How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter

In this article I'm going to talk strictly from a subscriber's point of view. If you're marketing online, what would you do to find out how people think so you can target your e-mail promotions or a newsletter better?

Well, here's your opportunity.

Even though I'm running my own newsletter or a bulletin (what I call it) and have my own subscribers, I'm also subscribing to a number of newsletters myself. TSM Bulletin is located at http://tsmbulletin.ogdteam.com.

Today, I'm going to reveal why I open some newsletter e-mails or e-mail promotions more than the others. And also, why I always look forward to only a few of them. Yes, only a few.

The reason I'm subscribing to newsletters, ezines or what ever you want to call them, is because that's the only way to learn from a marketer and find out what they're up to, without having to buy all of their products. Clever, I must say.

Why are you subscribing to newsletters? To learn or .....???

But somehow, some of them have convinced me to buy some of their products even though I wasn't planning on doing so. But how did they do it?

Let's begin the journey.

At this very moment as I'm typing this article, I looked into the inbox and the bulk folder in 3 of my domain name e-mails that I receive the newsletters in. I had a total of 2037 unread e-mails.

WOW! I didn't even know I had that many.

How do I know that these are all newsletters? Because I delete all spam and I open the personal e-mails immediately.

And the newsletters?

When I get a chance, if at all. That's because I receive quite a few e-mails in one day and I don't have any more time than anyone else. Only 24 hours in a day.

I'm subscribing to the top name guru's newsletters, ezines, many marketers and names that I haven't even heard of. It doesn't really matter who is sending the e-mail, it's a same story.

One may ask, why am I subscribed to so many of them?

Well, you never know what you may learn from any one of them.

OK! Here we go! The time for the confession.

When I subscribe to a new list, I get the usual welcome e-mail. That's standard. But then, I wait for the first, second and possibly third e-mail from the marketer.

By then, I pretty much know the nature of his or her e-mails. Whether the e-mails are direct broadcasts or pre-scheduled e-mails from their autoresponders, it really doesn't matter.

In my daily course of scanning my e-mail accounts, there are e-mails that I open immediately and there are e-mails that I just transfer to folders to open at a later date, if ever.

The e-mails that I already know contain a pure sales pitch or a promotion of some kind with included affiliate link, end up getting deleted or transferred to folders and maybe never opened.

I pretty much know which marketers send me these types of e-mails all the time.

Maybe not all of the subscribers act this way, but there are e-mails that I actually open, read and then transfer to folders.

And those are e-mails that contain a free content. Content such as articles, movie files, newsletters that deliver a free content instead of a pure sales pitch and such. Again, I pretty much know what marketers send me these types of e-mails.

Let's be brutally honest.

What do surfers do when they search the 'net? Do they search the Internet with their credit cards ready to buy or do they search for a free content?

When you open your e-mail, do you have your credit card ready to buy whatever promotions you might get hit by, or ... why do you open your e-mails?

As marketers, we always want to sell, sell, sell. As surfers, people want to read without having to spend their hard earned money.

Let's apply the same strategy again. Why do I open the personal e-mails immediately - e-mails from customers, business associates, friends, purchase receipts and such?

Or better yet, why do YOU open the e-mails sent to you from a friend or someone you know?

Because you know for sure that it doesn't contain any sales pitch or a promotion.

And what about the e-mail promotions? What do those e-mails contain?

I don't know about you but after about the 3rd e-mail following the sign-up to someone's list, I pretty much ignore all the follow-up e-mails from marketers that I know for sure their e-mails deliver nothing but promotions. What's your take on that?

However, as I said earlier, I almost always open the e-mails from marketers that send me a free content. Did I just say, "Almost Always?" What's that all about?

There are quite a few e-mails, newsletters, ezines and such that provide a free content in forms of articles, reports, tips and so on. So then, which ones would be the ones that I always look forward to?

In other words, which ones are the e-mails (non personal e-mails) that I always open no matter what?

Have you ever thought about this? Which e-mails do you open and read most of the time and which e-mails go straight to the trash can?

Well, I currently have only 4. Only 4 e-mails that I actually can't wait until the next issue. How about that?

By the way, I'm subscribed to quite a *few hundred* lists that I receive e-mails from. Yet, there are only 4 that I can't wait until the next issue. I open and read those 4 even if I'm dead tired or busy over my head.

To make one thing clear, I'm talking about a free subscription. I'm not referring to the paid subscription to a newsletter. That comes with special benefits. I'm talking about an everyday marketing or a distribution list that we might end up on.

So, what' so special about these 4?

The content they provide is articles, movie files or other forms that they write or create from their experience. They write what they actually do. At least for the most part.

They're not providing articles that have been picked up from ezine directories, even though I enjoy reading those articles too as I spend countless hours browsing through those directories.

But these 4 marketers are unselfishly sharing what they actually do. And that comes with a free newsletter. Can't beat that!

When I open their e-mails, I know that I will learn something that will benefit me. And I will not just learn how to .... whatever .... but I will learn from their ... let me repeat that ... from THEIR personal experience.

So the e-mails that deliver a free content from the sender's personal experience will get my immediate attention. The e-mails that deliver a free content that will teach me something, but not necessarily from the sender's personal experience, are being saved for the most part.

The pure promotion e-mails, well .... I do go through them .... sometimes .... when I'm looking for ideas .... but for the most part .... I've developed a tendency to ignore them. Shocking but true. Again, what's your take on that?

On the other hand, the marketers who deliver the e-mails with a free content from their personal experience, innocently insert a promotion or two within their newsletter. After one, two, three or so e-mails, I would go:

"Hhhmmm! I wonder what is he or she going to teach me with the book that they're selling? I mean, I'm learning quite a lot already but there's gotta be more in these books that they're selling or recommending."

