How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.

The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.

I knew about this for years but didn't act on it. Then, about 8 months ago I wrote a 5 Day Email Course about my eBook (Ezine Writer) and offered it to my visitors.

The response was amazing - my sales almost doubled.

This is how it works:

When visitors leave the index page of my website, a popup appears inviting them to join my newsletter.

When they join, they also receive a free subscription to my 5 Day Email Course, which is delivered by sequential autoresponder.

But there's an important detail here. You don't want the popup appearing when your visitors click on the 'order' link - it distracts them and you could well miss a sale.

So the popup has to be designed so that it *doesn't* appear when the order link is clicked.

You do this by including an 'exit=false' tag within the order link. You can get the code for this - and for the popup - at: http://www.ezine-writer.com/popup-code.html

The next thing to do is set up your Message Sequence on sequential autoresponders.

There are two ways of doing it - you can use a web-based service or you can install a script on your server.

I use a web-based service (aweber) - mainly because my web host doesn't allow mailing scripts of any kind.

Here are two of the best-known web-based services: http://www.aweber.com http://www.getresponse.com

If you want to avoid monthly fees, there are sites that offer free sequential autoresponders (but they will insert their own ads in your autoresponse):

http://www.freeautobot.com/
http://www.informationbyemail.com/
http://www.autorespond-it.com/
http://www.sendfree.com/

The advantage of a web-based service is that everything is done for you. The downside is monthly fees and a limited number of follow-ups (you can get more, but you have to pay for them).

The second method is to install a script on your server. Here are some scripts that give you unlimited autoresponders:

http://www.smithfam.com/follow-up.html
http://www.ursoftware.com/autoresponder/
http://www.constructorbooks.com/easysponder/

The advantages of a script? You have no monthly fees (just a one-time payment for the script) and you get unlimited follow-ups.

So, those are the tools you need to deliver your Message Sequence.

Writing your Message Sequence is quite an art and you may need some help. Here is an excellent short tutorial: http://autorespondertools.com/autoresponder_follow-up_series.htm

That's it! All the info you need to double your conversion rate.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

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Google News Updated : Sat, 11 Oct 2008 11:50:43 GMT Paulson Indicates Need to Purchase Bank Equity `Soon as We Can' - Bloomberg Ottawa Citizen Paulson Indicates Need to Purchase Bank Equity `Soon as We Can' Bloomberg - 7 hours ago By John Brinsley and Rebecca Christie Oct. 11 (Bloomberg) -- US Treasury Secretary Henry Paulson indicated that pumping government funds into banks is a priority and said financial markets will remain volatile. US to buy shares in struggling banks Los Angeles Times Obama welcomes Paulson plan to buy equity in firms Reuters MarketWatch - International Herald Tribune - Bizjournals.com - Washington Post all 2,114 news articles Publ.Date : Sat, 11 Oct 2008 04:21:05 GMT McCain calms supporters, urges respect for Obama - Los Angeles Times The Associated Press McCain calms supporters, urges respect for Obama Los Angeles Times - 2 hours ago 'NO MA'AM': Sen. John McCain takes a question from a supporter who called Democratic rival Barack Obama an Arab at a town hall meeting in Lakeville, Minn. McCain-Palin's hot rhetoric risks GOP backlash San Francisco Chronicle McCain Lauds and Attacks Obama in Same Day New York Times Boston Globe - Washington Post - Minneapolis Star Tribune - Reuters all 460 news articles Publ.Date : Sat, 11 Oct 2008 09:04:20 GMT Thai protest leaders released on bail, vow new rallies - AFP GulfNews Thai protest leaders released on bail, vow new rallies AFP - 20 hours ago BANGKOK (AFP) - Leaders of Thai anti-government protests were granted bail Friday after surrendering to police and immediately vowed new rallies, raising fears of mounting turmoil days after deadly street clashes. Video: Raw Video: Tear Gas Fired at Thai Protestors AssociatedPress PAD leaders surrender to Thailand police United Press International The Associated Press - Washington Post - New York Times - International Herald Tribune all 2,495 news articles Publ.Date : Fri, 10 Oct 2008 15:31:03 GMT Stevens's Reputation 'Sterling,' Powell Says - Washington Post Washington Post Stevens's Reputation 'Sterling,' Powell Says Washington Post - 8 hours ago By Del Quentin Wilber Former secretary of state Colin L. Powell told jurors in the corruption trial of Sen. Ted Stevens yesterday that the powerful Alaska Republican had a "sterling" reputation among the nation's military and political leaders. Reporter's Notebook: Powell Takes the Stand for Stevens FOXNews Powell says Sen. Stevens' integrity "sterling" Reuters CNN - Kansas City infoZine - The Miami Herald - ABC News all 2,865 news articles Publ.Date : Sat, 11 Oct 2008 03:13:53 GMT Morgan Stanley, Goldman May Gain Investment From US Treasury - Bloomberg Wall Street Journal Blogs Morgan Stanley, Goldman May Gain Investment From US Treasury Bloomberg - 7 hours ago By Christine Harper Oct. 11 (Bloomberg) -- Morgan Stanley and Goldman Sachs Group Inc., the biggest independent US investment banks, may reap cash infusions as part of Treasury Secretary Henry Paulson's plan to buy stakes in financial institutions, ... As Stock Falls, Morgan Looks to Japanese Bank New York Times Morgan Stanley hangs on Mitsubishi's $9bn pledge guardian.co.uk Forbes - New York Post - New York Times Blogs - Barron's all 895 news articles Publ.Date : Sat, 11 Oct 2008 04:30:39 GMT Palin violated ethics law, inquiry concludes - International Herald Tribune Washington Post Palin violated ethics law, inquiry concludes International Herald Tribune - 1 hour ago By Serge F. Kovaleski NEW YORK: Sarah Palin, the Republican vice-presidential candidate, abused her powers as governor of Alaska by pressuring subordinates to try to get her former brother-in-law, a state trooper, fired, according to an investigation ... Palin ethics lapse cited Los Angeles Times Alaska probe finds Palin 'abused her power' Indian Express Baltimore Sun - Boston Globe - New York Times - Reuters all 4,043 news articles Publ.Date : Sat, 11 Oct 2008 09:58:28 GMT Mugabe Hands Ministries to His Party - New York Times Voice of America Mugabe Hands Ministries to His Party New York Times - 52 minutes ago By CELIA DUGGER JOHANNESBURG - In a step likely to lead to the collapse of a painstakingly negotiated power-sharing deal, Zimbabwe's Robert Mugabe, in office for 28 years, has unilaterally declared that his party will retain the most powerful ... Mugabe 'gives Zanu-PF key posts' BBC News Zimbabwe's Mugabe hands key ministries to his party Reuters United Press International - AFP - Aljazeera.net - The Associated Press all 1,687 news articles Publ.Date : Sat, 11 Oct 2008 10:57:49 GMT Rss Feed Reader Increase Traffic

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