9 Tips for Great Design of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round reasonably fast too.
2) Write the copy first. I believe the copy drives the project. (Unless this is a print ad, in which case the visual and headline will often dominate).
3) Read your copy word for word to your designer. You'd be amazed how often designers don't understand the project because they haven't been properly briefed. Your designer is going to be expressing in design the same persuasive arguments that you / your writer will be articulating in words.
4) Ensure that your designer communicates your branding i.e. the values you are trying to communicate.
5) Check that the copy is easy to read once it has been laid out by your designer. If the design takes too much attention to itself, then your readers won't be following your arguments.
6) A professional designer will give you a creative brief: he sets out on paper the brief as he understands it. This includes the brand and the benefits of the offer in question. The creative brief means misunderstandings get cleared up before it they are too expensive to change.
7) He'll then present you with 2-3 design options for your review, about 3 weeks later.
8) Remember, you aren't choosing the color for your sports car, you are choosing the piece that best reflects the brand and personality of your company or offering.
9) Finally your designer brings you the finished product. He instructs printers and oversees production.
WOULD YOU LIKE A WORLD-CLASS JOURNALIST TO GHOSTWRITE AN ARTICLE FOR PUBLICATION FOR YOU? Contact Neroli Lacey NOW!
How clear and persuasive is your website, brochure copy or direct mail?
Call Neroli Lacey NOW to win more business TODAY.
About The Author
I'm Neroli Lacey of Beyond Communications Inc. in Minneapolis, MN. I've been helping executives transform their businesses and their lives with outstanding marketing materials since 1995. VISA, 3M and Perot Systems are some of my bigger clients. I have worked with clients in Boston, San Francisco, Dallas, Austin, Minneapolis, London, Paris, Amsterdam, Dublin and Delhi. I used to be one of the top journalists in Britain writing for The Times, The Sunday Times, The Daily Telegraph, The Independent, The Guardian, The Evening Standard, New Statesman, Vogue and Tatler.
Before newspapers I was an investment banker. I grew up in London, England, studying Latin with Greek at Bristol University.
Please visit my website: www.beyondcommunications.com
Or contact me at: neroli@beyondcommunications.com
612-215-3826
 Google News Updated : Tue, 07 Oct 2008 02:49:07 GMT Computer Chip to Monitor Teen Drivers - ABC News
ABC News - By LISA STARK, MATT HOSFORD and KATE BARRETT Car keys -- long perceived as the keys to teenagers' freedom -- may soon be the best way for parents to monitor their every move. Going Along on the Ride With Junior Ford: Key limits speed, stereo volume Publ.Date : Tue, 07 Oct 2008 01:16:34 GMT Injury forces May-Treanor to sit out this 'Dancing' - USA Today
USA Today - By Bill Keveney, USA TODAY Two-time Olympic gold medalist Misty May-Treanor may be sidelined from ABC's Dancing With the Stars, but she says she won't let a leg injury suffered during rehearsals stop her from competing in beach volleyball. Misty May-Treanor drops out of ‘Dancing’ May-Treanor vows torn achilles won't end her volleyball career ... Publ.Date : Tue, 07 Oct 2008 02:09:39 GMT Three Europeans win the 2008 Nobel for medicine - International Herald Tribune
International Herald Tribune - By Lawrence K. Altman The Nobel Prize in Medicine was awarded Monday to three European scientists who discovered viruses behind two devastating illnesses, AIDS and cervical cancer. Aids and cervical cancer pioneers share Nobel award Nobel Prize to HPV Researcher Highlights Importance of Cervical ... Publ.Date : Tue, 07 Oct 2008 01:50:01 GMT China's Reputation On Product Safety Reaches a New Low - Washington Post
Washington Post - By Blaine Harden Even Burma -- where one of the world's most repressive and isolated military governments relies on trade with China -- has now warned its people to steer clear of all Chinese dairy products. Video: No Traces of Melamine in New Test of Milk Powder China vows overhaul of 'chaotic' milk industry Publ.Date : Tue, 07 Oct 2008 01:55:33 GMT As Palin Brings Up Ayers, Obama Team Cites Keating - Washington Post
Washington Post - By Anne E. Kornblut and Michael Abramowitz The presidential campaign of Sen. Barack Obama for the first time criticized Sen. John McCain for his role in the "Keating Five" savings-and-loan scandal yesterday, saying the issue was fair game after a ... Video: AP Campaign Minute McCain ready for combat in 2nd presidential debate Publ.Date : Tue, 07 Oct 2008 02:17:08 GMT Plaxico Burress takes Giants to school with tired act - New York Daily News
New York Daily News - Plaxico Burress with his son after the Giants win Super Bowl 42. Burress will need to get his act together if the Giants are to repeat as champs. Burress Returns to Giants, With No Regrets Unapologetic Plaxico Burress returns to Giants Publ.Date : Tue, 07 Oct 2008 02:10:29 GMT Rays roll over White Sox, punch ticket to ALCS - Sports Network
