Killer Ad Copy
Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well.
Words have power.They can make you laugh, cry experience great joy, provide encouragement or they can destroy your confidence. They need to be used very carefully. You can compell people to take an action you want through the power of your words.
When writing sales copy, you need to consider what response or action you want your reader to take.
To do this you need to talk to your reader on a personal level, get them emotionally involved in and draw them in through the power of your words.
Paint a picture of what your product or service will do for them and then anticipate and answer all of their questions and doubts before they have a chance raise them.
Many books on copywriting have been written. They can guide you and teach you to be a better writer than you are now - mostly by getting you to avoid making a gross faux pas thereby making your ad copy acceptable or passible.
For the most part, however, if you are not a good writer, you probably never will be.
You can face this reality in one of two ways. You can tear your hair out and expend valuable time and energy trying to do what you cannot or you can get help - not book help - professional help from someone with the know how, expertise,experience and the talent to write compelling, effective ad copy.
Good sales letters can mean the difference between making sales or not making them. They are critical to the growth of any business. They are an absolute MUST HAVE, if you are serious about succeeding.
When you need great ad copy, hire a killer Sales writer and use their talents to enhance your sales letters or your website. It's well worth the investment.
Phil Basten, President of JPE Advertising, is widely recognized on the net as a copywriting expert. He has 35 years of advertising and marketing know how under his belt. He can write you compelling, Killer sales copy designed to boost your sales. Right now you can even Hire Phil's talents Free. See how here... http://jpeadvertising.com/killerads/
About The Author
Phil Basten is President of JPE Advertising. This well known Online Ad Agency has been operating online since 1997.
Mr Bsten has 37 years of advertising experience working for some of the world's most prestigious ad agencies, Ogilvy and Mather, Fortune Advertising and Leo Burnett,
He is known as the AD Man called on frequently to write persuasive, direct response, ad copy for literally thousands of clients offline and online.
 Google News Updated : Thu, 24 Jul 2008 00:51:42 GMT US House Approves Fannie-Freddie Bill by 272-152 (Update1) - Bloomberg
Bloomberg - By Brian Faler July 23 (Bloomberg) -- The US House of Representatives approved legislation designed to shore up confidence in Fannie Mae and Freddie Mac and stem the record surge in mortgage foreclosures, sending the bill to the Senate. Video: House OKs Rescue for Homeowners, Freddie, Fannie US mortgages: Bush relents on veto threat to Fannie and Freddie ... Publ.Date : Wed, 23 Jul 2008 23:37:49 GMT "Dark Knight" beats total of previous Batman film - Reuters
Reuters - By Dean Goodman LOS ANGELES (Reuters) - After just six days of release in North America, the new Batman sequel "The Dark Knight" has grossed more domestically than its predecessor did in its entire run, distributor Warner Bros. Video: 'Dark Knight' Sets Weekend Box Office Record 'Dark Knight' may be summer's highest-grossing film Publ.Date : Wed, 23 Jul 2008 23:19:56 GMT Angels' bats loom large in victory over Indians - Los Angeles Times
Los Angeles Times - Normally tepid offense produces season highs in runs and hits (19). Jeff Mathis, Howie Kendrick and Casey Kotchman combine for 13 hits, Francisco Rodriguez gets 42nd save and team ups West lead to 10 By Bill Shaikin, Los Angeles Times Staff Writer The ... Mathis drives in six; Angels hold off Tribe in wild slugfest Angels pound Laffey, slam Mastny, in ripping Indians, 14-11 Publ.Date : Thu, 24 Jul 2008 00:05:36 GMT Genetic Cause of Statin-Related Muscle Pain Found - Washington Post
Washington Post - By Ed Edelson WEDNESDAY, July 23 (HealthDay News) -- British researchers have discovered a genetic variant that causes some people who take cholesterol-lowering statins to have the muscle weakness called myopathy. 7 Reasons Not to Dismiss Statin-Caused Pain Discovery may boost statin safety Publ.Date : Wed, 23 Jul 2008 21:59:27 GMT Google unfurls less laughable Wikipedia - Register
Register - By Cade Metz in San Francisco → More by this author Back in December, the search engine cum world power announced an anyone-can-edit online encyclopedia it insists on calling Knol, and this morning, with a post to The Official Google Blog, ... Google Launches Knol, The Monetizable Wikipedia Google opens Knol website, a wiki with bylines Publ.Date : Wed, 23 Jul 2008 23:46:16 GMT "Bad Girls" mind-set, Pierson and Parker a volatile mix - WNBA - ESPN ESPN - By Mechelle Voepel What does it take to light up a tinderbox? Just a spark. Or in the case of the Detroit-Los Angeles scuffle with 4.6 seconds left of a WNBA game Tuesday, it was a Spark. WNBA reviewing fight between Detroit, LA players Don't make Mahorn the bad boy in WNBA scuffle Publ.Date : Wed, 23 Jul 2008 23:15:40 GMT Microsoft refunding gamers, Games for Windows Live goes free - Ars Technica
