I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.
At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper. We start a web content assignment by determining a number of 'vital factors' in a client's web communication process. The writing exercise that follows will be largely centered around this hyperlinked path activity - kind of proportionally.
To take our own site -www.contentclix.com- as an example, the click of a mouse is such a vital factor. That is to say, if you come away from the website with nothing more than the notion that we are about clicks and content, a step toward our ultimate goal -getting you to sign up for a content makeover by one of our writers- has been achieved.
Chances will have improved that you will think of us when you one day notice why some of your links deliver low ROI numbers and and other links high yields. That's progress. The other hyperlinked vital points hopefully will finish the job.
We won't say anymore about our own site but move on to the wider world wide web. Clicks are an integral part to every website; whatever the way you bring your goods to market, people always need to click to get it. Not a single sale is made/not a new page is entered/not a link path is followed without a click of the mouse.
We write your web content in a navigational structure made up of layered CLICKS.
The four layers we categorise are:
Clicks generating click throughs;
Clicks generating repeat visits leading to sales;
Clicks generating traffic;
Clicks generating sales.
Why distribute your clicks into these categories? Simple, it helps you to focus and create clarity throughout your site. Your visitors can decide to let you go at any point in the navigational process, but it is least likely they will ditch your site for another one when they feel they're communicating rather than floating endlessly. We write content guiding the visitor to any of the four clicks.
Content shapes your visitors' behaviour both short and long term. It's a cliche, it's often said lightly but it's very true. Research into highly successful sites shows that the secret is a navigational path that is littered with clear, to the point as well as highly communicative advice that makes visitors spend more time and money and really leaves them better off.
Customer research is also proving of crucial importance in devising a winning strategy. Although not a single country in the world has reached the saturation point by far in web transacted business, we're so far in the cycle now that there is verifiable information confirming that knowledge about the way customers behave is a competitive advantage.
Totally obvious? You'd be surprised at how few web based businesses are on the ball here. (Read our article 'What's to be gained from greater synergy between the the real, the cyber and the creative worlds?) The battle for customers is fought here and future make-or-break situations will prove to be in their decisive stage right here too. Pay attention and get the experts to re-focus your copy. We at contentClix can make all the difference for you!
This article was brought to you by contentClix.com writers.
If you are interested in tailormade content exclusively for your site, contact us via writers@contentclix.com or visit our website http://www.contentclix.com
![]() Google News Updated : Fri, 29 Aug 2008 18:25:37 GMT Gustav on the Brink of Explosive Development - Washington Post
Washington Post - Over the past 48 hours Tropical Storm Gustav proved it was a survivor, as it withstood difficult journeys over Haiti and Jamaica. Now it may turn into a monster. Video: Gustav Set to Batter Cuba, Enter Gulf of Mexico Gustav threatens Caymans after swamping Jamaica Publ.Date : Fri, 29 Aug 2008 17:05:23 GMT Microsoft to Buy Greenfield, Adding European Web Shopping Site - Bloomberg
Bloomberg - By Phil Serafino and Dina Bass Aug. 29 (Bloomberg) -- Microsoft Corp., seeking to catch Google Inc. in the Internet-search market, agreed to buy Greenfield Online Inc. for $486 million to add Web sites that help consumers find product reviews and ... Survey Says ... Microsoft Is a Smart Shopper Microsoft to buy price comparison website Publ.Date : Fri, 29 Aug 2008 17:24:21 GMT Detroit mayor's political future back in court - The Associated Press
The Associated Press - DETROIT (AP) - A lawyer for Mayor Kwame Kilpatrick asked a judge Friday to freeze next week's hearing that could remove him from office, accusing Gov. Judge to decide Tuesday on mayor's bid to halt ouster Hearing under way on suit against Granholm Publ.Date : Fri, 29 Aug 2008 17:06:32 GMT Thai Protest Stops Trains and Planes - New York Times
New York Times - By THOMAS FULLER BANGKOK - Protesters in Thailand ratcheted up their campaign to oust the government on Friday, broadening their occupation to stop trains and block provincial airports, as well as waging an unsuccessful attack on police headquarters ... Thai rioters attack police station UPDATE 8-Thai protests hit police HQ, disrupt airports Publ.Date : Fri, 29 Aug 2008 17:31:31 GMT Mayor Melton Advises Public of West Nile Precautions - WLBT-TV WLBT-TV - When planning outdoor activities this Labor Day weekend, Jackson residents are encouraged to reduce their risk of contracting West Nile virus by protecting themselves from mosquito bites and removing sources of standing water near their homes. DELAWARE: West Nile virus appears later than usual West Nile victim's widow ponders his death Publ.Date : Fri, 29 Aug 2008 17:28:14 GMT In Lack of Health Insurance Coverage Texas Is First - eMaxHealth.com
eMaxHealth.com - Texas is at the top of the heap again - this time we are the most uninsured state, health care-wise, in the country. Oh wait, being without health insurance coverage is not a good thing, is it? Number of uninsured Americans drops Update2: Number Of Americans Without Health Insurance Drops Publ.Date : Fri, 29 Aug 2008 15:22:00 GMT Evacuations begin in Louisiana - Houston Chronicle
Houston Chronicle - By DANE SCHILLER Copyright 2008 Houston Chronicle NEW ORLEANS - About 1000 disabled and elderly residents west of the city are being evacuated this afternoon and New Orleans officials are considering whether to order more people out of the projected ... Video: New Orleans Braces For Gustav Gulf Coast prepares as storm Gustav approaches Publ.Date : Fri, 29 Aug 2008 16:56:04 GMT Amazon Associate Feed |
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