Building a Strong Coaching Practice
As a person who has been around the coaching profession for a number of years, I wish I could say that my practice is full right now. But the fact is that I've been pursuing TV gigs in the last few years and haven't put much emphasis on building my individual coaching practice. I've also been blessed to receive several corporate coaching and training jobs so the individual coaching has taken a back seat.
But I've recently moved to a new state and have had a chance to evaluate what I want my schedule to be in the coming months. I'm currently working from home so I can be available for my son because he is in school for the first time and I feel I need to be around. I've decided to ramp up my individual coaching once again so I'm making my plans. Since I've done this before I have a plan. I did it in NJ, NYC, and NC and now I'll be doing it in FL. I'm also pursuing corporate coaching and training opportunities. For these I use professionally designed promotional materials and videos of me speaking and leading workshops.
For my individual practice, I have a website which has attracted people nationally. In addition, I've done speaking in different parts of the country which has brought in clients. This past year I did a few national TV tours and secured a few clients from there. In years past, I've been highlighted in the newspaper or magazines and that always brought interest, but to be honest, mostly from curiosity seekers! I've gotten several clients that were referrals from other clients. But most of my individual coaching clients have come from me doing workshops.
What workshops can a coach provide? We've all heard about branding and finding a niche. That is true to a certain extent, but I started from what I already know. I started where I felt I was already an expert. I was an expert in selling. I decided to teach that, and from that sprang many other courses such as communication, customer service, telephone skills, time management, creativity workshops, team building and so on. Once you deliver a few workshops that you build from scratch, you'll be getting the experience you need to accumulate information for articles, books, workbooks, tapes and other products.
What are you an expert in? Where do your talents lie? Have you trained people in getting in shape? Have you taught people better vocabulary skills? Were you a computer trainer? Start wherever you are, get training, free clients, and the word will spread. Start giving workshops at local community colleges, learning centers, at your church or even out of your home. Advertise ahead of time at least 3 workshops that will be presented. Give out free information at each seminar in exchange for their business card and when you get home, develop an email list where you can send a newsletter discussing your business.
As for me, I'm now in the process of building more workshops to my repertoire. I'll write several new programs this year and start marketing them locally and eventually nationally. Now that I've discovered I enjoy writing creatively, I've started and am writing articles for different ezine newsletters.
Building a coaching practice takes time. It's a process that takes a few months or even a few years, but worth it. The lifestyle of knowing I can pick up my son nearly every day at 2:30 and get to work out almost every day while still adding value to my clients every week has its advantages. There's a lot of work up front, but the personal and professional rewards are enormous.
Mary Gardner, The Charisma Coach! is an Executive Communications Consultant and Trainer. She works with, coaches and trains individuals, sales teams, executives, and celebrities. She owned and operated one of the first coaching institutions on the east coast, CCI, in NYC, Philly and NJ. Mary has appeared on ABC's 20/20 and has self published a book on public speaking. Mary is married to Sway and is mommy to Jeremy 5, and lives in Orlando, FL.
For more information contact: mary@marygardner.com or WEB: www.marygardner.com
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AFP - BANGKOK (AFP) - Leaders of Thai anti-government protests were granted bail Friday after surrendering to police and immediately vowed new rallies, raising fears of mounting turmoil days after deadly street clashes. Video: Raw Video: Tear Gas Fired at Thai Protestors PAD leaders surrender to Thailand police Publ.Date : Fri, 10 Oct 2008 15:31:03 GMT Stevens's Reputation 'Sterling,' Powell Says - Washington Post
Washington Post - By Del Quentin Wilber Former secretary of state Colin L. Powell told jurors in the corruption trial of Sen. Ted Stevens yesterday that the powerful Alaska Republican had a "sterling" reputation among the nation's military and political leaders. Reporter's Notebook: Powell Takes the Stand for Stevens Powell says Sen. Stevens' integrity "sterling" Publ.Date : Sat, 11 Oct 2008 03:13:53 GMT Palin violated ethics law, inquiry concludes - International Herald Tribune
International Herald Tribune - By Serge F. Kovaleski NEW YORK: Sarah Palin, the Republican vice-presidential candidate, abused her powers as governor of Alaska by pressuring subordinates to try to get her former brother-in-law, a state trooper, fired, according to an investigation ... Palin ethics lapse cited Alaska probe finds Palin 'abused her power' Publ.Date : Sat, 11 Oct 2008 09:58:28 GMT McCain calms supporters, urges respect for Obama - Los Angeles Times
Los Angeles Times - 'NO MA'AM': Sen. John McCain takes a question from a supporter who called Democratic rival Barack Obama an Arab at a town hall meeting in Lakeville, Minn. McCain-Palin's hot rhetoric risks GOP backlash McCain Lauds and Attacks Obama in Same Day Publ.Date : Sat, 11 Oct 2008 09:04:20 GMT Mugabe Hands Ministries to His Party - New York Times
New York Times - By CELIA DUGGER JOHANNESBURG - In a step likely to lead to the collapse of a painstakingly negotiated power-sharing deal, Zimbabwe's Robert Mugabe, in office for 28 years, has unilaterally declared that his party will retain the most powerful ... Mugabe 'gives Zanu-PF key posts' Zimbabwe's Mugabe hands key ministries to his party Publ.Date : Sat, 11 Oct 2008 10:57:49 GMT Paulson Indicates Need to Purchase Bank Equity `Soon as We Can' - Bloomberg
Bloomberg - By John Brinsley and Rebecca Christie Oct. 11 (Bloomberg) -- US Treasury Secretary Henry Paulson indicated that pumping government funds into banks is a priority and said financial markets will remain volatile. US to buy shares in struggling banks Obama welcomes Paulson plan to buy equity in firms Publ.Date : Sat, 11 Oct 2008 04:21:05 GMT Morgan Stanley, Goldman May Gain Investment From US Treasury - Bloomberg
Bloomberg - By Christine Harper Oct. 11 (Bloomberg) -- Morgan Stanley and Goldman Sachs Group Inc., the biggest independent US investment banks, may reap cash infusions as part of Treasury Secretary Henry Paulson's plan to buy stakes in financial institutions, ... As Stock Falls, Morgan Looks to Japanese Bank Morgan Stanley hangs on Mitsubishi's $9bn pledge Publ.Date : Sat, 11 Oct 2008 04:30:39 GMT Increase Search Engine Traffic |
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