Salon Marketing Using Wireless Broadband Internet Access
Our client in Chicago did, located right outside downtown too...a right competitive area. Everbody's looking for some kind of edge and we found it for them. Want to hear...the rest of the story.
Just in case your wondering it doesn't have to be a major city or suburb, because it worked in a place called Rosedale Maryland, a little ways outside Baltimore. The company owns both locations and wanted an additional way to bring in and retain clients and attract new ones.
David Eivers (great name David!), was contacted thru a referral and suggested a few forward thinking additions. Since they already had a website and a DSL connection, he had them opt for a secure wireless network that their 'preferred clients' could access when inside their salon. The preferred clients would receive email updates about specials and additions to their staff and other news about the salon on a bi-weekly basis to get them started. The preferred clients would then receive free access to their wifi network when inside the salon to check email or do any other work that they needed. This created a repeat group of clients coming in for free access and to take advantage of the specials they had received via email.
It also increased traffic to their website (yipee!) and they began adding day spa products to be purchased online, an additional stream of revenue (another yipee!). The Rosedale location picked up clients looking for wifi access in the suburbs. The Chicago location being in a tech-forward looking city got ladies (and men) with their PDA's, laptops and anything else that could get wifi.
The latest and greatest news is a scheduling calendar that allows clients to request open appoints on the days and times available with an email confirmation from the newly hired digital receptionist (new position from the added revenue). Could this be your salon, increasing the sales of day spa supplies? A better way of salon marketing? Day spa marketing?
How about increasing traffic to spa resorts with aromatherapy products, health spas, hair salons and definitely your own beauty salon! The options could be like new and returning clients...endless!
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Daviyd Peterson: 10-year consultant, instructor, trainer - helps african american SMBs bridge the digital divide by becoming wireless Small Office Digital Offices (SODO). Free article on Home Wireless Internet Security and other related articles: http://www.mogendaviydtechgroup.com/firew allsmb.htm. See a video where big time firewalls duke it out!
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 Google News Updated : Sun, 06 Jul 2008 06:55:22 GMT McCain Battles a Nemesis, the Teleprompter - New York Times
New York Times - Mary Altaffer/AP By MARK LEIBOVICH LAS VEGAS —Senator John McCain was performing relatively smoothly as he unveiled his energy plan. McCain Campaign, in Relaunch, Seeks Tighter Message Focus McCain Campaign on Obama and Iraq Publ.Date : Sat, 05 Jul 2008 23:31:52 GMT Smallest planet shrinks in size - BBC News
BBC News - The smallest planet in the Solar System has become even smaller, studies by the Messenger spacecraft have shown. Data from a flyby of Mercury in January 2008 show the planet has contracted by more than one mile (1.5km) in diameter over its history. First Results From Messenger's Mercury Flyby Mercury is shrinking, NASA craft finds; a cool clue: 'lobate scarps' Publ.Date : Fri, 04 Jul 2008 11:45:26 GMT Analysis: McCain struggles to regain footing - The Associated Press
The Associated Press - WASHINGTON (AP) - John McCain calls himself an underdog. That may be an understatement. The GOP presidential candidate trails Democrat Barack Obama in polls, organization and money while trying to succeed a deeply unpopular fellow Republican in a year ... Rural voters lean to the GOP Neither Obama nor McCain meets Energy Party standard Publ.Date : Sun, 06 Jul 2008 04:40:55 GMT Hippie Arrests Draw ACLU’s Attention - New York Times
New York Times - By AP CHEYENNE, Wyo. (AP) - The American Civil Liberties Union said on Saturday that it would investigate the actions of federal officers who had arrested five members of the Rainbow Family in western Wyoming during the group’s annual gathering. ACLU plans to investigate Rainbow Family treatment ACLU to investigate Rainbow Family treatment Publ.Date : Sun, 06 Jul 2008 00:40:38 GMT Argentine Lower House Passes Grain Export-Tax Plan (Update3) - Bloomberg
Bloomberg - By Eliana Raszewski July 5 (Bloomberg) -- Argentina's lower house of congress approved the government's plan to increase taxes on exports of grains and oilseeds, risking a resumption of three months of strikes by farmers. Export Tax That Angers Farmers Advances in Argentina Argentina lawmakers approve farm export tax hike Publ.Date : Sat, 05 Jul 2008 22:41:30 GMT Ore. man completes flight of fancy _ in lawn chair - The Associated Press
The Associated Press - CAMBRIDGE, Idaho (AP) - Using his trusty BB gun to help him return to Earth, a 48-year-old gas station owner flew a lawn chair rigged with helium-filled balloons more than 200 miles across the Oregon desert Saturday, landing in a field in Idaho. Video: Ore. Man Uses Balloons and a Lawn Chair to Fly Believe it or not, he's lounging on air Publ.Date : Sun, 06 Jul 2008 05:50:31 GMT Obama "puzzled" by Iraq comment frenzy - Reuters
Reuters - By John Whitesides, Political Correspondent ST. LOUIS (Reuters) - Democratic presidential candidate Barack Obama said on Saturday his plan to end the Iraq war was unchanged and he was puzzled by the sharp reaction to his statement this week that he ... Obama struggles to thread needle on Iraq Obama Refines the Blame on Iraq Miscue Publ.Date : Sun, 06 Jul 2008 05:08:23 GMT Increased Website Traffic |
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