Email Marketing Essentials

Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. If you do not have an effective email marketing campaign you may be losing up to 95% of your potential customers.

Your web site should have a method of capturing email addresses such as an opt-in form. How do you get visitors to send you their email address? By giving them something of value in return. For example on my web site, kdaviesnz.com, I give away a short report about how a particular web site averages $27,000USD in revenue per month with only around 100 visitors a day.

When creating your email marketing campaign remember the most important thing is to build a relationship. Your goal may be to make a sale but people are more likely to buy from you if there is a relationship there. This is because you've given them a chance to know and create you.

Don't go for the sell right away. It usually takes at least seven emails before someone is ready to buy. Instead, take the time to build the relationship. If you go for the sell too soon you will lose your potential customer. Get your prospects a chance to like and trust you.

When writing each email always have the recipient in mind. Write the email as if you were sending it to just one person and imagine you are the person you are sending the email to. How would you feel when you read it? Would you think that it was just another email by someone trying to push a product? Or would you think "wow, there's some really useful stuff here"?

Here's a tip. After you write each email send it to yourself. That way you get to see the eamil from the recipient's point of view.

After you compose the email you need to make sure it gets delivered and not sent to the recipient's junk box. Fortunately there is Lyris's ContentChecker that will check your email for you. It's available at http://www.lyris.com/contentchecker.

Now for the email itself.

You must have a subject line that practically guarantees your email will be open. Afterall, if your email is not opened then you've wasted your time writing it. Emails that have a personal sounding subject line are more likely to opened than ones that sound commercial. Where possible use the word "this" and include elllipsis points at the end. Some good subject lines are:

"I just have to tell you this ..."
"Here's what you should know ..."
"I almost forgot ..."

Be sure that the subject line agrees with the sender. For example if you're selling a new exercise technique (eg the sender is something like "me@secretexercisetechnique.com") you wouldn't use a subject line such as "This is how to save big bucks on your mortage". You could however use something like "This is the secret ..."

The first few sentences of the email should be used to establish rapport. Let the recipient know something about yourself. For example you could write something like "Hi, how are you? It's been hectic here but things are finally starting to calm down." Imagine you were talking to a friend.

The rest of the email should be on just one topic and provide value. Use language that is pleasant, conversational, and familiar to your prospects. That way you build a rapport with them which leads to trust. Don't waste your prospect's time and avoid formal speak. It'll only turn your prospect off.

Finally, when your prospect is ready to act, tell your prospect what they should do - whether it's buying a product from you or subscribing to an ezine.

When someone reads an email you have sent them they are doing you a favour. They are trusting that you have not wasted their valuable time and that you have sent them something of value to them. Do not abuse that trust.

Find out how one web site averages over $27,000USD in revenue per month with only around 100 visitors a day. Visit kdaviesnz.com and download this essential *FREE* report today!

