8 Reasons to Outsource Your Copywriting

Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.

1. Save Money

By hiring a professional writer to handle your project, you will save some money and, ultimately, increase your bottom line. A professional copywriter works to effectively convey your message to your target audience. By doing this, your business becomes more successful and, in turn, more profitable.

Now first let me tell you something if you don't already know it. A good, professional copywriter is expensive. You are not going to get a good copywriter for nickels and dimes. That's why so many otherwise smart people go the do-it-yourself route or have a poor secretary or office worker do their marketing copy. You won't find Microsoft, Amazon or the President of the United States writing their own copy or having some ill equipped person doing it. They believe their businesses or positions are too important for that. Is your business less important to you than theirs is to them?

It is true that the hourly fees of a freelance writer may be higher than what you would pay a staff writer. Remember, however, that a freelance writer pays for their own office space, taxes, insurance and equipment. Also, you can hire a freelance writer on a temporary or as-needed basis therefore avoiding having to pay an employee with no productive work to do.

2. Save Time

Delegating a project to a freelance writer saves time for you and your employees. Freelance writers write on a daily basis, something you or another staff member may not do often. Writing can be a tedious job, but a freelance writer is trained to get words on paper in a quick and efficient manner. A job that may take an employee six hours to do can be completed by a freelance writer in two hours.

3. Professionalism

Good writing is particularly important when it comes to marketing copy. If your brochure, commercial script, or website copy is not professional and compelling, your bottom line will suffer.

No matter what kind of business you are running, your credibility and your marketing copy go hand in hand. If there are errors or it is poorly written, your clients will notice.

4. Productivity

By letting your employees do what they do best and leaving the writing to the writers, you will ultimately increase the productivity of your company and it will show.

5. Fresh Perspective

When you devote yourself to a business or project day in and day out, it becomes difficult to maintain objectivity. A freelance writer can come to the project with a completely unbiased mindset and offer you fresh perspectives. This freelance writer can help you breathe new life into your copy and revitalize your project. Freelancer writers are trained to think outside the box in order to give you well rounded marketing copy.

6. Experts-On-Demand

By using a freelance writer, you won't need a full staff of experts in every aspect of your business. You certainly want top-notch employees to cover your day-to-day needs, but it's impractical to keep an expert around all the time for needs that only arise periodically. When those needs do arise, you have a wealth of experience that is just a phone call away.

7. Crisp, Sharp and Error-Free

Despite your best efforts and ability, you've been staring at the same project for so long everything starts to blend together, letting errors slip through. The problem is that even one unfortunate typo can mar the impact of an otherwise stellar presentation. A professional writer will deliver concise, clear writing without these costly errors, every time.

8. On Time and Under Budget

Deadlines aren't an arbitrary date on which it might be nice if a project is complete; you absolutely, positively have to have your deadlines met. Unfortunately, deadlines are set according to a project's needs, not complexity, and sometimes there's just too much to be done to get it all out in time. That's when you call in a freelance copywriter, someone you can count on to have their assignment finished and ready to go on time, at the cost agreed upon.

Outsourcing your writing needs makes sense for the short term as well as the long term. Your communication defines you as a business; doesn't it make sense to have a professional handle the job?

Author Beth Dieffenbach is the facilitator for Dieffenbach and Dieffenbach, LLP, a writing firm specializing in marketing copy. Their talented and educated writers and editors are equipped to handle all your business' needs. Whether you need us to build a piece from scratch or rework an old piece for a new twist, we're there for you. Visit http://www.wewritecopy.com or contact Beth Dieffenbach at Beth.Dieffenbach@gmail.com.

