A Guide To Automated Email Marketing

You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.

About 95% of visitors will not buy on their firstvisit to your website - in fact, most of yourcustomers will have to see your message 7 times beforethey buy.

Many people starting out on the Internet believe thattheir main marketing tool is their website.

In fact, your main marketing tool is your mailinglist. A website is just a way of building your mailinglist - by collecting the email addresses of yourvisitors.

Here are some examples of how to use mailing lists aspart of your marketing strategy. You could send:

=> a customized newsletter to your subscribers

=> sequential autoresponders to prospects

=> your Articles to Ezine publishers

=> offers for other products to your customers

However, managing your mailing lists can quicklybecome an organizational nightmare if you don't havean Automated Email Marketing Tool.

An AEMT is a program that merges personal data into aform letter, schedules follow-up emails, and handlessubscribes and unsubscribes automatically.

--------------------------------------- Server Side or Client Side? ---------------------------------------

The first thing you'll need to decide is whether touse a Server Side or Client Side program.

A Server Side program is a script that sits on yourserver, whereas a Client Side program is anapplication that sits on your PC.

In general, Client Side programs are capable of muchmore advanced email management than Server Sideprograms.

But Server Side programs do have some advantages:

=> With a Server Side program, people who join your

Newsletter receive an instant 'Welcome Message'

=> Server Side programs include an unsubscribe link

at the bottom of your Newsletter. The reader

just clicks on that link and the cgi program

removes them from your mailing list.

=> With Server Side programs, you don't need to be

connected to the Internet while your Newsletter

is being mailed out. You just click a button on

a web page and you can then go offline - the

mailing is being performed by your server.

Here are some tools for automating your emailmarketing:

---------------------------------------------- Subscribe Me Pro (Server Side) ----------------------------------------------

This is a popular program amongst Newsletterpublishers - it mails out your Newsletter and providesautomatic subscribe/unsubscribe functions.

Subscribe Me Pro gives automatic mail-backconfirmation when people subscribe or unsubscribe andyou can include automatic Add or Remove links in eache-mail, so users can add or remove themselves.

http://www.freezineweb.com/cgi-bin/subpro.cgi

------------------------------ ------------------- Auto Response Plus (Server Side) -------------------------------------------------

This program gives you unlimited follow-upautoresponders. It allows full personalization ofsubject lines, headers, footers, ads - every part ofevery follow-up message can be personalized.

Auto Response Plus gives you full control over thescheduling of your follow up messages - you can set aninterval between messages or schedule them to be senton certain days of the week.

Although this program is designed primarily forsequential autoresponders, it's also quite capable ofmailing out your Newsletter and managingsubscribes/unsubscribes.

http://www.freezineweb.com/autoplus.html

-------------- ----------------- Mailloop (Client Side) -------------------------------

This application includes a newsletter server, webform processor, bulk emailer, customer databasemanagement, and autoresponders.

As with other Client Side programs, Mailloop allowsyou to merge an unlimited number of fields into youre-mail message (for example: first name, last name,e-mail address, product purchased, date of purchase,etc).

http://www.freezineweb.com/mloop.html

----------------------------------- --- World Merge (Client Side) --------------------------------------

This is another application that allows you to mergepersonalized data into form letters.

Depending on your modem and the quality of your ISPconnection, this program will send approximately 8,000messages per hour.

WorldMerge is excellent value - it's about a quarterthe price of similar programs.

http://www.freezineweb.com/worldmerge.html

----------------------------------- - Postmaster (Client Side) ------------------------------------

Like other Automated Email Marketing Tools, thisprogram allows you to create a form letter and mergepersonalized data into each letter. Your letters areaddressed to 'Dear Michael' instead of 'DearCustomer'.

Postmaster acts as a List Server, sends out follow-upAutoresponders, and manages your database of contacts.

http://www.freezineweb.com/postmaster.html

To sum up, in a successful web marketing strategy,your website is merely the first point of contact. Youthen need to:

(1) build an opt-in email list of potential

customers (your website visitors)

(2) use automated email marketing tools that allow

you to follow up with your site visitors.

If you aren't building mailing lists and usingautomated email marketing tools you could be losing upto 90% of your potential sales.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