Sports Network - Chicago, IL (Sports Network) - BJ Upton hit two solo homers, and the Tampa Bay Rays defeated the Chicago White Sox, 6-2, to clinch their first berth in an American League Championship Series in franchise history. White Sox eliminated from post-season with Game 4 loss to Rays Rays Finish Off White Sox to Reach ALCS Publ.Date : Tue, 07 Oct 2008 02:14:13 GMT Increase Online Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... Persuasive copywriting is what draws the attention of prospective customers.... Read More Think about how much you read about and spend on... Read More I do not pretend that a one-stop shop solution to... Read More A significant reason behind websites that fail is the lack... Read More Writing copy has sometimes been compared to an "art." While... Read More Think for a moment some day and consider the kind... Read More Question: If you were starting out and had no references... Read More I confess--I'm a marketing heretic! I've built my career on... Read More When you receive a sales letter with typos or grammar... Read More Every day, more and more of us begin new online... Read More Say the word "emotion" to a man, and he'll immediately... Read More If you own a shop in the middle of the... Read More 1. Address your reader as a friend, not as "Friend."When... Read More Several years ago, when I was working for an agency,... Read More The notion on the great artist, Pablo Picasso's quote, "Bad... Read More Market identification Custom writing services market is a sector of... Read More It's time to write your next ad or brochure. Maybe... Read More Assume you were faced with the task of hiring a... Read More Your initial freelance writing assignments are the best way to... Read More You have a choice. Do you want to be constructive... Read More Most salespeople have great ideas, but when it comes to... Read More Sometimes learning what not to do is as important as... Read More Web marketers: have you figured out that article marketing is... Read More There is a difference between creative writing and copywriting. It... Read More In the world of web copywriters, many will try, but... Read More
Adsense
websites
What Is Persuasive Copywriting And How Can It Help Your Business?
Health and Fitness: A Huge Industry in Need of Writers
A Quick Free n Easy Content Writing Course
How to Write Carrot-Wielding Copy!
Do You Make These 5 Mistakes When Writing Sales Copy?
How to Write Adverts that Forces People to Respond
No-Holds-Barred Conversation with Dan Lok - Part 1
Can Honest Copywriting Succeed?
Grammatical Mistakes DONT Sell
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Subtle Emotion - The Key To Copy That Works
Why Your Advertising Copy is not the Most Important Part of Your Ad
How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success)
How Not to Write a Press Release
On Copying and Stealing Designs
Custom Writing Services: Market Overview
Business Writing: When Not To Be Professional
Is Freelance Hiring Right For You?
How To Take Your Freelance Writing Chances
Discover Your Creativity
5 Rules for Effective Written Sales Communications
Common Mistakes That Can Kill Your Web Copy
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Creative Copywriting?
Copywriting for the Web: Do You Have What It Takes?
Affordable and Reliable Web Hosting Starting at $4.49/Month
Professional Writing: Six Great Reasons to Hire a Writer
Most people can write. Some can even write well. But... Read More
19 Secrets to Making Your Ad Copy More Effective
The sales letter is the key; the sales letter is... Read More
How To Write Powerful Headlines
I want to tell you how I go about writing... Read More
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to... Read More
How to Get Instant Attention
Most of us have seen a heckler at a baseball... Read More
Its the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over... Read More
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect... Read More
What a Ghostwriter Can Do for You
Do you ever have brilliant ideas for articles, books or... Read More
Grammatical Mistakes DONT Sell
When you receive a sales letter with typos or grammar... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as... Read More
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as... Read More
Some Copy Tips From An Old Hand
I have been in the ad game for a long,... Read More
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to... Read More
3 Tips For Writing Better Headlines
The single most important element of your website's copy is... Read More
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their... Read More
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite... Read More
How To Become Qualified As A Proofreader
The field of proofreading is not as easy to get... Read More
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken,... Read More
Web Copy ? How Much is Enough?
These days, there's widespread acceptance that a website is an... Read More
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article... Read More
Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career
For the e-book, Advice from Successful Freelancers: How They Built... Read More
A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money
COPYWRITINGAfter determining what we are going to sell, the next... Read More
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Subhead..How to bundle for valuable results without devaluing your productI... Read More
Copywriting: Drafting Rules for Professionals
As a professional contractor who wears many hats, you owe... Read More
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any... Read More
Copywriting |