The salesman's job is to be well informed; extremely well informed. For this information is how he earns his bread. At a car dealership the commission over the MSRP on some cars would barely be enough to pay rent. A dealer must fight for every penny of the margin in order to receive the best paycheck. On the other hand, the consumer must also fight for every penny in order to receive the best deal.
With the tools available to the consumer such as the internet there is literally no reason why anyone should complain that they were treated unfairly or "cheated" by a car salesman. To these people I have a very clear message: get informed. If you are too lazy to do some serious research into the vehicle that you are about to spend $30k or $40k on, then you deserve to pay the agent every penny of the margin. There is no complaining when the tools are literally at your fingertips yet you cannot figure out how to use them.
The vast array of car dealerships and the vast competition that car dealers now have with the internet, it is laughable to complain that this or that dealer tricked you or made you buy something you did not want to buy. It is all your fault. This is unfortunately a realization many people just don't want to make. Why should it be my fault when the car dealer misinformed me? Because you let him misinform you. After all, car sales guys are human too and have to pay rent among other things. It is rather callous to assume that every sales guy will have your best interest at heart.
Be informed. Before you go out into the market place make sure that you know exactly what you are looking for and do not back down. Never buy right away. Take your time, look around, check out the competition, let the competition them know that you are informed. If the dealer is smart his whole tactical approach to the sale will change. If he is not smart he will lose the sale, or you will lose out.
Gene Leshinsky EnkiTel Communications http://www.enkitel.com
EnkiTel Communications is a telecom marketing company specializing in prepaid dial around international phone plans. We are committed to the safe records of all of our customers and have excellent systems in place to prevent fraud.
![]() Google News Updated : Sat, 11 Oct 2008 23:50:53 GMT World is united to tackle financial crisis, IMF says - MarketWatch
MarketWatch - By Rex Nutting WASHINGTON (MarketWatch) -- Financial policymakers from 180 nations around the world are united in their resolve to tackle the financial crisis, Youssef Boutros-Ghali, head of the International Monetary Fund's policy committee, ... G7 nations face going cap in hand to China Finance officials comments at IMF meetings Publ.Date : Sat, 11 Oct 2008 21:23:46 GMT YouTube to play full TV episodes with ads - Afterdawn.com
Afterdawn.com - Google has announced that it will begin offering full-length TV episodes through its YouTube platform beginning this week, thanks to a content deal with CBS. YouTube to Offer TV Shows With Ads Strewn Through YouTube beams up Star Trek for long-form video, prominent new ads Publ.Date : Sat, 11 Oct 2008 21:13:12 GMT Got $700 Billion? Sweat the Details - New York Times
New York Times - The bailout plan gives Henry M. Paulson Jr., the Treasury secretary, three broad choices in buying assets. By ALAN S. BLINDER THE House of Representatives was against the bailout bill before it was for it. US firms up plan to buy into banks to stem crisis Paulson Indicates Need to Purchase Bank Equity `Soon as We Can' Publ.Date : Sat, 11 Oct 2008 20:39:07 GMT Nobel Peace Prize winner wants jobs for the young - International Herald Tribune
International Herald Tribune - AP HELSINKI, Finland: Nobel Peace Prize winner Martti Ahtisaari said Saturday that finding jobs for more than 1 billion young people in the Middle East and Asia will be a major challenge to peacebuilding in the next decade. Video: Ex-Finland President Wins Nobel Peace Prize Nobel Finn Publ.Date : Sat, 11 Oct 2008 13:12:07 GMT Gay Marriage Is Ruled Legal in Connecticut - New York Times
New York Times - In Hartford, Crystal Pretzman of Willimantic, Conn., celebrated the State Supreme Court's decision to legalize same-sex marriage. Video: Connecticut Court Allows Gay Marriage Marriage ruling not the end of debate in Conn. Publ.Date : Sat, 11 Oct 2008 18:13:08 GMT GOP Officials Hope for Stability From McCain - New York Times
New York Times - By ADAM NAGOURNEY and ELISABETH BUMILLER Republican leaders across the country said Saturday that they were worried that Senator John McCain was heading for defeat unless he brought stability to his presidential candidacy and settled on a clear message ... Antiwar Protestor Disrupts McCain Iowa Rally Obama needs 75 percent turnout in Philadelphia, says Rendell Publ.Date : Sat, 11 Oct 2008 22:23:47 GMT US space tourist set for blast-off - Reuters
Reuters - By Maria Golovnina BAIKONUR, Kazakhstan (Reuters) - US video game magnate Richard Garriott will blast off into space aboard a Russian spaceship on Sunday watched by his father, a NASA astronaut who went into space at the height of the Cold War. US space tourist set for launch Russian space chief reassures US partners Publ.Date : Sat, 11 Oct 2008 23:10:50 GMT Add RSS Feeds to My Website |
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