5 Quick Tips to Get Your Ezine Rolling in the Right Direction
Publishing your own ezine is critical to establishing a long term and successful Internet presence for you and your business.
Your own ezine will allow you to build customer loyalty and your public image to your target audience.
Following are five tips to help you publish a successful ezine.
(1) Write the content yourself.
Publishing an article from an outside source every once in a while is fine.
Just keep in mind you want to attract business to you and establish yourself as the source not someone else.
(2) Don't over advertise to your list
Publishing advertisements about products and services to your list is fine.
In order to keep your subscriber's you should only do it sparingly.
You can add a little blurb at the top (or bottom) of your ezine about your products/services and that will work wonders for promoting your business and keeping subscribers happy.
You can also add a little blurb just after the article about yourself and a little tag for your product/service.
Placing it right after the article will give reader's no chance to get distracted and they will see it.
(3) Keep solo mailings down to 1-2 per month
By keeping your solo ads, which is an ad that goes out to your list unscheduled you will keep more subscribers.
1 or 2 per month is what works for me. However I've also waited 5 months before I mailed a solo ad to one of my lists.
Keep your newsletter intact and add the solo ad to it. Your mast head and other ezine designs shouldn't change. This way your reader's will not think it's spam.
(4) Offer extreme value or Over Deliver
Each issue should offer value to your readers. The content should give value and not the advertisements.
If reader's like your content and view it as valuable the odds of them coming to you and buying is increased.
As an ezine owner mixing value driven content with value driven advertising is a tight rope walk.
Careful attention needs to be taken when developing your ads and content to retain as many reader's as possible.
(5) Understand people will unsubscribe
I have a friend who started an ezine and after his first mailing he lost 5% of his subscribers.
He called me on the phone and complained that his article must have driven off these people. Well truth be told maybe that was the case, but people sometimes subscribe to an ezine, find they don't like it, unsubscribe and that's that.
Nothing personal that's just the way it is. Once you understand that you will lose subscribers with every mailing the stress will be reduced.
Operating an ezine isn't easy. There will be work involved and careful planning is crucial to long term success.
However if you:
- Think before you publish
- Direct each issue towards giving your readers what they want
- and write value driven content for your ezine
You will find it much easier to create a successful publication.
About the Author Jason Mann is a profitability consultant who works with small Internet businesses to increase profits using unique and powerful strategies. For more infortmative business articles visit: http://www.majorprofitmargins.info
 Google News Updated : Sat, 05 Jul 2008 00:54:08 GMT Botswana urges region not to recognize Mugabe's re-election - Xinhua
Xinhua - JOHANNESBURG, July 4 (Xinhua) -- Botswana's government urged its neighbors Friday not to recognize Robert Mugabe's re-election, reiterating calls for Zimbabwe to be suspended from a regional bloc. African Union Weakened by Summit Inaction on Zimbabwe West condemns Mugabe, ignores other Africa despots Publ.Date : Fri, 04 Jul 2008 22:05:14 GMT 'Gonzo' diverting rehash of what a long, strange trip it's been - San Jose Mercury News San Jose Mercury News - By Glenn Whipp With two volumes of letters, a handful of biographies, three previous documentary movies, two feature films and a comic strip character, not to mention a writing career spent mostly in the first person, is there anything that hasn't been ... The perfect subject for 'Gonzo' Gonzo: The Life and Work of Dr. Hunter S. Thompson Publ.Date : Fri, 04 Jul 2008 18:10:38 GMT Reaction to the death of Jesse Helms - The Associated Press
The Associated Press - Reaction to the death of former North Carolina Sen. Jesse Helms, who died on the Fourth of July at age 86: "Jesse Helms was a kind, decent, and humble man and a passionate defender of what he called "the Miracle of America. Video: A Look Back At Jesse Helms Former Senator Jesse Helms dead at 86 Publ.Date : Fri, 04 Jul 2008 22:51:11 GMT RPT-China, Taiwan airlines to see lift from new flights - Reuters
Reuters - By Joseph Chaney TAIPEI, June 29 (Reuters) - Direct weekend flights between China and Taiwan starting this week are likely to give a boost to carriers on both sides of the Taiwan Strait at the expense of Hong Kong, but probably not until all ... China resumes direct flights to Taiwan after 60 years China-Taiwan direct: Readers react Publ.Date : Fri, 04 Jul 2008 16:46:40 GMT Federer One Away From Another Wimbledon Title - New York Times New York Times - By CHRISTOPHER CLAREY For the third straight year, the men’s final will be between Roger Federer and Rafael Nadal. And the women’s final will be the latest family affair between Venus Williams and her sister Serena. Federer, Nadal to meet for Wimbledon men's title Federer aims to keep winning in Nadal battle Publ.Date : Fri, 04 Jul 2008 19:30:13 GMT O's bats get revenge vs. Rangers - MLB.com
MLB.com - By Spencer Fordin / MLB.com BALTIMORE -- Call it a down payment towards payback. The Orioles earned a small measure of revenge against the Rangers on Friday, courtesy of an 10-4 victory that was all but decided by the fourth inning. O's pound Rangers Orioles score 8 off Padilla, beat Rangers 10-4 Publ.Date : Fri, 04 Jul 2008 23:43:39 GMT On Independence Day, Think Fireworks Safety First - Washington Post
Washington Post - By Dennis Thompson FRIDAY, July 4 (HealthDay News) -- Fireworks can be breathtaking spectacles, creating glittering showers of sparks and earth-rumbling booms that thrill people for miles around. 2006: 11 dead, 9200 fireworks injuries Burned by fireworks? Here's what to do Publ.Date : Fri, 04 Jul 2008 23:19:24 GMT Website Traffic Promotion |
