Using Ebooks As A Highly Effective Marketing & Promotional Tool

Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess. For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it!

You don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software. Additionally, ebooks are easily and rapidly distributed online.

They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type. Ebooks are also immediately obtainable.

You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward.

The potential is virtually limitless. Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book.

All that an ebook require is a writer and appropriate software. Figure out your market, write your book, post it on your web site, and with the right business savvy, your audience will come to you. Finally, you have creative control over your ebook.

You don't have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your web site. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure.

Blow your competition away by inserting the disc into your sales packages. The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives.

By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation. Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all.

You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleability of your ebook, and make adjustments as necessary until the orders start pouring in.

Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by accepting some of the articles and using them to promote your product.

You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers. No other medium has this kind of flexibility and ability for expansion.

Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

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Google News Updated : Mon, 07 Jul 2008 00:55:50 GMT AT&T's Odd iPhone Offer - TechNewsWorld Computerworld AT&T's Odd iPhone Offer TechNewsWorld - 13 hours ago By Eric Benderoff Some of the details surrounding AT&T's iPhone prices make little sense, writes Eric Benderoff. The company will sell a 3G iPhone with no contract for a $400 premium. iPhone 3G line forms in NYC for a green cause Ars Technica New iPhone Can Decouple From AT&T, for a Price Washington Post TMCnet - Slashdot - CRN - CNNMoney.com all 568 news articles Publ.Date : Sun, 06 Jul 2008 11:04:21 GMT Google, Zen Master of the Market - New York Times Times Online Google, Zen Master of the Market New York Times - 1 hour ago By STEVE LOHR Bill Gates, who walked away from full-time work at Microsoft last month, was perhaps the foremost applied economist of the second half of the 20th century. Why Microsoft will win Yahoo CNNMoney.com Yahoo! re-enters merger talks with Time Warner Times Online TheNewsTribune.com - CNET News - Washington Post - InformationWeek all 244 news articles Publ.Date : Sun, 06 Jul 2008 22:57:50 GMT 'Hancock' a signature opening for Smith - Los Angeles Times Ottawa Citizen 'Hancock' a signature opening for Smith Los Angeles Times - 52 minutes ago The offbeat superhero story brings in $66 million over the holiday weekend, marking the star's eighth straight No. 1. He's hot, but the reviews were not. ‘Hancock’ Powers to the Top of Box Office New York Times Will Smith is box office superhero with 'Hancock' Reuters USA Today - Celebrity News - The Associated Press - BloggingStocks all 322 news articles Publ.Date : Mon, 07 Jul 2008 00:03:03 GMT Weather Channel Is Sold to NBC and Equity Firms - New York Times Weather Channel Is Sold to NBC and Equity Firms New York Times - 3 hours ago By MICHAEL J. de la MERCED An investor group led by NBC Universal and two private equity firms clinched a deal for the Weather Channel on Sunday after three weeks of negotiations. NBC Universal, Bain, Blackstone Buy Weather Channel (Update1) Bloomberg NBC and its Partners Announce Deal To Buy Weather Channel and Assets Wall Street Journal The Associated Press - Hollywood Reporter - Variety - New York Times Blogs all 360 news articles Publ.Date : Sun, 06 Jul 2008 21:48:12 GMT Obama Campaign Criticizes Rival McCain's Economic Proposals - Bloomberg Wall Street Journal Blogs Obama Campaign Criticizes Rival McCain's Economic Proposals Bloomberg - 5 hours ago By Alison Vekshin July 6 (Bloomberg) -- Democratic presidential candidate Barack Obama's advisers criticized Republican rival John McCain's economic proposals as both candidates prepared to focus on the US economy this week. Obama Advisers Tout Tax Plan FOXNews That topic we love to hate Atlanta Journal Constitution Wall Street Journal - Newsweek - NewsMax.com - Wall Street Journal Blogs all 10 news articles Publ.Date : Sun, 06 Jul 2008 19:27:55 GMT Bosox, Cubs each put 7 players on All-Star rosters - The Associated Press AFP Bosox, Cubs each put 7 players on All-Star rosters The Associated Press - 54 minutes ago NEW YORK (AP) - Maybe Manny Ramirez, Alfonso Soriano and the rest of the Boston Red Sox and Chicago Cubs should just play their own All-Star game. All-Star rosters revealed Sports Network Cubs win 7-1 and seven All-Stars; I'd say it was a good day Bleacher Report MLB.com - Chicago Sun-Times - WSBT-TV - Atlanta Journal Constitution all 421 news articles Publ.Date : Mon, 07 Jul 2008 00:00:58 GMT Obama cites faith as key to change - Boston Globe Obama cites faith as key to change Boston Globe - 17 hours ago Barack Obama called "active faith" an obligation of religious Americans and a chief agent of societal change in a speech yesterday at the national meeting of a black church group. Veterans Group Urges Support to 'Finish the Job' Washington Post Veterans’ Group Critical of Obama Plans Costly Ad Campaign FOXNews The Associated Press - KPVI-TV - Telegraph.co.uk - New York Times Blogs all 129 news articles Publ.Date : Sun, 06 Jul 2008 06:58:31 GMT Automate Your Blogging RSS Parser

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