7 Lean Marketing Laws For The Inspired Entrepreneur

The following laws will provide guidance on how to act,
think and work in a lean way. You can apply these laws to
all areas of your life, work and business to get bigger
results from the time you invest.

1. Multiple Rewards
Aim to be rewarded multiple times for a single effort. Money
can be recovered but time cannot. Time gets spent. You can't
put it in a bank and you can't earn more of it. Wherever
possible, you should look for ways to get paid/rewarded
multiple times for each hour you invest. You will never
be truly independent if your income comes from your own
time and labour so package your knowledge as a product.
Once you have aproduct you can sell your packaged
time again and again.

2. Mistakes Are Gifts
Mistakes are nothing more than "Learning Opportunities".
The best way to learn more and grow more is to make more
mistakes. Mistakes are unavoidable when you're learning so
adopt a ready, fire, aim approach to decisions and learn as
you take action. If it doesn't work you can easily make
another
decision to put things right again.

3. Know When To Stop
Be prepared to stop what you're doing. Take stock and try
something different. Don't let pride, fear of ridicule or
ego get in the way of good judgement. When a mission is
over, learn from it and move on.

4. Use Your Levers
Do the little things that make the biggest difference.
Aim for maximum impact with minimum effort. Focus will help
but there are other forms of leverage too. Here are just
two.

OPT - Other People's Time. Don't be afraid to ask for help.
You don't have to do it all yourself. Use your network. Ask
and you shall receive. Give and you shall get.

Recycle - Learn to recognise value in everything you do.
Turn your ezine into a book and sell it. Write your words
of wisdom down and share them.

5. Don't Be Busy - Be Effective
Don't waste your hours simply being "busy". Being busy does
not cause you to be wealthy. So don't be busy - be
effective.
Remember the 80:20 rule. Typically 20 per cent of the things
you do will be responsible for 80 per cent of the results
you get. So focus on the 20 per cent that gets the result.

6. Always Look For The Easy Route
If there's an easy way to do something and a hard way - take
the easy way first. I call this "inspired laziness"

7. Measure Progress By What You Reap
The only truth is the result. Doing lots of things is not
the same as achieving lots of things. Measure progress by
your outcomes not your inputs.

4 Out Of 5 Small Businesses Go Bust
Inside 5 Years! Finally - A Guaranteed
Way To Make Sure You're Not One Of Them...
http://www.leanmarketing.co.uk/toolbooks

In The News:


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Updated : Wed, 09 Jul 2008 07:08:13 GMT

Ex-Secretaries Suggest New War Powers Policy - Washington Post


Aljazeera.net
Ex-Secretaries Suggest New War Powers Policy
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The next time the president goes to war, Congress should be consulted and vote on whether it agrees, according to a bipartisan US study group chaired by former secretaries of state James Baker III and Warren Christopher.
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Coalition launches push for health care reform - Milwaukee Journal Sentinel


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Milwaukee Journal Sentinel - 2 hours ago
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Bush Won't Back Setting Timeline for Troops in Iraq, Aide Says - Bloomberg


Times Online
Bush Won't Back Setting Timeline for Troops in Iraq, Aide Says
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Afghan Bombing Sends Stark Message to India: With Power Comes Risks - New York Times

Afghan Bombing Sends Stark Message to India: With Power Comes Risks
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By SOMINI SENGUPTA NEW DELHI - The suicide bombing on Monday outside the Indian Embassy in Kabul was the latest and most audacious attack in recent months on Indian interests in Afghanistan, where New Delhi, since helping to topple the Taliban in 2001, ...
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Publ.Date : Wed, 09 Jul 2008 03:32:49 GMT

Study Finds Flawed Practices at Ratings Firms - New York Times


ABC News
Study Finds Flawed Practices at Ratings Firms
New York Times - 4 hours ago
By MICHAEL M. GRYNBAUM The analyst at the credit ratings agency was blunt: “Let’s hope we are all wealthy and retired by the time this house of cards falters.
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Alumina Shares Gain as Profit at Partner Alcoa Tops Estimates - Bloomberg


Reuters
Alumina Shares Gain as Profit at Partner Alcoa Tops Estimates
Bloomberg - 3 hours ago
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Google Introduces a Cartoonlike Method for Talking in Chat Rooms - New York Times


Los Angeles Times
Google Introduces a Cartoonlike Method for Talking in Chat Rooms
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