Stand Out From the Crowd with Simple Marketing Methods
Although today's job market can be very competitive, many job seekers overlook simple techniques that will catch potential employers' attention. Apply these eight ideas to stay ahead of your competitors and get hired now!
1. BRAND YOURSELF. Target, Macy's, and Neiman Marcus are all retailers. But you can easily tell them apart because of their effective branding. Apply the concept of branding to your job search. How are you unique or different? What makes you a star?
2. CREATE SOLID MARKETING MATERIALS AND PACKAGE THEM WELL. Does your résumé present specific accomplishments, complete with results that demonstrate what you can do for a potential employer? If not, why not? Is it clean, neat, and easy to read? Do you have a personal business card? Does it convey quality?
3. WRITE POWERFUL COVER LETTERS that communicate your achievements, demonstrate you professionalism, and excite perspective employers. Use short sentences and short paragraphs. Keep them to one page!
4. HAVE YOUR 10-SECOND COMMERCIAL READY TO GO. Make it snappy and compelling! Use it to describe your skills or a recent accomplishment.
5. THINK ABOUT THE EMPLOYER'S NEEDS, NOT YOUR AGENDA. Never mind your agenda (getting a job), think about the employer's agenda (solving a problem). What problem are they trying to solve? Describe how you can help. Then follow up, follow up, follow up.
6. PREPARE YOUR TELEPHONE SCRIPTS. Write one to use when you get a live person on the line, a second when leaving your first voice mail message, and a third one for your follow-up voice mail message. Practice it in front of a mirror until you can deliver it naturally. Stand, smile, and speak into a mirror when delivering it.
7. EXPECT REJECTIONS AND OJBECTIONS. Handle them without getting flustered. "I can understand your concern about (their objection or concern), and because of my (skills, experience with, and so on) that has never been an issue."
8. LOOK FOR OPPORTUNITIES TO ADD TO YOUR SKILLS. Take a class, accept a volunteer assignment, or join a professional association. Learn, grow, and interact with the potential movers and shakers in your industry. Give them a preview of what you will deliver when they hire you.
Mary Jeanne Vincent is the author of Acing the Interview tip cards featuring answers to the top 20 "killer" interview questions. Also included are tips for interviewing in the new economy, ideas for responding to illegal and trick questions, and suggestions for avoiding 10 deadly interview mistakes.
Go to http://www.2bworkwise.com for free job search articles and to sign up for the free WorkWise e-zine. For information on individual job and career coaching or to find out about other practical, easy-to-use career tools call Mary Jeanne at 831.657.9151.
 Google News Updated : Tue, 07 Oct 2008 14:49:35 GMT Nobel Prize awarded for AIDS, cervical cancer research - Los Angeles Times
Los Angeles Times - Luc Montagnier dedicated his award to AIDS sufferers and predicted results on a "therapeutic vaccine" for the pandemic within four years. 2 AIDS researchers receive Nobel Prize Three Europeans win the 2008 Nobel for medicine Publ.Date : Tue, 07 Oct 2008 07:01:27 GMT The Ike Whitaker Saga - Washington Post
Washington Post - In case anyone missed Zach Berman's story in today's paper, Ike Whitaker appears to be done at Virginia Tech. I raise the story in this forum because Whitaker chose Virginia Tech over Maryland amid the usual fanfare that accompanies a top-level recruit ... Va. Tech WR Whitaker faces misdemeanor charges More alcohol woes for Tech wide receiver Whitaker Publ.Date : Tue, 07 Oct 2008 14:08:42 GMT McCain aims to slow Obama momentum in debate - Reuters
Reuters - By John Whitesides, Political Correspondent NASHVILLE (Reuters) - Republican John McCain hopes to halt Democrat Barack Obama's momentum and gain new life in the White House race on Tuesday when the presidential rivals meet in their second debate. A little word makes big waves on campaign trail Tonight's debate is in McCain's favorite style Publ.Date : Tue, 07 Oct 2008 13:57:52 GMT Fed creates commercial paper-buying facility - Reuters
Reuters - By Mark Felsenthal and Glenn Somerville WASHINGTON (Reuters) - The Federal Reserve on Tuesday announced it would create a special-purpose facility, with the Treasury Department's blessing, to begin buying commercial paper in yet another emergency move ... Euro, Dollar Gain on Fed Move Fed to Purchase US Commercial Paper to Ease Crunch (Update1) Publ.Date : Tue, 07 Oct 2008 14:17:04 GMT Where Angels go...heartbreak follows - Baltimore Sun
Baltimore Sun - If you didn't stay up to watch, the Angels came back from a 2-0 deficit last night and had the go-ahead run on third base with one out in the top of the ninth, only to have the situation blow up in their faces when manager Mike Scioscia (right) called ... Oh, what a ninth! Sox-Halos a classic Angels seething after being squeezed out Publ.Date : Tue, 07 Oct 2008 11:42:08 GMT Pentagon denies US jet forced to land in Iran - guardian.co.uk
guardian.co.uk - The Pentagon today denied a report that a US plane had been forced to land in Iranian territory. Iran's Fars news agency claimed that five US officials were questioned and released by the Iranian authorities after the plane they were flying in ... Iran says it forced down Western plane Iran says US plane violated Iran's airspace Publ.Date : Tue, 07 Oct 2008 14:12:58 GMT US, Britain, and UN weigh options amid rising violence in ... - Christian Science Monitor
Christian Science Monitor - By David Montero Against the backdrop of a string of suicide bombings in Pakistan, British, American, and United Nations officials are grappling with the idea of a negotiated settlement with the Taliban. UPDATE 1-Afghan govt denies Saudi meeting was peace talks Afghan official: no talks held with Taliban Publ.Date : Tue, 07 Oct 2008 14:09:17 GMT Web Site Traffic |
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