Price your eBook to Sell Well

Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?

A. The big answer is "it depends."

Here's seven tips to help:

1. Determine your audience's need and demand for your book. If your book solves a particular problem for a preferred audience, it will sell well at any price. When you know your 30-60 second "Tell and Sell," you'll be more likely to know a proper price.

Let's say you have a book "Stop Divorce Now." Your tell and sell includes "Helps the nearly divorced audience, both men and women." That audience gives your book a slant, and makes it more valuable. In the "Tell and Sell" you must also include the benefits your book brings its audience. The top benefit of this book is that it stops divorce now.

No matter the number of pages, anywhere from 15-99, this kind of book will bring a healthy price. Maybe $39.95, maybe more.

2. Sell to your "wants it short, easy, and cheap to yield big profits audience. You can charge more than some general information book aimed at a general audience.

The 8 and 1/2 by 11" forty-page book "Write Your eBook or Other Short Book--Fast!" loaded with how to's and which specific steps to do first, along with hundreds of Web and email resources is well worth the list price of $24.95. The author puts it on discount several times a year for only $18.95, but it sells well at $24.95.

If someone wants to write and publish a book, this price tag is small for what it gives and the speed one can finish a short book to start making money within 60 days.

3. Know that eBooks bring as big a price as print books. Don't under price yours. Assign it the highest price you feel your audience can afford. If you don't sell many (remember to sell many you need to promote your books Online and on Web sites) try a lower price. Always start with the highest price.

4. Rethink your title to sell more books. Make it short and compelling, but be sure to make it clear. Three-six words will sell better than a really long title, although there are exceptions.

One eBook "High Traffic=High Web Sales" sells better than "How to Dramatically Increase your Web Traffic and Sales."

5. Know that "how-to" books bring a larger price than a story.

6. Price your personal growth and health books lower than the specific how-to books. Shorter eBooks such as 10-30 pages will easily go for $7.95 to $12.95. Longer ones can go for $15.95. This audience is huge, but your book has far more competition in this group. Think Chicken Soup for the Soul series, selling over 70 million.

7. Promote your eBook Online to catch the Online business people. Reach 1000's, even hundreds of thousands each day you submit a related article. They want all kinds of books. Learn how to sell more books by learning this kind of promotion.

Apply these tips to your print books too. You can make 1/4 to 1/2 your income from book sales if the price is right.

About The Author

Judy Cullins: 20-year author, speaker, book coach

Helps entrepreneurs manifest their book and web dreams

eBk: "Ten Non-techie Ways to Market Your Book Online"

http://www.bookcoaching.com

To receive FREE "The Book Coach Says..."

go to http://www.bookcoaching.com/opt-in.shtml

judy@bookcoaching.com

Ph:619/466/0622

In The News:


Google News
Updated : Thu, 24 Jul 2008 06:51:44 GMT

Rapper 50 Cent sues Taco Bell over ad - New York Daily News


ABC News
Rapper 50 Cent sues Taco Bell over ad
New York Daily News - 36 minutes ago
BY THOMAS ZAMBITO The rapper - real name Curtis Jackson - is suing the fast-food chain for using his hip-hop persona to tout its tacos.
50 Cent sues Taco Bell over ad campaign The Associated Press
Rapper 50 Cent says Taco Bell stole his endorsement Reuters
E! Online - MTV.com - CNNMoney.com - KWCH
all 187 news articles

Publ.Date : Thu, 24 Jul 2008 06:15:09 GMT

Billionaires Back Antismoking Effort - New York Times


Boston Globe
Billionaires Back Antismoking Effort
New York Times - 27 minutes ago
Bill Gates and New York Mayor Michael R. Bloomberg announced their antismoking initiative on Wednesday in New York. By DONALD G. MCNEIL JR Bill Gates and Mayor Michael R. Bloomberg announced on Wednesday that they would spend $500 million to stop ...
Video: Gates, Bloomberg Pool Riches to Fight Smoking AssociatedPress
The $500 million war on smoking Minneapolis Star Tribune
BusinessWeek - eFluxMedia - Bizjournals.com - FOXBusiness
all 471 news articles

Publ.Date : Thu, 24 Jul 2008 06:23:48 GMT

Favre's heir? With backing from mates, Rodgers waits patiently - USA Today


Bleacher Report
Favre's heir? With backing from mates, Rodgers waits patiently
USA Today - 4 hours ago
By Matt Ludtke, AP By Larry Weisman, USA TODAY He no longer sounds like a retired player after seemingly passing on the opportunity to lead a talent-laden Packers squad.
Video: The Rift Between Favre and the Packers AssociatedPress
Finding new home for Brett Favre won't be easy Chicago Tribune
Minneapolis Star Tribune - Kansas City Star - The Canadian Press - Tampa Tribune
all 512 news articles

Publ.Date : Thu, 24 Jul 2008 02:06:18 GMT

Zimbabwe Parties May Sign Unity Deal Soon, Business Day Reports - Bloomberg


ABC News
Zimbabwe Parties May Sign Unity Deal Soon, Business Day Reports
Bloomberg - 28 minutes ago
By Carli Lourens July 24 (Bloomberg) -- Zimbabwe's ruling and opposition parties may sign a power-sharing agreement soon as they have already agreed on a wide range of issues, Business Day reported, citing people it didn't identify.
Fearsome Zimbabwe militias are afraid Los Angeles Times
Delayed Zimbabwe Power-Sharing Talks Seen Beginning Thursday Voice of America
BBC News - guardian.co.uk - AFP
all 3,609 news articles

