Question: How do I market myself online?
Answer: With a stellar cover letter and resume.
Okay, so let's get into the meat of this. You know that you need to market yourself, and you can do that with a stellar cover letter and resume. But, why is that so important? Let's think about this. When you apply offline for a job, you are competing with a handful of people (usually) and right there you have a better chance to get called in for an interview. Online jobs you are often competing with hundreds, if not thousands, of other applicants for the very same position.
In the "real world" you apply in person. Therefore, you can dress for success and put your best foot forward. You can impress them with your presence and personality. Online you can't. What's your "best foot forward" online?
That would be your cover letter and resume ? how you present yourself on paper. Your cover letter and resume have to show your skills and your personality; it has to be your presence.
How do you put your best foot forward with your cover letter and resume? A telecommuting employer (one who hires work at home employees) is looking for different things on cover letters and resumes then those offline. Let's talk about cover letters first. If you're not sending a cover letter with your resume then this might be one of the reasons you're not getting hired. The cover letter is your VERY first impression. Take the time to show you're very serious about the job they have open. See if you can find who the head of HR is, and address it to that person. Tailor your cover letter to that specific position.
This is optional, but I always put where I found the position (for example, "The position I'm applying for is Customer Service, which I found at XYZ.com"). I always did that even with offline jobs, but it's not necessary. I think some employers just like to know where you heard about their job. This is especially helpful online because jobs get passed around and around online. It could have started out on a certain website and then ended up on hundreds of others.
Make sure you pay attention to the job ad. Does it say you need DSL? Does it say you will be working with certain software? Whatever the requirements, if you meet them, put that down on the cover letter. The employer will scan over your cover letter, and you want what's on yours to stand out and grab their eye. If you have what they need, you're going to grab their attention ? and that's what you want!
Overall, you want to pay attention to detail, outline why you're the best person for the job (without going on too long about how great you are), and point out that you have what is required for the job.
Nell Taliercio is the owner of a leading work at home mom resource website packed full of unique information for the telecommuter, business owner and virtual assistant.
Visit http://www.mommysplace.net today!
![]() Google News Updated : Tue, 07 Oct 2008 14:49:35 GMT Where Angels go...heartbreak follows - Baltimore Sun
Baltimore Sun - If you didn't stay up to watch, the Angels came back from a 2-0 deficit last night and had the go-ahead run on third base with one out in the top of the ninth, only to have the situation blow up in their faces when manager Mike Scioscia (right) called ... Oh, what a ninth! Sox-Halos a classic Angels seething after being squeezed out Publ.Date : Tue, 07 Oct 2008 11:42:08 GMT Fed creates commercial paper-buying facility - Reuters
Reuters - By Mark Felsenthal and Glenn Somerville WASHINGTON (Reuters) - The Federal Reserve on Tuesday announced it would create a special-purpose facility, with the Treasury Department's blessing, to begin buying commercial paper in yet another emergency move ... Euro, Dollar Gain on Fed Move Fed to Purchase US Commercial Paper to Ease Crunch (Update1) Publ.Date : Tue, 07 Oct 2008 14:17:04 GMT McCain aims to slow Obama momentum in debate - Reuters
Reuters - By John Whitesides, Political Correspondent NASHVILLE (Reuters) - Republican John McCain hopes to halt Democrat Barack Obama's momentum and gain new life in the White House race on Tuesday when the presidential rivals meet in their second debate. A little word makes big waves on campaign trail Tonight's debate is in McCain's favorite style Publ.Date : Tue, 07 Oct 2008 13:57:52 GMT Pentagon denies US jet forced to land in Iran - guardian.co.uk
guardian.co.uk - The Pentagon today denied a report that a US plane had been forced to land in Iranian territory. Iran's Fars news agency claimed that five US officials were questioned and released by the Iranian authorities after the plane they were flying in ... Iran says it forced down Western plane Iran says US plane violated Iran's airspace Publ.Date : Tue, 07 Oct 2008 14:12:58 GMT Nobel Prize awarded for AIDS, cervical cancer research - Los Angeles Times
Los Angeles Times - Luc Montagnier dedicated his award to AIDS sufferers and predicted results on a "therapeutic vaccine" for the pandemic within four years. 2 AIDS researchers receive Nobel Prize Three Europeans win the 2008 Nobel for medicine Publ.Date : Tue, 07 Oct 2008 07:01:27 GMT US, Britain, and UN weigh options amid rising violence in ... - Christian Science Monitor
Christian Science Monitor - By David Montero Against the backdrop of a string of suicide bombings in Pakistan, British, American, and United Nations officials are grappling with the idea of a negotiated settlement with the Taliban. UPDATE 1-Afghan govt denies Saudi meeting was peace talks Afghan official: no talks held with Taliban Publ.Date : Tue, 07 Oct 2008 14:09:17 GMT The Ike Whitaker Saga - Washington Post
Washington Post - In case anyone missed Zach Berman's story in today's paper, Ike Whitaker appears to be done at Virginia Tech. I raise the story in this forum because Whitaker chose Virginia Tech over Maryland amid the usual fanfare that accompanies a top-level recruit ... Va. Tech WR Whitaker faces misdemeanor charges More alcohol woes for Tech wide receiver Whitaker Publ.Date : Tue, 07 Oct 2008 14:08:42 GMT Increase Web Traffic |
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