11 Extraordinary Ways To Expand Your Subscriber List
Here are 11 ways to expand your subscriber list:
1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on the grammar and spelling. Use personal pronouns (I, me, you and your). Limit the percentage of I's to half or less of the yous.
2. Spread the knowledge even further by asking your readership to forward a copy of your ezine to family members, friends, colleagues, or co-workers. Create a "please forward this ezine to" line or two. Give them an incentive, offer a free but-not-free item. This can be challenging to design.
3. Do you give presentations with slides or a projection system? Add a paragraph about your ezine and how to get it on the test slide. A test slide is the slide you leave up there when they are seating themselves. Leave it displayed until a few minutes before your presentation and then turn it off. By turning it off, it creates a "loss feeling" and they will pay attention to it the next time you turn it on.
Turn the system on with the test slide displayed and then switch to the next slide. The next slide can explain how they can get your free but-not-for-free product and the directions on how to receive it. Return to this same slide at the end of your presentation.
4. At this same presentation, pass around a clipboard asking them if they want to register for ezine. Start passing at the beginning or even before you start. Use a short piece, different colored paper, with a note about the free but-not-free item. Give them three incentives to register at that time.
5. Send out a press release every time you have a new free but-not-free item available. Send whenever you have new context, new article published, or whenever anything else occurs. Since press releases require special writing, you might want to delegate this, especially if you are challenged with writing from another perspective. If you choose to learn the lingo, you can learn the how-tos with a Google search: Search example: "press release" and "how to". Leave in the quote marks. Don't be nervous about sending out too many, some are always missed. http://www.prweb.com/ is a great place to post your press releases.
6. Locate web sites that give out awards for outstanding ezines. Apply and keep applying. Keep tweaking. Look at previous winners and model. When you do win one, post it everywhere on your site and on every issue of your ezine for a year. Also, send out a press release when you do. If they create a press release as well, ask to use that one. Make copies of theirs and give it out at networking events. Remember, you can't win the lotto unless you play. So, get in the game, and apply. Try: http://emailuniverse.com/bestezines/ or search on Google with: "ezine award".
7. I'm frequently asked, "How much information should I ask for?" My recommendation is to KISS your subscriber form -- "keep it short and simple." Ask for the e-mail address and/or their first name. If you ask for their first name, tell them why. Example: We like to personalize our correspondence with our subscribers."
8. Set up section for past issues of your e-newsletters. I recommend just listing their main topic or name of the article and not by date. People don't like to read things that they consider "old news". If you use a pdf format to deliver past issues there are pros and cons. The pros are: pdf files are smaller to store and send. The con is that you loose the opportunity for tagging the item for search engine listing.
9. After you post your articles in the ezine, expand or submit as is to multi-media web sites. Possibility: http://www.goarticles.com. Locations where publishers and editors will pick up the article. Normally, there are no fees paid, just opportunity for visibility. When published send out a press release. Link their site, not yours, in the press release, Send them a copy of the release.
10. Readers are tired of not getting any value and are dropping off lists fast. faster than ever. To keep them there you MUST provide valuable information (their perception not yours). The 25/75% rule (you give them 25% and sell them the remaining 75%) is acceptable. After reading thousands of ezines, I found many publishers don't come close to providing that percentage.
11. Add an invitation to all your automatic e-mail signatures. Also, mention the free but-not-free item of the month. Include an expiration date for that free but-not- free offer. Change the e-mail signatures weekly to maintain interest.
Copyright 2004, Catherine Franz. All rights reserved.
Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.comblog: http://abundance.blogs.com
 Google News Updated : Tue, 14 Oct 2008 05:55:52 GMT Morgan Stanley Can't Please Everyone - Forbes
Forbes - Morgan Stanley and Mitsubishi UFJ Financial may have pleased investors, but they failed to reassure the ratings services. Morgan Stanley (nyse: MS - news - people ) shares surged more than 85.0% Monday after it received a $9.0 billion investment from ... Mitsubishi UFJ Gets Better Terms From Morgan Stanley (Update1) Fitch cuts Morgan Stanley's default ratings to 'A/F1' Publ.Date : Tue, 14 Oct 2008 03:40:53 GMT Vitamin D Supplementation Guidelines for Youngsters Doubled - Washington Post
Washington Post - By Amanda Gardner MONDAY, Oct. 13 (HealthDay News) -- The leading children's medical organization in the United States on Monday announced that it has doubled the amount of vitamin D recommended for infants, children and adolescents. Video: HealthWatch Vitamin D recommendation for kids is doubled Publ.Date : Mon, 13 Oct 2008 20:11:02 GMT Same-Sex Marriage and the Rights of Citizenship - New York Times
New York Times - The Connecticut Supreme Court deserves praise for acknowledging, as other states that allow same-sex marriage have not, the constitutional principles that compelled the justices to guarantee all consenting adult Americans the right to enjoy the ... Gays rush to wed ahead of election  Comment by Evan Wolfson Executive Director, Freedom to MarryPubl.Date : Tue, 14 Oct 2008 04:41:27 GMT Canada's Harper May Face Similar Gridlock After Today's Vote - Bloomberg
Bloomberg - By Theophilos Argitis and Alexandre Deslongchamps Oct. 14 (Bloomberg) -- When Canadian Prime Minister Stephen Harper called today's election six weeks ago, he complained that opposition calls for more spending were putting the economy at risk, ... Rivals crisscross Canada ahead of elections Global turmoil dominates Canada election Publ.Date : Tue, 14 Oct 2008 04:37:49 GMT Excess Drinking Shrinks the Brain - Washington Post
Washington Post - By Amanda Gardner MONDAY, Oct. 13 (HealthDay News) -- The more alcohol you drink, the more your brain shrinks, a new study has found. Study: Drinking alcohol associated with smaller brain volume Alcohol Consumption Can Shrink Your Brain Publ.Date : Mon, 13 Oct 2008 21:09:07 GMT Wildfires threaten LA homes; two people dead - Reuters
Reuters - By Steve Gorman and Alex Dobuzinskis LOS ANGELES (Reuters) - Deadly wind-driven brush fires roared out of the foothills and canyons on the northern fringe of Los Angeles on Monday, destroying dozens of homes and threatening hundreds more dwellings. Video: LA Fire Officials Try to Get Ahead of Blazes REGION: Fire alert remains in effect Publ.Date : Tue, 14 Oct 2008 01:27:17 GMT Michigan: Ruling on Voting Rights - New York Times New York Times - By AP A judge has ordered state election officials to stop automatically canceling a voter’s registration if the card is returned as undeliverable. Federal judge orders 1438 names restored to Michigan voter rolls Judge Says Mich. Policy Violated Voting Law Publ.Date : Tue, 14 Oct 2008 04:05:24 GMT Web Site Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... When it comes to your gravy, lumps are bad. When... Read More It's hard to get your email through to clients, friends... Read More Website owners are always on the lookout for new ways... Read More Creating a newsletter is an ideal way to drive repeat... Read More When you are an expert, you sometimes forget that others... Read More The easiest way to acquire an email list for your... Read More "I want to sell my company's products on the Web,... Read More One of the greatest challenges facing business owners and managers... Read More Imagine going to bed and waking up in the morning... Read More If you do business as an affiliate, then you're constantly... Read More If you design kitchens, is another kitchen designer your competition?... Read More How do you get the most out of your list?We... Read More Advantages of the free mailing listsThe free newsletters are a... Read More A wonderfully easy and free concept that many people seem... Read More Email AestheticsIt`s an old, old saying, but it`s true: you... Read More E-Mail is still the most widely used Internet tool available... Read More This is a little "beauty" of an idea if you... Read More Sending autoresponder messages is one of the most powerful email... Read More Perhaps you, like me, have web hosting that includes, free... Read More A Review on Email Go Getter System (EGGS) by Martin... Read More If you've been getting caught up in all this talk... Read More In my e-mail one day, I received the following message:... Read More Unless you use the Internet only for surfing and never... Read More Tis the season to leverage customer interest data for successful... Read More Marketing your business with email is an art.It's very easy... Read More
Adsense
websites
Lumpy Mail Gets Your Message Through
Keep Your Work From Home Newsletter From Being A Spam Filter Casualty
Promote Your Web Business With Every Email You Send!