---

Google News Updated : Sat, 06 Sep 2008 20:07:30 GMT Obama and McCain to Make Joint Sept. 11 Visit to Ground Zero - Washington Post Telegraph.co.uk Obama and McCain to Make Joint Sept. 11 Visit to Ground Zero Washington Post - 2 hours ago By Michael D. Shear COLORADO SPRINGS, Colo. -- John McCain and Barack Obama announced today that they will visit Ground Zero in New York on Thursday to mark the seventh anniversary of the 9-11 attacks that brought down the Twin Towers. McCain's new cast of thousands, all unknown Boston Globe Liking McCain pick, but not McCain Packet Online Financial Times - Chicago Sun-Times - OpEdNews - Philadelphia Inquirer all 1,345 news articles Publ.Date : Sat, 06 Sep 2008 17:48:49 GMT Rejuvenated Federer Overpowers Djokovic to Reach Final - New York Times USA Today Rejuvenated Federer Overpowers Djokovic to Reach Final New York Times - 47 minutes ago By LIZ ROBBINS Roger Federer was acing like old times - up the middle, out wide, serving up even more frustration for the snarling Novak Djokovic. Federer tames Djokovic to reach final Washington Post Federer rolls into another US Open final Sports Network The Associated Press - New York Daily News - SportingNews.com - Bloomberg all 3,163 news articles Publ.Date : Sat, 06 Sep 2008 19:19:52 GMT Mozilla updates Firefox 3.1 with Alpha 2 build - Computerworld PR Web (press release) Mozilla updates Firefox 3.1 with Alpha 2 build Computerworld - 52 minutes ago By Gregg Keizer September 6, 2008 (Computerworld) Mozilla Corp. on Friday launched the second alpha of Firefox 3.1, adding new video support and boosting the speed of some JavaScript computations. Chrome's JavaScript challenge to Silverlight CNET News NetSuite Says Chrome-optimized Apps Are Flying PC World CRN - Financial Times - InformationWeek - Hindu all 214 news articles Publ.Date : Sat, 06 Sep 2008 19:15:17 GMT Stunner - Alex Smith listed as doubtful - San Francisco Chronicle Stunner - Alex Smith listed as doubtful San Francisco Chronicle - 47 minutes ago The 49ers just called and said quarterback Alex Smith is "doubtful" for tomorrow's season-opener against the visiting Cardinals. 49ers QB Smith doubtful for Sunday Rotoworld.com Alex Smith injures shoulder, doubtful for Sunday Sacramento Bee Contra Costa Times all 10 news articles Publ.Date : Sat, 06 Sep 2008 19:20:25 GMT US Jobless Rate Climbs Past 6%, Highest Since ’03 - New York Times US Jobless Rate Climbs Past 6%, Highest Since ’03 New York Times - 18 hours ago By LOUIS UCHITELLE The unemployment rate jumped to 6.1 percent in August, its highest level in five years, pushing the troubles of American workers to the center of the political debate as the presidential campaign enters its final weeks. Jobless rate at 5-year high Reuters Unemployment, mortgage delinquencies soar in worrisome sign for ... San Jose Mercury News Los Angeles Times - ABC News - Detroit Free Press - Financial Times all 401 news articles Publ.Date : Sat, 06 Sep 2008 02:04:03 GMT Rosetta spacecraft takes asteroid photos - United Press International Washington Post Rosetta spacecraft takes asteroid photos United Press International - 34 minutes ago PARIS, Sept. 6 (UPI) -- The Rosetta spacecraft has captured images of an asteroid in orbit more than 220 million miles from Earth, a European Space Agency official says. European space probe completes asteroid fly by Reuters Spacecraft flies by remote asteroid, camera stops The Associated Press Detroit Free Press - Sky & Telescope - Taipei Times - AFP all 547 news articles Publ.Date : Sat, 06 Sep 2008 19:33:25 GMT A pair of Coens might as well be one at Toronto - Reuters Canada.com A pair of Coens might as well be one at Toronto Reuters - 53 minutes ago By Janet Guttsman TORONTO (Reuters) - There is a reason they are called the Coen Bros., and not Joel Coen and Ethan Coen: they might as well be one person. Pitt Rocks to Madonna FOXNews The Coens’ Funny Bones Newsweek The Associated Press - People Magazine - Los Angeles Times - The Gossip Girls all 165 news articles Publ.Date : Sat, 06 Sep 2008 19:13:38 GMT Clickbank Content Work From Home

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Just Write an Email

How did you sell your last product? Imagine that I... Read More

Dont Attach That!

The topic of sending attachments by e-mail is not one... Read More

4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!

Everyone who has been marketing online for sometime already know... Read More

A Little Secret That Produces BIG Results

What if I told you that with each passing day,... Read More

Avoiding Blacklisting: Making Sure Your Email Gets Through

We all know that email is probably today's most popular... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More

Three Steps To Building A 50K Email List In Less Than 90 Days

One major asset that every internet or affiliate marketer needs... Read More

15 Ways to Manage Your E-Mail More Effectively

? Are you tired of searching for e-mail messages you... Read More

Consumer Thinking and Email

In an article based on research done by emaillabs, MarketingSherpa... Read More

Save Time By Creating Email Signature Templates

If you're like me, there are certain types of email... Read More

Ten Tips to Building Your Opt-in List.

To build and maintain your opt-in list requires constant attention.As... Read More

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional... Read More

How to Make Your Email Smile

Technology has a tendency to be impersonal and unfriendly -... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your... Read More

The Gold Is In Your Mailing List

Let me ask you a question, "What is the most... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted... Read More

How to Start Your Own Mailing List

I remember reading time and time again when I first... Read More

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has... Read More

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it... Read More

What Good Is An AutoResponder?

A term that confuses just about everyone is "autoresponder". When... Read More

Email List Management

How do you get the most out of your list?We... Read More

DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase

Wednesday, December 15 2004 at 16:00 EET... Read More

Persistence, Patience, Dedication - The Nick Martin Interview

Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark... Read More