10 Tips for Writing Web Copy
One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.
In days gone bye, banners and graphics were all important but now it's the words that do the selling.
This short article will give you some pointers about writing good webcopy.
What do you do then?
You change something - I would change the headline first and track the results. If it is still unsuccessful then change the headline again and track the results. Change and track until you have the winning combination.
The short version of the Coywriters Formula is :
A. for attract i.e. get your visitors attention
I. for interest i.e. keep their attention
D. for desire i.e. make them want your product or service.
A. for action i.e. get a response - get your Most Wanted Response!
As you visit websites look for eye-catching headlines or phrases which interest you. Look keenly at the subject lines of emails even spam! When something impresses you, make a note of it in a "swipe file". This is a file where you can turn for inspiration when the ideas are not comimg.
About The Author
Written by Joe McHenry 2003 All rights reserved.
To find other tips, advice, together with tools and resources to help your web marketing business visit http://www.affiliate-resources.net
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