How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants

Web marketers: have you figured out that article marketing is the secret to your success on the web?

And did you realize that the more web articles you put into circulation, the more of a web celebrity you'll become, and the more money will come pouring in?

So what did you do after you figured this out? Let me guess: You went on Elance.com searching from someone to write your web articles cheap.

Do you hear a faint wailing sound in the distance? That's me, weeping for you. You're on the path to failure, and it makes me want to cry.

If you're running to Elance.com for help, you're missing the main point of article marketing.

Your articles must not only be well-written, but they should be highly targeted. An article that's highly targeted speaks to ONE audience, isolates exactly what they need, and then positions your company as delivering the goods. An entire article CAMPAIGN does this to the Nth degree.

If you hire someone who agrees to write your articles for $2 apiece, you're basically giving up that golden opportunity to power-drive your article campaign to all the right people and bring in big business.

Why are you giving it up? Because that sweatshop copywriter doesn't care about you or your campaign, fool. Their name isn't going on the article, yours is. If you're worried about quality, you have every right to be. Someone working for 5 cents a word just wants to get the project done as quickly as possible and move on. So, forget the jacked up article marketing, you're getting sub-par copy whether you're ready to believe it or not.

Ever buy a pair of pants from Walmart for $5, wear them twice and then watch the button fall off? So your mom sews it back on, and then two weeks later the zipper breaks. I call these disposable pants.

"They were only five bucks, I'll just buy another pair," you think. Okay, but how many pairs of cheap pants did you end up buying this year? Nine? Twelve? How many will you buy in your lifetime because they fell apart in the dryer, split up the back when you sat down, or were otherwise destroyed prematurely in everyday use?

Much like those disposable pants, your $2-an-article copywriter is not in it with you for the long haul. She's there to satisfy an immediate need and she's writing to get paid. For that kind of money, would YOU care about someone else's conversion rate? Would you write an article marketing power campaign that comes from your soul? Of course not. So don't expect that your poorly paid copywriter will.

You know those 100% cotton twill pants you bought five years ago that you still wear on semi-special occasions? Go put them on and take a good look in the mirror. Then call that Elance copywriter and tell her you're not signing the contract.

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com

---

Google News Updated : Wed, 15 Oct 2008 17:58:10 GMT Jerry Jones exposed as gutless by Goodell's ruling - FOXSports.com TSN.ca Jerry Jones exposed as gutless by Goodell's ruling FOXSports.com - 1 hour ago by Ian O'Connor Ian O'Connor is the author of the New York Times bestseller "Arnie & Jack: Palmer, Nicklaus, and Golf's Greatest Rivalry," which Kirkus Reviews calls an "exemplary sports history. Video: Dallas' Adam Jones Suspended Again AssociatedPress Give Cowboys credit for not counting on Adam 'Pacman' Jones too much Dallas Morning News Los Angeles Times - New York Times - Fort Worth Star Telegram - Detroit Free Press all 1,080 news articles Publ.Date : Wed, 15 Oct 2008 16:52:30 GMT Migraine-hit Janet Jackson to resume US tour - Reuters CTV.ca Migraine-hit Janet Jackson to resume US tour Reuters - 55 minutes ago By Alex Dobuzinskis LOS ANGELES (Reuters) - A rare form of migraine forced Janet Jackson to cancel several dates on her Rock Witchu concert tour but she planned to return to the stage on Wednesday in Washington, DC, her manager said. Jackson was laid low by migraines BBC News Janet Jackson: She's Baaaaack* Washington Post Blogs The Associated Press - eFluxMedia - FOXNews - Access Hollywood all 846 news articles Publ.Date : Wed, 15 Oct 2008 17:02:47 GMT AMR Plan to Buy 787s Will Update Fleet, Bolster Boeing Program - Bloomberg KING5.com AMR Plan to Buy 787s Will Update Fleet, Bolster Boeing Program Bloomberg - 34 minutes ago By Susanna Ray and Mary Schlangenstein Oct. 15 (Bloomberg) -- AMR Corp.'s American Airlines said it may buy as many as 100 Boeing Co. AMR overcomes fuel costs to squeeze out small profit MarketWatch AMR 3Q Net Down 74%, To Buy Up To 100 Dreamliners CNNMoney.com Bizjournals.com - International Herald Tribune - Reuters - Flight International all 186 news articles Publ.Date : Wed, 15 Oct 2008 17:24:10 GMT It's officially over: Madonna and Guy Ritchie are divorcing - New York Daily News ABC News It's officially over: Madonna and Guy Ritchie are divorcing New York Daily News - 3 hours ago BY LEO STANDORA Madonna's marriage to Guy Ritchie really is kaput , her rep told the Daily News on Wednesday. "Madonna and Guy Ritchie have agreed to divorce after 7 l/2 years of marrige," Liz Rosenberg said in a statement. Video: AP Exclusive: Madonna, Guy Ritchie to Divorce AssociatedPress It's Official: Madonna And Guy Ritchie To Divorce MTV.com BBC News - The Associated Press - The Gossip Girls - Just Jared all 1,632 news articles Publ.Date : Wed, 15 Oct 2008 14:56:56 GMT Hurricane Omar gains strength and nears Puerto Rico - Reuters BBC News Hurricane Omar gains strength and nears Puerto Rico Reuters - 1 hour ago By John Marino SAN JUAN (Reuters) - Hurricane Omar strengthened on Wednesday as it bore down on Puerto Rico and the small islands of the northeastern Caribbean, and could be a "major" storm by the time it reaches them, US forecasters said. Omar on the Move. Paloma Next? Washington Post Blogs Hurricane Omar heads for US Caribbean islands The Associated Press BBC News - United Press International - USA Today - NBC 29 News all 2,556 news articles Publ.Date : Wed, 15 Oct 2008 16:12:36 GMT Polls: McCain forced to play defense in some red states - CNN Telegraph.co.uk Polls: McCain forced to play defense in some red states CNN - 1 hour ago HEMPSTEAD, New York -- New polls out Wednesday in some crucial states that could decide the race for the White House suggest Sen. John McCain is having to defend himself in areas that once were reliably Republican. Union sues over policy banning political material at polling places DetNews.com Pollsters say odds of McCain winning election 'incredibly remote' guardian.co.uk Boston Globe - New York Magazine - San Francisco Chronicle - AFP all 989 news articles Publ.Date : Wed, 15 Oct 2008 16:34:00 GMT Obama’s spending how much on ads? - Christian Science Monitor Times Online Obama’s spending how much on ads? Christian Science Monitor - 1 hour ago By Jimmy Orr | 10.15.08 It’s been a week of non-surprises thus far. Dallas Cowboys cornerback Adam “Pacmanâ€� Jones has been suspended - again. McCain calls for 'voter fraud' inquiry Los Angeles Times A stolen election? Washington Times New York Times - Talk Radio News Service - Boston Globe - Seattle Times all 859 news articles Publ.Date : Wed, 15 Oct 2008 16:03:33 GMT RSS Parser Website Traffic Promotion

