What You Need to Know About Choosing A Domain Name

Aside from the nuts and bolts of where to register your domain name and purchasing a good economical hosting service, there are a few things to know about buying a good domain name, that only experience can teach. Here are a few tips to get you started on the right foot:

1. Buy only ".com" and don't trouble yourself with the others. Although the domain name players have gone to some trouble to publicize and market to us about the availability of other extensions such as .org, .net, .us and others...there is still no real reason to buy anything but ".com."

If you currently have a domain name that is not a ".com," I strongly suggest you obtain it. Or, if that's not possible, consider finding a new domain name.

The rationale is simple: if the point of having a website is to get people to visit it, the best rule of thumb is to make it easy to remember. If your customers have to think in order to get to your website, and maybe even have to type in a wrong domain first before they finally reach you...you want to change that so they don't.

2. Buy your own personal name. What better way to make it easy for your customers to find you? As you become better known online, and as you build your customer database, it will become increasingly important for your customers to be able to find you based on your personal name.

Buying your personal name allows you to build credibility for your brand identity and makes it easy to "Google" you. Ever tried typing in just your first and last names at Google? Try it and see what happens. If you aren't showing up in the results, you will want to work on this. And buying your own personal name as a domain name is a simple and very effective way to get going.

3. Buy the most common spelling mistakes for your domain. Even if you follow the advice in (2) above, it may be inevitable that some of your visitors will misspell your domain. It's human error.

So although these may not be obvious to you at first, it's worthwhile putting your antennae up in order to figure it out. The first hint? If you misspell your own domain name, chances are others will. Be sure to grab the most common ones.

Example: www.Google.com, www.Gogle.com and www.Gooogle.com all go to the same page. Why? Google "gets" that lots of people type in too few or too many "Os" and has set it up so everyone gets to the right place.

4. Double check your domain names for odd or unintentional meanings. This one is a bit mixed, because if your domain name turns out to be something quite funny, it might be just that much more memorable and bring you free traffic. But you may not want to be remembered in that way, and the traffic that results could be a detriment to you. (The wrong target market just clogs up your system, uses bandwidth, and creates customer service inquiries you don't want.)

So do a double check to see if your domain says something you didn't expect.

What do I mean?

www.newsextracts.com is actually a clipping service, but could be interpreted to be something rather more racy.

www.whorepresents.com is actually a site where you can find a given actor's agent or manager, but can be interpreted to be something else.

Last but not least, as with everything online, ebusiness owners have the luxury of easily and quickly asking our customers most anything, including "What do you think is the best domain name for this project?"

So when in doubt, ask your customers what they think. Give them a choice of a few domains you've narrowed it down to, and offer a prize of some sort to encourage participation. It works, and you'll end up avoiding potholes along the way.

Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J.Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. For more helpful tips, visit www.39lessons.com

