E-book Sales ? Will Your Cover Close the Sale?

Well designed professional looking e-book covers do much, much more than show the title of the book. An e-book cover can be a powerful attention grabbing sales tool. If you are currently promoting an e-book on your web site and don't have an e-book cover to promote it, you're losing money.

Believe it or not, people DO judge a book by its cover. If you've got no cover, only words describing the book, you're losing many potential buyers. If you've got an e-book cover with the title and a background cover only, you're losing money.

As with any sales or marketing effort there are three things you need to keep in mind when designing your e-book cover. #1) You identify a desire or fear your prospect has and have come up with a solution (your e-book) People buy based upon emotions, not logic. #2) Next you make your prospect a promise to have him reach his desire or eliminate his fear. You want to have him picture his desires being met. (This is where the e-book cover goes to work.) and, #3) you make him an offer to purchase the solution to his desire or fear.

The e-book cover should make your prospect visualize reaping the benefits contained in the book. The word, the picture, the colors all should be set to intensify the emotion of reaching his desire or calming his fear. They should work together to bring a unique offer that can't be achieved unless they have your e-book. The E-book cover will then be an immediate call to action. A call to action that is easily perceived and acted upon.

Creating an e-book cover that acts as described above will:

Lend credibility to your product

Help establish trust with your prospects

Increase perceived value

Make your e-book look like a "real" tangible book that people can see and feel

Whenever you look at your e-book cover, ask yourself these questions:

Does it adequately paint the picture of the desire of your prospect?

Does it calm his fear?

Does it fill his need?

Does it intensely attract your attention?

Don't just settle for minimal returns on your e-book. Applying the concepts discussed here will increase your profits.

Andy Eaton is one of the most sought after graphic designers on the web, not only does he create quality graphics, but he also teaches you how to create them step by stem in his video membership site, Right now you can get access to some FREE quality videos by signing up to his action packed ezine Visit http://www.graphicsecretsexposed.com/ezine

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Google News Updated : Sat, 06 Sep 2008 20:07:30 GMT "Bangkok" a skillful action excursion - Reuters E! Online "Bangkok" a skillful action excursion Reuters - 15 hours ago By Stephen Farber LOS ANGELES (Hollywood Reporter) - Everything is relative in the realm of hyperviolent movies, and compared to this summer's other assassination thriller, "Wanted," "Bangkok Dangerous" is a model of restraint and moral rectitude. 'Dangerous' prosperous at box office Variety An Assassin Arrives to Turn Off the Lights New York Times Boston Herald - Boston Globe - Roanoke Times - Buffalo News all 251 news articles Publ.Date : Sat, 06 Sep 2008 04:41:52 GMT Journals week in review: news from One Microsoft Way - Ars Technica Washington Post Journals week in review: news from One Microsoft Way Ars Technica - 1 hour ago By Emil Protalinski | Published: September 06, 2008 - 01:15PM CT First Gates-Seinfeld ad leaves us scratching our heads. The first Jerry Seinfeld and Bill Gates ad has arrived. Seinfeld ads only part of Microsoft push United Press International Windows Vista: The OS About Nothing InformationWeek New York Times - Slashdot - Apple Insider - CRN all 499 news articles Publ.Date : Sat, 06 Sep 2008 18:27:03 GMT Buckeyes survive Ohio's threat, 26-14 - The Associated Press The Associated Press Buckeyes survive Ohio's threat, 26-14 The Associated Press - 35 minutes ago COLUMBUS, Ohio (AP) - Beanie Wells didn't play. The Ohio Bobcats sure did. Lightly regarded even in the Mid-American Conference, Ohio put a scare into No. Ohio State Football: OSU 26, OU 14 The Plain Dealer - cleveland.com Posted by ESPN.com's Adam Rittenberg ESPN USA Today - Columbus Dispatch - Chillicothe Gazette - SBR Forum all 172 news articles Publ.Date : Sat, 06 Sep 2008 19:31:47 GMT McCain, Obama battle over economy, leadership - AFP Telegraph.co.uk McCain, Obama battle over economy, leadership AFP - 51 minutes ago COLORADO SPRINGS, Colorado (AFP) - Economic issues dominated the campaign trail Saturday as presidential hopefuls Barack Obama and John McCain battled over who could best lead the nation in troubled times. Reuters Politics Summary Washington Post Barack Obama, John McCain say they hate meddlers ... but both ... Los Angeles Times Intellectual Conservative - WGN - Financial Times all 650 news articles Publ.Date : Sat, 06 Sep 2008 19:15:37 GMT Obama, McCain to Honor Victims of 9/11 Together - Voice of America ABC News Obama, McCain to Honor Victims of 9/11 Together Voice of America - 1 hour ago By VOA News US presidential candidates Democrat Barack Obama and Republican John McCain have agreed to appear together on September 11, the seventh anniversary of the terrorist attacks in New York and Washington. Conventions, Anything but Dull, Are a TV Hit New York Times Comment by John S. Baick Professor of History, Western New England College Newsday - CNN - Argus Press - Bloomberg all 4,236 news articles Publ.Date : Sat, 06 Sep 2008 19:01:14 GMT Boeing Machinists Take To Picket Line After Talks Collapse - CNNMoney.com Washington Post Boeing Machinists Take To Picket Line After Talks Collapse CNNMoney.com - 1 hour ago NEW YORK (AFP)-- Boeing machinists took to the picket line on Saturday as they launched a strike that has halted production and could cost the US aerospace giant more than $100 million per day. Low strike pay could limit length of Boeing work stoppage BloggingStocks Boeing machinists walk off the job MarketWatch Wall Street Journal - New York Times - AHN - Reuters all 2,440 news articles Publ.Date : Sat, 06 Sep 2008 18:46:08 GMT 'Wrestler' brings Venice fest to its feet - Hollywood Reporter Hollywood Reporter 'Wrestler' brings Venice fest to its feet Hollywood Reporter - 52 minutes ago By Eric J. Lyman VENICE -- "The Wrestler" was the toast of the Lido on the Venice Film Festival's penultimate day, with star Mickey Rourke's interpretation of an aging wrestler struggling to come to terms with the end of his career creating a buzz that ... 'The Wrestler' wins Venice Film Fest top award The Associated Press Mickey Rourke in The Wrestler. TIME Bloomberg - Reuters - Monsters and Critics.com - Los Angeles Times all 327 news articles Publ.Date : Sat, 06 Sep 2008 19:14:35 GMT Clickbank RSS Feeds Get Paid for Surveys

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