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Google News Updated : Sat, 11 Oct 2008 23:50:53 GMT GOP Officials Hope for Stability From McCain - New York Times Voice of America GOP Officials Hope for Stability From McCain New York Times - 1 hour ago By ADAM NAGOURNEY and ELISABETH BUMILLER Republican leaders across the country said Saturday that they were worried that Senator John McCain was heading for defeat unless he brought stability to his presidential candidacy and settled on a clear message ... Antiwar Protestor Disrupts McCain Iowa Rally Washington Post Obama needs 75 percent turnout in Philadelphia, says Rendell CNN Political Ticker The Weekly Standard - Summit Daily News - USA Today - WNCT all 1,087 news articles Publ.Date : Sat, 11 Oct 2008 22:23:47 GMT Gay Marriage Is Ruled Legal in Connecticut - New York Times Boston Globe Gay Marriage Is Ruled Legal in Connecticut New York Times - 5 hours ago In Hartford, Crystal Pretzman of Willimantic, Conn., celebrated the State Supreme Court's decision to legalize same-sex marriage. Video: Connecticut Court Allows Gay Marriage AssociatedPress Marriage ruling not the end of debate in Conn. The Associated Press Newsday - Washington Post - Reuters - NECN all 1,711 news articles Publ.Date : Sat, 11 Oct 2008 18:13:08 GMT Nobel Peace Prize winner wants jobs for the young - International Herald Tribune Times Online Nobel Peace Prize winner wants jobs for the young International Herald Tribune - 10 hours ago AP HELSINKI, Finland: Nobel Peace Prize winner Martti Ahtisaari said Saturday that finding jobs for more than 1 billion young people in the Middle East and Asia will be a major challenge to peacebuilding in the next decade. Video: Ex-Finland President Wins Nobel Peace Prize AssociatedPress Nobel Finn Wall Street Journal Voice of America - Times Online - Burlington Hawk Eye all 1,453 news articles Publ.Date : Sat, 11 Oct 2008 13:12:07 GMT Got $700 Billion? Sweat the Details - New York Times Telegraph.co.uk Got $700 Billion? Sweat the Details New York Times - 3 hours ago The bailout plan gives Henry M. Paulson Jr., the Treasury secretary, three broad choices in buying assets. By ALAN S. BLINDER THE House of Representatives was against the bailout bill before it was for it. US firms up plan to buy into banks to stem crisis Reuters Paulson Indicates Need to Purchase Bank Equity `Soon as We Can' Bloomberg Los Angeles Times - Washington Post - The Miami Herald - International Herald Tribune all 2,358 news articles Publ.Date : Sat, 11 Oct 2008 20:39:07 GMT YouTube to play full TV episodes with ads - Afterdawn.com Vancouver Sun YouTube to play full TV episodes with ads Afterdawn.com - 2 hours ago Google has announced that it will begin offering full-length TV episodes through its YouTube platform beginning this week, thanks to a content deal with CBS. YouTube to Offer TV Shows With Ads Strewn Through New York Times YouTube beams up Star Trek for long-form video, prominent new ads CNET News Wall Street Journal - eFluxMedia - Silicon Alley Insider - Bizjournals.com all 109 news articles Publ.Date : Sat, 11 Oct 2008 21:13:12 GMT US space tourist set for blast-off - Reuters Canada.com US space tourist set for blast-off Reuters - 40 minutes ago By Maria Golovnina BAIKONUR, Kazakhstan (Reuters) - US video game magnate Richard Garriott will blast off into space aboard a Russian spaceship on Sunday watched by his father, a NASA astronaut who went into space at the height of the Cold War. US space tourist set for launch BBC News Russian space chief reassures US partners The Associated Press Times Online - USA Today - Spaceflight Now - RedOrbit all 287 news articles Publ.Date : Sat, 11 Oct 2008 23:10:50 GMT World is united to tackle financial crisis, IMF says - MarketWatch BBC News World is united to tackle financial crisis, IMF says MarketWatch - 2 hours ago By Rex Nutting WASHINGTON (MarketWatch) -- Financial policymakers from 180 nations around the world are united in their resolve to tackle the financial crisis, Youssef Boutros-Ghali, head of the International Monetary Fund's policy committee, ... G7 nations face going cap in hand to China guardian.co.uk Finance officials comments at IMF meetings Reuters AFP - BBC News - Bloomberg - New York Times all 579 news articles Publ.Date : Sat, 11 Oct 2008 21:23:46 GMT Add RSS Feeds To My Web Pages Increase Web Traffic

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