Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individuals than you would to 10,000 randomly purchased email addresses.

There is a common misconception when it comes to the quantity of emails in your email list. A lot of business owners think that the key to running successful email campaigns is to send their emails out to thousands and thousands of email addresses and this is commonly achieved through the purchase of large databases. This way of thinking about email marketing is wrong and will only result in discouragement and campaign failure.

When you purchase email lists from companies, you can never be too sure how they acquired these email addresses in the first place. Often, large databases of email addresses have been collected in ways that are misleading to the users providing their email addresses. This means that the individuals to whom you are sending your email are not sincerely interested in what you have to say. You also risk being labeled a "spammer", because spam is essentially what you'd be sending- unwanted email.

Though this is a very straight forward concept, this is still one of the most challenging aspects of email marketing campaigns. We realize that building your own email list from scratch can be an intimidating task, but if you start doing it regularly you will be shocked with the number of targeted email addresses you will collect in a short period of time.

Start sending emails to people who are actually interested in what your organization has to say. Concentrate your marketing efforts on targeted email lists and you will notice a huge increase in your open rates and sales. Email marketing definitely works- you just have to do it the right way.

Michelle Lehoux

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Google News Updated : Thu, 16 Oct 2008 02:44:32 GMT FCC report: White space devices work as "proof of concept" - Ars Technica CNET News FCC report: White space devices work as "proof of concept" Ars Technica - 3 hours ago By Nate Anderson | Published: October 15, 2008 - 06:08PM CT The FCC's Office of Engineering Technology has released its long-awaited technical report (PDF) on "white space" prototype devices, and the conclusion comes right up front: "At this juncture, ... FCC Chairman backs use of "white space" spectrum CNET News FCC Gives Whites Spaces a Boost New York Times CRN - NetworkWorld.com - The Associated Press - Wired News all 271 news articles Publ.Date : Wed, 15 Oct 2008 23:12:55 GMT Maddon Sticks to ‘Plan,’ Giving Ball to Kazmir - New York Times National Post Maddon Sticks to ‘Plan,’ Giving Ball to Kazmir New York Times - 33 minutes ago By JOSHUA ROBINSON BOSTON - Tampa Bay Rays Manager Joe Maddon has always disliked last-minute adjustments. So when he threw the Boston Red Sox a curveball on Wednesday by announcing that he was changing his Game 5 starter, Maddon said it was always ... Rays will go with Scott Kazmir in Game 5 Los Angeles Times Rays continue Cinderella story Newsday The Star-Ledger - NJ.com - MLB.com - Tampabay.com - SI.com all 718 news articles Publ.Date : Thu, 16 Oct 2008 02:11:08 GMT Paramount to release fewer films, cut 25 DreamWorks employees - Los Angeles Times stv.tv Paramount to release fewer films, cut 25 DreamWorks employees Los Angeles Times - 46 minutes ago By Claudia Eller, Los Angeles Times Staff Writer Looking to cut overhead and operating expenses after the recent departure of DreamWorks co-founder Steven Spielberg, Paramount Pictures plans to release fewer films, consolidate operations and slash 25 ... Spielberg back in fold Financial Times Paramount cuts films, jobs Straits Times New York Times - AZ Central.com - Bizjournals.com - Reuters all 42 news articles Publ.Date : Thu, 16 Oct 2008 01:58:16 GMT Feds investigate failure of Washington Mutual - International Herald Tribune ABC News Feds investigate failure of Washington Mutual International Herald Tribune - 33 minutes ago AP SEATTLE: Federal authorities said Wednesday they have opened an investigation into the failure of Washington Mutual Inc., the largest bank failure in US history. Federal Investigators to Examine Washington Mutual New York Times Washington Mutual's Failure Under US Investigation (Update2) Bloomberg Reuters - Wall Street Journal - Seattle Post Intelligencer - ABC News all 87 news articles Publ.Date : Thu, 16 Oct 2008 02:10:47 GMT As Rays Come of Age, Torre Likes Their Look - New York Times Vancouver Sun As Rays Come of Age, Torre Likes Their Look New York Times - 33 minutes ago By TYLER KEPNER LOS ANGELES - For the first 10 years of their existence, when they never won more than 70 games in a season, the Tampa Bay Rays faced Joe Torre more than any other manager. Rollins leads off Game 5 with homer MLB.com Rollins, Phillies lead Dodgers in Game 5 of NLCS The Associated Press USA Today - WDTN - Philadelphia Daily News - Washington Post all 325 news articles Publ.Date : Thu, 16 Oct 2008 02:11:08 GMT Omar grows into Category 2 hurricane in Caribbean - The Associated Press BBC News Omar grows into Category 2 hurricane in Caribbean The Associated Press - 1 hour ago CHRISTIANSTED, US Virgin Islands (AP) - Heavy rains and winds pummeled St. Croix on Wednesday as the outer edge of powerful Hurricane Omar drenched the island, stranding motorists on flooded roads and forcing workers to shut down a giant oil refinery. Video: Hurricane Omar Nears Caribbean Islands AssociatedPress Omar Strengthens in Caribbean, Aims at Virgin Islands (Update4) Bloomberg United Press International - Washington Post Blogs - Bradenton Herald - Beaumont Enterprise all 2,958 news articles Publ.Date : Thu, 16 Oct 2008 01:42:51 GMT McCain, Obama get personal in final debate - The Associated Press Washington Post McCain, Obama get personal in final debate The Associated Press - 41 minutes ago HEMPSTEAD, NY (AP) - John McCain told Barack Obama to his face Thursday night, "You didn't tell the American people the truth" about a key campaign pledge as the two presidential rivals slung accusations at close quarters in the final debate of their ... McCain, Obama tussle over backing Bush’s policies Reuters Obama Widens Lead as Americans See `Serious' Crisis (Update2) Bloomberg TIME - Wall Street Journal - Austin American-Statesman - ABC News all 775 news articles Publ.Date : Thu, 16 Oct 2008 02:02:37 GMT Merchant Datafeeds Amazon Content

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