The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your short term profitability online, you've got to think of your business as more than just one or more products or services. Getting customers is the hard part, so the best strategy is almost always to gain their business long term.

Ask yourself or find out from your subscribers what wants and needs they have in common. It's commonly known that the online environment is especially suited to this because it costs you nothing to keep in touch with them. When done correctly, these contacts can be very profitable to you for a long time.

What's not as well understood is that for this very same reason, your survival may easily depend on how well you execute this strategy. When online businesses get more out of their traffic by doing this, they're willing to pay more for the traffic and so the cost of traffic increases overall.

And it doesn't matter whether the traffic is free or not. Because when it's free, there will be more businesses out there willing to put in the time to get this free traffic, which leaves less of it for you, at least for the time you put in. All other things being equal, if were to continue to get the same amount of traffic, you would have to put in more time.

And on-line businesses WILL be doing more of this as word gets around that this kind of strategy is the way to go. So your survival online will increasingly depend on how well you do this.

For those reasons, opt-in marketing done correctly - where relationships with your prospects and customers are a top priority - becomes more important every day. These relationships are not much different than any other. They require time. They require the trust of your opt-ins. And they require that the opt-ins see more value in what you send them than most other things they run into online or in their inbox.

That last part can be pretty tricky without the personal element. As an individual, even if you do have people working for you, you're able to use this to your extreme advantage. When you throw this into the mix, everything you do carries more value - both to you and your subscribers and customers. It becomes easier for you to develop trust and establish credibility this way. These are important because as a marketer, the highest level you can attain is that of a trusted advisor.

You personally become be most important element in your marketing when your subscribers rely on you for your recommendations and your guidance.

All of a sudden, the role you take on with your list allows you to take on a whole new perspective in your daily life because if you're tuned in, many things in your work or life outside of that could be informative or serve to illustrate a point to your subscribers. This is stuff your readers just can't get anywhere else!

When the sight of your email in your subscribers' inbox triggers the idea of you as a person in their minds, you'll naturally get more of your emails read? which translates directly to more sales. This happens naturally. Your messages will have more of an impact because the readers aren't putting up their defenses as they normally would. The message can be taken at face value.

You might think you have to be an expert to attain this kind of position. You really don't. You can still bring value without overstepping the bounds of your knowledge. Anyone can use these elements to build these highly profitable relationships in their list.

Although I'm limited to what I can show you in this article, I cover these things in more depth in my ebook "How to Win More Customers That Buy More Product More Often," which is completely FREE. You'll find the link in the resource box below.

Laurence Baker is the author of "How To Win More Customers That Buy More Product More Often," presenting a solution to the biggest obstacle in making more sales on the internet -a lack of trust. To download a FREE copy, visit http://www.netmarkhome.com

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Google News Updated : Tue, 07 Oct 2008 02:49:07 GMT New prenatal test may be less risky than amniocentesis - San Jose Mercury News Citizen New prenatal test may be less risky than amniocentesis San Jose Mercury News - 38 minutes ago By Lisa M. Krieger Building on the latest developments in DNA science, Stanford University researchers have designed a prenatal genetic test that appears to be just as accurate - but much safer than current methods like amniocentesis - by using a ... Blood Tests Ease Search for Down Syndrome New York Times Safer prenatal Down's syndrome test found in US Reuters WebMD - BBC News - Bloomberg - AFP all 51 news articles Publ.Date : Tue, 07 Oct 2008 02:10:40 GMT Many of dead, injured in bus crash were Laotian - San Jose Mercury News Boston Globe Many of dead, injured in bus crash were Laotian San Jose Mercury News - 2 hours ago By SAMANTHA YOUNG AP Writer SACRAMENTO—Almost every two weeks for the last two years, sisters Mai Cha and Ge Vue boarded a chartered bus to play the slots at an American Indian casino north of Sacramento. Video: Driver Arrested After Deadly Calif. Bus Crash AssociatedPress 8 Killed in California Bus Accident New York Times San Francisco Chronicle - KHSL - ABC30.com - CBS 13 all 2,012 news articles Publ.Date : Tue, 07 Oct 2008 00:42:30 GMT Study: Using fan on sleeping baby reduces risk of SIDS - San Jose Mercury News KLEW Study: Using fan on sleeping baby reduces risk of SIDS San Jose Mercury News - 38 minutes ago By Linda Goldston Ayde Gonzales's mother was surprised when she insisted that her newborn son must sleep on his back, not on his side. Fan use linked to lower risk of sudden baby death The Associated Press Sleeping With Fan May Lower SIDS Risk WebMD U.S. News & World Report - Los Angeles Times - Wall Street Journal - USA Today all 349 news articles Publ.Date : Tue, 07 Oct 2008 02:10:32 GMT LA man kills family, himself over financial woes - Reuters AFP LA man kills family, himself over financial woes Reuters - 2 hours ago LOS ANGELES (Reuters) - A 45-year-old Los Angeles man who was apparently distraught over money troubles shot and killed his wife, three sons and mother-in-law before taking his own life, police said on Monday. Police: Jobless father kills family, self CNN 6 Bodies Found in California Gated Community FOXNews The Associated Press - Sony Insider - USA Today - Monsters and Critics.com all 306 news articles Publ.Date : Tue, 07 Oct 2008 00:48:53 GMT Tear gas fired at mass Thai rally - BBC News Canada.com Tear gas fired at mass Thai rally BBC News - 58 minutes ago Police in Thailand have fired tear gas to disperse a demonstration by thousands of anti-government protesters in Bangkok. Dozens of people were injured as police intervened in the dawn protest in front of parliament. Police fire tear gas against crowd The Associated Press Thai police clear protesters from parliament Reuters Bloomberg - ABC Online - The Standard - People's Daily Online all 194 news articles Publ.Date : Tue, 07 Oct 2008 01:51:00 GMT Lowell's status rest of the way in doubt - MLB.com Los Angeles Times Lowell's status rest of the way in doubt MLB.com - 3 hours ago By Ian Browne / MLB.com Mike Lowell has yet to get a base hit in eight ALDS at-bats thus far. (Charles Krupa/AP) BOSTON -- Red Sox third baseman Mike Lowell's availability is in doubt, not just for the rest of the American League Division Series ... Hip check: Lowell is bounced Boston Globe Mike Lowell is off Sox roster Los Angeles Times Sports Network - The Associated Press - New York Times - The Republican - MassLive.com all 977 news articles Publ.Date : Mon, 06 Oct 2008 23:16:46 GMT Alive from New York, Fey's Palin Paces SNL - E! Online Times Online Alive from New York, Fey's Palin Paces SNL E! Online - 3 hours ago The John McCain-Sarah Palin ticket would love to have Saturday Night Live's poll numbers. Last weekend's show, featuring yet another Tina Fey take on Palin, scored yet another big overnight rating, NBC said. Palin may appear on ‘SNL MSNBC Politics and Palin lure viewers to "SNL" Reuters TMZ.com - New York Daily News - Actress Archives - Los Angeles Times all 380 news articles Publ.Date : Mon, 06 Oct 2008 23:23:11 GMT Automatic Blogging RSS For Web Pages

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