Promote Your Business and Get Paid for Doing It!

How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it?

Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.

Adult education is big business. In the new century, "change" is a hot topic and learning is no longer confined to traditional degree programs. As people want to grow their careers and enrich their lives, specialized programs have evolved to reach this market.

Some teaching venues require at least a master's degree. Others allow you to share your unique skills, from designing brochures to tarot reading. Temple University's continuing education program has offered a half-day class taught by a cleaning lady. The subject? Speed cleaning. If a target market exists for your business or if you have knowledge that people can use on the job, chances are a target market exists for you in the world of adult education.

By entering this world, you can demonstrate your skills to a receptive audience, meet some terrific people, learn more than you expected and even have some fun. Teaching requires more than a good speaking voice and a knowledge-filled brain. Every minute you are in the classroom, you are marketing yourself to your students. You must keep students involved for up to eight hours. Since the average adult attention span is about fifteen minutes, you have to design exercises, activities and questions. You have to deal with the unexpected. Students will arrive late, ask off-the-wall questions and challenge your expertise. Occasionally, students will be rude, insulting or even abusive.

Most people who teach find themselves exhausted after even a short class, yet also exhilarated. Teaching can be a high when everything goes well. The secret of successful part-time teaching is to identify your purpose in teaching and fine-tune your skills to your target market.

You want to reach students who are also potential customers. If a school features astrology and visualization, your course on finding the lowest mortgage rate won't fit, unless you suggest people consult the stars to meet their financial goals.

People who have added teaching to their promotional toolkit report finding success and fun along the way. One public relations consultant gets forty percent of her clients from adult education classes. A writer has developed a secondstream of income and a never-ending source of ideas. The opportunities are available to everyone, everywhere.

Want to learn more? Read Cathy Goodwin's ebook, published by intellectua.com: How to get started teaching in adult ed programs. For more information, contact Cath.

About The Author

Cathy Goodwin, Ph.D., is an author, speaker and career/business consultant, helping midlife professionals take their First step to a Second Career. http://www.cathygoodwin.com.

"Ten secrets of mastering a major life change" mailto:subscribe@cathygoodwin.com

Contact: cathy@cathygoodwin.com 505-534-4294

In The News:


Google News
Updated : Mon, 07 Jul 2008 00:55:50 GMT

Obama cites faith as key to change - Boston Globe

Obama cites faith as key to change
Boston Globe - 17 hours ago
Barack Obama called "active faith" an obligation of religious Americans and a chief agent of societal change in a speech yesterday at the national meeting of a black church group.
Veterans Group Urges Support to 'Finish the Job' Washington Post
Veterans’ Group Critical of Obama Plans Costly Ad Campaign FOXNews
The Associated Press - KPVI-TV - Telegraph.co.uk - New York Times Blogs
all 129 news articles

Publ.Date : Sun, 06 Jul 2008 06:58:31 GMT

Weather Channel Is Sold to NBC and Equity Firms - New York Times

Weather Channel Is Sold to NBC and Equity Firms
New York Times - 3 hours ago
By MICHAEL J. de la MERCED An investor group led by NBC Universal and two private equity firms clinched a deal for the Weather Channel on Sunday after three weeks of negotiations.
NBC Universal, Bain, Blackstone Buy Weather Channel (Update1) Bloomberg
NBC and its Partners Announce Deal To Buy Weather Channel and Assets Wall Street Journal
The Associated Press - Hollywood Reporter - Variety - New York Times Blogs
all 360 news articles

Publ.Date : Sun, 06 Jul 2008 21:48:12 GMT

AT&T's Odd iPhone Offer - TechNewsWorld


Computerworld
AT&T's Odd iPhone Offer
TechNewsWorld - 13 hours ago
By Eric Benderoff Some of the details surrounding AT&T's iPhone prices make little sense, writes Eric Benderoff. The company will sell a 3G iPhone with no contract for a $400 premium.
iPhone 3G line forms in NYC for a green cause Ars Technica
New iPhone Can Decouple From AT&T, for a Price Washington Post
TMCnet - Slashdot - CRN - CNNMoney.com
all 568 news articles

Publ.Date : Sun, 06 Jul 2008 11:04:21 GMT

Obama Campaign Criticizes Rival McCain's Economic Proposals - Bloomberg


Wall Street Journal Blogs
Obama Campaign Criticizes Rival McCain's Economic Proposals
Bloomberg - 5 hours ago
By Alison Vekshin July 6 (Bloomberg) -- Democratic presidential candidate Barack Obama's advisers criticized Republican rival John McCain's economic proposals as both candidates prepared to focus on the US economy this week.
Obama Advisers Tout Tax Plan FOXNews
That topic we love to hate Atlanta Journal Constitution
Wall Street Journal - Newsweek - NewsMax.com - Wall Street Journal Blogs
all 10 news articles

