Job searching alone is like hitchhiking a scary ride with an unknown stranger on a 180-mile long deserted, no-exit road with hopes you'll make your destination. When you lack time or expertise to plan career moves carefully, sometimes the loss of ground is not apparent until years later. You can get trapped in a black hole and frustrated that your career is not advancing to full potential. Ever feel imprisoned in positions that lacked adequate reward, satisfaction, challenge or a future?
There are many reasons for these job jails:
? You've become too specialized.
? You've become too generalized.
? You failed to look ahead and plan for the future.
? You held out too long hoping for the "right break."
? You accepted jobs that never made use of your best talents.
? You remain too long in positions that offered no challenge or mobility.
Use these seven job search marketing hacks and you'll get in front of decision makers faster. What's a "hack?" A "hack" is a clever solution to an interesting problem, so says the experts at O'Reilly Media, Inc., a leading-edge book publisher that offers cool technology workarounds on everything from navigating Google and eBay to digital photography and gaming. Hacks are the "down and dirty" of getting a task done. Your mission here is to get a great job, high on adventure, low on headache.
Hack #1: Know the job market.
Locate and identify geographic employment hot spots. Search out emerging industries. Grow up and ditch the pabulum of pursuing comfortable industries that are on their way to obsolescence.
Hack #2: Know your functional and industry options and employers' needs in these areas.
Pinpoint your top three positioning (career focus) alternatives to what you're now doing. Find the chief five employers that serve that market segment.
Hack #3: Know your most marketable skills, competency, and relevant background.
Create a personal branding; the things that make your "package" distinct. Blaze past your competition and neutralize the yawn factor in candidate- selection boredom by linking your portfolio of contribution to employer need.
Hack #4: Know how to win multiple, simultaneous interviews.
Spot the core three strategies to gain exposure that penetrates both the advertised and unadvertised job markets. Isolate which one is used the least but rewards the most, in terms of results.
Hack#5: Know how to create effective resumes and letters that sell solutions.
Build a campaign action plan that sends your tombstone resume to an early grave. Leverage your knowledge to solve employer problems through tailored special-ops marketing tactics that creates "you" stickiness in decision makers' minds.
Hack#6: Know how to multiply your access to those who have the power to hire.
Networking is out. Building strategic relationships is in. Be there?where. Informational meetings with those who have knowledge that you need puts you in the driver's seat when hiring patterns emerge.
Hack #7: Know how to give your inner critic a name and tell it to be quiet.
Visualize the results you want, not the ones you fear. Trigger the right reactions in your targeted prospects by looking for ways you might be sabotaging yourself, then adapt, improvise, overcome.
A professionally-run job search gets you there faster. It gives you defined direction and leverage to compare, negotiate, and deal from strength. Try to imagine the alternative; hitchhiking to nowhere at the mercy of blind luck. Can you think of one rational reason why you'd want to take this trip alone?
Marta L. Driesslein is a senior management consultant for R.L. Stevens & Associates Inc., http://www.interviewing.com, a career marketing firm and organization celebrating over 24 years of providing strategic marketing solutions for its clients' career transitioning needs.
![]() Google News Updated : Sat, 11 Oct 2008 23:50:53 GMT Nobel Peace Prize winner wants jobs for the young - International Herald Tribune
International Herald Tribune - AP HELSINKI, Finland: Nobel Peace Prize winner Martti Ahtisaari said Saturday that finding jobs for more than 1 billion young people in the Middle East and Asia will be a major challenge to peacebuilding in the next decade. Video: Ex-Finland President Wins Nobel Peace Prize Nobel Finn Publ.Date : Sat, 11 Oct 2008 13:12:07 GMT Got $700 Billion? Sweat the Details - New York Times
New York Times - The bailout plan gives Henry M. Paulson Jr., the Treasury secretary, three broad choices in buying assets. By ALAN S. BLINDER THE House of Representatives was against the bailout bill before it was for it. US firms up plan to buy into banks to stem crisis Paulson Indicates Need to Purchase Bank Equity `Soon as We Can' Publ.Date : Sat, 11 Oct 2008 20:39:07 GMT World is united to tackle financial crisis, IMF says - MarketWatch
MarketWatch - By Rex Nutting WASHINGTON (MarketWatch) -- Financial policymakers from 180 nations around the world are united in their resolve to tackle the financial crisis, Youssef Boutros-Ghali, head of the International Monetary Fund's policy committee, ... G7 nations face going cap in hand to China Finance officials comments at IMF meetings Publ.Date : Sat, 11 Oct 2008 21:23:46 GMT Gay Marriage Is Ruled Legal in Connecticut - New York Times
New York Times - In Hartford, Crystal Pretzman of Willimantic, Conn., celebrated the State Supreme Court's decision to legalize same-sex marriage. Video: Connecticut Court Allows Gay Marriage Marriage ruling not the end of debate in Conn. Publ.Date : Sat, 11 Oct 2008 18:13:08 GMT US space tourist set for blast-off - Reuters
Reuters - By Maria Golovnina BAIKONUR, Kazakhstan (Reuters) - US video game magnate Richard Garriott will blast off into space aboard a Russian spaceship on Sunday watched by his father, a NASA astronaut who went into space at the height of the Cold War. US space tourist set for launch Russian space chief reassures US partners Publ.Date : Sat, 11 Oct 2008 23:10:50 GMT YouTube to play full TV episodes with ads - Afterdawn.com
Afterdawn.com - Google has announced that it will begin offering full-length TV episodes through its YouTube platform beginning this week, thanks to a content deal with CBS. YouTube to Offer TV Shows With Ads Strewn Through YouTube beams up Star Trek for long-form video, prominent new ads Publ.Date : Sat, 11 Oct 2008 21:13:12 GMT GOP Officials Hope for Stability From McCain - New York Times
New York Times - By ADAM NAGOURNEY and ELISABETH BUMILLER Republican leaders across the country said Saturday that they were worried that Senator John McCain was heading for defeat unless he brought stability to his presidential candidacy and settled on a clear message ... Antiwar Protestor Disrupts McCain Iowa Rally Obama needs 75 percent turnout in Philadelphia, says Rendell Publ.Date : Sat, 11 Oct 2008 22:23:47 GMT RSS to HTML |
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