Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out?

**There are 2 main problems with email marketing today.**

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The first problem is that your email messages are hardly even opened. Even if your headline is compelling, the chances of your email message being read are close to nil. People are becoming increasingly skeptical about the kind of message attached to what used to be the best subject lines.

The second problem is that most website visitors don't even sign up to opt-in mailing lists anymore. Even those who are interested in your website content are just plain scared to give over their email address to a website they do not know. People are concerned that their email addresses will be sold to third parties and that their "unsubscribe" requests will never be honored.

Is there a way around these problems or is email marketing dead? The answer is simple? Desktop alerts. Desktop alerts are messages that are sent directly to Windows® Desktops instead of being delivered to email inboxes. Desktop alerts are the answer, because they solve both email-marketing problems.

First, they bypass the email inbox and appear directly on the desktop. No more competing again hundreds of incoming messages ? your messages claim the desktop all to themselves, virtually guaranteeing they are read and remembered.

Second, users do not need to give over their email or other contact information in order to subscribe. All they have to do is simply download a small application. If they ever want to "unsubscribe", they just simply uninstall the alert application.

You can use desktop alerts for the following:

• Promotion -- Promote, advertise and increase brand exposure directly on any Windows Desktop.

• Communication -- Send your up-to-the-minute news directly to consumers' desktops.

• Advertising ? Run your own ads or earn revenues by selling ad space on the Windows Desktop.

If the solution is so simple, why aren't more websites using desktop alerts? Until now, the only way to send desktop alerts was to hire a team of software developers to develop the alerting application for you ? which is quite expensive, not to mention time consuming.

Entertainment and news companies started using desktop application for branding, communication and advertising. Take ESPN.com for example. On their website, users can download an application which gives them daily sports highlights and video commentary, with embedded commercials. So far, more then 1.6 million people have installed it and about half use it daily.

So how do you get started? Well, if you have content your site visitors or clients are interested in, you simply offer them this content in the form of a useful downloadable application. Instead of developing the application yourself, you just customize one of the existing desktop applications with all your promotional materials (such as your own logo, custom icons, banner ads and menu entries). Users will download the application because of its informative and/or entertaining content, special savings, or features like daily alarms, calendar reminders, or task lists. Now that the user has voluntarily invited you into their personal space, you can create a strong, long-lasting impression and deliver desktop alerts just as you would email messages. With desktop alerts, there are no other incoming messages to compete against, and you won't have to worry about being accused of spam.

Promo Clock has combined all the benefits of interactive promotional products and new era advertising tools, developing a cost-effective application for reaching customers with timely information and updates. Ready-made models as well as custom models based on animated images or Flash presentations are available.

About The Author

Reach author Michael Ginzburg at promo@promoclock.com or simply go to http://www.PromoClock.com/holiday/email for more information.

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Google News Updated : Sat, 11 Oct 2008 05:49:35 GMT Democrats Are Gaining, Registration Data Shows - New York Times Los Angeles Times Democrats Are Gaining, Registration Data Shows New York Times - 2 hours ago By NICHOLAS CONFESSORE and GRIFF PALMER Some longtime Republican strongholds in New York are becoming increasingly Democratic, a striking change driven by demographic shifts, intense voter registration drives by Democrats and allied groups and sagging ... Campus registration drives in full swing KARE Ott, Hook face off for open county office St. Joseph News-Press The News-Press - Winston-Salem Journal - Tampabay.com - Beaufort Gazette all 739 news articles Publ.Date : Sat, 11 Oct 2008 03:20:33 GMT US Near Changing Stance on North Korea as Terrorist - Wall Street Journal BBC News US Near Changing Stance on North Korea as Terrorist Wall Street Journal - 1 hour ago By JAY SOLOMON WASHINGTON -- The Bush administration is hoping to announce as soon as Saturday that it is tentatively removing North Korea from its list of state sponsors of terrorism, in a bid to kick-start a stalled nuclear disarmament agreement, ... AP: US to remove North Korea from terror blacklist The Associated Press US May Remove North Korea From Terrorism List, AP Reports Bloomberg Los Angeles Times - Voice of America - Financial Times - The Miami Herald all 1,714 news articles Publ.Date : Sat, 11 Oct 2008 04:02:40 GMT Paulson Indicates Need to Purchase Bank Equity `Soon as We Can' - Bloomberg Telegraph.co.uk Paulson Indicates Need to Purchase Bank Equity `Soon as We Can' Bloomberg - 1 hour ago By John Brinsley and Rebecca Christie Oct. 11 (Bloomberg) -- US Treasury Secretary Henry Paulson indicated that pumping government funds into banks is a priority and said financial markets will remain volatile. US planning to buy equity in financial institutions Reuters Treasury Weighs Investing In Banks Washington Post International Herald Tribune - MarketWatch - CNNMoney.com - Bizjournals.com all 1,783 news articles Publ.Date : Sat, 11 Oct 2008 04:21:05 GMT Genomics project unites four Wisconsin research institutions - Milwaukee Journal Sentinel Genomics project unites four Wisconsin research institutions Milwaukee Journal Sentinel - 19 minutes ago By KATHLEEN GALLAGHER Wisconsin’s four biggest academic research institutions will collaborate on an initiative aimed at giving the state national stature in the fast-emerging field of individualized medicine, Gov. Marshfield Clinic gets biggest donation yet Chicago Tribune Wis. governor unveils gene research triangle Forbes Bizjournals.com - GenomeWeb News (subscription) - WJFW-TV - WISN.com all 51 news articles Publ.Date : Sat, 11 Oct 2008 05:29:44 GMT McCain Lauds and Attacks Obama in Same Day - New York Times CBS News McCain Lauds and Attacks Obama in Same Day New York Times - 41 minutes ago Senator John McCain of Arizona and his supporters at a rally on Friday in La Crosse, Wis. By ELISABETH BUMILLER LAKEVILLE, Minn. - After a week of trying to portray Senator Barack Obama as a friend of terrorists who would drive the country into ... McCain Moves to Soften the Tone at Rallies Washington Post John McCain, speaking to supporters, tries to defuse an anti ... Los Angeles Times Reuters - DetNews.com - Austin American-Statesman - The Miami Herald all 304 news articles Publ.Date : Sat, 11 Oct 2008 05:08:14 GMT Bush: US authority able to solve financial crisis - People's Daily Online Telegraph.co.uk Bush: US authority able to solve financial crisis People's Daily Online - 1 hour ago US President George W. Bush arrives in the Rose Garden at the White House to makes a statement on the economy in Washington, October 10, 2008. President Bush vows action on financial crisis Los Angeles Times Bush's Lullaby to the Markets Washington Post Birmingham Star - Wall Street Journal - CNN - Bloomberg all 1,302 news articles Publ.Date : Sat, 11 Oct 2008 04:12:49 GMT G-7 Commit to `All Necessary Steps' to Stem Global Meltdown - Bloomberg Voice of America G-7 Commit to `All Necessary Steps' to Stem Global Meltdown Bloomberg - 1 hour ago By Simon Kennedy Oct. 11 (Bloomberg) -- Group of Seven finance chiefs, meeting after stocks plunged and as a global recession looms, vowed to prevent the failure of vital banks while failing to unveil new initiatives for thawing credit markets. Group of 7 Nations Seek Coordination in Rescue New York Times In latest bold step, Treasury will buy bank stakes The Miami Herald CNNMoney.com - The Associated Press - Boston Globe - FN Arena News all 890 news articles Publ.Date : Sat, 11 Oct 2008 04:03:42 GMT Make Money With Affiliate Data Feeds Amazon RSS Feed Generator

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