How Coaches Find Clients Online
At a recent networking meeting Jana asked for a recommendation for a public speaking coach. She was starting to speak in front of audiences, and wanted to polish her presentation skills a bit. Before anyone else got a chance to reply, Elise jumped in to recommend her coach, Kelly. "I have been working with Kelly for two months, and I have already seen results from working with her. I am much more confident during my presentations, and I see that my audience is more engaged and more responsive. She is great; I will e-mail you her contact information later today."
Later that day I spoke with Elise about Kelly. Elise has always been interested in public speaking, so when she heard about Kelly about a year ago, she put herself on Kelly's mailing list. She enjoyed what Kelly had to say, learned more about her practice, but didn't take action to actually buy anything from Kelly until an opportunity came up for Elise to conduct a few workshops with another colleague. Once she started working with Kelly, she confirmed that she was as knowledgeable and professional as she appeared in her newsletter. Kelly, with his professionalism, knowledge and proven marketing techniques turned Elise from being a random business owner into a raving customer. How did she do this?
- She knows and uses effective marketing techniques. Kelly has a web site that describes when she does. She publishes a newsletter, in which she shares useful information on public speaking, as well as keeps the readers informed about her expertise.
- She is consistent. Marketing is not a one time event; rather, it is a process. Kelly markets consistently - she publishes his newsletter on a regular basis, she uses her own web site, branding, articles, and many other techniques in order to get results.
- She is a professional who delivers results. When clients work with Kelly, she delivers the services and products she has promised.
So how can your business benefit from knowing about Kelly's marketing techniques? Over to you - let's take action:
- Learn about online customers and how they behave. It takes a few marketing techniques to turn a random web surfer into a raving customer. This week's lesson at MarketingSalad.com is all about turning your web site visitors into customers. Join us at MarketingSalad.com for immediate access to the lesson, as well as additional discussion on getting more online customers.
- Run your marketing campaigns on a consistent basis. One time advertising or marketing campaign is likely to bring in more web site visitors, but not very likely to bring in many long term customers. Whether you are publishing newsletter, refining search engine traffic or giving workshops to promote your business, it takes time for the campaigns to start bringing in a consistent stream of qualified buyers. Continue your marketing campaigns for a long enough time to see the results.
- Underpromise and overdeliver. Your marketing materials make promises to your customers. Whether it is fast results for people in your classes, a product at no charge with any coaching package purchased or a press release critique for new customers, make sure that you deliver MORE than your marketing materials promise. Doing this will result in customers who not only are happy with your services, but who will also promote your services to others.
Knowing who your customers are and delivering them what they want will help you fill up your practice with happy customers.
Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newslette r.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com
 Google News Updated : Mon, 08 Sep 2008 02:08:49 GMT Patriots overcome injury to Brady, top Chiefs - Sports Network
Sports Network - Foxboro, MA (Sports Network) - Randy Moss had six receptions for 116 yards and a touchdown as New England overcame an early injury to quarterback Tom Brady to escape Kansas City, 17-10, in the season-opener for both clubs at Gillette Stadium. Patriots QB Brady out of opener vs. Chiefs Cassel comes through for Patriots Publ.Date : Mon, 08 Sep 2008 01:15:11 GMT Veteran Financiers to Head Fannie, Freddie - Washington Post
Washington Post - By Thomas Heath and Dina ElBoghdady The new chief executives at Fannie Mae and Freddie Mac have long histories in the financial services industry. Video: Feds Take Over Mortgage Giants FDIC to help small banks with Fannie, Freddie exposure Publ.Date : Mon, 08 Sep 2008 01:46:18 GMT Prime Minister Chances Early Election in Canada - New York Times New York Times - By IAN AUSTEN OTTAWA - Prime Minister Stephen Harper, putting aside the date he had set by law, formally propelled Canada into a federal election campaign on Sunday. Canadian PM calls October election With economy slow, Canada to hold early elections Publ.Date : Mon, 08 Sep 2008 01:06:35 GMT Falcons head coach: ‘Matt did a very good job’ - Atlanta Journal Constitution
Atlanta Journal Constitution - By CARROLL ROGERS Q. How did the third play - the touchdown from Matt Ryan to Michael Jenkins - develop? New Falcons head coach Mike Smith said of Matt Ryan, ‘It was a great way to see our rookie quarterback throw his first NFL pass. In-game analysis of the Lions' loss in Atlanta Lions' poor tackling about talent, not coaching Publ.Date : Mon, 08 Sep 2008 01:30:18 GMT Populists Gain Seats in Election in Hong Kong - New York Times
New York Times - By KEITH BRADSHER HONG KONG - Chinese national pride after the Olympics and growing distress over inflation combined to produce a leftward shift in legislative elections here on Sunday. Hong Kong Democrats Retain Veto Bloc in Legislative Elections Key wins for Hong Kong opposition Publ.Date : Mon, 08 Sep 2008 01:32:36 GMT Cage's 'Bangkok' tops worst movie weekend since 2001 - USA Today
USA Today - By Scott Bowles, USA TODAY After a record $4.2 billion in movie ticket sales this summer, the industry suffered its worst weekend in seven years, with the top movie at the box office doing less than $8 million. Video: 'Bangkok Dangerous' - Not a Safe Bet Fall box office off to slow start Publ.Date : Sun, 07 Sep 2008 16:23:28 GMT Health Highlights: Sept. 6, 2008 - Washington Post