Publ.Date : Thu, 24 Jul 2008 06:23:06 GMT

Christian Bale's lady sidekick: Sibi Bale - Los Angeles Times


ABC News
Christian Bale's lady sidekick: Sibi Bale
Los Angeles Times - 4 hours ago
Like the Dark Knight/Bruce Wayne, Christian Bale is a real-life man of mystery. Averse to personal publicity, he is well-known for not wanting to discuss his private life.
Christian Bale, Wife "Solid" at Knight's Spain Premiere E! Online
Bale's family feud led to scuffle The Star-Ledger - NJ.com
People Magazine - New York Daily News - Boston Herald - Variety
all 2,386 news articles

Publ.Date : Thu, 24 Jul 2008 02:10:31 GMT

Discovery may boost statin safety - BBC News


InjuryBoard.com
Discovery may boost statin safety
BBC News - 7 hours ago
Scientists have pinpointed a gene mutation as a major cause of a rare side effect of the cholesterol-lowering drugs statins. They hope the discovery could lead to a simple test to identify patients at increased risk of myopathy - severe muscle pain and ...
Gene May Predict Cholesterol-Lowering Drug Risk, Study Says Bloomberg
Genetic Cause of Statin-Related Muscle Pain Found Washington Post
U.S. News & World Report - Reuters - The Associated Press - The Star-Ledger - NJ.com
all 172 news articles

Publ.Date : Wed, 23 Jul 2008 23:14:24 GMT

Karadzic lived the good life with wine, song - Reuters


ABC News
Karadzic lived the good life with wine, song
Reuters - 2 hours ago
By Ivana Sekularac BELGRADE (Reuters) - Radovan Karadzic lived the good life while hiding from justice for 11 years: he watched his diet, fell in love and hung out in a small bar where hardliners gathered to sing about his wartime exploits.
Video: Karadzic's arrest sparks clashes - 23 Jul 08 AlJazeeraEnglish
Karadzic's secret life enthralls his fellow Serbs The Associated Press
Reuters UK - euronews - New York Times - Voice of America
all 5,771 news articles

Publ.Date : Thu, 24 Jul 2008 04:05:33 GMT

Make Money With Affiliate Data Feeds
RSS Software


PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Rapid Knowledge Development for Businesses

When there is little time to go to the local... Read More

Writing Acknowledgements for E-Books

It is important to have an acknowledgements section in your... Read More

eBooks With Reseller Rights Are Your Ticket To Online Success

Starting an Online business today is pretty easy and it... Read More

The True Purpose of a Tips Booklet

"My topic doesn't fit into a how-to tips format."That comment... Read More

How to Build and Sell your eBook at the Same Time

Why write an eBook? You want ongoing, lifelong multiple streams... Read More

Top Ten Tips To Get Started Writing Your Book - Part 2

You are far more likely to successfully write and publish... Read More

How to Leverage Your Business with a Free eBook

Free has a magical property of attracting even the most... Read More

Ebook Promotion: 10 Secrets Smart Ways To Increase The Downloading Of Your Ebook

If you promote an ebook, then you must learn these... Read More

The Secrets to Writing Your Very Own Profit Pulling eBook!

I can guarantee that anyone can write an ebook. Everyone... Read More

Ebook Farming- A Definitive Guide to Your Ebook Creation (Ebook Review)

Why would you want to buy a book on writing... Read More

How to Harness the Power of Ebooks for the Benefit of Your Website!

Ebooks can be a powerful tool when it comes to... Read More

3 Powerful Types of eBooks That You Can Sell Online

A big part of knowing how to write and sell... Read More

How to Protect Your Ebooks and Software from Being Stolen!

There are many systems that can lock your software or... Read More

How to Write Your First Ebook

Writing your first ebook may seem like a daunting task.... Read More

How to Price Your eBook

You've written and compiled an ebook. Now you have to... Read More

Are Ebooks Overpriced?

Who ever thought that one day books would not be... Read More

How to Almost Guarantee Your eBook Market Success

Conceptualizing a profitable idea and formulating a marketing plan to... Read More

How To Get Your Article or Ebook Started Fast... Time Saving Tips To Get Your Writing Moving..

As we have all heard time and again (and it's... Read More

Ask and Ye Shall Create

How do you decide to create a new speech? A... Read More

Little Known Ways To Make More Money With EBooks

There are a myriad of free information products on the... Read More

eBooks: With Courage and Patience, We Are Getting There

Just how do we make the "e" in e-books stand... Read More

E-book Security Anxiety

You are not alone. Tons of people are nervous that... Read More

The Bible of Marketing Ebooks

The ebook from Michael Cheney really is the bible when... Read More

20 Ways To Profit With Free eBooks

My habit of collecting every free eBook I could lay... Read More

Invasion of the Amazons

The last few months have witnessed a bloodbath in tech... Read More