PARLOT::Ebooks, Scripts,
Websites, and more... First things first, I'm not a legal expert and so... Read More A lady emailed me yesterday very upset over the fact... Read More E-Mail is still the most widely used Internet tool available... Read More It appears that Mr. Gates' prophetic prediction that charging marketers... Read More You hear it all the time... email signature, sig file,... Read More Thought I would share with you a very effective technique... Read More Autoresponders are, without a shadow of a doubt, one of... Read More Whether a company sells light fixtures to large corporations or... Read More In this article I'm going to talk strictly from a... Read More With all the safelists and different methods for using them,... Read More "Repetition is the key to advertising (marketing)". Those words were... Read More If you're looking for low-cost ways to promote your business... Read More Among internet marketing strategies that most marketers are not using... Read More Organisations such as the BPA have been providing auditing services... Read More If you're a small business owner you definitely need promotion.... Read More If you're like me, there are certain types of email... Read More An autoresponder gives you the ability to send messages effortlessly... Read More Answering emails can take up a significant portion of the... Read More Email - today's preferred business communication tool - provides you... Read More If you are trying to get an opt-in email list... Read More In an article based on research done by emaillabs, MarketingSherpa... Read More Publishing your own ezine is critical to establishing a long... Read More What does the flu have to do with building your... Read More An autoresponder is an automatic or software-mailing program. Why... Read More I have always been an avid reader of Stephen King's... Read More
Adsense
websites
Email Laws That Could Bring You to Jail Even if Youre Not Spamming
Is Your Email Address Blacklisted?
4 Time-Saving E-Mail Tips!
Is the IronPort Whitelist Actually An Extortion Tactic?
What Is An Email Signature And What Do I Do With It?
Using Mirror Pages Effectively
Autoresponders - Simple Tweaks That will Improve Your Return Rate
Email MarketingTips - 3 Reasons Why Business Must Use Email Communications
How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter
Organizing Your Mailing Lists For Your Email Promotions
A Single Email Is Never Enough
The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter
Internet Marketing Strategies: 20 Secrets To Using Free Autoresponder Courses To Magnify Your Sales
An Introduction to Auditing Your Email Audiences
Why You Need a Newsletter
Save Time By Creating Email Signature Templates
One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder
Email Autoreponder ? How to Put your Business on Autopilot
Email Builds Brands
Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address
Consumer Thinking and Email
5 Quick Tips to Get Your Ezine Rolling in the Right Direction
The Flu and List building Go Hand In Hand!
Analysing Autoresponders
All I Really Needed to Know About List Building I Learned From Stephen King!
Affordable and Reliable Web Hosting Starting at $4.49/Month
E-Newsletter Layout: Add White Space to Improve Readability
White space in newsletters is like pausing in conversation. Take... Read More
The Game Is Changing, Are You?
It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email... Read More
Its In The List! Thats Where It Is!
Have you noticed the marketing frenzy? Have you felt the... Read More
Just Write an Email
How did you sell your last product? Imagine that I... Read More
The List Is The Thing
Many companies begin their online sales ventures with the wrong... Read More
Why Does Nobody Visit My Web Site?
After endless hours of writing, designing and programming your brand... Read More
Creative and Profitable Ways to Use Autoreponders
An interested visitor who has been strolling through your site... Read More
Using Blind Carbon Copy (BCC) For Email Privacy
Need for PrivacyPeople have become hypersensitive about their privacy during... Read More
Autoresponder Services Improve Your Profits
Perhaps you, like me, have web hosting that includes, free... Read More
The Moneys In The List - But How Much?
The internet seems to be full of hyped up business... Read More
Say More Than Thank You
Most Websites are gathering e-mail addresses. When you submit your... Read More
How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists
Any business today, be it online or off needs a... Read More
The Power of a Referral Script
The key to the success of e-commerce is in the... Read More
Converting More Free Downloads to Paid Customers
Do you give web site visitors the opportunity to download... Read More
My Emails Are Not Being Delivered. Black Lists and White Lists Explained.
Over 40% of all emails within your marketing campaign are... Read More
Promote Your Products Without Annoying Spam Filters
How many times have you realized that your email simply... Read More
Are Your Subscribers Receiving Your Newsletter?
In my e-mail one day, I received the following message:... Read More
14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address
1. Ask visitors to subscribe to your e-zine. It's a... Read More
Success Guaranteed With Your Opt In List
Some time ago I was thinking about the best and... Read More
Are Autoresponders An Important Asset To Your Business?
Autoresponders are an important asset to an Internet Marketer. When... Read More
Track Customer Response With an Autoresponder Service
Another powerful reason for making the switch from using the... Read More
Are Opt-in Email Lists Still Valuable in this SPAM Age?
One of the things that the introduction of blogs has... Read More
Reach Out and Slap Someone
I got my first email account way... Read More
The Magic Of Email
These days email is taken for granted and used perhaps... Read More
How Opt-in Email Marketing Helps You In Your Online Business
The consumer of today is increasingly bombarded by marketing messages... Read More
Email Marketing |