Washington Post - On the heels of the huge nationwide salmonella outbreak that caused more than 1400 illnesses from Mexican peppers, a regional Oregon alfalfa sprout distributor has recalled its product in Oregon and Washington state after the sprouts were linked to 13 ... Salmonellosis outbreak prompts sprout recall Salmonella outbreak traced to alfalfa sprouts Publ.Date : Sun, 07 Sep 2008 16:31:13 GMT Increased Web Site Traffic |
PARLOT::Ebooks, Scripts,
Websites, and more... When I started my sales career over 25 years ago,... Read More Do you start your day with anger, frustration and annoyance... Read More Life coaching has become fashionable in recent years and there... Read More Direct Answers - Column for the week of July 15,... Read More The scenario?The company has decided it needs to eliminate costs.... Read More So many people go through the motions of trying to... Read More Spirituality coaching is more than creating goals and holding someone... Read More Who is the Best Coach For Achieving Your Goals?A friend... Read More In the 1950s Abraham Maslow published a book entitled "... Read More This story is being offered in response to a request... Read More Today an increasing number of us are experiencing burnout, low... Read More There's a lot of coaches out there not making any... Read More As adults with Attention Deficit Disorder (ADD), we often find... Read More You Are What You Listen ToCan music really help you... Read More Do you often feel lonely, anxious, or even depressed? Is... Read More Have you ever found yourself in a hurry to leave... Read More Joey rises before dawn to pack his lunch, eager for... Read More Do you feel you are in charge of your life... Read More "I don't see how I can just make up my... Read More I met my friend when we were in graduate school,... Read More This morning I watched a news article about a young... Read More As a whole I think there is a sad tendency... Read More Three steps to your Personal Transformation:Awareness and PerceptionLaw of Cause... Read More Thoughts are real things. As soon as you realize how... Read More Are you one of those folks that needs to figure-it-out... Read More
Adsense
websites
A World of Possibility
It?s All To Do With The Way You Wake Up
Life Coach, Counsellor, or Therapist; - How do I choose?
A Perrverse Confidante
Managing Performance Every Day
Success: Cant Achieve It By Yourself? Pay A Professional!
9 Guidelines For Spiritual Coaching
The Right Coach
Sorry Dr Maslow, I Think You Got It Wrong
Self-Defense Within Martial Arts Training Demands a Real-World Perspective
Six Steps for Creating Work-Life Balance
Do You Want to Make More Money as A Life Coach
A Visualization Exercise on Managing Expectations for Adults with ADD
Increase Your Intelligence With Music
Enhancing Life for a Lifetime
The Problem with Blame? If You Fix the Blame, You Ignore the Problem
Embracing Excellence
Action NOT Reaction
Do You See Clearly?
Friends?
Are YOU a Dreamer?
Avoid the Tendency to Underestimate Your Greatness
Cause and Effect! Choose a Path
The Non-Conscious Mind at Work. Harness it for Your Success
How Can Sceptics Get the Proof They Need
Affordable and Reliable Web Hosting Starting at $4.49/Month
Why a Self Help Book May Not Help You
For a self help book to work, we have to... Read More
The Secret of Self-Esteem
Have you ever thought about what really creates self-esteem? Having... Read More
Miscommunication - Root Cause of Problems?
People of two opposing ideas can stir up arguments and... Read More
How to Make $100,000 Dollars as a Personal Trainer ? Part C for Client!
My name is Greg Ryan. For the last twenty years... Read More
A Coaching Secret
I've told people for a long time that one of... Read More
You Have The Right
The other day I was having a interesting conversation with... Read More
The Right Coach
Who is the Best Coach For Achieving Your Goals?A friend... Read More
Floating In Mindfulness: Dealing With Disappointment
Feeling disappointed? It's time to float.The time-honored approach to disappointment... Read More
Different New-Years Resolution - Pass-It-Forward
Every 12 months, as the New-Year rolls around, we all... Read More
Executive Coaching and Effective Learning
We've all been through training events-workshops, seminars, and courses that... Read More
Use a Journal for Self-Discovery and Self-Expression
As a therapist, I often suggest to clients that they... Read More
Two Leadership Strategies: Don?t Lose Your Mind & Be a Coach
Are you feeling overwhelmed, a lack of confidence or under... Read More
Executive Coaching
The higher you climb the ladder in this organization, the... Read More
Not Blind, Just No Vision
Helen Keller once remarked that there was one thing she... Read More
Using Audio Programs to Increase Your Knowledge and Productivity
If you do any significant amount of driving, a simple... Read More
Magic Potions We All Need This Time of Year
As winter descends we begin to feel the chill of... Read More
Success: Cant Achieve It By Yourself? Pay A Professional!
So many people go through the motions of trying to... Read More
How To Increase Your Coaching Record By At Least 25%
"How can I become a better and more effective coach?"... Read More
Nourishing Your Network
It takes less effort to keep an existing customer than... Read More
What Are Your Priorities?
"The indispensable first step to getting the things you want... Read More
Choosing The Perfect Coach
So, you're ready to start coaching. You either have some... Read More
Could You Be A Workaholic?
If you need to put on boots and grab a... Read More
Attitude
What makes attitude so important? Why not just learn some... Read More
Cause and Effect! Choose a Path
Three steps to your Personal Transformation:Awareness and PerceptionLaw of Cause... Read More
Coaching is Asking the Right Questions
Have you ever known anyone who asked themselves "Why me?"... Read More
Coaching |