Business Name - How to Choose One
It's very important to get your business name right. You may already have a business name but it's not too late to change it. Let's face it; big organisations change their business and product names all the time.
I named my business Fairweather Associates when I started in 1993. However, when I attended networking events with my name badge on my lapel, people would ask - "Are you lawyers or accountants or architects?" They would come up with everything except what I actually did, which was Professional Speaking and Consulting.
I've retained Fairweather Associates for my business bank account; however, I'm much better know as - howtogetmoresales.com
Here are some things to think about when choosing your business name:
#1 Make it easy to remember - I met a lady from a graphic design business called - "Shout" - I'll always remember that on.
#2 Make it easy to pronounce. People feel uncomfortable if they phone you and pronounce your name incorrectly.
#3 Make it easy to spell
#4 Stir the customer's interest - make them want to ask more - Jones the Plumbers doesn't exactly do it. I met someone from - "Dynamic Plumbers" I had to ask - "What makes you "Dynamic"
#5 Make it positive sounding - optimistic
#6 Make it changeable - "Apex Software" might want to start selling hardware someday.
#7 Make sure it doesn't confuse you with someone else
#8 Make it attract the kind of customers you want -"equi- store.co.uk" sells all sorts of equestrian products to the horsy set.
#9 Make it fun, (if it's appropriate for your business) - "Curl up and Dye" - not for the baldies
#10 Make it quirky - egg.com - would you believe it's a bank
Here are some suggestions to help you choose a name:
#1 Brainstorm - think about how you want people to feel when they see or hear your name
#2 Think of humorous aspects of what you do
#3 Check other names and trademarks on the internet
#4 Check domain names
#5 Does your name sound cheap or expensive
#6 Think about picking a name that starts with "A." That could be important if you want to be listed in a publication such as Yellow Pages
There are books you can buy and software you can use to help choose a business name. Check out this book:
The Name's the Thing: Creating the Perfect Name for Your Company or Product Henri Charmasson
Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com
 Google News Updated : Sun, 06 Jul 2008 06:55:22 GMT Analysis: McCain struggles to regain footing - The Associated Press
The Associated Press - WASHINGTON (AP) - John McCain calls himself an underdog. That may be an understatement. The GOP presidential candidate trails Democrat Barack Obama in polls, organization and money while trying to succeed a deeply unpopular fellow Republican in a year ... Rural voters lean to the GOP Neither Obama nor McCain meets Energy Party standard Publ.Date : Sun, 06 Jul 2008 04:40:55 GMT Argentine Lower House Passes Grain Export-Tax Plan (Update3) - Bloomberg
Bloomberg - By Eliana Raszewski July 5 (Bloomberg) -- Argentina's lower house of congress approved the government's plan to increase taxes on exports of grains and oilseeds, risking a resumption of three months of strikes by farmers. Export Tax That Angers Farmers Advances in Argentina Argentina lawmakers approve farm export tax hike Publ.Date : Sat, 05 Jul 2008 22:41:30 GMT Hippie Arrests Draw ACLU’s Attention - New York Times
New York Times - By AP CHEYENNE, Wyo. (AP) - The American Civil Liberties Union said on Saturday that it would investigate the actions of federal officers who had arrested five members of the Rainbow Family in western Wyoming during the group’s annual gathering. ACLU plans to investigate Rainbow Family treatment ACLU to investigate Rainbow Family treatment Publ.Date : Sun, 06 Jul 2008 00:40:38 GMT Smallest planet shrinks in size - BBC News
BBC News - The smallest planet in the Solar System has become even smaller, studies by the Messenger spacecraft have shown. Data from a flyby of Mercury in January 2008 show the planet has contracted by more than one mile (1.5km) in diameter over its history. First Results From Messenger's Mercury Flyby Mercury is shrinking, NASA craft finds; a cool clue: 'lobate scarps' Publ.Date : Fri, 04 Jul 2008 11:45:26 GMT McCain Battles a Nemesis, the Teleprompter - New York Times
New York Times - Mary Altaffer/AP By MARK LEIBOVICH LAS VEGAS —Senator John McCain was performing relatively smoothly as he unveiled his energy plan. McCain Campaign, in Relaunch, Seeks Tighter Message Focus McCain Campaign on Obama and Iraq Publ.Date : Sat, 05 Jul 2008 23:31:52 GMT Obama "puzzled" by Iraq comment frenzy - Reuters
Reuters - By John Whitesides, Political Correspondent ST. LOUIS (Reuters) - Democratic presidential candidate Barack Obama said on Saturday his plan to end the Iraq war was unchanged and he was puzzled by the sharp reaction to his statement this week that he ... Obama struggles to thread needle on Iraq Obama Refines the Blame on Iraq Miscue Publ.Date : Sun, 06 Jul 2008 05:08:23 GMT Ore. man completes flight of fancy _ in lawn chair - The Associated Press
The Associated Press - CAMBRIDGE, Idaho (AP) - Using his trusty BB gun to help him return to Earth, a 48-year-old gas station owner flew a lawn chair rigged with helium-filled balloons more than 200 miles across the Oregon desert Saturday, landing in a field in Idaho. Video: Ore. Man Uses Balloons and a Lawn Chair to Fly Believe it or not, he's lounging on air Publ.Date : Sun, 06 Jul 2008 05:50:31 GMT RSS Parser |
PARLOT::Ebooks, Scripts,
