Email Marketing - The End Is Nigh!

Consider if you will the resources, the time and the financial investment given to attracting new web traffic. Banner advertising, link exchanges, search engine ratings, affiliate schemes and the list goes on. Yet when it comes to retaining a customer's future business or even a return visit, we simply hope that they will opt-in to a newsletter mailing list and everything will be okay.

Of course the truth of opt-in email marketing is far from okay. For a start, people, especially private individuals, frequently change their email address. For many people, email addresses are a disposable accessory, which should be replaced every few weeks when the Spam starts rolling in. I don't know about you, but I have enough trouble keeping up with the email changes of my friends and family, let alone a list of a few thousand customers and potential customers.

Typing "email marketing" into Google will return literally thousands of software products and services all promising to make your email campaign more successful and slick. Of course it doesn't matter how much or how little you expend on your email newsletter, it will still be one subject line of possibly hundreds, all screaming for attention.

 Average email click through rates fell from 5.4% in 1999 to just 1.8% in 2003 (Source eMarketer)

 27% of emails never get opened and of those that are opened only 23% are read thoroughly (Source: J Neilsen)

 Average open rate for B2B emails has fallen by 42% since 2001 (Source eMarketer)

Although such statistics make grim reading, worse is yet to come. Some industry experts are predicting a total collapse of the email infrastructure within the next five years due to the shear volume of traffic. A technology dating back to the 1960's, email was developed as a means for geeks to communicate with other geeks, about something they had seen in the alt.freakygeek newsgroup. It was never designed to cope with the demands of mass marketing which have been inflicted upon it since the arrival of the WWW. So with that in mind, it is something of a miracle and a credit to the technology of yesteryear that it continues to work at all.

Recent research commissioned by Yahoo revealed that the average British PC has nine "sick days" a year, two more than the average for human workers. Six of these days are lost battling against Spam, while a further three are taken up combating viruses.

The Yahoo findings went on to reveal that nearly half of British computer users find dealing with junk e-mails more stressful than traffic jams and the majority want service providers to act.

But I'm no Spammer, I hear you cry! No, but your legitimate email is going to have to share the same inbox as the volumes of Spam and with only a Subject Line to stand out from the crowd, is it any wonder that email is becoming so ineffective as a marketing tool?

Clearly, alternatives to email marketing need to be developed. One emerging technology being pioneered by three software houses in the UK is that of One-2-Many Broadcasting. Already employed by the BBC, Visa, and many other blue-chip Net companies, One-2-Many Broadcasting offers a far-improved method of communicating with customers than opt-in email marketing or newsletters and already being hailed as the THE next big marketing tool.

One-2-Many Broadcasting involves the customer downloading a small client onto their PC. The customer can filter and influence what information they receive from within the software client. Once installed the website can then communicate directly with that customer by broadcasting information in a wide range of formats, all of which is attractively presented directly onto the customer's screen. Sounds frighteningly, intrusive doesn't it? Well, not according to the millions of people who are already receiving information from the latest news through to film clips of the latest movie releases. One London based soccer club, Arsenal, has reported a phenomenal take-up of their One-2-Many Broadcasting Service, with over 100,000 subscribers in the first 12 months of operating.

So will One-2-Many replace email marketing? Who knows, I suspect that over the coming years a variety of marketing alternatives will appear, of which One-2-Many will hold a share of the market. In developing alternatives to email marketing one of the major factors will and is that of price; emails are extremely cheap. Any alternative therefore, if it is to be successful, needs to be competitively priced and rich in unique features.

To date, One-2-Many Broadcasting has been relatively expensive and financially not an option for most small to medium sized businesses. As the concept of One-2-Many marketing is developed, more and different software is likely to emerge, which will in itself introduce competition and hopefully lower prices.

For more information and reading on One-2-Many Broadcasting:

www.skinkers.com

www.edesktop.co.uk

www.desknet.co.uk

To experience One-2-Many Broadcasting: http://www.sky.com/skynews/article/0,,70061-1109118,00.html - Sky News Alerts

http://www.arsenal.com/Userincludes/desktopwenger/InstallDesktopWengerNT.exe ? Arsenal FC

About The Author

Robert Palmer is CEO of deskNET Communications www.desknet.co.uk and is a leading architect in the development of One-2-Many Broadcasting software.