Creating A Newsletter And Making Your Website Magnetic
Build Credibility With an Email Course
Build or Buy--Should You Build Your Own Opt-in Email List?
Using Internet Direct Mail To Increase Your Company?s Profits
Virtual Marketing in a Tangible World
How Autoresponders Boost Sales By Up To 400%
Signature Files: The Easy Way To Create More Business
Who Is Your Real Competition?
Email List Management
Free Mailing Lists: Good Or Bad?
Using A Simple Idea to Target Your Audience
Email Aesthetics- APPEARANCE is Everything!
4 Time-Saving E-Mail Tips!
The Name Squeeze ? Should You? Shouldn?t You?
3 Important Tips to Write Money-Making Autoresponder Messages
Autoresponder Services Improve Your Profits
A Review on Email Go Getter System (EGGS)
RSS vs Email: Its Not An Either-Or Question
Are Your Subscribers Receiving Your Newsletter?
How NOT To Appear Like A Spammer
Direct Marketing Strategies for Holiday Email Promotions
3 Essential Tools for Email Marketers
Affordable and Reliable Web Hosting Starting at $4.49/Month
Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When... Read More
Youve Got Mail
It seems that Google is revolutionizing the Net in more... Read More
Dear Ms. Subscriber - Please Dont Unsubscribe
Don't be insulted. Don't take it as a personal rejection.... Read More
Is Your Autoresponder Hungry?
Do you know how to feed it, so that it... Read More
Reports of My Death Have Been Greatly Exaggerated -- Email Marketing
Recently, there has been a lot written about email and... Read More
Seven Tips To A Perfect Email Ads
Everyone at some point in their Internet experience has received... Read More
FIVE ADVANCED and Essential features of Your Follow up Autoresponder
If you are not using a follow up autoresponder until... Read More
Market Your Business through Newsletters
Most business people on the web subscribe to at least... Read More
What Is Wrong With Email Marketing?
If you are active on the web promoting your products,... Read More
How to Build Your List
Your list is your life. If you do not have... Read More
5 Things You NEED to Know About Your AOL 9.0 Subscribers
In Fall 2003, America Online (AOL) released its brand new... Read More
Free Email Accounts ? Pros and Cons
Free email accounts are great if you want to hide... Read More
5 Rules of Forwarding E-mails
Forwarding of e-mails is one of the topics I get... Read More
Power at your Fingertips
It is just amazing. Power right at your fingertips. It... Read More
What?s the Value of an E-mail Address?
Although it may not be practical to put a dollar-sign... Read More
Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products
1) Website FocusMake sure your site is focused on a... Read More
Email Marketing - Whats the Situation in April 2005?
Email is still the King in Internet marketing. Many people... Read More
Automatic Responder - The Secret of Super Affiliates Success
Congratulations, you just made a sale!Congratulations, you just made a... Read More
Lesson #3: Capitalize on Your Captures!
One of the underlying benefits of smart autoresponders is that... Read More
Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!
You've heard of email marketing, but it isn't what it... Read More
How To Use Email Autoresponders to Boost Customer Loyalty
Your e-commerce website relies on its customers to become returning... Read More
Are Autoresponders An Important Asset To Your Business?
Autoresponders are an important asset to an Internet Marketer. When... Read More
What Good Is An AutoResponder?
A term that confuses just about everyone is "autoresponder". When... Read More
Seven Ways to Dramatically Increase Your Email Marketing Profitability
1. The Power of SevenWhen choosing a price point for... Read More
Build Credibility With an Email Course
When you are an expert, you sometimes forget that others... Read More
Email Marketing |