Why You Need a Newsletter

If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion. Newsletters can not only inform your customers of future events, discounts, and services, but can serve as a helpful source of information for you to analyze the growth and success of your business.

Newsletters can be published and distributed according to individual business needs (weekly, bimonthly, quarterly, and annually, etc.). Printing costs can be kept to a minimum with black & white printing; or if your budget is a bit more expendable, capture your reader's attention with a vibrant-colored logo, text and graphics. Whether you use b&w or color printing, adding a newsletter into your budget keeps and attracts new clients! Let's see the different types of newsletters and discover which best suits your needs. Newsletters can range from In the Office (ITO) Newsletters to Out of the Office (OOTO) Newsletters. More importantly, each one serves its own separate purpose.

Inter-Office (ITO) Newsletters. ITO Newsletters may be somewhat casual generated simply for the purpose of notifying those with whom you work. Educate employees by placing this type of newsletter in their office mailbox or on their desk.

• New Procedures, Policies and Guidelines. Rules and regulations change within a company without a moment's notice. Give employees no excuse for claiming the e-mail was never received regarding the new methods in which the office may be run. Eliminate constant runs to Human Resources.

• Promotions, Employment Announcements. Assist employees in celebrating their joy by introducing the new employees, the latest promotions, the latest job openings and even the continued growth of the company.

• Miscellaneous (Birth Announcements, Retirement Parties, etc.). Allow your employees to be a part of the family and feel at-home while in the office by listing personal, yet instructive, data regarding their lives. Better still, inform the employees of the holiday parties.

Out of the Office (OOTO) Newsletters. OOTO Newsletters are a bit more formal. Here's your chance to win, gain and retain customers. Think of this as a promotional tool sent out via postal mail or distributed face-to-face.

• Press Releases. Here, you can inform people of your new (or already established) business and why your services are so innovative.

• Latest Discounts. Often businesses will offer discounts or coupons to be redeemed during the holiday season or perhaps you want to offer a referral discount to those who recommend your services. If this is the case, a newsletter is the place to inform the customers of the price cut.

• Latest Services. During the past few months you've built-up your business to the point where you're comfortable adding new services. Here's the chance to explain how these services can best assist their needs, and how this addition is merely a fulfillment of the customers' requests.

• Ingenious tips. Why else should people use your services? Well, because you're always filled with wonderful tips regarding your products and services. Share some of your wonderful ideas with customers to allow them to feel even more confident in your services. Keep them coming by offering an insider's tip in each issue.

Keep the number of pages to a minimum. After all, this is a newsletter, not a magazine or newspaper. Newsletters are best if designed to be read in one sitting.

About The Author

Stephen Jordan has five years experience within the educational publishing industry. Stephen was a freelance editor with such educational foundations as Princeton Review, The College Board, New York University, and Columbia University. Away from the office, Stephen promotes his creative writing with his home-freelance business OutStretch Publications and his artwork. Stephen holds two Bachelor of Arts degrees in writing and literature from Alderson-Broaddus College of Philippi, West Virginia

