Say More Than Thank You

Most Websites are gathering e-mail addresses. When you submit your e-mail address, you will be redirected to a thank you page. There is nothing wrong with it, but that page can do more than saying "thank you."

--The Result--

A while ago, I added some affiliate links to my thank-you-for-subscribing page. (You can see it at http://www.thatswise.com/popups/redirect/thanks_subscribe.html .) Even though you can close the window or go back to the home page, 98.8% of viewers of that page have clicked one of the links listed. This is astonishing when compared to the click-though ratio of banner ads on my site, which is about 0.9%. And, 98% is not a stat of one lucky day. It's an average of one year.

--They Will Listen--

98% sounds unrealistic, but it makes sense. Visitors subscribe to your newsletter because they liked your site in some way. So, they will listen to you as they listen to their friends. When you recommend some places to go, most people will go.

Additionally, you will get better results if you link to a page with one product rather than linking to a page with a lot of products. People who have submitted to you an e-mail address are open minded. This is the time to tell them your recommendation (your favorite product), not to show them options (list of your products).

--Note--

However, do not use this technique on a thank-you-for-ORDERING page. If you send buyers to another Web page asking them to buy more things, visitors will feel you are trying to suck all the money they have. You may add links on this thank-you page, but be selective which pages you'll send buyers to. I am not saying up-selling won't work. Up-selling does work. You have to up-sell before receiving payments, not after you received payments. Chasers at McDonald's ask, "Would you like to have French fries with that?" when you order a burger, not after you have paid for your order, don't they?

About The Author

Though his Web site, http://www.thatswise.com Akinori Furukoshi has been providing e-commerce related information since 1998. His unique way of thinking has helped online businesses to improve their performance. More detailed bio is available at http://www.thatswise.com/about_us.html

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Google News Updated : Mon, 08 Sep 2008 02:08:49 GMT Populists Gain Seats in Election in Hong Kong - New York Times Radio Australia Populists Gain Seats in Election in Hong Kong New York Times - 36 minutes ago By KEITH BRADSHER HONG KONG - Chinese national pride after the Olympics and growing distress over inflation combined to produce a leftward shift in legislative elections here on Sunday. Hong Kong Democrats Retain Veto Bloc in Legislative Elections Voice of America Key wins for Hong Kong opposition BBC News AFP - Aljazeera.net - International Herald Tribune - The Associated Press all 341 news articles Publ.Date : Mon, 08 Sep 2008 01:32:36 GMT Cage's 'Bangkok' tops worst movie weekend since 2001 - USA Today E! Online Cage's 'Bangkok' tops worst movie weekend since 2001 USA Today - 9 hours ago By Scott Bowles, USA TODAY After a record $4.2 billion in movie ticket sales this summer, the industry suffered its worst weekend in seven years, with the top movie at the box office doing less than $8 million. Video: 'Bangkok Dangerous' - Not a Safe Bet AssociatedPress Fall box office off to slow start Variety New York Times - Los Angeles Times - Reuters - New York Daily News all 261 news articles Publ.Date : Sun, 07 Sep 2008 16:23:28 GMT Patriots overcome injury to Brady, top Chiefs - Sports Network CBC.ca Patriots overcome injury to Brady, top Chiefs Sports Network - 53 minutes ago Foxboro, MA (Sports Network) - Randy Moss had six receptions for 116 yards and a touchdown as New England overcame an early injury to quarterback Tom Brady to escape Kansas City, 17-10, in the season-opener for both clubs at Gillette Stadium. Patriots QB Brady out of opener vs. Chiefs The Associated Press Cassel comes through for Patriots Boston Globe SportingNews.com - Reuters - ESPN - Newsday all 1,861 news articles Publ.Date : Mon, 08 Sep 2008 01:15:11 GMT Veteran Financiers to Head Fannie, Freddie - Washington Post Times Online Veteran Financiers to Head Fannie, Freddie Washington Post - 22 minutes ago By Thomas Heath and Dina ElBoghdady The new chief executives at Fannie Mae and Freddie Mac have long histories in the financial services industry. Video: Feds Take Over Mortgage Giants AssociatedPress FDIC to help small banks with Fannie, Freddie exposure MarketWatch Reuters - New York Times - Forbes - CNNMoney.com all 5,434 news articles Publ.Date : Mon, 08 Sep 2008 01:46:18 GMT Health Highlights: Sept. 6, 2008 - Washington Post TheMedGuru Health Highlights: Sept. 6, 2008 Washington Post - 9 hours ago On the heels of the huge nationwide salmonella outbreak that caused more than 1400 illnesses from Mexican peppers, a regional Oregon alfalfa sprout distributor has recalled its product in Oregon and Washington state after the sprouts were linked to 13 ... Salmonellosis outbreak prompts sprout recall Forbes Salmonella outbreak traced to alfalfa sprouts Seattle Post Intelligencer Seattle Times - eFluxMedia - TheMedGuru - HeraldNet all 81 news articles Publ.Date : Sun, 07 Sep 2008 16:31:13 GMT Prime Minister Chances Early Election in Canada - New York Times Prime Minister Chances Early Election in Canada New York Times - 1 hour ago By IAN AUSTEN OTTAWA - Prime Minister Stephen Harper, putting aside the date he had set by law, formally propelled Canada into a federal election campaign on Sunday. Canadian PM calls October election Financial Times With economy slow, Canada to hold early elections Christian Science Monitor United Press International - AFP - Aljazeera.net - The Associated Press all 1,873 news articles Publ.Date : Mon, 08 Sep 2008 01:06:35 GMT Falcons head coach: ‘Matt did a very good job’ - Atlanta Journal Constitution Canada.com Falcons head coach: ‘Matt did a very good job’ Atlanta Journal Constitution - 38 minutes ago By CARROLL ROGERS Q. How did the third play - the touchdown from Matt Ryan to Michael Jenkins - develop? New Falcons head coach Mike Smith said of Matt Ryan, ‘It was a great way to see our rookie quarterback throw his first NFL pass. In-game analysis of the Lions' loss in Atlanta Detroit Free Press Lions' poor tackling about talent, not coaching MLive.com Sports Network - The Canadian Press - DetNews.com - FanHouse all 475 news articles Publ.Date : Mon, 08 Sep 2008 01:30:18 GMT Clickbank Datafeed Legitimate Work From Home Jobs

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