---

Google News Updated : Sat, 05 Jul 2008 00:54:08 GMT RPT-China, Taiwan airlines to see lift from new flights - Reuters WELT ONLINE RPT-China, Taiwan airlines to see lift from new flights Reuters - 8 hours ago By Joseph Chaney TAIPEI, June 29 (Reuters) - Direct weekend flights between China and Taiwan starting this week are likely to give a boost to carriers on both sides of the Taiwan Strait at the expense of Hong Kong, but probably not until all ... China resumes direct flights to Taiwan after 60 years guardian.co.uk China-Taiwan direct: Readers react BBC News AFP - International Herald Tribune - Hindu - Voice of America all 852 news articles Publ.Date : Fri, 04 Jul 2008 16:46:40 GMT O's bats get revenge vs. Rangers - MLB.com Seattle Post Intelligencer O's bats get revenge vs. Rangers MLB.com - 1 hour ago By Spencer Fordin / MLB.com BALTIMORE -- Call it a down payment towards payback. The Orioles earned a small measure of revenge against the Rangers on Friday, courtesy of an 10-4 victory that was all but decided by the fourth inning. O's pound Rangers Sports Network Orioles score 8 off Padilla, beat Rangers 10-4 The Associated Press Rotoworld.com - TexasRangers.com - United Press International - Dallas Morning News all 147 news articles Publ.Date : Fri, 04 Jul 2008 23:43:39 GMT Botswana urges region not to recognize Mugabe's re-election - Xinhua Times Online Botswana urges region not to recognize Mugabe's re-election Xinhua - 2 hours ago JOHANNESBURG, July 4 (Xinhua) -- Botswana's government urged its neighbors Friday not to recognize Robert Mugabe's re-election, reiterating calls for Zimbabwe to be suspended from a regional bloc. African Union Weakened by Summit Inaction on Zimbabwe Voice of America West condemns Mugabe, ignores other Africa despots The Associated Press Telegraph.co.uk - Times Online - AFP - USA Today all 4,688 news articles Publ.Date : Fri, 04 Jul 2008 22:05:14 GMT On Independence Day, Think Fireworks Safety First - Washington Post Seattle Post Intelligencer On Independence Day, Think Fireworks Safety First Washington Post - 1 hour ago By Dennis Thompson FRIDAY, July 4 (HealthDay News) -- Fireworks can be breathtaking spectacles, creating glittering showers of sparks and earth-rumbling booms that thrill people for miles around. 2006: 11 dead, 9200 fireworks injuries United Press International Burned by fireworks? Here's what to do Seattle Post Intelligencer Bell Gardens Sun - NorthEscambia.com - Register Herald - Chester DailyLocal.com all 22 news articles Publ.Date : Fri, 04 Jul 2008 23:19:24 GMT Reaction to the death of Jesse Helms - The Associated Press Canada.com Reaction to the death of Jesse Helms The Associated Press - 2 hours ago Reaction to the death of former North Carolina Sen. Jesse Helms, who died on the Fourth of July at age 86: "Jesse Helms was a kind, decent, and humble man and a passionate defender of what he called "the Miracle of America. Video: A Look Back At Jesse Helms CBS Former Senator Jesse Helms dead at 86 Boston Globe AFP - RedOrbit - Salt Lake Tribune - Journal and Courier all 1,804 news articles Publ.Date : Fri, 04 Jul 2008 22:51:11 GMT 'Gonzo' diverting rehash of what a long, strange trip it's been - San Jose Mercury News 'Gonzo' diverting rehash of what a long, strange trip it's been San Jose Mercury News - 6 hours ago By Glenn Whipp With two volumes of letters, a handful of biographies, three previous documentary movies, two feature films and a comic strip character, not to mention a writing career spent mostly in the first person, is there anything that hasn't been ... The perfect subject for 'Gonzo' Seattle Post Intelligencer Gonzo: The Life and Work of Dr. Hunter S. Thompson Chicago Sun-Times Washington Post - TIME - Los Angeles Times - USA Today all 160 news articles Publ.Date : Fri, 04 Jul 2008 18:10:38 GMT Federer One Away From Another Wimbledon Title - New York Times Federer One Away From Another Wimbledon Title New York Times - 5 hours ago By CHRISTOPHER CLAREY For the third straight year, the men’s final will be between Roger Federer and Rafael Nadal. And the women’s final will be the latest family affair between Venus Williams and her sister Serena. Federer, Nadal to meet for Wimbledon men's title Los Angeles Times Federer aims to keep winning in Nadal battle Financial Times Sports Network - ESPN - Bloomberg - FOXSports.com all 3,443 news articles Publ.Date : Fri, 04 Jul 2008 19:30:13 GMT RSS feeds Increased Web Site Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

How to Start Your Own Mailing List

I remember reading time and time again when I first... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your... Read More

7 Great Email Habits for the Beginning Internet Entrepreneur

If you are just starting out as an Internet entrepreneur... Read More

Reports of My Death Have Been Greatly Exaggerated -- Email Marketing

Recently, there has been a lot written about email and... Read More

Do Your Autoresponders Drive Your Customers Crazy?

A chained auto-responder is a sequence of emails that gets... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website... Read More

An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services... Read More

A Guide To Using an Automatic Responder

It's unbelievable....that many people do not know, that an automatic... Read More

BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

Email may be fast becoming the preferred means of business... Read More

E-mail 101: The Dos and Donts

Even though many people have been writing e-mails for a... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques... Read More

The Fastest List Growing Secret

Are you running ads and marketing with tag lines that... Read More

Virtual Marketing in a Tangible World

One of the greatest challenges facing business owners and managers... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email... Read More

Organizing Your Mailing Lists For Your Email Promotions

With all the safelists and different methods for using them,... Read More

Should You Be Writing A Newsletter As Part Of Your Online Business?

Let's start at the beginning - why do you need... Read More

Who Is Your Real Competition?

If you design kitchens, is another kitchen designer your competition?... Read More

How Autoresonders Can Put Your Business On Autopilot

Owning your own online business is a lot of work.... Read More

Run Profitable Contests Using Autoresponders

Running a contest for your e-zine subscribers or web site... Read More

Avoiding Blacklisting: Making Sure Your Email Gets Through

We all know that email is probably today's most popular... Read More

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many... Read More

Interview With Michael Murray: Autoresponder Basics

This interview is with Michael Murray, the author of a... Read More

The Game Is Changing, Are You?

It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email... Read More

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional... Read More