Publ.Date : Sun, 06 Jul 2008 19:27:55 GMT

Bosox, Cubs each put 7 players on All-Star rosters - The Associated Press


AFP
Bosox, Cubs each put 7 players on All-Star rosters
The Associated Press - 54 minutes ago
NEW YORK (AP) - Maybe Manny Ramirez, Alfonso Soriano and the rest of the Boston Red Sox and Chicago Cubs should just play their own All-Star game.
All-Star rosters revealed Sports Network
Cubs win 7-1 and seven All-Stars; I'd say it was a good day Bleacher Report
MLB.com - Chicago Sun-Times - WSBT-TV - Atlanta Journal Constitution
all 421 news articles

Publ.Date : Mon, 07 Jul 2008 00:00:58 GMT

'Hancock' a signature opening for Smith - Los Angeles Times


Ottawa Citizen
'Hancock' a signature opening for Smith
Los Angeles Times - 52 minutes ago
The offbeat superhero story brings in $66 million over the holiday weekend, marking the star's eighth straight No. 1. He's hot, but the reviews were not.
‘Hancock’ Powers to the Top of Box Office New York Times
Will Smith is box office superhero with 'Hancock' Reuters
USA Today - Celebrity News - The Associated Press - BloggingStocks
all 322 news articles

Publ.Date : Mon, 07 Jul 2008 00:03:03 GMT

Google, Zen Master of the Market - New York Times


Times Online
Google, Zen Master of the Market
New York Times - 1 hour ago
By STEVE LOHR Bill Gates, who walked away from full-time work at Microsoft last month, was perhaps the foremost applied economist of the second half of the 20th century.
Why Microsoft will win Yahoo CNNMoney.com
Yahoo! re-enters merger talks with Time Warner Times Online
TheNewsTribune.com - CNET News - Washington Post - InformationWeek
all 244 news articles

Publ.Date : Sun, 06 Jul 2008 22:57:50 GMT

Automatic Blogging
RSS to HTML


PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)

Effective headlines make all the difference in whether your prospect... Read More

Pulling Sales with Your Ad Copy

One of the best marketing tools available to your internet... Read More

12 Copywriting Tips to Make Your Advertising More Profitable

Year after year people make the same mistakes in direct-response... Read More

Tomorrow?s Clichés Today

I went to Google and entered a couple of different... Read More

Copywriting Tricks: Nailing the Voice

Professional copywriters are well-familiar with what's commonly referred to as... Read More

10 Tips for Aspiring Freelance Copywriters

Every week I receive a couple of emails from people... Read More

Revealed: The $12,500 Copywriting Formula

Have you heard of Brian Keith Voiles? Probably not, but... Read More

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business.... Read More

Super Verbs Really Move Your Copy

Run or hustle? Eat or devour? Move or scurry? You... Read More

How To Be Creative

Network marketing is an art as much as it is... Read More

So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process

Whether you're an executive or a small business owner, chances... Read More

Top 3 Rules for Writing Effective Copy

One thing all successful Internet marketers have in common is... Read More

Getting Over Copy Shock

A few weeks ago I wrote some copy for a... Read More

Writing Copy for Voiceovers

As with any of the performing arts, an effective voiceover... Read More

To Start Making Cash from Your Online Writing, You Must Draw Blood First

Writers write just like painters, paint on canvas. This is... Read More

Sales Headline Copywriting ? Two Quick Steps to Success

Get a Good Start for Sales SuccessThe headline to a... Read More

Boost Your Conversion Rate In Three Steps

When I critique, edit or rewrite sales copy, I discover... Read More

11 Ways to Get an Editors Attention

I worked as a business magazine editor for about 20... Read More

Engage Your Customer ? Write About Benefits

Think quick. In 10 seconds, can you list the 5... Read More

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting

Looking to chuck that full-time job for a life of... Read More

Magic Words That Sell and What Words to Avoid

We all know words are powerful. Whether written or spoken,... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time... Read More

3 Ways to Increase Conversion Rates

In a previous article I talked about a few similarities... Read More

Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them

When you're writing or evaluating copy for a B to... Read More

Memorable Sales Copy -- How to Write it

Want to know the secret of creating MEMORABLE promotional copy?... Read More