DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase

Wednesday, December 15 2004 at 16:00 EET

Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment.

DoubleClick's metrics

The data analyzed were based on more than 2 billion messages sent by hundreds DARTmail customers, measuring bouncebacks, open rates, click-throughs and conversions (open to sales, or click to sales ratio). The results were reported for 2004 and compared to 2003.

DoubleClick used unweighted averages for all analyzed categories. This helps eliminating the influence that large email marketers could have over category averages, as the report states.

The email marketing categories considered in the study were:

• Business Products & Services
• Consumer Products
• Consumer Services
• Financial Services
• Travel
• Retail&Catalog
• Publisher - Business
• Publisher - Consumer

Email marketing performances

The bounce rates show a slight decline overall, and a more consistent decline in the Travel category, down 54.5% from 14.3% to 6.5%.

Business Publishers was the only category that increased open rates, however slightly, from 38.2 to 38.3. For other categories, open rates declined. The open rates' decline in most categories is possibly owed to SPAM increase and reveals people's reticence to open messages they are not highly interested in.

Click through rates increased in only two categories, Consumer Publisher and Travel.

More interestingly, email-productivity has shown better figures in number of orders per email sent: 0.28% in 2004; but the average revenue per email sent declined 26.9 percent. The average email order throughout 2004 was $89, in a year-over-year declining trend.

Conclusion

About the overall productivity of bulk email marketing the report concludes: "email marketing is a maturing and relatively stable marketing tool. Improvements in list hygiene and address collection processes seem to have improved bounce rates, but flagging response rates suggest subscriber files are beginning to mature."

Iulia Pascanu writes for http://www.emailmarketingsoftware.org/ where you can find more information about Email Marketing Software. Please feel free to use this article in your Newsletter or on your website. If you use this article, please include the resource box and send a brief message to let me know where it appeared: mailto:iuliap@gmail.com

---

Google News Updated : Sat, 06 Sep 2008 20:07:30 GMT Boeing Machinists Take To Picket Line After Talks Collapse - CNNMoney.com Washington Post Boeing Machinists Take To Picket Line After Talks Collapse CNNMoney.com - 1 hour ago NEW YORK (AFP)-- Boeing machinists took to the picket line on Saturday as they launched a strike that has halted production and could cost the US aerospace giant more than $100 million per day. Low strike pay could limit length of Boeing work stoppage BloggingStocks Boeing machinists walk off the job MarketWatch Wall Street Journal - New York Times - AHN - Reuters all 2,440 news articles Publ.Date : Sat, 06 Sep 2008 18:46:08 GMT 'Wrestler' brings Venice fest to its feet - Hollywood Reporter Hollywood Reporter 'Wrestler' brings Venice fest to its feet Hollywood Reporter - 52 minutes ago By Eric J. Lyman VENICE -- "The Wrestler" was the toast of the Lido on the Venice Film Festival's penultimate day, with star Mickey Rourke's interpretation of an aging wrestler struggling to come to terms with the end of his career creating a buzz that ... 'The Wrestler' wins Venice Film Fest top award The Associated Press Mickey Rourke in The Wrestler. TIME Bloomberg - Reuters - Monsters and Critics.com - Los Angeles Times all 327 news articles Publ.Date : Sat, 06 Sep 2008 19:14:35 GMT McCain, Obama battle over economy, leadership - AFP Telegraph.co.uk McCain, Obama battle over economy, leadership AFP - 51 minutes ago COLORADO SPRINGS, Colorado (AFP) - Economic issues dominated the campaign trail Saturday as presidential hopefuls Barack Obama and John McCain battled over who could best lead the nation in troubled times. Reuters Politics Summary Washington Post Barack Obama, John McCain say they hate meddlers ... but both ... Los Angeles Times Intellectual Conservative - WGN - Financial Times all 650 news articles Publ.Date : Sat, 06 Sep 2008 19:15:37 GMT "Bangkok" a skillful action excursion - Reuters E! Online "Bangkok" a skillful action excursion Reuters - 15 hours ago By Stephen Farber LOS ANGELES (Hollywood Reporter) - Everything is relative in the realm of hyperviolent movies, and compared to this summer's other assassination thriller, "Wanted," "Bangkok Dangerous" is a model of restraint and moral rectitude. 'Dangerous' prosperous at box office Variety An Assassin Arrives to Turn Off the Lights New York Times Boston Herald - Boston Globe - Roanoke Times - Buffalo News all 251 news articles Publ.Date : Sat, 06 Sep 2008 04:41:52 GMT Journals week in review: news from One Microsoft Way - Ars Technica Washington Post Journals week in review: news from One Microsoft Way Ars Technica - 1 hour ago By Emil Protalinski | Published: September 06, 2008 - 01:15PM CT First Gates-Seinfeld ad leaves us scratching our heads. The first Jerry Seinfeld and Bill Gates ad has arrived. Seinfeld ads only part of Microsoft push United Press International Windows Vista: The OS About Nothing InformationWeek New York Times - Slashdot - Apple Insider - CRN all 499 news articles Publ.Date : Sat, 06 Sep 2008 18:27:03 GMT Obama, McCain to Honor Victims of 9/11 Together - Voice of America ABC News Obama, McCain to Honor Victims of 9/11 Together Voice of America - 1 hour ago By VOA News US presidential candidates Democrat Barack Obama and Republican John McCain have agreed to appear together on September 11, the seventh anniversary of the terrorist attacks in New York and Washington. Conventions, Anything but Dull, Are a TV Hit New York Times Comment by John S. Baick Professor of History, Western New England College Newsday - CNN - Argus Press - Bloomberg all 4,236 news articles Publ.Date : Sat, 06 Sep 2008 19:01:14 GMT Buckeyes survive Ohio's threat, 26-14 - The Associated Press The Associated Press Buckeyes survive Ohio's threat, 26-14 The Associated Press - 35 minutes ago COLUMBUS, Ohio (AP) - Beanie Wells didn't play. The Ohio Bobcats sure did. Lightly regarded even in the Mid-American Conference, Ohio put a scare into No. Ohio State Football: OSU 26, OU 14 The Plain Dealer - cleveland.com Posted by ESPN.com's Adam Rittenberg ESPN USA Today - Columbus Dispatch - Chillicothe Gazette - SBR Forum all 172 news articles Publ.Date : Sat, 06 Sep 2008 19:31:47 GMT Create Blog RSS Parser