Editor@OutStretch.net

---

Google News Updated : Sat, 11 Oct 2008 17:50:53 GMT Marriage ruling not the end of debate in Conn. - The Associated Press ABC News Marriage ruling not the end of debate in Conn. The Associated Press - 1 hour ago HARTFORD, Conn. (AP) - Now that the Connecticut Supreme Court has ruled same-sex couples have the right to wed, opponents of gay marriage are pinning their hopes on an infrequent ballot question in a longshot bid to block the unions. Video: Connecticut Court Allows Gay Marriage AssociatedPress Conn. Ban On Gay Marriage Reversed Washington Post New York Times - Boston Globe - Reuters - San Jose Mercury News all 1,674 news articles Publ.Date : Sat, 11 Oct 2008 16:41:18 GMT Nobel Peace Prize winner wants jobs for the young - International Herald Tribune BBC News Nobel Peace Prize winner wants jobs for the young International Herald Tribune - 4 hours ago AP HELSINKI, Finland: Nobel Peace Prize winner Martti Ahtisaari said Saturday that finding jobs for more than 1 billion young people in the Middle East and Asia will be a major challenge to peacebuilding in the next decade. Ex-President Of Finland Is Awarded Peace Prize Washington Post Nobel Finn Wall Street Journal Voice of America - findingDulcinea - Burlington Hawk Eye all 1,468 news articles Publ.Date : Sat, 11 Oct 2008 13:12:07 GMT Palin hammers Obama on the abortion issue in Johnstown - CNN Boston Globe Palin hammers Obama on the abortion issue in Johnstown CNN - 44 minutes ago (CNN) -- Alaska Gov. Sarah Palin took her message to voters in the battleground state of Pennsylvania on Saturday, lashing out at Sen. Barack Obama for his views on abortion. Palin drubs Obama on abortion during Pa. rally The Associated Press Palin Gets Personal On Abortion Issue CBS News MSNBC - New York Times Blogs - Pittsburgh Post Gazette - The Tribune-Democrat all 95 news articles Publ.Date : Sat, 11 Oct 2008 17:06:21 GMT This week in Apple: New notebooks, new writers, and more Woz - Ars Technica Canada.com This week in Apple: New notebooks, new writers, and more Woz Ars Technica - 3 hours ago By Jacqui Cheng | Published: October 11, 2008 - 09:30AM CT This week's most-read Apple news was all over the map, but in a good way. Don't Buy A Mac Laptop* Washington Post Apple may launch new laptop United Press International Forbes - CNNMoney.com - Computerworld - Macworld all 182 news articles Publ.Date : Sat, 11 Oct 2008 14:43:05 GMT Obama Aims for Electoral Edge, Block by Block - New York Times Sydney Morning Herald Obama Aims for Electoral Edge, Block by Block New York Times - 29 minutes ago Lukas McGowan is focused on getting voters out on Election Day. “Once we register them,” he says, “that’s only half the job. Obama thanks McCain for remarks, presses attack Reuters FOX News poll: Obama leads McCain United Press International Voice of America - CBS News - The Associated Press - Washington Post all 2,330 news articles Publ.Date : Sat, 11 Oct 2008 17:21:34 GMT GM Is Said to Be in Preliminary Talks With Chrysler (Update2) - Bloomberg BBC News GM Is Said to Be in Preliminary Talks With Chrysler (Update2) Bloomberg - 2 hours ago By Jeff Green Oct. 11 (Bloomberg) -- General Motors Corp. is in preliminary talks with Cerberus Capital Management LP's Chrysler LLC about a possible merger or other partnership, people with direct knowledge of the talks said. Source: Chrysler, GM discuss merger, acquisition The Associated Press GM mulled Chrysler acquisition: Huh? BloggingStocks DetNews.com - Right Pundits - Fox 28 - Forbes all 1,000 news articles Publ.Date : Sat, 11 Oct 2008 15:39:15 GMT Stevens's Reputation 'Sterling,' Powell Says - Washington Post Boston Globe Stevens's Reputation 'Sterling,' Powell Says Washington Post - 14 hours ago By Del Quentin Wilber Former secretary of state Colin L. Powell told jurors in the corruption trial of Sen. Ted Stevens yesterday that the powerful Alaska Republican had a "sterling" reputation among the nation's military and political leaders. Reporter's Notebook: Powell Takes the Stand for Stevens FOXNews Powell says Sen. Stevens' integrity "sterling" Reuters CNN - The Miami Herald - ABC News - Anchorage Daily News (subscription) all 2,873 news articles Publ.Date : Sat, 11 Oct 2008 03:13:53 GMT RSS Software More Web Site Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list: 1.... Read More

You DO Have an Email List Dont You?

No matter what type of business you operate, you need... Read More

Five Profitable Ways To Use Your Follow Up Autoresponder

What? You are not using a Follow up Autoresponder? Then... Read More

Email Marketing Essentials

Perhaps the most important component in turning visitors to your... Read More

The Importance of Building a List

Out of all the possible approaches to affiliate marketing, lead... Read More

Email List Management

How do you get the most out of your list?We... Read More

Why Does Nobody Visit My Web Site?

After endless hours of writing, designing and programming your brand... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on... Read More

Signature Files: The Easy Way To Create More Business

If you do business as an affiliate, then you're constantly... Read More

Dear Ms. Subscriber - Please Dont Unsubscribe

Don't be insulted. Don't take it as a personal rejection.... Read More

Autoresponder Services Improve Your Profits

Perhaps you, like me, have web hosting that includes, free... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

Are You Making These Email Mistakes?

Every day, I receive at least 300 emails. I will... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email... Read More

Six Tips for Nonprofit E-mail Success

An opt-in e-newsletter is one of the most effective marketing... Read More

Writing Newsletters Online: How to Get it Right

A strange thing has been happening to newsletters online. They... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get... Read More

Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than... Read More

Email Marketing Kung Fu

Have you ever heard email described as, "the killer Internet... Read More

Some Simple Sure-fire Strategies to Construct a Responsive Opt in List!

A responsive opt in list is an unbelievably powerful money-maker... Read More

Paradigm Shift for the New World

In the business world, the primary focus is on selling... Read More

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many... Read More