Discover Your Creativity

You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let's focus on your unique capacity to better yourself and those around you.

In western music there are 12 notes per each octave on the keyboard. Only 12 notes. From these simple 12 notes come the various musical works of Mozart, Brahms, Rossini, Beethoven, Donizetti, Bach, Strauss, Wagner, Puccini, Verde, Gershwin, Gilbert & Sullivan, Rogers & Hammerstein. The Beetles, Merle Haggard, Marti Robbins, Louis Armstrong, Elvis, Aretha Franklin, Little Richard, Pointer Sisters and countless other unique performers, composers, and musical forms. What a variety from 12 basic notes!

As a growing copywriter and Cyberspace Marketeer, I often seek new ideas and ways of doing stuff.. But before this process can happen, I have to "pay my dues." I do this through research over the Internet. I get out and socialize, during work time and play time. Only afterwards am I able to discover and lay out creative, unique solutions.

When I am given a set of parameters, I must intensely focus upon these, and then forget about them. Within a week a unique idea "pops" into my consciousness. Several weeks ago, I was consulting with a new client. He had "Hummingbirds" as part of his logo. He needed a slogan. He is in the restaurant trade. How can I tie the concept of "hummingbirds" in with food service? Over time we discovered "Every Bite - Hummingbird Light" Now he has a powerful slogan. We created a good headline featuring his current offering. We listed bulleted benefits (yes, a tiny hummingbird was used as each bullet). And a great slogan. His publicity pulls very well. He is unique in a positive way.

Logo. This is usually a unique graphic. Sometimes it can be a simple choice of font face, relative sizes, and placement. But a "killer" graphic logo is best. The logo reflects your whole, unique business philosophy and image. It has to be so crystal clear the public recognizes it instantly. The Colonel's bucket. The golden Arches. CocaCola Bottle. No words are needed. Never Copy. You may Modify. Create New is best. Focus on this task. Then let it go. You might "dream" the solution. Perfect your own unique logo.

Headline. Vital to keeping interest of your target market. Going further with the above "Hummingbirds" copy we told basically what it was, "Sunday Evening Roast." Then, right below that line, we "painted a picture"

"Imagine yourself dining with your special someone on a secluded terrace. Your cozy wooden table and chair - your temporary sanctuary from a hard plastic world. Your candle gently flickers with each passing breeze. You are enjoying the intimate lightness of Hummingbirds' unparalleled Sunday Roast." Needs a little fine tuning - but it works.

Bulleted Benefits. Continuing down

Sumptuous Starter-dishes

Mouth-Watering Main Course-dishes

Seductive Desert-Your choice

Free Glass of Red, Rosé, White

(Enjoy wines a step beyond - We taste and recommend)

Slogan (modified) follows.

"Your Traditional British Roast -

Every Bite - Hummingbird Light"

After that comes phone number, location, directions etc.

However, at the last minute we decided to add in this area.

"Twiggy" 2-Course (price)

"Henry VIII" 3-Course (price)

Our target market was the British couple or foursome looking for a great Sunday Evening Roast.

Over the years I have collected aids and studied various areas of marketing. Long ago I got copy of active verbs. Recently I got list of "Hypnotic Words" and successful headlines used over the years. Also a list how different colors effect emotions. These are all great references when I am stumped or want to make my copy even better. Some of the "greats" which come to mind are Claude Hopkins, Jay Abraham, Ted Nicholas. Actually, some of the best ideas can be found on current Internet sales letters. Occasionally I find the rare good headline in SPAM sent me. Yes, I even study some SPAM.

I have discovered my target market. They need my copywriting skills...the undercapitalized, open-minded, serious entrepreneur. Nobody in my immediate vicinity practices principles of good copywriting. I am unique. I am creative. My clients are unique. They seek creative solutions. They are fun to work with. Our creative ideas keep amplifying each other's.

No matter what profession(s) you are into at this time, develop your uniqueness, discover your creativity, dream your solutions. The more you practice, the easier it becomes. By the way, I had no idea what I would write about this month. I kept thinking and thinking. Then "pop" - here it is. Now to polish it up 24 hours from now. 828 words now and finally edited down to 794.

You have permission to publish this article in its entirety, electronically or in print, free of charge, as long as Robert Leggett's byline is included. A courtesy copy of your publication would be appreciated.

Copyright 2005 - by Robert Leggett - All rights reserved

Robert Leggett serves individuals and business owners globally. He helps them grow their business and enrich their lifestyles.