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Google News Updated : Wed, 09 Jul 2008 07:08:13 GMT Ex-Secretaries Suggest New War Powers Policy - Washington Post Aljazeera.net Ex-Secretaries Suggest New War Powers Policy Washington Post - 3 hours ago The next time the president goes to war, Congress should be consulted and vote on whether it agrees, according to a bipartisan US study group chaired by former secretaries of state James Baker III and Warren Christopher. Video: Panel Calls for New War Powers Legislation AssociatedPress War Powers Act needs fixing, bipartisan panel says CNN Reuters - Seattle Post Intelligencer - AOL News Newsbloggers all 639 news articles Publ.Date : Wed, 09 Jul 2008 03:48:10 GMT Google Introduces a Cartoonlike Method for Talking in Chat Rooms - New York Times Los Angeles Times Google Introduces a Cartoonlike Method for Talking in Chat Rooms New York Times - 4 hours ago By BRAD STONE Google, known for its plain-Jane approach to Web design, has come up with something much wackier. On Tuesday the company introduced Lively, an online tool that allows people to embody a cartoonish online avatar and have text-based ... How Lively? Google’s Me-Too Virtual World GigaOm Virtual Worlds Are So Hot Right Now: $345 Million Invested So Far ... TechCrunch Wall Street Journal - CNET News - Los Angeles Times - PC Magazine all 166 news articles Publ.Date : Wed, 09 Jul 2008 02:21:46 GMT Coalition launches push for health care reform - Milwaukee Journal Sentinel Tampa Tribune Coalition launches push for health care reform Milwaukee Journal Sentinel - 2 hours ago By GUY BOULTON An array of unions and liberal activist groups in Wisconsin have joined a national coalition that plans to spend $40 million to push for health care reform, particularly universal coverage, in the coming election. Coalition to lobby for US health-care reform Reuters $40 Mill Health Care Reform Campaign Launches ABC News Washington Post - Workday Minnesota - Kansas City Star - Bizjournals.com all 266 news articles Publ.Date : Wed, 09 Jul 2008 04:17:57 GMT Study Finds Flawed Practices at Ratings Firms - New York Times ABC News Study Finds Flawed Practices at Ratings Firms New York Times - 4 hours ago By MICHAEL M. GRYNBAUM The analyst at the credit ratings agency was blunt: “Let’s hope we are all wealthy and retired by the time this house of cards falters. SEC criticizes credit-rating firms Los Angeles Times SEC finds conflicts at rating agencies Financial Times CFO.com Magazine - Reuters - Bloomberg - Wall Street Journal all 301 news articles Publ.Date : Wed, 09 Jul 2008 02:20:01 GMT Afghan Bombing Sends Stark Message to India: With Power Comes Risks - New York Times Afghan Bombing Sends Stark Message to India: With Power Comes Risks New York Times - 3 hours ago By SOMINI SENGUPTA NEW DELHI - The suicide bombing on Monday outside the Indian Embassy in Kabul was the latest and most audacious attack in recent months on Indian interests in Afghanistan, where New Delhi, since helping to topple the Taliban in 2001, ... Video: Mourning for Kabul blast victims - 08 Jul 08 AlJazeeraEnglish Pakistani PM calls for joint efforts to fight terrorism Reuters India BBC News - Bloomberg - The Associated Press - CNN all 3,127 news articles Publ.Date : Wed, 09 Jul 2008 03:32:49 GMT Alumina Shares Gain as Profit at Partner Alcoa Tops Estimates - Bloomberg Reuters Alumina Shares Gain as Profit at Partner Alcoa Tops Estimates Bloomberg - 3 hours ago By Rebecca Keenan July 9 (Bloomberg) -- Alumina Ltd., owner of 40 percent of the world's biggest producer of the material used to make aluminum, rose the most in more than five months in Sydney trading after partner Alcoa Inc. reported profit that ... Alcoa Profit Tops Estimates After Price Rise New York Times Alcoa beats the Street CNNMoney.com The Associated Press - Reuters - BloggingStocks - Nightly Business Report all 284 news articles Publ.Date : Wed, 09 Jul 2008 03:09:46 GMT Bush Won't Back Setting Timeline for Troops in Iraq, Aide Says - Bloomberg Times Online Bush Won't Back Setting Timeline for Troops in Iraq, Aide Says Bloomberg - 44 minutes ago By Catherine Dodge and Roger Runningen July 9 (Bloomberg) -- The Bush administration rejects setting any ``arbitrary'' deadline to withdraw forces from Iraq, the president's spokeswoman said after an Iraqi official said his government wants a timeline ... Video: Iraqi PM Calls for Withdrawal Date AssociatedPress Maliki's Withdrawal Card Wall Street Journal New York Times - Reuters UK - AFP - ABC Online all 1,754 news articles Publ.Date : Wed, 09 Jul 2008 06:24:10 GMT RSS to HTML Web Site Traffic

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