So, there goes my credit card. :-)

Don't get me wrong. I invest all the time in products that will teach me something that I lack. But I've spontaneously bought a lot of products that I didn't really need. And that was all due to the generosity of the marketer that was unselfishly teaching me already, something from his or her personal experience.

Put this to a test. Find out for yourself. Share your experience with the people, whether good or bad, and see the response. But if you've been spamming them with countless promotions already, it may take a little longer until they see *the new you.*

I'm carefully watching my hit count for each issue of my bulletin. This article was part of my third one. But my first one had a 57% response. My second one had a whopping 72% response. I can't wait until I see the numbers for this issue.

TSM Bulletin is located at http://tsmbulletin.ogdteam.com.

Steve Dimeck is a publisher and author of several ebooks. "To receive more quality articles such as the one you've just read, subscribe free to my [TSM] Bulletin and receive one of my ebooks for free." [TSM] Details:==> http://tsmbulletin.ogdteam.com/

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Google News Updated : Tue, 14 Oct 2008 05:55:52 GMT Wildfires threaten LA homes; two people dead - Reuters CBC.ca Wildfires threaten LA homes; two people dead Reuters - 4 hours ago By Steve Gorman and Alex Dobuzinskis LOS ANGELES (Reuters) - Deadly wind-driven brush fires roared out of the foothills and canyons on the northern fringe of Los Angeles on Monday, destroying dozens of homes and threatening hundreds more dwellings. Video: LA Fire Officials Try to Get Ahead of Blazes AssociatedPress REGION: Fire alert remains in effect North County Times New York Times - BBC News - AFP - The Associated Press all 3,443 news articles Publ.Date : Tue, 14 Oct 2008 01:27:17 GMT Vitamin D Supplementation Guidelines for Youngsters Doubled - Washington Post ABC News Vitamin D Supplementation Guidelines for Youngsters Doubled Washington Post - 9 hours ago By Amanda Gardner MONDAY, Oct. 13 (HealthDay News) -- The leading children's medical organization in the United States on Monday announced that it has doubled the amount of vitamin D recommended for infants, children and adolescents. Video: HealthWatch CBS Vitamin D recommendation for kids is doubled Los Angeles Times WebMD - ABC News - New York Times - KEYC all 609 news articles Publ.Date : Mon, 13 Oct 2008 20:11:02 GMT Morgan Stanley Can't Please Everyone - Forbes Wall Street Journal Morgan Stanley Can't Please Everyone Forbes - 2 hours ago Morgan Stanley and Mitsubishi UFJ Financial may have pleased investors, but they failed to reassure the ratings services. Morgan Stanley (nyse: MS - news - people ) shares surged more than 85.0% Monday after it received a $9.0 billion investment from ... Mitsubishi UFJ Gets Better Terms From Morgan Stanley (Update1) Bloomberg Fitch cuts Morgan Stanley's default ratings to 'A/F1' MarketWatch New York Times - Reuters - Washington Post - St. Louis Post-Dispatch all 1,706 news articles Publ.Date : Tue, 14 Oct 2008 03:40:53 GMT Michigan: Ruling on Voting Rights - New York Times Michigan: Ruling on Voting Rights New York Times - 1 hour ago By AP A judge has ordered state election officials to stop automatically canceling a voter’s registration if the card is returned as undeliverable. Federal judge orders 1438 names restored to Michigan voter rolls Detroit Free Press Judge Says Mich. Policy Violated Voting Law Washington Post Connecticut Post - The Standard - DetNews.com - The Associated Press all 68 news articles Publ.Date : Tue, 14 Oct 2008 04:05:24 GMT Excess Drinking Shrinks the Brain - Washington Post Canada.com Excess Drinking Shrinks the Brain Washington Post - 8 hours ago By Amanda Gardner MONDAY, Oct. 13 (HealthDay News) -- The more alcohol you drink, the more your brain shrinks, a new study has found. Study: Drinking alcohol associated with smaller brain volume Xinhua Alcohol Consumption Can Shrink Your Brain WCTV Inventorspot - Telegraph.co.uk - MedPage Today - Canada.com all 51 news articles Publ.Date : Mon, 13 Oct 2008 21:09:07 GMT Canada's Harper May Face Similar Gridlock After Today's Vote - Bloomberg Voice of America Canada's Harper May Face Similar Gridlock After Today's Vote Bloomberg - 1 hour ago By Theophilos Argitis and Alexandre Deslongchamps Oct. 14 (Bloomberg) -- When Canadian Prime Minister Stephen Harper called today's election six weeks ago, he complained that opposition calls for more spending were putting the economy at risk, ... Rivals crisscross Canada ahead of elections Los Angeles Times Global turmoil dominates Canada election Financial Times AFP - Voice of America - Crosscut - Aljazeera.net all 951 news articles Publ.Date : Tue, 14 Oct 2008 04:37:49 GMT Same-Sex Marriage and the Rights of Citizenship - New York Times ABC News Same-Sex Marriage and the Rights of Citizenship New York Times - 1 hour ago The Connecticut Supreme Court deserves praise for acknowledging, as other states that allow same-sex marriage have not, the constitutional principles that compelled the justices to guarantee all consenting adult Americans the right to enjoy the ... Gays rush to wed ahead of election Washington Times Comment by Evan Wolfson Executive Director, Freedom to Marry National Review Online Blogs - News10.net - WCAX - Catholic Weekly all 1,913 news articles Publ.Date : Tue, 14 Oct 2008 04:41:27 GMT Data Feed Content for Web Pages Amazon Content

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