---

Google News Updated : Thu, 24 Jul 2008 12:51:51 GMT Sudan's president boogies on last Darfur pit stop - AFP BBC News Sudan's president boogies on last Darfur pit stop AFP - 36 minutes ago EL GENEINA, Sudan (AFP) - A dancing Sudanese President Omar al-Beshir paraded as a man of peace on Thursday during a heavily protected tour of Darfur defying accusations that he masterminded genocide in the region. Sudan counters charges with diplomacy Los Angeles Times Al-Bashir in Sudan peace pledge The Press Association Bloomberg - Monsters and Critics.com - New York Times - Workers World all 1,767 news articles Publ.Date : Thu, 24 Jul 2008 12:15:43 GMT US cancer boss in mobiles warning - BBC News CTV.ca US cancer boss in mobiles warning BBC News - 2 hours ago The director of a leading US cancer research institute has sent a memo to thousands of staff warning of possible higher risks from mobile phone use. Cell phones: The next cigarettes? The Week Daily Group sees possible link to brain cancer Baltimore Sun ABC News - Los Angeles Times - dBTechno all 549 news articles Publ.Date : Thu, 24 Jul 2008 10:35:11 GMT Finding Bale's dark side - Chicago Sun-Times Times Online Finding Bale's dark side Chicago Sun-Times - 3 hours ago BY BILL ZWECKER Sun-Times Columnist 'The Dark Knight'' star Christian Bale's alleged ''assault'' in London against his mother and sister is part of a long-simmering family feud. Batman star stays silent in Spain BBC News Christian Bale's lady sidekick: Sibi Bale Los Angeles Times E! Online - hecklerspray - Times of the Internet - New York Daily News all 2,556 news articles Publ.Date : Thu, 24 Jul 2008 09:08:50 GMT Hunt begins for Karadzic helpers - BBC News BBC News Hunt begins for Karadzic helpers BBC News - 1 hour ago Officials investigating captured Bosnian Serb ex-leader Radovan Karadzic say they will track down and punish those who aided his false identity. Video: Karadzic plans to defend himself in The Hague RussiaToday Kenya: Karadzic's Fate a Lesson AllAfrica.com AFP - Telegraph.co.uk - International Herald Tribune - Hartford Courant all 5,884 news articles Publ.Date : Thu, 24 Jul 2008 11:47:45 GMT Obama to demand more from Europe in Berlin speech - Reuters BBC News Obama to demand more from Europe in Berlin speech Reuters - 26 minutes ago By Caren Bohan and Noah Barkin BERLIN (Reuters) - US presidential candidate Barack Obama is expected to call on Europe to do more in hotspots like Afghanistan when he speaks in Berlin on Thursday in his only formal address of a week-long foreign tour. Berliners welcome Obama as they did JFK Christian Science Monitor Obama Starts European Trip With Stop in Germany Wall Street Journal Voice of America - The Associated Press - AFP - Washington Times all 686 news articles Publ.Date : Thu, 24 Jul 2008 12:25:11 GMT Day After, WNBA Untangles Brawl - New York Times ChattahBox Day After, WNBA Untangles Brawl New York Times - 7 hours ago By MIKE OGLE Some of the WNBA’s biggest stars commanded national attention Tuesday night and into Wednesday - but not in a way their teams or the league wanted. Don't count on fights becoming WNBA trend USA Today WNBA may have a fighting chance Los Angeles Times ESPN - Detroit Free Press - Hartford Courant - Denver Post all 876 news articles Publ.Date : Thu, 24 Jul 2008 05:06:48 GMT Aurilia, Vizquel help Giants rally for win - San Jose Mercury News Washington Post Aurilia, Vizquel help Giants rally for win San Jose Mercury News - 4 hours ago By Andrew Baggarly It would be difficult to claim that the Giants improved their playoff hopes when they rallied for a 6-4 victory over the Washington Nationals on Wednesday night. Aurilia gets key hit, makes pitch for old guys San Francisco Chronicle Giants rally in eighth to edge Nats Sports Network Washington Post - The Associated Press - Washington Times - BlueRidgeNow.com all 455 news articles Publ.Date : Thu, 24 Jul 2008 08:43:04 GMT RSS Feed Reader Increase Search Engine Traffic

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

8 Million de-Domains

DENIC, the registry of the German Top Level Domain (TLD)... Read More

Know How DNS Works

Domain name Servers (DNS) are an important but invisible part... Read More

Selling a .co.uk Domain Name via Sedo

Selling a .co.uk Domain Name via SedoThis is a recent... Read More

Sub Domains - An Inexpensive Solution to Grow Traffic

Read this brief article that reflects what we learned about... Read More

Your Domain Name, Your Business Address

Would you purchase anything from someone with a "@yahoo.com" or... Read More

Investing in Great Domain Names when They Come for Sale

Domain names are not just online identities anymore they are... Read More

Domain Name Forwarding and Search Engines

You own a single site, but several domains - perhaps... Read More

Choosing a Domain Name - One of the First Stops for Your New Website

So, what is a domain name, or simply a domain?... Read More

Understand the Domain Name System

Ever wonder why DNS systems came into existence? Efficiency. Every... Read More

Domain Squatting Explained

The one thing that annoys me most about the topic... Read More

Does the Length of a Domain Registration Affect Your Search Engine Rank?

Does the length of your website's domain name registration affect... Read More

.info Freedom Frenzy

Whether you're someone that registers domain names on a regular... Read More

What?s In A Domain Name?

Choosing a domain name is a very important first step... Read More

8 Tips for Choosing a Domain Name

If you're just starting out on the Internet, choosing a... Read More

Think All the Good Domain Names are Taken?

Have you heard of the other tlds (top leve domains)... Read More

Information on Domain Names

It's been two years since John started his online business.... Read More

Domain Names More Choices than You Think

When you are choosing a domain name you will probably... Read More

How To Choose The Best Domain Name

In this article we are going to look at the... Read More

Domain Name - How To Pick One

Picking a domain name should be easy, right? Why, I'll... Read More

Five Ways To Profit From Public Domain Information

Ever wondered why Walt Disney never got sued for intellectual... Read More

How to Conduct a Domain Name Search and Why Your Domain Name Matters for Long Term Branding

Creating a website is not just about designing your pages... Read More

Domain Name Secrets Revealed

If internet is about interactivity between websites, domain name is... Read More

The Power of Domain Names in Marketing

Purchasing your own domain is inexpensive and very effective for... Read More

What You Need to Know About Choosing A Domain Name

Aside from the nuts and bolts of where to register... Read More

Secrets of Expired Domain Name Traffic

One of the biggest challenges to a webmaster is how... Read More