Introduction
Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.
Once the perfect message has been created, it is just as important to focus on its successful delivery to the intended recipients. Unfortunately, it is likely that your current email address list has a number of significant problems.
Your List Has Inappropriate Addresses
The beauty of the Internet is that it connects you to everyone. The danger is that there are people out there you would rather not be connected to. Obviously, you want to keep these people, and their moments of malice, off your list. Some common situations include:
1. Bogus Addresses
Some of your visitors will never disclose their email address to you. If an entry is required, they will make something up. A frequent occurrence is some variation of "asdf@asdf.com", which happens when the user hits random keys.
2. Prank Addresses
An innocent person may be getting added to new lists daily, simply because they made enemies with the wrong person. Sometimes the abuse is a prank subscription from one friend to another; other times it targets a public figure (e.g. billg@microsoft.com).
3. Malicious Addresses
Another common type of abuse is when someone targets your company. Without you noticing, your email message is directed to someone who will make your life miserable. This might be an email address to report spam (e.g.
![]() Google News Updated : Sat, 05 Jul 2008 00:54:08 GMT RPT-China, Taiwan airlines to see lift from new flights - Reuters
Reuters - By Joseph Chaney TAIPEI, June 29 (Reuters) - Direct weekend flights between China and Taiwan starting this week are likely to give a boost to carriers on both sides of the Taiwan Strait at the expense of Hong Kong, but probably not until all ... China resumes direct flights to Taiwan after 60 years China-Taiwan direct: Readers react Publ.Date : Fri, 04 Jul 2008 16:46:40 GMT Federer One Away From Another Wimbledon Title - New York Times New York Times - By CHRISTOPHER CLAREY For the third straight year, the men’s final will be between Roger Federer and Rafael Nadal. And the women’s final will be the latest family affair between Venus Williams and her sister Serena. Federer, Nadal to meet for Wimbledon men's title Federer aims to keep winning in Nadal battle Publ.Date : Fri, 04 Jul 2008 19:30:13 GMT Botswana urges region not to recognize Mugabe's re-election - Xinhua
Xinhua - JOHANNESBURG, July 4 (Xinhua) -- Botswana's government urged its neighbors Friday not to recognize Robert Mugabe's re-election, reiterating calls for Zimbabwe to be suspended from a regional bloc. African Union Weakened by Summit Inaction on Zimbabwe West condemns Mugabe, ignores other Africa despots Publ.Date : Fri, 04 Jul 2008 22:05:14 GMT On Independence Day, Think Fireworks Safety First - Washington Post
Washington Post - By Dennis Thompson FRIDAY, July 4 (HealthDay News) -- Fireworks can be breathtaking spectacles, creating glittering showers of sparks and earth-rumbling booms that thrill people for miles around. 2006: 11 dead, 9200 fireworks injuries Burned by fireworks? Here's what to do Publ.Date : Fri, 04 Jul 2008 23:19:24 GMT Reaction to the death of Jesse Helms - The Associated Press
The Associated Press - Reaction to the death of former North Carolina Sen. Jesse Helms, who died on the Fourth of July at age 86: "Jesse Helms was a kind, decent, and humble man and a passionate defender of what he called "the Miracle of America. Video: A Look Back At Jesse Helms Former Senator Jesse Helms dead at 86 Publ.Date : Fri, 04 Jul 2008 22:51:11 GMT O's bats get revenge vs. Rangers - MLB.com
MLB.com - By Spencer Fordin / MLB.com BALTIMORE -- Call it a down payment towards payback. The Orioles earned a small measure of revenge against the Rangers on Friday, courtesy of an 10-4 victory that was all but decided by the fourth inning. O's pound Rangers Orioles score 8 off Padilla, beat Rangers 10-4 Publ.Date : Fri, 04 Jul 2008 23:43:39 GMT 'Gonzo' diverting rehash of what a long, strange trip it's been - San Jose Mercury News San Jose Mercury News - By Glenn Whipp With two volumes of letters, a handful of biographies, three previous documentary movies, two feature films and a comic strip character, not to mention a writing career spent mostly in the first person, is there anything that hasn't been ... The perfect subject for 'Gonzo' Gonzo: The Life and Work of Dr. Hunter S. Thompson Publ.Date : Fri, 04 Jul 2008 18:10:38 GMT Increase Web Traffic |
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