Websites, and more... Define for yourself what an Entrepreneur is:What makes you think... Read More James had an original concept and he needed an investor.... Read More 1. Isolating Yourself When setting up a business, you can... Read More With billions of dollars of venture capital residing down the... Read More 1. Do What You LOVE: If you've chosen your business... Read More Franchise business is being part of a successfully proven business... Read More According to the latest edition of Pool and Spa news;... Read More Site location analysis of regional service areas and planning for... Read More What to Look Out For:Copyright - you absolutely must check... Read More The most successful entrepreneurs rely on their advisory boards to... Read More In business, you plan to protect your inventory, your unique... Read More Studying the history of franchise companies is interesting is watching... Read More As you have shown an interest in starting a business... Read More It always amazes me when I see someone on television... Read More If you look at those Corporations in franchising today you... Read More Of all the real or perceived impediments to success, the... Read More Sally and Jim have launched their automotive franchise business and... Read More About 6 years ago I started to notice that certain... Read More It's important to understand when to add individuals to your... Read More What's a niche?Dictionary.com provides a great, twofold definition:"A situation or... Read More Dwight Payne and Gary Heap reside in Santa Barbara, CA,... Read More This morning I woke up at 4:30 in the morning,... Read More Does it seem like everyone and everything is vying for... Read More Whether you are just starting your business or focusing on... Read More How often have you either referred to or considered the... Read More
Adsense
websites
How to Be an Entrepreneur and Keep Your Sanity
Be An Entrepreneurial Artist: Paint A Picture, then Commit It to Canvas
Entrepreneurs - 9 Top Mistakes to Avoid
Go Slow to Go Fast - Why Over 80% Of High Tech Startups Fail And What To Do About It
10 Essential Tips for Starting Entrepreneurs - Ignore these at your Peril!
Franchise Business and Franchise Businesses
Cross Polination of Innovations in the Cleaning Industry
Bonsai Marketing
Everything You Wanted to Know About Public Domain Info, but Were Too Afraid to Ask!
Build Your Own Board Of Experts
The Entrepreneurs Dilemma
Oil Change Guys History; Part III
The Danger Of Hate
Confidence = Preparation + Courage
Abstract Business Marketing Strategy for the Entrepreneur
Fear of Failure
Entrepreneurship Story; Over Regulation in Franchising Final Chapter
How You Can Earn $1000 A Week Part Time
Preparing to Outsource
Determine Your Niche & Be Successful
Used-Book Case Study
... in Pursuing the American Dream
Time Management Tips for Solo Entrepreneurs
How To Get More Clients and Customers; Dont Sell Be of Service
The 7 Traits of an Exceptional & Successful Entrepreneur
Affordable and Reliable Web Hosting Starting at $4.49/Month
7 Lean Marketing Laws For The Inspired Entrepreneur
The following laws will provide guidance on how to act,think... Read More
How To Start a New Business
While it is tempting to just leap into a new... Read More
The Boss is DEAD!
Some of us are born into families with "it", some... Read More
Are You an Entrepreneur That is Starved for Time?
Being an entrepreneur and running a successful home-based business is... Read More
Franchise Business and Franchise Businesses
Franchise business is being part of a successfully proven business... Read More
Leadership Attributes for Business Success
Business success is essentially the result of successful leadership. Contrary... Read More
How To Grow Your Micro-Business
If you want to grow your micro-business (defined as a... Read More
Entrepreneurial Emotions or It Seemed Like a Great Idea at the Time
It's your first business or the next Great Idea in... Read More
Entrepreneurs: Benefits vs. Features-Know the Difference!
Entrepreneurs know their business. They know their product, their service.... Read More
Identifying the Right Venture Capital Firm Partner
Venture capital firms are comprised of individual partners. These partners... Read More
Do You Have What it Takes to be a Successful Entrepreneur?
Print off this page, take the quiz and find out... Read More
Profile of Women Leaders
Leadership is based on two words, "pressure and support"and that... Read More
Business Start Up Tips From Some Hearty Entrepreneurs
When's the last time someone asked you: "What's new?" If... Read More
Ancient Warrior Secrets For The Modern Entrepreneur
The words you see onscreen trigger subconscious responses. Dark images... Read More
... in Pursuing the American Dream
This morning I woke up at 4:30 in the morning,... Read More
Financial Issues in Business Startup
A primary inhibitor of business start-up is that few people... Read More
Boundary Setting 101 for Solo Entrepreneurs
Select the best response to the statement below:As a solo... Read More
Business Startup Checklist
Use this comprehensive checklist to plan each step of your... Read More
An Entrepreneurs Biggest Cost
When launching a new product or company, an entrepreneur must... Read More
Franchises - Emotional Fulfillment - The Challenge
Does A Franchise Meet Your Needs?Do you look forward to... Read More
Become a Recognized Authority in Your Field - in 60 Days or Less!
You don't have to be rock-star famous before you are... Read More
Entrepreneurial Hate, its out there
Today, I got an email from a lady who hates... Read More
Entrepreneurial Traits that Drive Sales
Frequently overlooked and hidden deep within our marketing tool box... Read More
The Danger Of Hate
As you have shown an interest in starting a business... Read More
Electronic Tools for Entrepreneurial Success
"Half of any job is having the right tool" was... Read More
Entrepreneur |