How to Retain Your Customers the Dish Network Way

Customer retention is vital to a business. If you cannot retain your customers you will be continually losing current customers and always on the search for new ones. This can be very expensive. Retaining current customers means continual sales which is essential to keep your business afloat. Here are some keys to keeping your customers that can be learned from looking at the Dish Network business model.

Have a Product or Service that Appeals to your Customer. This may seem like common sense but it is important to have a quality product or service. If it lacks quality or proves to be useless to the customer, they will not be returning to your business anytime soon. Make sure that it is something that your target customer needs and not just something you think they might need. Do your market research. You need to be solving a problem for your customer with your product or service.

Dish Network keeps their customers by giving them something that will change the way they watch television forever. After you have experienced satellite TV, it is hard to go back to the way things use to be. Dish Network sells a product and service that satisfies a customer need and keeps them coming back for more.

Continue to Improve Your Product or Service.

Never be satisfied with where you stand with your product or service. The market is always changing and active and the needs of a customer are always shifting. Once again, do your research. See who your competitors are and what they are offering. Are there any substitute products that would be more appealing to the customer? Keep up with what is going on in the market.

Dish Network is always changing channel packages and technology to appeal to their customers. Not too long ago Dish Network added Bridges TV to their Dish Network package. Bridges TV is the American Muslim lifestyle Network. Bridges TV will accommodate to the needs of a seven million and growing American Muslim population. Besides the recent adding of Bridges TV, Dish Network has recently added several original Voom channels to their programming, giving Dish Network the best HD channel package in the nation. Along with this, DISH Network has announced that they will be adding Home Plug 1.0 technology so that one connection can serve multiple receivers. This new technology will also allow satellite radio to be used throughout a house. Dish Network always remains on top of what is happening in the market.

You must aim to be at the top of the market and to provide the newest and the best products and services. Getting behind can give a reason for your current customers to switch.

Provide Excellent Customer Service and Satisfaction.

Customers are likely to stay with businesses that they like and that treat them well. Customer service should be a high priority in a business.

Dish Network has always placed a high importance on their customer service. In result, they have ranked the highest out of all satellite and cable tv companies for the American Customer Satisfaction Index (ACSI) for the second year in a row in addition to their #1 ranking for Customer Satisfaction for cable/satellite providers in the JD Power and Associates. These rankings have definitely been an asset to the Dish Network and not only mean that they can retain customers but they also can attract new customers.

The lesson to learn hear is there is no such thing as too much emphasis on customer satisfaction. Making your customers happy always pays off. This will not only retain customers but will attract new customers.

By following Dish Network's system of quality products and service, continual improvement, and emphasis on customer satisfaction you will be able to retain your customers. By keeping your current customers, you will not have to use all your resources trying to replenish you clientele and allows you to focus on gaining more customers and growing the business instead. Satisfied, frequent customers will help you become profitable.

Kaitlin Carruth is a client account specialist with 10x Marketing- More Visitors. More Buyers. More Revenue. To learn more about what Dish Network has to offer, please visit I-Satellite

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Google News Updated : Sat, 06 Sep 2008 02:06:27 GMT McCain seizes on theme of ‘change’ - Financial Times Telegraph.co.uk McCain seizes on theme of ‘change’ Financial Times - 1 hour ago By Daniel Dombey in Washington John McCain accepted the Republican presidential nomination on Thursday night by seeking to wrest the mantle of change from Barack Obama in a speech that mixed appeals to patriotism, criticism of Washington and a promise ... John McCain and Barack Obama focus on job losses, economy Los Angeles Times McCain, Obama Vie For 'Reformist' Mantle Washington Post New York Daily News - Nevada Appeal - CNN Political Ticker - The Plain Dealer - cleveland.com all 1,672 news articles Publ.Date : Sat, 06 Sep 2008 00:07:54 GMT Republicans Take Heart; Heart Takes It Back - E! Online E! Online Republicans Take Heart; Heart Takes It Back E! Online - 10 hours ago AP Photo/Kiichiro Sato Ann and Nancy Wilson are hoping the Republicans change their tune—and aren't planning on waiting until November to find out. Republicans Lack Heart! TMZ.com Heart Duo Furious Over Republicans' Use of 'Barracuda' San Francisco Chronicle NME.com - MTV.com - eFluxMedia - Rolling Stone all 144 news articles Publ.Date : Fri, 05 Sep 2008 15:42:08 GMT Some See a Fighting Spirit as Detroit Mayor’s Ruin - New York Times BBC News Some See a Fighting Spirit as Detroit Mayor’s Ruin New York Times - 48 minutes ago By SUSAN SAULNY and NICK BUNKLEY DETROIT - When it looked to most people around here as if a 31-year-old might be too young to win a mayoral election, Kwame M. Kilpatrick decided to take on the fight, and the reward was his inauguration in 2002 as ... Video: A Timeline of Detroit Mayor's Text Scandal AssociatedPress Kilpatrick, Cockrel to meet; 140 could lose jobs DetNews.com Los Angeles Times - Detroit Free Press - Wall Street Journal - CNN International all 5,085 news articles Publ.Date : Sat, 06 Sep 2008 01:18:12 GMT Google Chrome Hit With Another Security Bug - CRN PR Web (press release) Google Chrome Hit With Another Security Bug CRN - 2 hours ago By Stefanie Hoffman, ChannelWeb Less than a week after the release of Google's new Web browser Chrome, security researchers detected a buffer overflow vulnerability that could enable remote attackers to completely take control of a user's computer. NetSuite boasts of Google Chrome support CNET News Chrome reflects need for internet speed Financial Times PC World - InformationWeek - San Jose Mercury News - InfoWorld all 183 news articles Publ.Date : Fri, 05 Sep 2008 23:33:46 GMT Palin is catapulted into starring role - Financial Times Washington Post Palin is catapulted into starring role Financial Times - 1 hour ago By Edward Luce and Andrew Ward It was the loudest and most prolonged cheer since Barack Obama appeared on the podium last week in Denver. Video: "Change is coming," McCain tells convention - 05 Sept 2008 AlJazeeraEnglish Comment by John S. Baick Professor of History, Western New England College KCBD-TV - TIME - MSNBC - CBS News all 5,407 news articles Publ.Date : Sat, 06 Sep 2008 00:07:45 GMT McPalin ready to “break some china” - FOXNews McPalin ready to “break some china” FOXNews - 1 hour ago by Mosheh Oinounou STERLING HEIGHTS, MI - John McCain is warning Washington that he and Sarah Palin are a “team of mavericks” ready to “break some china. John McCain, Sarah Palin, and "Rights" Huffington Post Comment by Deborah L. Rhode Dir., Ctr. for the Legal Profession, Stanford Univ Financial Times - Voice of America - Wall Street Journal - Reiten Television KXMB Bismarck all 1,755 news articles Publ.Date : Sat, 06 Sep 2008 00:08:24 GMT Silver State of Nevada Is 11th Bank Failure This Year (Update1) - Bloomberg Silver State of Nevada Is 11th Bank Failure This Year (Update1) Bloomberg - 21 minutes ago By Alison Vekshin and Ari Levy Sept. 5 (Bloomberg) -- Silver State Bank of Henderson, Nevada was closed by US regulators today, the 11th bank to collapse this year amid a surge in soured real-estate loans stemming from the worst housing slump since the ... Regulators Shutter Silver State Bank Wall Street Journal Regulators close Silver State Bank in Henderson, Nevada Reuters USA Today - KXNT all 67 news articles Publ.Date : Sat, 06 Sep 2008 01:45:10 GMT Rss Feed Reader Increase Website Traffic

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