11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

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Top Stories - Google News Updated : Fri, 10 Sep 2010 12:12:39 GMT+00:00 Top Adviser to Lead Panel on Economy - New York Times Washington Post Top Adviser to Lead Panel on Economy New York Times WASHINGTON — President Obama on Friday will promote a longtime economic adviser, Austan D. Goolsbee, to chairman of his Council of Economic Advisers, signaling continuity even as a high unemployment rate has left much of the public ... Obama taps Goolsbee for key economic postUSA Today Goolsbee Said to Be Picked to Head White House Economic PanelBloomberg Obama to tap Goolsbee to head Council of Economic AdvisersChicago Sun-Times AFP -New York Daily News -Reuters all 579 news articles » Publ.Date : Fri, 10 Sep 2010 11:01:14 GMT+00:00 Combat Game Goes Too Far for Military - New York Times Telegraph.co.uk Combat Game Goes Too Far for Military New York Times By AG SULZBERGER LEAVENWORTH, Kan. — Sgt. First Class Brian Hampton knows it is just a video game. But the details are unnervingly familiar: the uniforms, the weapons, even the military bases and desert towns where the action is set. ... Fallen Special Forces soldier to be awarded Medal of HonorLos Angeles Times Medal of Honor "needs 3 million sales for sequel" - will it get there?The Guardian (blog) Montgomerian to attend Medal of Honor ceremony honoring late airmanMontgomery Advertiser USA Today -The Associated Press -PC Magazine all 396 news articles » Publ.Date : Fri, 10 Sep 2010 00:53:44 GMT+00:00 Florida pastor tells TODAY undecided on whether to burn Qurans - msnbc.com Telegraph.co.uk (blog) Florida pastor tells TODAY undecided on whether to burn Qurans msnbc.com GAINESVILLE, Fla. — The pastor behind plans to burn Qurans on the anniversary of Sept. 11 failed to clarify the confusion during an interview with Meredith Viera on NBC's TODAY Show on Friday. According to Jones, he had agreed to call off the event ... Reaction to Quran burning pours in from around the worldCNN Pastor Dave Burke: Terry Jones - Saints and MonstersBBC News Pastor rules out Koran burning 'for now'Telegraph.co.uk Reuters -USA Today -The Guardian all 12,214 news articles » Publ.Date : Fri, 10 Sep 2010 11:54:53 GMT+00:00 Judge: 'Don't Ask, Don't Tell' Is Unconstitutional - ABC News Daily Mail Judge: 'Don't Ask, Don't Tell' Is Unconstitutional ABC News A federal judge in California ruled tonight that the “Don't Ask, Don't Tell” policy that bars openly gay service members from serving in the military is unconstitutional. "Defendants faced the burden at trial of showing the “Don't Ask, Don't tell” Act ... Cal. Judge: DADT UnconstitutionalTIME Federal judge rules 'don't ask, don't tell' policy is unconstitutionalLos Angeles Times Calif judge to stop 'don't ask, don't tell' policyThe Associated Press Washington Post -Reuters -The Star-Ledger - NJ.com all 1,133 news articles » Publ.Date : Fri, 10 Sep 2010 11:28:26 GMT+00:00 After Apple about-face, Adobe resurrects Flash tool - Computerworld Reuters After Apple about-face, Adobe resurrects Flash tool Computerworld Computerworld - Adobe on Thursday said it would resurrect a tool that lets developers port Flash applications to the iPhone after Apple did an about-face earlier in the day. The move came just hours after Apple reversed an April ... Adobe on Apple: Our glass is half fullFortune Adobe reignites Flash on iOSRegister Adobe resurrects Flash-to-iPhone app toolCNET Inquirer -PC World -New York Times all 1,386 news articles » Publ.Date : Fri, 10 Sep 2010 10:55:08 GMT+00:00 1 Dead, 53 Homes Destroyed After Gas Explosion in Calif. - ABC News Globe and Mail 1 Dead, 53 Homes Destroyed After Gas Explosion in Calif. ABC News At least one person has been killed and 53 homes have been destroyed after an apparent gas line explosion in a residential neighborhood south of San Francisco, according to officials. The explosion occurred just after 6:15 pm Thursday ... Huge blast destroys dozens of homes near San Franciscomsnbc.com Explosion Destroys Homes south of San FranTIME Gas line explosion burns San Bruno neighborhoodSan Francisco Chronicle New York Times -Los Angeles Times (blog) -The Associated Press all 1,718 news articles » Publ.Date : Fri, 10 Sep 2010 11:19:02 GMT+00:00 Parties and prayers celebrate Eid - BBC News The Hindu Parties and prayers celebrate Eid BBC News The Muslim community in Wales is celebrating the end of Ramadan, the Islamic holy month of fasting. In Cardiff the Eid el-Fitr holiday was marked with morning prayers around the city's 11 mosques, before families returned home for a day of feasting. ... Quran controversy casts pall over Eid celebrationsCNN International Nigeria: Muslims Celebrate Eid-El-Fitr TodayAllAfrica.com Students as teachers: UH Muslim students talk about faithHouston Chronicle Xinhua -ABC Online -Denver Post all 844 news articles » Publ.Date : Fri, 10 Sep 2010 11:54:36 GMT+00:00 RSS feeds Increase Website Traffic

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Web Writing - Dont Lose Your Visitors Attention!

Did you know that your writing can have a huge... Read More

Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!

Subhead..How to bundle for valuable results without devaluing your productI... Read More

Super Verbs Really Move Your Copy

Run or hustle? Eat or devour? Move or scurry? You... Read More

Sticky Homepage Copy in 30 Seconds

Yes indeed, that's all you've got, 30 seconds to make... Read More

3 Steps to Great Copy

Nothing irritates me more than being told that there are... Read More

Top 3 Rules for Writing Effective Copy

One thing all successful Internet marketers have in common is... Read More

10 Tips for Tech-Writers

Tech-writing is a tricky business. It's not a very high... Read More

Grammatical Mistakes DONT Sell

When you receive a sales letter with typos or grammar... Read More

Real Estate Professionals Need You to Write for Them!

Ask yourself these questions:Are you an experienced writer?Do you want... Read More

What A Ghostwriter Needs To Do To Earn Top Dollar

The huge demand for writers online is really for ghostwriters.... Read More

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

When it comes to search engine optimization, copywriting plays a... Read More

Prevent Procrastination With Positive Pressure

My wife and I recently bought a house.It's currently being... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business... Read More

How to Make the Most of Your Website Copywriter

Many people feel uncertain when dealing with copywriters. Like any... Read More

No-Holds-Barred Conversation with Dan Lok - Part 1

Question: If you were starting out and had no references... Read More

Boost Your Conversion Rate In Three Steps

When I critique, edit or rewrite sales copy, I discover... Read More

Cause and Effect

"Shallow men believe in luck. Strong men believe in cause... Read More

Who is Your Customer?

When you want to sell something?anything? you need to first... Read More

Working With a Freelance Editor

If you are interested in creating information products, you will... Read More

Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences

Anglers in Maine catch trout using dry flies with barbless... Read More

Three Steps To Pump Up The Drama In Your Copy

All the world's a story. Video games have storylines; newspapers... Read More

How You Can Become A Freelance Business Plan Writer

As with any business, becoming a freelance business plan writer... Read More

Five Sections of Your Copy Guaranteed To Get Read

Only about 20% of your copy is going to get... Read More

Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things,... Read More

3 Steps To Better Sales Copywriting

Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More