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Virtual Marketing in a Tangible World

One of the greatest challenges facing business owners and managers... Read More

How to Do an E-mail Interview in 9 Easy Steps

Need a fresh idea for your e-zine content? Do an... Read More

How to Start Your Own Mailing List

I remember reading time and time again when I first... Read More

Should You Publish a PAID E-zine?

Many of my clients ask me whether they should publish... Read More

How?s Your E-mail Etiquette

In a fast moving global economy, e-mail offers you the... Read More

Introduction to Autoresponders

If you've reached the point of exhaustion trying to keep... Read More

Dont Use FFAs To Build Your Newsletter Subscriber

For those of you who aren't familiar with the term,... Read More

Five Profitable Ways To Use Your Follow Up Autoresponder

What? You are not using a Follow up Autoresponder? Then... Read More

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt... Read More

Avoiding Blacklisting: Making Sure Your Email Gets Through

We all know that email is probably today's most popular... Read More

Lesson #3: Capitalize on Your Captures!

One of the underlying benefits of smart autoresponders is that... Read More

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If... Read More

One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder

An autoresponder gives you the ability to send messages effortlessly... Read More

The Lazy Mans Way To Building a Massive List In Minimum Time

As you read every word of this article, you'll be... Read More

4 Tips On Taming Your Email

I remember when I was first introduced to email. I... Read More

Autoresponder Services that Boost Your Business

In the world of ecommerce, millions of sites are fiercely... Read More

Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

I remember the good old days of the internet when... Read More

Ways to Use Autoreponders To Increase Your Profits

When I was first introduced to an autoresponder I thought... Read More

The Flu and List building Go Hand In Hand!

What does the flu have to do with building your... Read More

How To Create Gold With Email Promotions - Part 2

Don't forget people are so busy now they will only... Read More

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

Three Steps To Building A 50K Email List In Less Than 90 Days

One major asset that every internet or affiliate marketer needs... Read More

11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list: 1.... Read More

The Name Squeeze ? Should You? Shouldn?t You?

This is a little "beauty" of an idea if you... Read More

Your Money Is Still In Your List - Build It!

You are a home business entrepreneur. You have just built... Read More