How to Pick the Best Career for You: Part 3

Marketing-with-Intent precisely drives you to your target and with greater speed because you are using the right mode of transportation, an accurate compass and a clear vision of where you're headed. You'll differentiate yourself from your competition by using the right vehicle to uncover the best career for you. Finding a job is easy. Locating a meaningful career is much harder but well worth the sweat.

The traditional method of career transitioning moves you out of the driver's seat and into the back seat. Whenever your career marketing campaign is driven by your needs rather than the employer's, you lose control of steering your job search in the right direction. Today's customer-centric marketplace requires companies to selectively position each product properly, target it toward the right market and package it into an effective, memorable branding. You'll need this same laser-beamed approach to pinpoint the right career. It is not a one-shot, random deal. You must market with intent.

Marketing is the whole business seen from the point of view of its final result, that is, from the customer's point of view. We distinguish ourselves through our marketing. Sell solutions, not product. Create demand. Effective marketing both in business and career campaigning also demands continued:

?Diligence in tracking outcomes

?Courage to ditch non- or underperforming efforts

?Hands-on creativity to exploit hidden opportunity

There is no such thing as "soft sell" or "hard sell." There is only "smart sell" and "stupid sell." If you try to appeal to everybody, someone else is going to sneak behind you and pick off significant chunks of your market. Translation: Your competition wins. You lose. Smart selling understands the critical difference between mass marketing and marketing segmentation:

?In mass marketing, candidates seek to appeal to a broad range of employers by passively utilizing a single untargeted and generalized marketing strategy. Dumb choice.

?In market segmentation, or Marketing-with-Intent, the job seeker proactively seeks to appeal to well-defined employer targets. This is accomplished through a strategically-designed marketing action plan that employs multiple strategies simultaneously. Smart choice.

Former U.S. president Jimmy Carter achieved a successful career marketing campaign because the voters' needs were understood, emphasized, reinforced and fulfilled. Jimmy Carter overcame a voter-perceived liability of being a Southerner and Farmer by getting on a tractor, wearing blue jeans, and making sure the people saw his boots were mud-filled from walking the fields. His Marketing-with-Intent effort dramatically and effectively linked the need for voters for a leader that understood their issues to the credibility of being "one of the people."

Hot career tip: Want to transfer your skills into a better career and perhaps even a different industry and do so more quickly? Stop viewing and marketing yourself exclusively by what you've done. Tunnel vision severely underestimates your career options and income potential.

Here are seven tips to ensure you're marketing with intent and the expedition won't be futile:

?Know the job market

?Know your functional and industry options, or employer's needs in these areas

?Recognize your marketing skills, where you are most marketable, and all you have to offer

?Develop a marketing plan of action to generate multiple, simultaneous interviews

?Shore up your writing skills to create the kind of highly effective resumes and letter that make the system work

?Allow time to run a complete job search coherently, independently, and productively

?Gain sufficient exposure (access) to ample numbers of decision-makers

Marketing-with-Intent is a breakthrough market segmentation strategy that more definitively steers your career campaign by giving you back control of the wheel. However, this groundbreaking tactic consistently requires you to use the right tools to be effective:

?Positioning (posture yourself as a problem solver)

?Exposure (detect indications of hiring patterns and necessity for solutions)

?Marketing (create demand for your talents by communicating your benefit)

When you identify employer needs through subterranean market research and then develop a personalized solution and communication initiative that aligns with those needs, you'll flawlessly yield a positive outcome.

Never drive your job search blindfolded and certainly don't let hindsight be your tour guide. Zoom, Zoom.

Marta L. Driesslein, CECC(http://www.interviewing.com) is a senior consultant for R.L. Stevens & Associates Inc., a career marketing firm and organization celebrating over 24 years of providing strategic marketing solutions for its clients' career transitioning needs.

