My name is Greg Ryan. For the last twenty years I have counseled thousands of personal trainers, fitness directors and gym owners on how be successful in the health and fitness industry. No matter where I go in the world, no matter the size of the gym the biggest reason for their lack of success is all the same. My question is, "Do you want to be a mediocre Personal Trainer or do you want to be a GREAT one?
Most of you will only be good ones if you are lucky. Only about five percent of you will be GREAT. What I mean by being a great personal trainer falls into three categories: love what you do, self employed and make a six figure income consistently. Here is how:
Part B: B is for Business
When running a personal training business there are four virtues you want to live by; Honestly, Authenticity, Modesty, and Generosity.
Honesty
When someone asks you a question about exercise, fitness, or a health in general, it is ok to say, "I do not know the answer to that." Don't stop there, close the deal. Find the correct answer, and explain your findings. That action will give you more brownie points and build more credibility than anything.
Authenticity
The more transparent you can be, the more your clients, players and customers will respect you. I do not paint them a pipe dream picture.
Modesty
Keep your head on straight. As in golf, you are only as good as your last shot or your last client.
Generosity
Give people more than they expect in service. Write articles, go food shopping, what every it takes to keep a client happy and getting results.
Here is the Intro to my e-book ? "It's NOT about the Numbers!"
This book focuses on the client side of the personal training industry; however you must not deny the business side of your career. There are a few things worthy of mentioning that should be taken serious when running a company like the structure of the business, marketing, and professionalism, Yes, being a personal trainer is running a company. You are the company. You are the business, so you need to take yourself serious and treat it as a business.
Being a professional fitness trainer is just that. You are a professional. It is a business so treat it as serious as if you were in any other business. Whether you make one hundred dollars a year, or thousands it does not matter. If you take what you are doing serious your clients will too.
Think like a CEO
A trainer and coach who are sold out should act no different than a CEO of a company. You are a CEO, so then think like one.
Greg Ryan is a Health club and personal trainer consultant, high profile fitness expert and former employee of Kathy Smith. He is best selling author of "It's NOT aout the Numbers!" Discover how to make $100,000 year after year For FREE MINI COURES email me at greg@resolutions.bz
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Bloomberg - By John Brinsley and Rebecca Christie Oct. 11 (Bloomberg) -- US Treasury Secretary Henry Paulson indicated that pumping government funds into banks is a priority and said financial markets will remain volatile. US to buy shares in struggling banks Obama welcomes Paulson plan to buy equity in firms Publ.Date : Sat, 11 Oct 2008 04:21:05 GMT Palin violated ethics law, inquiry concludes - International Herald Tribune
International Herald Tribune - By Serge F. Kovaleski NEW YORK: Sarah Palin, the Republican vice-presidential candidate, abused her powers as governor of Alaska by pressuring subordinates to try to get her former brother-in-law, a state trooper, fired, according to an investigation ... Palin ethics lapse cited Alaska probe finds Palin 'abused her power' Publ.Date : Sat, 11 Oct 2008 09:58:28 GMT McCain calms supporters, urges respect for Obama - Los Angeles Times
Los Angeles Times - 'NO MA'AM': Sen. John McCain takes a question from a supporter who called Democratic rival Barack Obama an Arab at a town hall meeting in Lakeville, Minn. McCain-Palin's hot rhetoric risks GOP backlash McCain Lauds and Attacks Obama in Same Day Publ.Date : Sat, 11 Oct 2008 09:04:20 GMT Mugabe Hands Ministries to His Party - New York Times
New York Times - By CELIA DUGGER JOHANNESBURG - In a step likely to lead to the collapse of a painstakingly negotiated power-sharing deal, Zimbabwe's Robert Mugabe, in office for 28 years, has unilaterally declared that his party will retain the most powerful ... Mugabe 'gives Zanu-PF key posts' Zimbabwe's Mugabe hands key ministries to his party Publ.Date : Sat, 11 Oct 2008 10:57:49 GMT Morgan Stanley, Goldman May Gain Investment From US Treasury - Bloomberg
Bloomberg - By Christine Harper Oct. 11 (Bloomberg) -- Morgan Stanley and Goldman Sachs Group Inc., the biggest independent US investment banks, may reap cash infusions as part of Treasury Secretary Henry Paulson's plan to buy stakes in financial institutions, ... As Stock Falls, Morgan Looks to Japanese Bank Morgan Stanley hangs on Mitsubishi's $9bn pledge Publ.Date : Sat, 11 Oct 2008 04:30:39 GMT Thai protest leaders released on bail, vow new rallies - AFP
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