Ars Technica - By Frank Caron | Published: July 23, 2008 - 07:06PM CT PC gaming wasn't a huge factor at this year's E3, but it seems that Microsoft was merely biding its time before making its big moves to try and perk up the waning PC gaming market. Microsoft Drops Player Fees On Games For Windows Live Unangst: GFW Live Has Full Game Download Plans 'On The Roadmap' Publ.Date : Thu, 24 Jul 2008 00:17:11 GMT Increase Online Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More Writing a killer headline for your copy is simple! You... Read More In the competitive marketplace of the new millennium, the demand... Read More Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More If you're hunting for a good freelance copywriter and have... Read More I worked as a business magazine editor for about 20... Read More Did you know that jobs writing about food are available?... Read More Sometimes learning what not to do is as important as... Read More When you receive a sales letter with typos or grammar... Read More One of the biggest challenges a copywriter faces is to... Read More You only have an instant to capture your prospect's attention.... Read More Unless you know the secret motivational secrets that make people... Read More When you come to 'know' something, there is a temptation... Read More Even for those with the skills needed, finding copy editing... Read More It's arguably the most important word in the copywriter's arsenal.... Read More Much of today's accepted copywriting wisdom comes from old books... Read More One thing all successful Internet marketers have in common is... Read More An interesting debate is currently raging among copywriters, web designers... Read More So You Want To be A Copywriter?Wannabe copywriters often check... Read More Many people feel they have a story to tell or... Read More Most people can write. Some can even write well. But... Read More Have you seen those copywriting gurus, working it on the... Read More Here's a fundamental difference between copywriting offline and copywriting for... Read More So many copywriters think that it's enough to be a... Read More Knowing how to write, and write well, is a skill... Read More
Adsense
websites
Content is King
Write Hard-Hitting Headlines With Magic Words That Sell
Traffics Nice... But Whos Driving?
Can 97% of Netpreneurs be Wrong?
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack
11 Ways to Get an Editors Attention
How To Find Freelance Jobs - Writing About Food
Common Mistakes That Can Kill Your Web Copy
Grammatical Mistakes DONT Sell
Copywriting FAQs
The Lead: Sinking The Hook Into Your Prospect
Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Welcome Informed Criticism of Your Work
How You Can Find Freelance Copy Editing Jobs
The One Word Every Prospect Craves
Keeping It Real: The Only Copywriting Trick That Works
Top 3 Rules for Writing Effective Copy
Want a Sticky Site That Sells? Forget Content!
Making a Living as a Copywriter; Freelancing Versus Agency
Ghostwriting: Your Questions Answered
Professional Writing: Six Great Reasons to Hire a Writer
The Secret to Web Copywriting Gurudom
Help, Help, Help, Sell
Be That Copywriter Everyone Wants to Work With
How Writing Radio Can Help You Become a Better Writer
Affordable and Reliable Web Hosting Starting at $4.49/Month
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people... Read More
How Not to Write a Press Release
Several years ago, when I was working for an agency,... Read More
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best... Read More
Three Steps To Pump Up The Drama In Your Copy
All the world's a story. Video games have storylines; newspapers... Read More
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing... Read More
Ad Copy - Your 12 Point Inspection!
You're ready to launch that new product or promotion, &... Read More
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in... Read More
The Lead: Sinking The Hook Into Your Prospect
You only have an instant to capture your prospect's attention.... Read More
How Ghost Writing Articles And Booklets Can Earn You Big Money!
Do you want to make $5000, $10,000 or more every... Read More
Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or... Read More
When Panic Attacks Writers
If you write for a living, you deal with deadlines.... Read More
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your... Read More
How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available?... Read More
Getting Paid for Your Articles
If you've been writing web articles to help promote your... Read More
8 Reasons to Outsource Your Copywriting
Thinking of hiring a staff writer? Think again. Below, I... Read More
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not... Read More
Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as... Read More
Copywriting Secrets Of Indias Mystics
Hi everyone,Been ruminating on this one for a little while... Read More
Some Important Tips On Proposals And Price
Here's a critically important copywriting technique I use when writing... Read More
5 Critical Mistakes Most Freelance Copywriters Make
Think you have what it takes to be a freelance... Read More
Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)
I know, I know. Times are tough. You have to... Read More
Web Writing - Dont Lose Your Visitors Attention!
Did you know that your writing can have a huge... Read More
Deciding What Voice to Use in Copy
You have to choose a character or an angle that... Read More
5 Rules for Effective Written Sales Communications
Most salespeople have great ideas, but when it comes to... Read More
Copywriting |