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Google News Updated : Sat, 06 Sep 2008 20:07:30 GMT 'Wrestler' brings Venice fest to its feet - Hollywood Reporter Hollywood Reporter 'Wrestler' brings Venice fest to its feet Hollywood Reporter - 52 minutes ago By Eric J. Lyman VENICE -- "The Wrestler" was the toast of the Lido on the Venice Film Festival's penultimate day, with star Mickey Rourke's interpretation of an aging wrestler struggling to come to terms with the end of his career creating a buzz that ... 'The Wrestler' wins Venice Film Fest top award The Associated Press Mickey Rourke in The Wrestler. TIME Bloomberg - Reuters - Monsters and Critics.com - Los Angeles Times all 327 news articles Publ.Date : Sat, 06 Sep 2008 19:14:35 GMT Journals week in review: news from One Microsoft Way - Ars Technica Washington Post Journals week in review: news from One Microsoft Way Ars Technica - 1 hour ago By Emil Protalinski | Published: September 06, 2008 - 01:15PM CT First Gates-Seinfeld ad leaves us scratching our heads. The first Jerry Seinfeld and Bill Gates ad has arrived. Seinfeld ads only part of Microsoft push United Press International Windows Vista: The OS About Nothing InformationWeek New York Times - Slashdot - Apple Insider - CRN all 499 news articles Publ.Date : Sat, 06 Sep 2008 18:27:03 GMT Buckeyes survive Ohio's threat, 26-14 - The Associated Press The Associated Press Buckeyes survive Ohio's threat, 26-14 The Associated Press - 35 minutes ago COLUMBUS, Ohio (AP) - Beanie Wells didn't play. The Ohio Bobcats sure did. Lightly regarded even in the Mid-American Conference, Ohio put a scare into No. Ohio State Football: OSU 26, OU 14 The Plain Dealer - cleveland.com Posted by ESPN.com's Adam Rittenberg ESPN USA Today - Columbus Dispatch - Chillicothe Gazette - SBR Forum all 172 news articles Publ.Date : Sat, 06 Sep 2008 19:31:47 GMT "Bangkok" a skillful action excursion - Reuters E! Online "Bangkok" a skillful action excursion Reuters - 15 hours ago By Stephen Farber LOS ANGELES (Hollywood Reporter) - Everything is relative in the realm of hyperviolent movies, and compared to this summer's other assassination thriller, "Wanted," "Bangkok Dangerous" is a model of restraint and moral rectitude. 'Dangerous' prosperous at box office Variety An Assassin Arrives to Turn Off the Lights New York Times Boston Herald - Boston Globe - Roanoke Times - Buffalo News all 251 news articles Publ.Date : Sat, 06 Sep 2008 04:41:52 GMT Obama, McCain to Honor Victims of 9/11 Together - Voice of America ABC News Obama, McCain to Honor Victims of 9/11 Together Voice of America - 1 hour ago By VOA News US presidential candidates Democrat Barack Obama and Republican John McCain have agreed to appear together on September 11, the seventh anniversary of the terrorist attacks in New York and Washington. Conventions, Anything but Dull, Are a TV Hit New York Times Comment by John S. Baick Professor of History, Western New England College Newsday - CNN - Argus Press - Bloomberg all 4,236 news articles Publ.Date : Sat, 06 Sep 2008 19:01:14 GMT McCain, Obama battle over economy, leadership - AFP Telegraph.co.uk McCain, Obama battle over economy, leadership AFP - 51 minutes ago COLORADO SPRINGS, Colorado (AFP) - Economic issues dominated the campaign trail Saturday as presidential hopefuls Barack Obama and John McCain battled over who could best lead the nation in troubled times. Reuters Politics Summary Washington Post Barack Obama, John McCain say they hate meddlers ... but both ... Los Angeles Times Intellectual Conservative - WGN - Financial Times all 650 news articles Publ.Date : Sat, 06 Sep 2008 19:15:37 GMT Boeing Machinists Take To Picket Line After Talks Collapse - CNNMoney.com Washington Post Boeing Machinists Take To Picket Line After Talks Collapse CNNMoney.com - 1 hour ago NEW YORK (AFP)-- Boeing machinists took to the picket line on Saturday as they launched a strike that has halted production and could cost the US aerospace giant more than $100 million per day. Low strike pay could limit length of Boeing work stoppage BloggingStocks Boeing machinists walk off the job MarketWatch Wall Street Journal - New York Times - AHN - Reuters all 2,440 news articles Publ.Date : Sat, 06 Sep 2008 18:46:08 GMT Rss Feed Reader Increase Search Engine Traffic

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