling on elected officials "to support an ... University Presidents Call Want a Lower Drinking Age Some call for lower drinking age Publ.Date : Sun, 07 Sep 2008 17:00:08 GMT Powerful Hurricane Ike heads for Cuba, Gulf - Reuters
Reuters - By Marc Frank HAVANA (Reuters) - Ferocious Hurricane Ike ripped off roofs in the southern Bahamas on Sunday and Cuba scrambled to move hundreds of thousands of people inland, away from a storm eventually headed toward the US Gulf oil patch and possibly ... Video: Raw Video: Ike's Harsh Impact on Turks and Caico Hurricane Ike set to batter Cuba Publ.Date : Mon, 08 Sep 2008 01:19:47 GMT ABC gets Sarah Palin's first TV interview - Los Angeles Times
Los Angeles Times - Minutes after we posted the item below about Sarah Palin's non-appearance on the Sunday talk shows came word that the GOP's vice presidential nominee will be interviewed this week by (drumroll, please) Charles Gibson of ABC, the anchor of "World News. Palin Plans Interview With ABC Next Week Palin's to Sit Down ABC News' Charlie Gibson Publ.Date : Sun, 07 Sep 2008 21:17:32 GMT Add RSS Feeds To My Web Pages |
PARLOT::Ebooks, Scripts,
Websites, and more... 1. Write articles that provide your readers with a list... Read More Once you set up your autoresponder account, now you need... Read More 1. Swap ads with other ezine publishers. Swap sponsor,... Read More About a year ago I wrote an article titled 'Winning... Read More Advertising in ezines is possibly the most effective way of... Read More Newsletters, or ezines, can be extremely effective marketing tools for... Read More A very popular method of marketing ezines and newsletters is... Read More I'm sure you have heard many online marketers touting the... Read More ***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to... Read More It's not enough to just sit around and expect that... Read More Are you ready to build your opt in email list... Read More The Bible tells the tale of the fishermen who were... Read More One of the fastest ways to develop, build, and grow... Read More If a visitor comes to your web site looking for... Read More Do you feel bewildered when you begin an Ezine Advertising... Read More If you have an ezine or online newsletter you want... Read More 1. Submit your ezine to ezine directories.Ezine directories attract people... Read More Newsletters are becoming ever more popular. Not surprising ? since... Read More With the arrival of syndication or RSS technology, many claim... Read More Your ezine subscriber list is a very valuable group. They... Read More Do you do public speaking? Then you've got an automatic... Read More Publishing a free newsletter is an effective and inexpensive marketing... Read More "A newsletter is the paring knife of communication tools. It... Read More Welcome to all of you out in netland.If you have... Read More 1. You will create residual income. For example, if you... Read More
Adsense
websites
10 Great Ezine Content Tips To Increase Your Sales And Readership
Lesson #4: Six Powerful Places to Advertise Your Autoresponder!
10 Effective Ways To Gain More New Ezine Subscribers
Is Your Ezine Being Zapped?
8 Things To Think About Before You Start Advertising Profitably In Ezines!
Surefire Ways to Pack a Punch With Your Ezines & Newsletters
Ezine As A Viral Marketing Tool
Entrepreneurs - 3 Ways You Can Profit From Newsletters Without Writing Them Yourself
Three Ways You can Use the Ezines to Increase Your Sales
Article Distribution: How Will Your Results Vary?
Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat
Fishing For Ezine Subscribers
5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers... in a Flash!
Newsletters - How To Build Your Subscriber List
How To Choose the Right Ezines For Your Ads
13 Ways To A Build A List Of Readers Of Your Ezine
10 First Rate Tips To Getting More Ezine Subscribers
Why Your Newsletter Must Get A Personality Today!
Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts
How to Grow Your Ezine Subscriber List
The Public Speaking List Machine
Increase Your Business Success With A Free Newsletter
The News About Newsletters
5 Quick Ways To Increase Your E-zines Subscriber Base
10 Reasons To Sell A Fee Based Subscription Ezine
Affordable and Reliable Web Hosting Starting at $4.49/Month
10 Sure Fire Ways To Get More Ezine Subscribers
1. Place testimonials for your ezine on your site.Your testimonials... Read More
The Secret Truth About Writing Great Sales Copy.
Did you know that most people find it difficult to... Read More
Improve Your Online Network With A Powerful Ezine
Many online business owners and marketers use a variety of... Read More
10 Great Ezine Content Tips To Increase Your Sales And Readership
1. Write articles that provide your readers with a list... Read More
Five Ways to Energize Your Newsletter
Whether distributed via e-mail or printed and snail-mailed, newsletters are... Read More
Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat
Are you ready to build your opt in email list... Read More
Grow Your Business with a Newsletter
You find a Web site or receive an email about... Read More
10 Reasons To Sell A Fee Based Subscription Ezine
1. You will create residual income. For example, if you... Read More
How Your Advice Column Can Build Loyal Readers
Last year while researching a book on memorable speeches and... Read More
How To Create Your Very Own Client Newsletter
Using newsletters for business development improves your sales and marketing... Read More
Practical Strategies To Boost Your Ezine Readership
Do you have a fresh ezine ready to start taking... Read More
Re-evaluating The Purpose Of An E-Zine
With all of the push these days to publish an... Read More
Use the Power of Ezines to Increase Web Site Traffic!
If you don't have a list of your own then... Read More
Success With Newsletters
Newsletters really DO work! With just a small amount of... Read More
How to Publicize Your E-Zine
Once you've created a webzine, how do you get the... Read More
Achieving Success with Ezine Advertising
Achieving success is clearly up to you, not to anybody... Read More
How to Make Your eZine Work for You Long After Its Published
If you publish an email newsletter, do you convert the... Read More
How to Get More Sign-Ups to Your Newsletter
It never seems to amaze me how often I still... Read More
Top Seven Ways to Promote your Ezine
Your ezine builds customer confidence and trust when you give... Read More
Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits
Would you like an Internet Marketing tool that can put... Read More
What?s In Your Resource Box (SIG File)?
One of the most important things you can do to... Read More
Newsletters in Plain Text or HTML - Which Work Better?
A common question asked when you first set out to... Read More
Why Your Newsletter Must Get A Personality Today!
Newsletters are becoming ever more popular. Not surprising ? since... Read More
Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts
With the arrival of syndication or RSS technology, many claim... Read More
Uncover 8 Secrets To Gaining More Ezine Subscribers Now!
If you've just started publishing your own ezine then you'll... Read More
Ezine Marketing |