You've done the hardest part; you've captured your prospect's email address. Now it is time to send your email to them. Most webmasters are thinking about what they are going to put in the email; how they are going to persuade the recipient to empty their wallet. This is all very well, but no matter how persuasive your sales letter is, if the email never gets opened, then it is useless. This is why the power of the subject line should never be underestimated. After the 'from' line in an email, the subject line is the next one that gets read. The subject line plays a huge part in whether an email gets read. Everyone is busy, especially more important people and so an email with a poor subject line is likely to be deleted. Here are a few ways to make your subject line extremely effective:
-- Make your subject short and sharp. This will catch the attention and interest of the reader immediately. Be sure to use very positive words which recipients will want to hear such as free, guaranteed, profits and money. However, be careful that you do not give the impression that your email is an ad because this will immediately look like your email is spam and it will be deleted immediately. Keeping your subject short is also very important for the reason that many email programs cut off long subject lines. Keep it below 40 characters to avoid your subject line being cut off.
-- Use your website's brand name in the subject line. This will make your email sound important and impressive. It will also remind readers about your site and if your site made a positive impression on them when they first visited then they are likely to open your email to see what you have to say or offer.
-- Use the recipients name in the subject line if you have that much information about them. It makes the email sound much more personal and will catch the recipient's eye. Everyone likes being addressed personally too; it makes us feel special and individual. Making your recipient feel like this will immediately lead him to open your email with high expectations. Don't disappoint! Another benefit of using the recipient's name in the subject line is that they immediately know that it is unlikely to be spam and are therefore much more likely to open your email.
-- Indent your subject line. '**** Here is a guaranteed way to easily make triple your annual income in under a month!' is a lot more effective than the same title without the asterisks. It is a lot more effective because it will stand out hugely in an inbox with other unread messages. It will look out of place because it is not in line with other messages and this will lead it to immediately catch the recipient's eye.
Really, you have to use your imagination. Imagine that you had 20 unread messages in your inbox. Which ones would you open first, and which ones would you delete. You have to remember that your email will be competing against many others for your prospect's attention. Give the recipient of your email a reason to open your email over the others.
For more information on this subject or about making money online go to http://www.info-ebooks.co.uk
100s of free ebooks and software products are also available at this address. Gain access to these by sending a blank email to:
Thank you for reading
William Johnston (will@info-ebooks.co.uk)
![]() Google News Updated : Sat, 06 Sep 2008 20:07:30 GMT Journals week in review: news from One Microsoft Way - Ars Technica
Ars Technica - By Emil Protalinski | Published: September 06, 2008 - 01:15PM CT First Gates-Seinfeld ad leaves us scratching our heads. The first Jerry Seinfeld and Bill Gates ad has arrived. Seinfeld ads only part of Microsoft push Windows Vista: The OS About Nothing Publ.Date : Sat, 06 Sep 2008 18:27:03 GMT 'Wrestler' brings Venice fest to its feet - Hollywood Reporter
Hollywood Reporter - By Eric J. Lyman VENICE -- "The Wrestler" was the toast of the Lido on the Venice Film Festival's penultimate day, with star Mickey Rourke's interpretation of an aging wrestler struggling to come to terms with the end of his career creating a buzz that ... 'The Wrestler' wins Venice Film Fest top award Mickey Rourke in The Wrestler. Publ.Date : Sat, 06 Sep 2008 19:14:35 GMT Boeing Machinists Take To Picket Line After Talks Collapse - CNNMoney.com
CNNMoney.com - NEW YORK (AFP)-- Boeing machinists took to the picket line on Saturday as they launched a strike that has halted production and could cost the US aerospace giant more than $100 million per day. Low strike pay could limit length of Boeing work stoppage Boeing machinists walk off the job Publ.Date : Sat, 06 Sep 2008 18:46:08 GMT "Bangkok" a skillful action excursion - Reuters
Reuters - By Stephen Farber LOS ANGELES (Hollywood Reporter) - Everything is relative in the realm of hyperviolent movies, and compared to this summer's other assassination thriller, "Wanted," "Bangkok Dangerous" is a model of restraint and moral rectitude. 'Dangerous' prosperous at box office An Assassin Arrives to Turn Off the Lights Publ.Date : Sat, 06 Sep 2008 04:41:52 GMT Buckeyes survive Ohio's threat, 26-14 - The Associated Press
The Associated Press - COLUMBUS, Ohio (AP) - Beanie Wells didn't play. The Ohio Bobcats sure did. Lightly regarded even in the Mid-American Conference, Ohio put a scare into No. Ohio State Football: OSU 26, OU 14 Posted by ESPN.com's Adam Rittenberg Publ.Date : Sat, 06 Sep 2008 19:31:47 GMT McCain, Obama battle over economy, leadership - AFP
AFP - COLORADO SPRINGS, Colorado (AFP) - Economic issues dominated the campaign trail Saturday as presidential hopefuls Barack Obama and John McCain battled over who could best lead the nation in troubled times. Reuters Politics Summary Barack Obama, John McCain say they hate meddlers ... but both ... Publ.Date : Sat, 06 Sep 2008 19:15:37 GMT Obama, McCain to Honor Victims of 9/11 Together - Voice of America
Voice of America - By VOA News US presidential candidates Democrat Barack Obama and Republican John McCain have agreed to appear together on September 11, the seventh anniversary of the terrorist attacks in New York and Washington. Conventions, Anything but Dull, Are a TV Hit Comment by John S. Baick Professor of History, Western New England CollegePubl.Date : Sat, 06 Sep 2008 19:01:14 GMT Make Money From Home |
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