Article Archives: (http://www.CyberspaceMarketeer.com)

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Google News Updated : Mon, 08 Sep 2008 02:08:49 GMT Veteran Financiers to Head Fannie, Freddie - Washington Post Times Online Veteran Financiers to Head Fannie, Freddie Washington Post - 22 minutes ago By Thomas Heath and Dina ElBoghdady The new chief executives at Fannie Mae and Freddie Mac have long histories in the financial services industry. Video: Feds Take Over Mortgage Giants AssociatedPress FDIC to help small banks with Fannie, Freddie exposure MarketWatch Reuters - New York Times - Forbes - CNNMoney.com all 5,434 news articles Publ.Date : Mon, 08 Sep 2008 01:46:18 GMT Health Highlights: Sept. 6, 2008 - Washington Post TheMedGuru Health Highlights: Sept. 6, 2008 Washington Post - 9 hours ago On the heels of the huge nationwide salmonella outbreak that caused more than 1400 illnesses from Mexican peppers, a regional Oregon alfalfa sprout distributor has recalled its product in Oregon and Washington state after the sprouts were linked to 13 ... Salmonellosis outbreak prompts sprout recall Forbes Salmonella outbreak traced to alfalfa sprouts Seattle Post Intelligencer Seattle Times - eFluxMedia - TheMedGuru - HeraldNet all 81 news articles Publ.Date : Sun, 07 Sep 2008 16:31:13 GMT Cage's 'Bangkok' tops worst movie weekend since 2001 - USA Today E! Online Cage's 'Bangkok' tops worst movie weekend since 2001 USA Today - 9 hours ago By Scott Bowles, USA TODAY After a record $4.2 billion in movie ticket sales this summer, the industry suffered its worst weekend in seven years, with the top movie at the box office doing less than $8 million. Video: 'Bangkok Dangerous' - Not a Safe Bet AssociatedPress Fall box office off to slow start Variety New York Times - Los Angeles Times - Reuters - New York Daily News all 261 news articles Publ.Date : Sun, 07 Sep 2008 16:23:28 GMT Populists Gain Seats in Election in Hong Kong - New York Times Radio Australia Populists Gain Seats in Election in Hong Kong New York Times - 36 minutes ago By KEITH BRADSHER HONG KONG - Chinese national pride after the Olympics and growing distress over inflation combined to produce a leftward shift in legislative elections here on Sunday. Hong Kong Democrats Retain Veto Bloc in Legislative Elections Voice of America Key wins for Hong Kong opposition BBC News AFP - Aljazeera.net - International Herald Tribune - The Associated Press all 341 news articles Publ.Date : Mon, 08 Sep 2008 01:32:36 GMT Patriots overcome injury to Brady, top Chiefs - Sports Network CBC.ca Patriots overcome injury to Brady, top Chiefs Sports Network - 53 minutes ago Foxboro, MA (Sports Network) - Randy Moss had six receptions for 116 yards and a touchdown as New England overcame an early injury to quarterback Tom Brady to escape Kansas City, 17-10, in the season-opener for both clubs at Gillette Stadium. Patriots QB Brady out of opener vs. Chiefs The Associated Press Cassel comes through for Patriots Boston Globe SportingNews.com - Reuters - ESPN - Newsday all 1,861 news articles Publ.Date : Mon, 08 Sep 2008 01:15:11 GMT Prime Minister Chances Early Election in Canada - New York Times Prime Minister Chances Early Election in Canada New York Times - 1 hour ago By IAN AUSTEN OTTAWA - Prime Minister Stephen Harper, putting aside the date he had set by law, formally propelled Canada into a federal election campaign on Sunday. Canadian PM calls October election Financial Times With economy slow, Canada to hold early elections Christian Science Monitor United Press International - AFP - Aljazeera.net - The Associated Press all 1,873 news articles Publ.Date : Mon, 08 Sep 2008 01:06:35 GMT Falcons head coach: ‘Matt did a very good job’ - Atlanta Journal Constitution Canada.com Falcons head coach: ‘Matt did a very good job’ Atlanta Journal Constitution - 38 minutes ago By CARROLL ROGERS Q. How did the third play - the touchdown from Matt Ryan to Michael Jenkins - develop? New Falcons head coach Mike Smith said of Matt Ryan, ‘It was a great way to see our rookie quarterback throw his first NFL pass. In-game analysis of the Lions' loss in Atlanta Detroit Free Press Lions' poor tackling about talent, not coaching MLive.com Sports Network - The Canadian Press - DetNews.com - FanHouse all 475 news articles Publ.Date : Mon, 08 Sep 2008 01:30:18 GMT Automated Blog and Ping RSS Parser

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