PARLOT::Ebooks, Scripts, Websites, and more...

Adsense websites

Working on the Internet: Role of Proofreading and Copy editing OnLine

When one is in a creative state, rarely can one... Read More

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times... Read More

How To Find Freelance Copywriting Jobs

Your goal is to land a few nice, secure freelance... Read More

Boost Your Conversion Rate In Three Steps

When I critique, edit or rewrite sales copy, I discover... Read More

Can You Become a Freelance Copywriter in Los Angeles?

Is it out there? The chance to be a freelance... Read More

Writing Tips for Your Website

Now that your website is up and running, it's time... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on... Read More

The Power of Saying You Can

If you have children, you will doubtless remember saying to... Read More

How Not to Write a Press Release

Several years ago, when I was working for an agency,... Read More

Custom Writing Services: Market Overview

Market identification Custom writing services market is a sector of... Read More

Professional Writing: Six Great Reasons to Hire a Writer

Most people can write. Some can even write well. But... Read More

The Second Most Important Element of Your Ad... after the Headline

Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More

Sell Anything To Anyone On The Internet With Hypnotic Writing

I imagine you are the type of person who really... Read More

Sticky Homepage Copy in 30 Seconds

Yes indeed, that's all you've got, 30 seconds to make... Read More

How to Write a Sizzling Sales Letter, Part 1

When you sit down to write a sales letter to... Read More

Writing Online In Two Syllables or Less

About once a month I fly off somewhere to give... Read More

Ghostwriting: Your Questions Answered

Many people feel they have a story to tell or... Read More

Progressive Headlines Guide Customers To Buy

Headlines are, without a doubt, one of the most important... Read More

Web Writing - Dont Lose Your Visitors Attention!

Did you know that your writing can have a huge... Read More

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for... Read More

Grammatical Mistakes DONT Sell

When you receive a sales letter with typos or grammar... Read More

Are You Asking the Right Questions in Your Copy?

It's a common approach to writing copy. You begin by... Read More

Writing For Sex Markets

Many professional freelancers will go their entire career without ever... Read More

Content is King

IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More

How To Ethically Use A Swipe File For Your Ad Copy

Did you ever wish you could afford to hire one... Read More